global shop | recap 4.1.15

DID YOU KNOWGoldfish have a nine second attention span;

Americans have eight.

What’s your hierarchy? That extra second means a lot.

KEY PRODUCTS TO WATCH OUT FOR

INTERESTING PRINTING CONCEPT WITH VIBRANT COLOR AND VERSATILITY FOR

PRODUCT EXTENSION INCORPORATION.

ALUMINUM FRAME AND CHANGEABLE FABRIC SURFACE.

THINK ABOUT: • MORE COST EFFECTIVE POP OPTIONS

(THAT CAN BE SEEN DAY/NIGHT)

• HERO DISPLAY OPTIONS (NO PERMANENT INSTALL)

• CAN ALSO BE MADE TRANSLUCENT (SO AS TO NOT CUT OFF VISUAL

THROUGH STORE)

FABRIC LIGHTBOX

GREAT ON-GLASS OR CLING PRINTING THAT “APPEARS” AS YOU WALK BY AND CAN BE TINTED WITH

TEXTURE AND COLOR.

GREAT FOR ENGAGEMENT THAT DOESN'T DISRUPT STRAIGHT ON.

EASY TO APPLY AS WELL.

THINK ABOUT: • WINDOW/FLOOR CLING

• PRINTED WINDOW BANNER OVERLAY FOR INTEREST

• IN-STORE DISPLAY ATTRACTOR

SEE-IT OR NOT

THIS WAS A GREAT UX EXPERIENCE IN A DIGITAL MONITOR THAT

ACTUALLY ENGAGES THE SHOPPER FROM THE MOST SIMPLE LEVEL.

BACK END USES THE BRAND’S WEB CONTENT TO PROVIDE DEEPER

DETAIL ON PRODUCTS.

THINK ABOUT: • HERO DISPLAY (DEVICE/SERVICE

EDUCATION)

• PRODUCT/SERVICE DECISION PORTAL

• CUSTOMER EXPERIENCE THAT STARTS AT HOME AND FINISHES

IN STORE

SHOPPERUX

ANOTHER GREAT EXAMPLE OF EXPERIENCE. PRODUCT IS

RECOGNIZED WHEN PICKED UP AND ADDITIONAL DISCOVERY INFO IS DISPLAYED ON THE SUPPORTING

MONITOR BEHIND.

THINK ABOUT: • HERO DISPLAY EDUCATION

• AT&T SERVICES BENEFITS/RANGE

• ANYTHING THAT REQUIRES A DEEPER AND CONNECTED

EXPLANATION—EVEN DIGITAL LIFE.

SHOPPERUX

KEY TAKEAWAYS ON MILENNIALS AND

CENTENNIALS

BUT FIRST… A REFRESHER

biggest challenge is working with all these

groups right now

BORN: 1966-1976 COMING OF AGE: 1988-1994AGE IN 2014: 38 TO 48 CURRENT POPULATION: 41 MILLION GEN X’ERS ARE ARGUABLY THE BEST EDUCATED GENERATION. THEY ARE OFTEN CHARACTERIZED BY HIGH LEVELS OF SKEPTICISM, “WHAT’S IN IT FOR ME”.

GEN X’ERS

BORN: 1977-1994 COMING OF AGE: 1998-2006AGE IN 2014: 20 TO 32 CURRENT POPULATION: 80 MILLION GEN Y KIDS ARE KNOWN AS INCREDIBLY SOPHISTICATED, TECHNOLOGY WISE, IMMUNE TO MOST TRADITIONAL MARKETING AND SALES PITCHES...AS THEY NOT ONLY GREW UP WITH IT ALL, THEY’VE SEEN IT ALL AND BEEN EXPOSED TO IT ALL SINCE EARLY CHILDHOOD. GEN Y KIDS ARE KNOWN AS INCREDIBLY SOPHISTICATED, TECHNOLOGY WISE.

GEN Y’ERS | MILLENIALS

BORN: 1995-2012 COMING OF AGE: 2013-2020AGE IN 2014: 3-19CURRENT POPULATION: 23 MILLION AND GROWING RAPIDLY WE’RE STARTING TO GET TO KNOW MORE ABOUT THEM BUT THEY WILL INTERACT WITH HIGHER LEVELS OF TECHNOLOGY AND WILL MAKE SIGNIFICANT INROADS IN ACADEMICS ALLOWING FOR CUSTOMIZED INSTRUCTION, GEN Z KIDS WILL GROW UP WITH A HIGHLY SOPHISTICATED MEDIA AND COMPUTER ENVIRONMENT.

GEN Z’ERS | CENTENNIALS

20-22FIRST YEARS

OF UNIVERSITY

23-26 27-32END OF STUDIES

+ BEGINNINGOF WORK

ACTIVE PEOPLE WITH INCREASING

PURCHASING POWER AND GAINING

INDEPENDENCE

Financially dependent 

Privileged members of the household 

All knowing ruler of the future world

MILLENNIALS

AGE RANGE CONSIDERATIONS

THEY ARE MORE SUCCESSFUL AT INFLUENCING GENERATIONS ABOVE THEM AND BELOW THEM THAN ANY OTHER

GENERATION.

DADS ARE NOW WEARING BEATS HEADPHONES.

MILLENNIALS

AMPLIFY SPEND AND HOW IT AFFECTS UP.

MILLENNIALS

$1.4 TRILLON

MILLENNIALS AMPLIFY SPEND.

