High Street UK 2020 An update Simon Quin Institute of Place Management.
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Transcript of High Street UK 2020 An update Simon Quin Institute of Place Management.
High Street UK 2020An update
Simon Quin Institute of Place Management
Vitality& viability
AlsagerAltrinchamBallymenaBarnsleyCongletonHolmfirthMarket RasenMorleySt George, BristolWrexham
Literature reviewfinding the evidence
22 experts ranked 201 factors
1.How much influence each factor has on the vitality and viability of the High Street
2.How much control a location has over the factor
Forget itLive
with it
Not worth it
Get on with it!
How much each factor influences vitality and viability
How
mu
ch c
on
trol
over
a f
act
or
HSUK 2020 model
3.300 3.500 3.700 3.900 4.100 4.300 4.500 4.7002.700
2.900
3.100
3.300
3.500
3.700
3.900
ACTIVITY HOURS
APPEARANCE
RETAILERS
VISION&STRATEGY
EXPERIENCE
MANAGEMENTMERCHANDISE
NECESSITIES
Anchors
NETWORKS & PART-NERSHIPS
DIVERSITYWALKING
ENTERTAINMENT AND LEISURE
PLACE ASSURANCE
ATTRACTIVENESS
ACCESSIBLE
PLACE MARKETING
Comparison/convenience
RECREATIONAL SPACE
Barriers to Entry
Chain vs independent
Safety/crime
LIVEABLE
ADAPTABILITY
How much factor influences vitality and viability
How
mu
ch
tow
n c
an
in-
flu
en
ce f
acto
r
Attractions
Accessibility
Amenity
Action
4 As
RetailersComparison/convenienceChain vs IndependentMerchandise
AnchorsDiversityEntertainment & Leisure
1. Attractionswhat the centre has to offer
WalkingAccessibleLiveable
2. Accessibilitygetting into, out of, and around the centre
Appearance Experience Necessities Attractiveness
Recreational spaceSafety and crimeStore development
3. Amenityexperience within the centre
4. Actionmaking things happen
Activity hoursVision & strategy (leadership)Place marketingManagement
Barriers to entryPlace assuranceAdaptabilityNetworks & partnerships
4. Animatormaking things happen
Repositioning
Reinventing
Rebranding
Restructuring
4 Rs
Repositioning“a strategy to enable places to identify distinct capabilities and develop competitive advantages”
(Kavaratzis & Ashworth 2008; Edensor 1998)
Footfall dataindicator of vitalitySupplied by Springboard62 UK towns and cities30 months of footfall (2012-2014)563,828,709 people counted!
Spatial
Macro
Meso
Micro
FOOTFALL
Catc
hm
en
tEcon
om
yC
om
pet
itio
nV
acancy
Inte
rnet
Locati
onOrganisation
Offer
Spatial
Macro
Meso
Micro
MORLEY FOOTFALL FORECAST
451,793
Spatial
Resident populationand
employment
Location+ Morley is located in a densely populated area+ Has a high walkable
resident population+ Has 1.040 businesses
- It is in the North
232,280
Meso
Competition Vacancy- Catchment is attracted to
other, stronger centres - Town’s attractiveness is
weakened by vacancy
167,424
Micro
Organisation Offer
- 13% of footfall lost through lack of organisational
control- Lack of footfall profile. Is
Morley providing an appropriate offer?
(Comparison, Convenience or Speciality?)
Mansfield, Gravesend, Grimsby
150,581
MacroAverage monthly footfall in 2020Economy Internet
shopping
Smaller, comparison shopping towns more at risk. Retail parks and Internet taking more footfall.
Why measure footfall? Represents how important
you are to your catchment – not just retail
Tells you what type of town
you are
Tells you if initiatives are
working Helps town and stakeholders
adapt to changing conditions
What type of town are you?
1. Comparison Shopping Town
A strong retail offer.
Comparison Shopping towns Wide range of retail choice Strong retail anchor(s) Large catchment area Accessible by choice of
means of transport Organise themselves to
compete with other comparison towns and channels
What type of town are you?
2. Speciality town
A unique offer, including retail, events, heritage, etc.
Speciality towns Offer something unique and
special Anchor(s) not retail Attract visitors but serve
local population Have longer dwell time Organise themselves to
protect and promote identity and positioning
What type of town are you?
3. Convenience/Community town
A convenient location for a mix of retail, services and other benefits.
Convenience/community town Focused on local community
– offer, opening times, events etc
Convenience anchor – work, public transport, food shopping, markets
Offers convenient mix of goods and services
Accessible and locally connected
Convenience/community town Organise themselves to
manage accessibility, concentration, reliability, and customer service…… and identify additions to augment offer (click & collect etc)
and Morley? We don’t know….
A convenient/community town with some comparison shopping offer?
Footfall profile needed to assess
Questions1. Will the business plan
position Morley with the correct offer for catchment?
2. Is business plan addressing the 25 HSUK2020 priorities?