Hi There Digital!
-
Upload
thoughtworks -
Category
Presentations & Public Speaking
-
view
587 -
download
0
Transcript of Hi There Digital!
![Page 1: Hi There Digital!](https://reader034.fdocuments.in/reader034/viewer/2022042716/55a5e83b1a28abb6128b4687/html5/thumbnails/1.jpg)
Hi there, Digital
by mukund venkatraman
![Page 2: Hi There Digital!](https://reader034.fdocuments.in/reader034/viewer/2022042716/55a5e83b1a28abb6128b4687/html5/thumbnails/2.jpg)
fact about “hi”
![Page 3: Hi There Digital!](https://reader034.fdocuments.in/reader034/viewer/2022042716/55a5e83b1a28abb6128b4687/html5/thumbnails/3.jpg)
it has nothing to do with “hello”
fact about “hi”
![Page 4: Hi There Digital!](https://reader034.fdocuments.in/reader034/viewer/2022042716/55a5e83b1a28abb6128b4687/html5/thumbnails/4.jpg)
“hi” “hello” “ahoy”
18771425-1475 1876
![Page 5: Hi There Digital!](https://reader034.fdocuments.in/reader034/viewer/2022042716/55a5e83b1a28abb6128b4687/html5/thumbnails/5.jpg)
“hi”
“hello”
“ahoy”so what kind of person are you?
![Page 6: Hi There Digital!](https://reader034.fdocuments.in/reader034/viewer/2022042716/55a5e83b1a28abb6128b4687/html5/thumbnails/6.jpg)
what makes you respond?
![Page 7: Hi There Digital!](https://reader034.fdocuments.in/reader034/viewer/2022042716/55a5e83b1a28abb6128b4687/html5/thumbnails/7.jpg)
personalitya little thing we call
![Page 8: Hi There Digital!](https://reader034.fdocuments.in/reader034/viewer/2022042716/55a5e83b1a28abb6128b4687/html5/thumbnails/8.jpg)
personality
![Page 9: Hi There Digital!](https://reader034.fdocuments.in/reader034/viewer/2022042716/55a5e83b1a28abb6128b4687/html5/thumbnails/9.jpg)
iPersonality
![Page 10: Hi There Digital!](https://reader034.fdocuments.in/reader034/viewer/2022042716/55a5e83b1a28abb6128b4687/html5/thumbnails/10.jpg)
iPersonality X
![Page 11: Hi There Digital!](https://reader034.fdocuments.in/reader034/viewer/2022042716/55a5e83b1a28abb6128b4687/html5/thumbnails/11.jpg)
Personalityattitude, habits, behaviour, ideas that shape you,
motivate or lead you to seek your goals
![Page 12: Hi There Digital!](https://reader034.fdocuments.in/reader034/viewer/2022042716/55a5e83b1a28abb6128b4687/html5/thumbnails/12.jpg)
everyone has one
![Page 13: Hi There Digital!](https://reader034.fdocuments.in/reader034/viewer/2022042716/55a5e83b1a28abb6128b4687/html5/thumbnails/13.jpg)
brands have one
PERSONALITY---------------
![Page 14: Hi There Digital!](https://reader034.fdocuments.in/reader034/viewer/2022042716/55a5e83b1a28abb6128b4687/html5/thumbnails/14.jpg)
have oneWEBSITES, APPS, digital experiences
![Page 15: Hi There Digital!](https://reader034.fdocuments.in/reader034/viewer/2022042716/55a5e83b1a28abb6128b4687/html5/thumbnails/15.jpg)
and
websitesare like
restaurants
![Page 16: Hi There Digital!](https://reader034.fdocuments.in/reader034/viewer/2022042716/55a5e83b1a28abb6128b4687/html5/thumbnails/16.jpg)
brands have personalitiesbrands make conversations
