Joe Mazza, Ed.D. Social Media To Engage Families

Twitter: @Joe_Mazza Voxer: Joe_Mazza Web: leadlearner.com / gse.upenn.edu/midcareer Skype: leadlearner Email: mazzajos@gse.upenn.edu

Today’s Agenda

Shared problem Shared action plan

Research shared with all stakeholders Shared actions

Shared next steps Parents’ perspectives shared

SHARED

Collaborative Transparent Partnership Relationship

Relational trust Implemented with (not to)

Image credit: http://www.secularstudents.org

Family engagement insanity = continuing to expect parents to come to us...

Schools Must Meet Parents Where They Are If They Are Committed to Building & Maintaining Partnerships

460,000 people sign up for Twitter accounts each day. 70% of these sign-ups are aged 18-35. (Pew Internet Study, 2013) What is the significance?

Supporting Post - Case for eFACE

Where to begin?

Invest in Communication Without Technology Talk to parents about what they need to become partners with the school. Surveys, meetings, research sharing. (Epstein, 2011)

Invest in face to face two-way communication - A foundation or home

button for home-school partnerships

Image credit: inspiredmamadesigns.blogspot.com

Supporting Post: Leadership “Home Button”

Using tech tools to build a connected learning community.

Our “Size” @KnappElementary •Students: 600, K-6 •Home languages: 23 •Free/reduced lunch: 43% •Many other * facets to consider

Community is not one size fits all.

Supporting Post - Building a connected learning community

Joined Twitter Summer 2011 as “@Joe_Mazza”Began following 10 @NMHS_Principal@LarryFerlazzo@ShellTerrell@ChrisWejr@GCouros@Cybraryman1@TomWhitby@ChrisLehmann@webclassroom@l_hilt

Image credit: coroflot.comSupporting Post - Parents’ Guide to Twitter

Social media based PD is now available where teacher preparation and educational leadership programs miss the mark.

Three areas educators tell us they need more support:

Family engagement Technology integration

Collaborative transparency

FACEFamily And Community Engagement

Dr. Joyce Epstein Dr. Karen Mapp Dr. Anne Henderson Dr. Steve Constantino

Many years of action research

Epstein’s 6 Types of Involvement

Image credit: http://www.csos.jhu.edu/p2000/nnps_model/school/sixtypes.htm

Family Engagement Core Values 1) All parents have dreams for their children and want the best for them.2) All parents have the capacity to support their children's learning.3) Parents and school staff should be equal partners.4) The responsibility for building partnerships between school and home rests

primarily with school staff, especially school leaders.

(Henderson & Mapp, 2006)

Supporting Post - How to do you know you’re open to partnership?

FACEFamily And Community Engagement

Dr. Joyce Epstein Dr. Karen Mapp Dr. Anne Henderson Dr. Steve Constantino

Many years of action research

eFACEelectronic Family And Community Engagement

voicemail

Email

fax machine

P.A. system

460,000 per day (Pew Internet Survey)

What is the impact of social media tools like Facebook, Blogs & Twitter on home-school partnerships?

Dissertation: Principals Use of Social Media to Connect Home & School

-> 3 Principals -> 3 Parent leadership groups -> Actual social media evidence

Shared eFACE Efforts Implemented @KnappElementary

Supporting Post - Monthly Home & School 2.0 Meetings Average parent-teacher-community attendance = 43 (pre live feed option = 13)

anymeeting.com

“Meet Families Where They Are” What does that mean for your school?

Plant the seeds. Provide ongoing training for parents & teachers.

Supporting Post - 12 Reasons to Get your School Tweeting

Global Skype with other classrooms full of students to bring the learning alive

#MysterySkype @CoachYetter

@MrYettersClass

5th grade class in Iowa

Supporting post - 5 Ways...

“@KnappElementary: @MissMorrison’s students read their newly published eBooks to 2nd grade buddies today & will share them with their family tonight!”

dinner table

Tell me about this book you published.

Supporting Post - 5 Ways Being Connected Helps My Students

Supporting Post: #EdCamp Comes to @KnappElementary

parentcamp.org

#EdCamp style PD comes to @KnappElementary

Ongoing Face to Face Two-Way Communications

Email Distribution ListFamily Engagement Wiki

Home & School 2.0Twitter

Text Alerts

“Knapp App”?

PollEverywhereTimekiwi

Remind - Text Alerts

A “MENU” of eFACE efforts grown over time

Google Voice/Text line

Our “Menu” of CommunicationsFace to Face Phone Send a note Zippslip Skype E-mail Google Text Twitter

P-T Conferences Edmodo NEW “Knapp App” Home & School 2.0 Mtg

Supporting Post - “I’m Overwhelmed with all the technology here.”

Evolve your strategies

“Meet families where they are”School Facebook page (policy)Google Voice/Text Line/RemindZippslip eCommunication interface

School Digital Family SummitStudent Voice Tweets/Learnings#PTchat during Home & School MtgSchool hashtag (i.e. #TMSHawkChat)Skype P-T Conference OptionsOff-site tutoring program#ParentCamp

Supporting Post - Digital Family Summit

Free online is now available where teacher preparation and educational leadership programs often miss the mark.

http://efacetoday.blogspot.com

Supporting Post - Evolution of Lead Learner by George Couros

pennfinn13.wordpress.com facebook.com/pennfinn13 Learn how Finland uses social

media in education

2014 - Alaska 2015 - South Dakota

Family Engagement Wiki knappwiki.wikispaces.com

Parent Perspectives

Image credit: akademifantasia.org

What are the top 5 Ways Using Social Media has added to our school?

• “I can keep up w/events & activities”

• “I am able to follow along w/what is being taught in class/field trips” (carrying conversation on at home)

• “It’s easier/more shared educational sites between parents & teachers”

• “I have better relationships with teachers that I might not have gotten to know in passing at school”

• “Its another way to recognize positive things families & staff do for kids”

(family/staff bumper sticker)

SWAG

Twitter: @Joe_Mazza Voxer: Joe_Mazza Web: leadlearner.com / gse.upenn.edu/midcareer Skype: leadlearner Email: mazzajos@gse.upenn.edu