High Trust And Facebook 1 May08
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Transcript of High Trust And Facebook 1 May08
and the High-Trust Environment
Leila Chirayath and Dmitriy Kruglyak | 1 May 2008 | Stanford University
Key Questions
What defines and affects trust?1
Behavior in trusted vs. untrusted environments2
Trust level in Facebook vs. Internet vs. real world3
Trust creation: slow, gradual, painstaking4
Trust destruction: instant, deadly, spectacular5
Useful definitions
Trust metrica measure of how much a member of a group is trusted by the other members
Key term Examples
Social Penetration Theory(Altman and Taylor) Closeness develops through a gradual process of recriprocal self-disclosure (draws on Social Exchange Theory)
Social Exchange Theory(Thibaut, Kelley, Homans) Social behavior is an exchange of goods, including non-material symbols of approval or prestige (draws on rational choice)
Key Questions
What defines and affects trust?1
Behavior in trusted vs. untrusted environments2
Trust level in Facebook vs. Internet vs. real world3
Trust creation: slow, gradual, painstaking4
Trust destruction: instant, deadly, spectacular5
Social Exchange in Action
30-45 second introductions
1moderator content providers
2note categories/
degree of information
notice and record others’ responses3 ask personal
questions
Choose someone to present your team’s findings4
}7 min.
5 min.
Key Questions
What defines and affects trust?1
Behavior in trusted vs. untrusted environments2
Trust level in Facebook vs. Internet vs. real world3
Trust creation: slow, gradual, painstaking4
Trust destruction: instant, deadly, spectacular5
Trust destruction
Facebook’s Beacon
From 50+ to 13+
Questions?