HI, I’M J. · 2009. 3. 7. · Rumors surrounding the Last Chip and its disruptive influence on...
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Transcript of HI, I’M J. · 2009. 3. 7. · Rumors surrounding the Last Chip and its disruptive influence on...
Doritos Don’t Let There Be a Last Chip
Wars. Terrorism. Professional Wrestling. What if the cause of all these disagreements was people running out of Doritos? Fortunately there is a solution. And even fortunatlier, it involves buying lots of Doritos.
This television spot won a 2008 One Show Pencil
The banner opens up with 3 wolves (and fat wolf suit guy) scarfing Doritos. As they get down to the last one, they eye each other and the user is invited to steal the chip.
When the cursor rolls over the chip it turns into the last Dorito. The wolves bark and chase the chip around the screen.
When they catch up with the chip they fight over it and the cursor goes back to normal. The wolves fight over the last chip and tumble off the screen.
A folded up Last Chip Survival Guide disguised as a decoy chip will be included in every bag of Doritos.
A transparent low chip indicator will alert consumers of dangerous Dorito levels and remind them to pick up some more.
Doritos will be sold in a double pack so as to prevent last chip occurrences as well as to reduce Dorito’s liability in the event of a Last Chip lawsuit.
Rumors surrounding the Last Chip and its disruptive influence on celebrity relationships would be leaked to popular star chasing blogs and tabloids such as the Enquirer, the Onion, and Weekly World News.
The infamous Last Chip that allegedly broke up America’s most embarrassing couple would be auctioned off on eBay.
We will partner with Xbox Live to create a new Capture The Chip game mode in Halo 3 (one of the most popular online multiplayer games.) Players must fight off everyone else to keep the last chip for themselves.
If they can hold on to the chip for 3 minutes, despite orange footprints that give away their position, they will become the Last Chip Champion.
Pepto BismolHeadline Campaign
This isn’t a product that needs a lot of explaining, so the goal is to remind people to buy Pepto before they are suffering from bathroom Tourette’s.
ExxonWelcome to the driver’s seat
Exxon is a brand many people hate in a category where government regulation requires all gasoline be pretty much identical. If we want to increase sales, we have to create fans of the brand.
Most people don’t think about their cars, but there is one group that is absolutely obsessed with driving: 16 year olds. If we can win them now, we can create fans for life.
Upon issue your tag will count down the time remaining until you 16th birthday.
When the clock runs out a birthday message apears and your smart tag can now be swiped for a free tank of gas.
Now the smart tag becomes a way to track your points in the Road Warrior Chalenge. Points are updated via
RWF transmitters at the exxon pumps.
Points can then be used to purchase gas, snacks, or whatever else you may need on the road.
Upon issue your tag will count down the time remaining until you 16th birthday.
When the clock runs out a birthday message apears and your smart tag can now be swiped for a free tank of gas.
Now the smart tag becomes a way to track your points in the Road Warrior Chalenge. Points are updated via
RWF transmitters at the exxon pumps.
Points can then be used to purchase gas, snacks, or whatever else you may need on the road.
Upon issue your tag will count down the time remaining until you 16th birthday.
When the clock runs out a birthday message apears and your smart tag can now be swiped for a free tank of gas.
Now the smart tag becomes a way to track your points in the Road Warrior Chalenge. Points are updated via
RWF transmitters at the exxon pumps.
Points can then be used to purchase gas, snacks, or whatever else you may need on the road.
The goal of the Road Warrior Challenge is to help new drivers get some adventures under their belt. Drivers get points by swiping their Exxon Tags over a small scanner at the landmarks we have chosen.
This key chain will count down the time remaining until the driver’s 16th birthday.
On their birthday they will get a credit for a free tank of Exxon gas.
Now the key chain becomes a tool for Exxon’s Road Rookie Challenge.
Points can be used to purchase gas, snacks, and everything else the road warrior lifestyle requires.
Upon issue your tag will count down the time remaining until you 16th birthday.
When the clock runs out a birthday message apears and your smart tag can now be swiped for a free tank of gas.
Now the smart tag becomes a way to track your points in the Road Warrior Chalenge. Points are updated via
RWF transmitters at the exxon pumps.
