Hi there! My name is Eleanor and I am an idea lover. I worked for two of the most renowned advertising agencies around the world - Dentsu and M&C Saatchi as an Art Director, delivering freshly baked ideas to clients such as: Canon, Converse, Panasonic, Pan Pacific Hotels, Qantas Airways, Sage, Standard and Poor’s, Swensen’s Restaurant, Toyota and Volkswagen. My work in advertising, design, photography, branding and marketing is lauded by my peers and has bagged international awards from New York, Canada, Australia and Singapore.

Summary of Qualifications

• Over 10 years of work experience in advertising and graphic design • Headed creative department for an education group, a financial publishing and printing company,

and a design house • Developed integrated advertising campaigns and design work including print advertisements,

broadcasts, marketing materials, annual reports, newsletters, direct mailers and websites

Professional Experience

Special Assistant l David Zimmer, Member of Provincial Parliament of Willowdale 2009

• Designed advertisements for the Harvest Festival in Willowdale that attracted over 1000 participants • Raised donations; and coordinated with performers and volunteers for special events • Organized and administered community outreach and constituents databases

Art Director l M&C Saatchi (one of the world's youngest and fastest growing global advertising agency) 2008

• Conceptualized and executed result-driven advertising campaigns • Directed production of advertisements from casting, photo shots, photo retouching, to proof checks • Successfully pitched and won the Swensen’s account

Clients: Pan Pacific Hotels and Resorts, Qantas Airways, Swensen’s Restaurant, Volkswagen

Creative Director l Xpress Print (one of the largest printing and financial publishing companies in Asia) 2006 – 2007 • Managed over 30 staff including art directors, designers, production artists, and traffic assistant • Developed new business strategies with account managers that led to increase of 33% in sales • Directed production of annual reports, websites, advertisements, marketing and promotional materials

Clients: Major public-listed and financial companies such as Standard and Poor’s, Standard Charted Bank, Overseas-Chinese Banking Corporation, Maybank Group

Creative Director l Kingston Education Group (est. the first private Canadian University in Vancouver) 2005 – 2006

• Administered an annual advertising and media budget of over $500,000 • Launched an integrated advertising campaign including outdoor, print, broadcast and new media that

resulted in an increase in enrolment responses from an average of 40 to 40,000 per semester • Involved actively in education-related publicity to maintain a strong presence in the community

Canadian Private Schools: Kingston High School, Kingston College and Lansbridge University

Art Director l Dentsu (the largest advertising agency in the world) 2000 – 2002

• Strategized creative briefs with copy writers, strategic planners, media planners, account managers and clients to conceptualize advertising campaigns that bagged a number of international awards

• Directed production of commercials, print advertisements, marketing and promotional materials • Successfully pitched and won 4 new multimillion dollar accounts

Clients: Canon, Converse, National Panasonic, Raffles City Center, Toyota

ele.heng@gmail.com l 647.996.7733 l 5444 Yonge Street, Suite 1212, Ontario M2N 6J4

Eleanor Heng

Founder l Art Director l Account Manager l White Wiz Advertising and Design 1995 – 1998 • Built the company's regular client base from 0 to 15 within the first year of operation • Provided consultancy in Advertising, Branding, Graphic Design, and Event Management

Clients: Acer Computer, Automobile Association of Singapore, Evergreen Holdings, Orchid Country Club

Awards & Achievements

New York Festivals Finalist in Print Campaign Award 2003 Simon Fraser University Brand Wars Third Prize 2003 New York Festivals Finalist in Print Self-promotion Award 2002 AdAsia Creative Showcase Best Ad of the Month Title 2002 RMIT University Distinction in Advertising Award 1999 Australia Kellogg’s Photography Competition Award NAFA Computer Aided Art & Design Merit Award Singapore Trade of Development Board Design Scholarship Award

1999

Education

Graduate Diploma in Business Administration 2004 – 2005 Simon Fraser University, Canada

Bachelor of Arts in Advertising 1999 Royal Melbourne Institute of Technology University, Australia

Diploma in Marketing Communications 1998 – 1999 International Advertising Association, New York, America

Diploma in Graphic Design 1993 – 1996 Nanyang Academy of Fine Arts, Singapore

1993 – 19961996

Volunteer Experience

President l Malaysia Singapore Students Club, Vancouver, Canada 2004 – 2005

Executive Member l Vancouver Singapore Club 2003 – 2005

International Student Representative l Singapore International Foundation 2003 – 2005

• Increased membership by 300% with creative marketing strategies in the first year as president • Worked with communities and government bodies to promote Singapore and Malaysia

Advertising Director l Parkville Overseas Christian Fellowship, Melbourne, Australia 1999 – 2000

• Attain full house attendance for major outreach events

• Develop, strategize, and implement advertising campaigns

Skills

• Proficient in Adobe Creative Suite (Illustrator, InDesign, Photoshop, Acrobat) and Microsoft Office Suite

Interests

• Mission trips, travelling, generating ideas, reading, drawing, writing, team-building games and sports

idealover.daportfolio.com

ele.heng@gmail.com647 996 7733

ELEANOR HENG

Should your schedule allow, I would appreciate an opportunity to meet with youto discuss the set of skills and expertise I can bring to your company. I can be contacted at 647.996.7733 or email at ele.heng@gmail.com.

I thank you for your time, and I look forward to hearing from you soon.