HIGH TECH PIZZA

System Request

Presented By : Anupama

Chandrika

Mattew

System Request

Project Sponsor: Michael Ferrar, CEO

Organization: High Tech Pizza

Phone: 281-234-1234

Fax: 281-365-3100

E-mail: ferrar.michael@hightechpizza.com

Business model and background

High Tech Pizza is a Houston based pizza company.

It’s a chain of 53 branches located in the Texas.

Been in business for last 15 years.

About $40,000,000 annual sales.

Currently employs 106 full-time and 485 part-time members.

Very well established in the Texas pizza market.

Business model and background (contd)

Company earns revenue by selling pizzas through numerous

branch locations.

Current system processes pizza delivery transactions using

credit cards at the branch location via keypad entry on

outboard credit card processing terminals.

Company is suffering high chargeback rates and higher

processing fees for non-swiped credit card transactions for

pizza deliveries.

Business Need

Need efficient system to handle transaction to reduce chargeback

rates and processing fees company wide.

Need accurate database reports for market demographics and

purchasing patterns.

Need accurate reports on timeliness of deliveries and efficiency of

production.

Business Requirement

Ease of transition to new system.

Ease of training of delivery team members.

Use of low cost equipment that is already available in

marketplace.

Secure credit card transaction processing.

Database compilation on customer preferences, buying

patterns, modes of payment, etc. to improve overall customer

satisfaction.

Digi Swipe

Mini 400B Bluetooth

Business Values (tangible)

Lowering credit card transaction processing fees from 3.25%

to 2.25%.

On credit card sales $1,250,000 per month, that represents a

savings of $12,500 per month.

Increased efficiency in transactions.

A reduction in chargeback rates from 4% of total credit card

transactions to .5% which represents a savings of $525,000.

Business Values (intangible)

Improved customer satisfaction.

Database updated automatically, not requiring personnel to

update manually.

Increased accuracy of credit card transactions.

New system will be more secure than keypad entry system.

Special Issues

Software Application must be developed.

Cost is a concern due in part to the development level of this

new technology.

PCI Compliance Standard must be attained to achieve cost

reductions.

Thank You!

Questions? Comments? Compliments?