Points can then be used to purchase gas, snacks, or whatever else you may need on the road.
Every day they would get a small car related item. Parents would be able to put car keys inside the last door.
An advent style calender would help future drivers count down the days until they finally get their license.
This book will be given away to new drivers to help prepare them for the responsibility of driving.
AMC TheatresWatch a movie instead
This campaign reminds college students of the main benefit of movies: they aren’t books.
WATCH A MOVIEI N S T EAD
hitler wrote a book.WATCH A MOVIEI N S T EAD
books are made of murdered trees.
WATCH A MOVIEI N S T EAD
it’s just like the book,only less pretentious.
WATCH A MOVIEI N S T EADwatch the movie &
you’ll have 6 hours left overto feed hobos or something.
Stickers would be placed on reading posters on college campuses.
MazdaDriveTrack
The average car buyer forgets about Mazda as a performance brand, but the guys who look at stats know what Mazdas are capable of. The solution? Make the statistical side of performance as much fun as the butt-clenching acceleration. So we created a set of gauges that are more reminiscent of an F-16 than a sports car.
This campaign was shortlisted for Cannes Future Lions 2008
By connecting the iPhone to the car’s onboard computer we can give users a wealth of information about their driving.
Connecting to the car allows us to display information about acceleration, braking, fuel economy, and steering.
The iPhone 2.0’s GPS and 3-axis accelerometer allows us to display interactive maps, G-forces, and exact speed.
This combination of data allows us to give consumers a huge amount of information, that they can quickly cycle through using the iPhone’s touch screen.
This billboard will be placed at a stoplight on a one lane road. A series of lasers will measure how long it takes the driver to start moving after the light changes and the billboard will display the reaction time.
This billboard will be placed along major curves. It will use radar to detect the driver’s speed and display the G-force the driver is pull-ing. The billboard will calculate G-force with the equation F = ( V2 / R ) / G. The variables are the driver’s velocity (speed) and the radius of the turn (which we will measure before placing the billboard).
Phase 1Pre-release
This banner will display the G-forces as they are measured live from the billboard closest to the location of the user’s IP address.
This banner displays the fastest reaction times recorded by the billboards and the area where each time was recorded.
These billboards would be placed sequentially. The first uses radar to measure the driver’s speed. The second posts the fastest speed recorded that day.
The banner will average the speeds collected by the billboards in each state and display the state that has the fastest average speed that day. Clicking the banner allows the user to view the average speed for his state.
The green areas show acceleration and the red areas show braking.
Phase 2The launch
The green line shows fuel consumption over time.
The red line shows the left and right G-forces being pulled over time.
The red ball shows left, right, forward, and back G-forces. The total G-forces are displayed on the bottom right.
The map feature shows the driver’s route and color codes their progress based on speed.
When the iPhone is synced the drive information is logged by date.
Users can retrieve drive information by date, or use the calender to view driving changes over time.
The DriveTrack website allows users to have a profile that can be viewed by friends. This allows communities to develop. These communities can use DriveTrack to trade advice, issue challenges, or just show off.
The interactive map allows the driver to view the route he took, color coded according to his speed. Each cor-ner has a hot spot that displays G-force information.
Users can view an in depth display of their driving. The graph shows acceleration in green and braking in red. Clicking on the time line allows the user to see the geographic location at the specific point in time.
DuPontKevlar
When your competition is a chest wound, you can usually rely on word of mouth. That doesn’t mean we were going to turn down the assignment. We took the chance to pay tribute to Easy, Cube, Dre, and Snoop.
Man vs. WildWhat Would Bear Grylls Do?
Most of us live a pretty pampered life compared to the grub eating urine drinking life of survival expert Bear Grylls. We wanted to remind people why the show is so damn awesome.
We put one of Bear’s favorite outdoor snacks in vending machines. Dried mealworms are safe for human consumption and last indefinitely at room temperature (which is nice since they may not sell too quickly.)
Since Bear is always teaching viewers ways to make fire without matches, we made free bar matchbooks with headless matches.
We boil our water instead of filtering it, so it is safe to drink but maintains its earthy flavor.