MILLENNIAL MOBILE PURCHASES WILL ONLY CONTINUE TO INCREASE

$7B+

$1.1B

2012 2015

MILLENNIALS

IT’S ABOUT EXCLUSIVITY

89% OF MILLENNIALS WANT PERSONALIZATION WHEN VISITING STORES,

BUT ONLY 18% SEE IT FROM RETAILERS TODAY

SOURCE: VIBES MARKETING

MILLENNIALS

“I DON’T FOLLOW TRENDS; I LIKE TO THINK I HAVE

MY OWN PERSONAL STYLE.”

INFORMED & INFLUENCED

34%

TV

37%

RADIO

44%

PRINT

50%

USERGENERATED

60%

PEER VIEWS

70%

WORD OF MOUTH

MILLENNIALS WANT TO BE THE FIRST TO IDENTIFY WHATS NEW AND UNIQUE AND

THEN THEY WANT TO TELL THE STORY

7/10 SHARE

MILLENNIALS FEEL IT’S THEIR RESPONSIBILITY TO SHARE

FEEDBACK AFTER THE POINT OF SALE—POSITIVE OR NEGATIVE

BRANDS MUST BE RELEVANT. EMAILS CAN BE NO LESS THAN VITAL MESSAGES THAT ARE PERSONALLY DIRECTED REQUIRING ACTION

AND SPECIFICALLY ABOUT BENEFIT.

THEIR RELEVANCE

MILLENNIALS DO NOT USE EMAIL. THEY DO NOT USE TELEPHONES. THEY DO NOT MAKE CALLS.

YOU HAVE TO HIT THEM ON THEIR INSTAGRAM.

A FOCUS ON

2020

RETAIL’S CONNECTION TO

SOCIETY WILL CHANGE EVEN MORE

SHOPPERS WILL WANT TO KNOW WHAT RETAILERS CARE ABOUT.

COMMUNITY CARE78% WOULD RECOMMEND A BRAND THAT IS COMMUNITY CONNECTED

74% WOULD BE PROUD TO BE HAVE AN ASSOCIATION WITH THEM 71% SAY THEY WOULD BE BRAND LOYAL BECAUSE OF THEIR CONNECTION

STORES WON’T JUST BE LOCATED IN COMMUNITIES, BUT WOVEN INTO THEIR FABRIC

LOCAL LEVEL

“Our stores are integral parts of the neighborhoods we are joining” -Warby Parker

ONE SIZE FITS ALL WILL BE ARCHAIC

BY 2020

SCALEABLE HAS TO CHANGE—THE DIVERGING NEEDS OF THE SHOPPER MUST BE CONSIDERED.

SOURCE: KARNTAR RETAIL

RETAIL IN 2020

OFFERINGS | FOOTPRINT LOCATION | OPERATIONS

PLANNED VARIANCE ACROSS THE ESTATE

driven by the shoppersniche needs

how does the “catalog” express itself

FORMAT EXPRESSION

WHAT WAS THOUGHT ABOUT INDIVIDUALLY NOW NEEDS TO BE DONE TOGETHER

RETAIL IN 2020

NO TWO ALIKE

FORMAT EXPRESSION

SHOPPERS ARE SMARTER AND WILL BE LOOKING FOR UNIQUE EXPERIENCES

BRANDS SPEAKING TO SHOPPERS WILL

DRAMATICALLY CHANGE

RETAIL IN 2020

RETAIL IN 2020

“BY 2020, APPS WILL PROACTIVELY INFORM A SHOPPER REGARDING SPECIFIC ISSUES WITH PRODUCTS OR RETAILERS UPON ENTERING BRICK-AND-MOTAR STORES OR WEBSITES.

MANAGING AND MANIPULATING INFORMATION (RUMOR CONTROL), WILL BE MORE OF AN ISSUE THAN EVER AS FLASH TRUTH REPORTS ARE DISTRIBUTED MORE FREQUENTLY.

BRAND MANAGEMENT BY 2020 WILL NEED TO DEVELOP A HOST OF NEW SKILLS, TOOLS AND COMMUNICATION MODES, BOTH NIMBLE AND INNOVATIVE, THAN ARE TYPICAL TODAY.

SOURCE: KARNTAR RETAIL

FIND WAYS TO CONNECT WITH THE CROWD

CONTINUE THE ENGAGEMENT IN-STORE

CREATE DESTINATIONS FOR CONTINUED CONVERSATIONS

KEEP IT SIMPLETELL THE REAL STORY ABOUT THE PRODUCT

—NOT THE NEEDLESS STUFF

GREAT VISUALS ARE A DRAW

THEY INSPIRE THEM… SO LET THE PRODUCT SING

CLUTTER IS A TURN-OFFTHEY ARE APATHETIC SO KEEP IT ORDERLY

EXPERIENCE WILL REMAIN KING

RETAIL IN 2020

ONLY STORES DELIVERING TRULY UNIQUE EXPERIENCES WILL SEE INCREASED VISITS.

EXPERINCE SIGNATURE

A DISTINCT COLLECTION OF BRAND LED MOMENTS, TOTALLY UNIQUE IN COMBINATION FROM ONE BRAND TO THE NEXT.

IT LIES AT THE CENTER OF WHY WE CHOOSE ONE STORE OVER ANOTHER AND THE REASON WE COME BACK FOR MORE.

RETAIL IN 2020

TOUCHPOINTS WILL NEED TO BE IN HARMONY AND INFUSED WITH BRAND DNA

BRAND

SOCIAL

COMMUNICATION

EVENTS

PEOPLE

WEB

TOOLS

PLACES

SERVICES

TAKE AWAY… THE SHOPPER’S EXPERIENCE

CONTINUES TO EVOLVE

IT’S ESSENTIAL TO DEVELOP ENGAGING PROMOTIONAL MATERIALS AND HAVE

EXPERIENCES THAT ENTICE THE UNIQUENESS OF EACH GENERATION.

THANK YOU

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