High Net Worth UAE on Social Media
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High Net Worth Individuals in the UAE are increasingly engaging with social media for financial purposes – representing a significant opportunity for finance marketers to build relationships. ON SOCIAL MEDIA HIGH NET WORTH INDIVIDUALS ARE ENGAGED ON SOCIAL MEDIA 92% OF HIGH NET WORTH INDIVIDUALS IN THE UAE ACCESS LINKEDIN SEVERAL TIMES A WEEK MARKETERS MUST UNDERSTAND HOW THIS AFFLUENT AUDIENCE IS USING SOCIAL MEDIA 78% OF THE HIGH NET WORTH AUDIENCE IN THE UAE WHO USE SOCIAL NETWORKS WILL USE THEM FOR AT LEAST ONE FINANCIAL PURPOSE In the UAE, High Net Worth Individuals use LinkedIn more than any other social media site access LinkedIn via a mobile device Top reasons High Net Worth Individuals use social media 73% 72% 63% 37% 29% 1.Connect/reconnect with colleagues 2.Read updates/posts and stay up-to-date with colleagues and friends 74% 71% 60% 57% GATHER PRELIMINARY INFORMATION ABOUT FINANCIAL PRODUCTS, POLICIES OR INSTITUTIONS KEEP UP-TO-DATE WITH CURRENT FINANCIAL TRENDS RE-EVALUATE A FINANCIAL DECISION THAT HAS ALREADY BEEN MADE RECOMMEND A FINANCIAL PRODUCT, POLICY OR SERVICE LinkedIn is the most trusted social media source for financial information gather information about investing, products, or companies SOCIAL MEDIA IS AN IMPORTANT PURCHASE DRIVER FOR HIGH NET WORTH INDIVIDUALS AND HAS A PURPOSE THROUGHOUT THEIR FINANCIAL DECISION JOURNEY THE INFLUENCE OF SOCIAL MEDIA AMONG THIS AFFLUENT AUDIENCE IS SET TO CONTINUE: DISCOVER seek advice or information to help make an investment decision EXPLORE believe social media will become more influential over the next 12 months 1 in5 believe social media is influential when forming opinions about financial products/services and All data is from commissioned Join the Dots research study, UAE data Q4 2013 48% % USE SOCIAL MEDIA INDIVIDUALS N E T W O R T H HIGH 3.Create professional content 4.Follow experts, influencers, companies & brands share a personal experience had with a financial product, service or company ADVOCATE
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Transcript of High Net Worth UAE on Social Media
High Net Worth Individuals in the UAE are increasingly engaging with social media for financial purposes – representing a
significant opportunity for finance marketers to build relationships.
O N S O C I A L M E D I A
HIGH NET WORTH INDIVIDUALS AREENGAGED ON SOCIAL MEDIA
92% OF HIGH NET WORTH INDIVIDUALS IN THEUAE ACCESS LINKEDIN SEVERAL TIMES A WEEK
MARKETERS MUST UNDERSTAND HOW THISAFFLUENT AUDIENCE IS USING SOCIAL MEDIA
78% OF THE HIGH NET WORTH AUDIENCE IN THEUAE WHO USE SOCIAL NETWORKS WILL USE THEM
FOR AT LEAST ONE FINANCIAL PURPOSE
In the UAE, High Net Worth Individuals useLinkedIn more than any other social media site
access LinkedIn via a mobile device
Top reasons High Net Worth Individuals use social media
73% 72% 63%
37% 29%
1.Connect/reconnect with colleagues
2.Read updates/postsand stay up-to-date withcolleagues and friends
74%
71%
60%
57%
GATHER PRELIMINARY INFORMATION ABOUTFINANCIAL PRODUCTS, POLICIES OR INSTITUTIONS
KEEP UP-TO-DATE WITH CURRENT FINANCIAL TRENDS
RE-EVALUATE A FINANCIAL DECISIONTHAT HAS ALREADY BEEN MADE
RECOMMEND A FINANCIALPRODUCT, POLICY OR SERVICE
LinkedIn is the most trusted social media
source for �nancial information
gather information about investing,
products, or companies
SOCIAL MEDIA IS AN IMPORTANT PURCHASE DRIVER FOR HIGH NET WORTH INDIVIDUALS AND HAS A PURPOSE THROUGHOUT THEIR
FINANCIAL DECISION JOURNEY
THE INFLUENCE OF SOCIAL MEDIA AMONG THIS AFFLUENT AUDIENCE IS SET TO CONTINUE:
DISCOVERseek advice or
information to help make an investment
decision
EXPLORE
believe social media will become more in�uential over the next 12 months
1in5believe social media is in�uential when forming opinions about �nancial products/services and
All data is from commissioned Join the Dots research study, UAE data Q4 2013
48%
%USE SOCIALMEDIA
I N D I V I D U A L S
N E T
W O R T H
H I G H
3.Create professionalcontent
4.Follow experts,in�uencers, companies
& brands
share a personal experience had witha �nancial product, service or company
ADVOCATE