To promote the show we created a line of Man vs. Wild unfiltered drinking water (just like Bear drinks!)
The Humane SocietyHelmets For Harp Seals
Right now, the Humane Society seeks to raise awareness about the seal hunt by posting graphic videos online. The problem is, the kind of people who choose to watch furry little seals being bludgeoned to death, probably aren’t the type who donate money to the Humane Society. So we created a campaign that reminds people of the seal hunt problem in a way that is engaging to people who aren’t sociopaths.
This section allows users to club a protected baby seal, to demonstrate the helmet’s effectiveness.
This page allows users to try different seal and helmet combinations, to find the combination that is right for them.
To help the site spread, we will allow users to create custom t-shirts or quirky banners for their favorite social network.
RESuME(CV if you’re nasty)
J. SmithCOPYWRITER
Masters in Creative Writing, Expected Graduation March 2009Miami Ad School, Miami Beach, Florida / Florida International UniversityCurrently Enrolled
Bachelor of Science in Advertising, Minor in Business Administration,May 2007University of Florida, Gainesville, FloridaGrade Point Average 3.57/4.0Funded 100% of tuition through merit based scholarships
AWARDSAdvertising Awards:2008 One Show - Silver PencilCannes Future Lions - Shortlisted2 Gold Addys - Local3 Silver Addys - LocalSilver Addy - RegionalCrispin Porter + Bogusky Indiana Jones Kingdom of the Crystal Skull Instant Win Game (A.K.A. C.P.B.I.J.K.C.S.I.W.G.) - 2 apple pies and a croissan’wich
SKILLSComputer: Adobe InDesign, Adobe Photoshop, Adobe Illustrator, Microsoft Word, and Microsoft Excel
Other: Copywriting, Photography, Layout, and Editing photos and graphics
EXPERIENCEAdvertising Intern, June-Aug. 2006Bright Ideas Group, Macon, Georgia
Greenhouse Program, June-Aug. 2008Crispin Porter + Bogusky, Boulder, Colorado
Make this resume into a paper pterodactyl. Just cut along the dotted line and follow these steps.
Now it gets ptough. Steps 6 and 7 create the creases for step 8. Now pull the flap up and fold along those creases. Step 9 will be the result.
Donezo. Give it some fierce pterodactyl eyes and go pterrorize something.
Flip and repeat. Pro Tip: fold so Awards and Contact info appear on
the wings, then place on any desk that says “Bogusky”
Definitely Not AdvertisingThis is the stuff I do for fun. It doesn’t have much to do with advertising, but it should give you a better idea of how awesome I am.
Karatesaurus Rex: The ultimate predator
The Ultimate Christmas MachineA fully accessible, highly illegal, street tested up to 90 MPH, mobile powered Ultimate Christmas Machine, pumping 500 watts of face melting Christmas spirit through 1300 bulbs.
Zack and I have been doing our part to fight Scroogery for 3 Christmases now.
ComicsI started drawing these in college to help make it through boring classes.
Photography
Poetry
I am a writerNot a damn mathematicianHaikus are stupid
Small talk with a girl (that I’m madly in love with)
I’m resisting the urge to get down on one knee and recite Shakespeare.I would, but I wasn’t paying attentionin class that day,because you sit in the desk in front of me
Thank youfor acting interested.
Thank you for the laugh.
Please ignore my screaming heart.
Daily Prayer
Lord, give me the courageto tell girls how I feel,& perform some kind of miracleso they don’t think I’m weird.
Bird Watching
I’m watching a seagullfilled with envy.
I have work due tomorrow.He will still be heresoaring over brightly colored touristsin a salty blue sky.
I wish I couldfall asleep in the sand,wake up with feathers,and never takeanother french fryfor granted.
1986
Life was simpler thenAt least it seemed that wayBecause my brain wasn’t fully developed
Oscar
I am running through the duskwith a borrowed dogwet grass sticking to my toes.Our world is 3 feet widecool and comfortablespringy green bladesand happy golden eyes.Nothing outside matters.We are wrapped in darknessHearing dull from heavy breathsand rushing blood.This is my meditationjerking on the end of a slobbery rope.
LATER.
