High-Impact Online Marketing
description
Transcript of High-Impact Online Marketing
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High-Impact Online Marketing Strategies
Presented by Nate DameCEO & Founder, SEOperks
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Online Marketing?
More fun available at http://mashable.com/2012/07/02/best-cat-memes-ever/ and http://blog.visual.ly/how-to-go-viral-every-time/.
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Online is Changing
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Every Consumer = Private Detective
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Time to Shine!
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Early Online Marketing
Flyer > WebsitePaid Search > WebsiteSocial Media > Website
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Online Marketing Today
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Tons of Options
http://moz.com/blog/goodbye-seomoz-hello-moz
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Agenda
1. Establish your presence2. Evaluate marketing opportunities3. Tell your story4. Search engine optimization (SEO)
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Foundations: Establish Your Presence
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Establish Your Presence
When users search for YOUR BUSINESS, make sure they find YOUR BUSINESS.
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Where to Be
1. Google+ Local2. Facebook Page3. LinkedIn4. Yelp5. Yahoo 6. Bing Local7. TwitterRestaurants: Zagat, Urbanspoon, Tripadvisor
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How to Claim
1. Search and “Edit / Claim” first!
(Only create new listing only if your business is not already listed.)
2. Fill in every detail you can. Focus on providing helpful details for your customers.
3. Add photos! (when able)
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Basic Website Considerations
What questions do clients have?What benefits do we offer? (not features)What action do I want visitors to take?
• Clean, modern, simple design• Prominent contact options
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Simple
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Logical Calls to Action
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Unique, Helpful User Experience
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Evaluate Marketing Opportunities
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Where do you want to put your $$?“Interruption Marketing” Tactics: Avg. Cost of Acquisition:
Paid Search (PPC) $95.00
Contextual Ads $115.00
Banner & Display Ads $150.00
TV, Radio & Print Media $180.00
Brand Advertising $Unknown
“Inbound Marketing” Tactics: Avg. Cost of Acquisition:
Organic Search (SEO) $15.00
Community / Forum Participation $20.00
Social Media Marketing $35.00
Blogs & RSS $60.00
Video Content $70.00
Source: SEOmoz
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Online “Interruption Marketing”
Se-ries1
InvestmentAvg. Traffic
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Online “Inbound Marketing”
Se-ries1
InvestmentAvg. Traffic
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Inbound Marketing For the Win!
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Tell Your Story
Content Marketing
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What is content marketing?
Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.
http://contentmarketinginstitute.com/what-is-content-marketing/
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Opportunities Abound
• 1 million live viewers on Youtube• Biggest live web streaming event in history
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Opportunities Abound
• Millions of views within 24 hours
• Video led to $7 million in funding
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Marketo: The Power of Marketing Automation
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Rackspace: The Cloud is Awesome
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Why is content marketing so powerful?
• One blog post can:– Engage your existing audience– Attract new followers– Get “shared” – free marketing!– Attract links (huge for SEO)– Attract long-tail SEO traffic– Generate word-of-mouth– Generate leads– Nurture leads– Help make sales
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Content Marketing One-Page Strategy
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Search Engine Optimization (SEO)
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Why SEO?
“I want to learn more about a company/product/service, so I’m going to go online and ____________ it.”
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Search Ranking Factors
Link Building: 42%
Closely Tied to Link Building: 14%
Site Optimization & Other: 44%Link Building: 56%
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Search Ranking Factors
Link Building: 42%
Closely Tied to Link Building: 14%
On Site Optimization & Other: 44%Link Building: 56%
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SEO Crash Course
1. Clean site users love2. Remove technical barriers3. Tell your story
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In Review
1. Establish your presence2. Evaluate marketing opportunities3. Tell your story (Content Marketing One-Page
Strategy)4. Learn SEO (free webinars available)
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Questions, Feedback and Complaints!
Nate Dame @seonateCEO & Founder, [email protected]: (312) 870-0056
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Thank You Sponsors!
Get $50 in free credits at www.grasshopper.com/seoperks
Nate Dame @seonateCEO & Founder, [email protected] m: (312) 870-0056