![Page 17: Hi There Digital!](https://reader034.fdocuments.in/reader034/viewer/2022042716/55a5e83b1a28abb6128b4687/html5/thumbnails/17.jpg)
customer experienceis in the conversation
![Page 18: Hi There Digital!](https://reader034.fdocuments.in/reader034/viewer/2022042716/55a5e83b1a28abb6128b4687/html5/thumbnails/18.jpg)
CONVERSATIONS ARE FILLED WITH
USER EXPERIENCELANGUAGE
tone of voice
CONTEXT
INTERFACE
SOCIAL MEDIA
RELEVANCE
RESPONSIVENESS
DATA
ENVIRONMENTVALUES
TECHNOLOGYDESIGN
ACCESSIBILITY
in the digital world
![Page 19: Hi There Digital!](https://reader034.fdocuments.in/reader034/viewer/2022042716/55a5e83b1a28abb6128b4687/html5/thumbnails/19.jpg)
#RANDOM TRIVIA
OF ALL COMMUNICATION
IS NON-VERBAL
70%
![Page 20: Hi There Digital!](https://reader034.fdocuments.in/reader034/viewer/2022042716/55a5e83b1a28abb6128b4687/html5/thumbnails/20.jpg)
HUMANISE YOUR EXPERIENCE
HAVE A GREAT CONVERSATION WITH THE USER
![Page 21: Hi There Digital!](https://reader034.fdocuments.in/reader034/viewer/2022042716/55a5e83b1a28abb6128b4687/html5/thumbnails/21.jpg)
START BYUNDERSTANDING HOW YOU WOULD
LIKE TO BE PERCIEVED AS
IT CAN BE AS SIMPLE AS THREE ADJECTIVES
![Page 22: Hi There Digital!](https://reader034.fdocuments.in/reader034/viewer/2022042716/55a5e83b1a28abb6128b4687/html5/thumbnails/22.jpg)
![Page 23: Hi There Digital!](https://reader034.fdocuments.in/reader034/viewer/2022042716/55a5e83b1a28abb6128b4687/html5/thumbnails/23.jpg)
![Page 24: Hi There Digital!](https://reader034.fdocuments.in/reader034/viewer/2022042716/55a5e83b1a28abb6128b4687/html5/thumbnails/24.jpg)
![Page 25: Hi There Digital!](https://reader034.fdocuments.in/reader034/viewer/2022042716/55a5e83b1a28abb6128b4687/html5/thumbnails/25.jpg)
![Page 26: Hi There Digital!](https://reader034.fdocuments.in/reader034/viewer/2022042716/55a5e83b1a28abb6128b4687/html5/thumbnails/26.jpg)
performance orientedtech basedreliableyoungfriendlylooking for fun
opensafe smarttech basedyoungfriendly
inspiring empoweringcreativeengagingsmartpersonal
![Page 27: Hi There Digital!](https://reader034.fdocuments.in/reader034/viewer/2022042716/55a5e83b1a28abb6128b4687/html5/thumbnails/27.jpg)
![Page 28: Hi There Digital!](https://reader034.fdocuments.in/reader034/viewer/2022042716/55a5e83b1a28abb6128b4687/html5/thumbnails/28.jpg)
![Page 29: Hi There Digital!](https://reader034.fdocuments.in/reader034/viewer/2022042716/55a5e83b1a28abb6128b4687/html5/thumbnails/29.jpg)
![Page 30: Hi There Digital!](https://reader034.fdocuments.in/reader034/viewer/2022042716/55a5e83b1a28abb6128b4687/html5/thumbnails/30.jpg)
![Page 31: Hi There Digital!](https://reader034.fdocuments.in/reader034/viewer/2022042716/55a5e83b1a28abb6128b4687/html5/thumbnails/31.jpg)
HTTPS://WWW.YOUTUBE.COM/WATCH?V=TS_4VOUDIME
TAKE ME THERE
![Page 32: Hi There Digital!](https://reader034.fdocuments.in/reader034/viewer/2022042716/55a5e83b1a28abb6128b4687/html5/thumbnails/32.jpg)
thank you special thanks: anita mahadevan
“ahoy”