Grooming Extraordinaire

Hi I am Snoopy from Peanuts. Hope you all had a great Thanksgiving…Today I will take you to GROOMING EXTRAORDINAIRE.....

Grooming Extraordinaire

But first let me introduce you to the team:

Sanjay Kumar Sarika Prasad Sridhar Sarnobat Bhavani Yella

I will let these guys talk while I finish my leftovers

History & Facts

Grooming Extraordinaire was founded in 1988 by Mark A. Collins

Voted #1 by San Jose Magazine and The San Jose Mercury News.

Current Target Market Pet owners in San Jose and neighboring

cities Draws its customers from San Jose’s Rose

Garden and Willow Glen neighborhood

Goals Showroom quality grooming Reach customers outside of zip code

95125/95126 Better websites More new customers

Value Proposition Highly trained and experienced

employees. Trained as per National Dog Grooming

Association standards. Other pet groomers in the area employ

apprentices learning on the job Competitive Pricing Convenient Location

Competitors The Groomery Doggie stylezz Pet Smart

History & Facts

Current Situations

Using postal fliers to target 95125.

Review from users on yelp Website- not aesthetically

pleasing, no great call to action,

No ecommerce marketing No social media presence

(other than Yelp)

Current Website

New Website

Everyone is paying attention.. no one is sleeping

Internet Campaign

What we used: Google Adwords Facebook LinkedIn Email Campaign

Google Adwords

Google Adwords

First Campaign

Second Campaign

Google Adwords

Our Estimates  Google Adwords Report

Total budget: $100.00

 

Total budget: $106.52

Number of Campaign days:

11Number of Campaign days:

11

# Impressions: 50000 # Impressions: 38590# clicks: 50 # clicks: 57CTR: 0.10% CTR 0.15%       Daily estimates:    Daily estimates:  Daily budget: $9.09    

# Impressions/day: 4545.45 # Impressions/day: 3508.2 (avg)

# Clicks/day: 4.54545 # Clicks/day: 5.18

CPC: $2.00 CPC: $1.87

Facebook CampaignFacebook Ads:

Facebook CampaignPricing & Scheduling:

Budget: $40 - Lifetime

Pay Per Click (CPC) - $0.84 per click

Target Market: Geographic Segmentation: Live within

25 miles of San Jose, CA, United States 

Demographic Segmentation: 16+ Men and Women

Psychographic Segmentation: Pets (All), Pets (Dogs), Pets (Cats)

Connections on Facebook: Visible to anyone matching the above segmentation

Facebook Campaign

Facebook Advert Report  Total budget: $38.55 Number of Campaign days: 7# Impressions: 205,280# clicks: 46

CTR 0.022%

   

   

   # Impressions/day: 29326# Clicks/day: 6.57CPM $0.19

CPC: $0.84

Facebook Campaign Statistics

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ImpressionsClicks

LinkedIn

LinkedIn

LinkedIn Advert Report  

Total budget: 39.87

Number of Campaign days: 7

# Impressions: 151074

# clicks: 14

CTR 0.0075

   

# Impressions/day: 21582

# Clicks/day: 2

CPC: $2.92

Email Campaign

Can Spam Law

Title representative Unsubscribe Postal Address “Is an Advertisement”

Email Campaign

Email Report Actual Percentage

emails sent 98 100.00%

bounced 29 30.00%

deliveries (impressions upper bound) 69 70.00%

opt-outs 4 4.00%

opens 27 22%

spam reports 2 4%

clicks (CTR - click through rate) 4 4.08%

cost (for 1 month) $15 -

total customers 250 -

total customer clicks 10 -

cost per click (for 250 email addresses) $1.47 -

Email Campaign

CPC and Impressions Comparison

Platform Cost Clicks Cost Per Click

Google Adwords

$106.52 57 $1.87

Facebook $38.55 46 $0.84

Email $15 10 $1.47

LinkedIn $38.97 14 $2.92

Recommendations Facebook Campaign

Include Facebook page and ‘Like’ button in ads.

Social presence Research more Yelp

Primary source of discovery Challenges: filtering

Referral program Email Campaign Facebook Like and Share

Improve websites More social presence Better Call to Action Aesthetics

Three Months Marketing Plan

Email Campaign

Referral program Improve websites

Month 1

Month 2

Month 3

Feedback from the owner

The manager wants to work with us.

Golden Nugget

Internet marketing takes time.

Focus on the most relevant media.

Integrate our strength (Yelp) into the media

Questions?

Furry Holidays

http://www.youtube.com/watch?v=URvMn26C9ug