Hi,

My name is OOgle

By Chuck Ely

Problem Statement: Blind individuals cannot navigate a grocery store independently.

Problem issues: Having to depend on others to help with shopping

Navigation within the store a

Prices and brand of items being purchased

Creating a shopping list before arrival to the store

How to organize their items once they return home

Checking out at the register

Items stacked on display shelves can be dangerous

RFID Technology opportunity:

Giving blind individuals a tool that enhances their shopping experience, plus offers them the independence they want and deserve.

RFID device opportunities:

Being able to create a shopping checklist in a personal environment

Navigating the grocery store safely and independently

Selecting items off the store shelves on their own

Personal brand and price choices

More control at the checkout register

After returning home, items can be put away without assistance or hassle

“I feel that a device on the cane would be intrusive for me, and I might knock things off the shelves.”

Jane Raffton

“I would like it to be easy to put on and easy to remove when not in use.”

Andy Brinkerton

“The sense of accomplishment in doing it myself is a great feeling.”

Brad Lingrand

A white mobility stick

is both a symbol and a

useful tool for people

with impaired vision. It

helps its owner to ‘see’

and be seen.

Off-duty, it folds down

to a convenient format.

Environment Diagram

Personal Research; Learning and experiencing how to maneuver without my eyesight

Balance, scent, sound, spatial distance, taste...

Personal Research;Learning and experiencing heighten senses

Touch – shape, size differentiation, temperature, texture, weight…

User Scenario

Activating

sensor device

Creating a

shopping list

Arriving at the

store

Transmitting

audio signal to

earpiece

1 2

3 4

User Scenario

Selecting items Finishing

shopping

Putting away

the groceries at

home

Listening to

audio response at

cash register

6

78

5

Inspirations for design concepts

Inspirations for design concepts

Inconspicuous

Comfortable

Convenient