Hi-Lights I
description
Transcript of Hi-Lights I
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Hi-Lights IHi-Lights IHeadlines and cutlines
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HeadlinesHeadlines• Job is to lure reader into story honestly –
don’t promise something that isn’t in story.
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Headlines• Should be lively and interesting with
sparkling verbs
• Should cram as much info as possible
• Should have a subject, a verb (expressed or implied), and an object,
• Wrong: Junker of the month• Wrong: Robotics club (this is a title, not a
headline)• Right: Abbott’s car enters finalseason• Right: Robotics club wins competition
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Headlines• Verb may be expressed or implied
• EXPRESSED – Debaters work in state tournament
• IMPLIED – Debaters in state tournament
• Expressing verbs is preferred– Debaters perform in state tournament
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Writing Headlines• Avoid “be” verbs – these are “blah” and
don’t tend to attract much attention• 12 seniors chosen, not 12 seniors are
chosen
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Headlines• FOLLOW HI-LIGHTS STYLE – Helvetica font!• Hi-Lights uses “down style” – we capitalize only
the first word of the headline as well as proper nouns
• Hi-Lights dominates journalism competition• Students attend robotics workshop in Janesville
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Writing Headlines• All extra words trimmed out – a, an, the
omitted
• Use present tense verbs – explores, not explored . . .
• Do not use Plymouth High School, Plymouth High, PHS (padding!)
• Wrong: PHS football team won state title
• Right: Football team wins state title
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Writing Headlines• Headlines about future events should
imply future by using infinitive (to+verb form)
• 250 seniors to graduate Saturday
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Writing Headlines• Punctuation – usually three marks . . .
Comma, quote sign, semicolon
• Use single quotes only (saves space).• Coach calls tech ‘best team we’ve faced!’
• Use semicolon when a period seems appropriate (2-part headline / cause-effect).
• Cleary announces price freeze; congress to discuss
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Writing Headlines• Use comma in place of the word “and.”• Bauer, McChumperson win scholarships, not
Bauer and McChumperson win wcholarships• Cleary throws ball straight into air, awes
crowd
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Writing Headlines• If writing a two line headline, make each
line a coherent unit by itself – splits do not help. Two column-wide stories need to have a two line headline.
Morris, Pitz-
en win elections
Morris, Pitzen
win elections
NO
YES
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Writing Headlines• Avoid repeating a word in a headline• Student Council to discuss student rights
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CUTLINES
• Cutlines must be able to stand alone; readers shouldn’t have to read the story in order to understand the picture’s content.
• Know the 5Ws and H
• ALWAYS identify who is in the picture
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Cutlines
• Write as a complete sentence.
• Dan Mella attempts a layup.– NOT
• Dan Mella attempting a layup.
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Cutlines
• Should be written in present tense
• Be careful! Cutlines should not repeat word-for-word information in the story.
• Never point out the obvious: Freshman John Smith enjoys the spaghetti dinner, not Freshman John Smith poses for the camera, and especially not Freshman John smith posing for the camera.
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Cutlines
• Follow Hi-Lights style! Use size 10 for caption and photo credit.
• Caption = times new roman size 10 bold
• Photo credit = times new roman size 10 italicized
• Blah blah blah blah. Photo by Dustin Myroom.
• Left align everything!
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Cutlines
• Punctuate both with periods.
Senior Jack Flack uses a metal yardstick to defeat junior Jack McChumperson. Photo by Captain Obvious.