High-Impact Data Marketing - Chamber of Commerce Hawaii · - Predictions - Direct - Digital -...
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Transcript of High-Impact Data Marketing - Chamber of Commerce Hawaii · - Predictions - Direct - Digital -...
High-Impact Data Marketing
Know your customers deeply.
Guide your marketing strategically.
Provide timely insights.
Acquire new leads efficiently.
Nurture customers effectively.
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- Online forms - Customer history - Appended data
- Consolidated data - Relational database - Regular cleansing
- Profiles - Behaviors - Analysis - Predictions
- Direct - Digital - Advertising - Sales - Outreach
- Track - Report - Visualize
- Refine - Scale
1 COLLECT
2 STORE 4 MARKET
5 MEASURE
6 ADJUST
3 MINE
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