Hi, and Welcome · remembered as a service provider and not live under the shadow of Croma Store...

CONSULTING

2020 BBC. All Rights Reserved

Our clientele keeps getting stronger and the bond increases. We make the best use of technology, and combine them for each brand strategy. We are making

use of our in house AI to predict and even analyze the campaign’s success.

Hi, and Welcome Let’s walk-through on all the past work that we have done. Though work at

Barcode never stops. We have provided some excellent brand campaigns in

the past.

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New Design TrendsCheck out all that we have

adapted for the modern

customer

CEO / Founder

Amish Jha

A Six Sigma Accredited Branding Agency

CONSULTING


About UsWe are a fast growing brand consulting agency expanding base in India operating in Bangalore, IN yet

catering to the world over. We give dedicated attention to each individual brand campaign as one of our

own and bring all the think tanks (our team) to drive in a smooth and successful way. You can sit back relax

and let us do the hard work for your brand.

Visit Website

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CONSULTING


https://barcodebrandconsulting.com/

CONSULTING


The global positioning of ‘who says no to Mentos’ had to be tested out in the current Indian audience as to the

acceptability of Indian Consumer if they see Mentos in a space to share and connect.

Click for video

Simple things like the rain, the taste of your favorite food, or the sound of a loved one's voice, we all are social beings who love to share moments. Mentos acts as an ice breaker to those simple conversations. Let Mentos mentors demonstrate how its done.

Mentos MentorsConfectionery

Category

https://www.youtube.com/watch?v=CN1-yvo7gIg

CONSULTING


Samsung Brand PersonasBrand Persona Study for:

New Concept Phone

Consumer Profiling – TG wise classification

CONSULTING


Linkedin’s Brand TonalityLinkedIn is seen a superior connectivity space but how does it pan out and how does the consumer feel

about the brands voice and tone

We talked to real professionals on what makes work look best and how does LinkedIn fit in their work life

Professionalism is reflected

Its used for hiring and job seekers alike

Without work life is boredom

Linkedin is like Facebook for workplace

Online Services

Category

CONSULTING


Godaddy Small Business Owners

Jhon Paul Santos

Speaker for TodayStephan aguinola

Master of Ceremonies

GoDaddy launched a new ad campaign series for business and

shop owners and approached us to do the ad testing for that

entire campaign run.

We helped them gain the insight bit of consumer share of

voice

GodaddyLaunches a new ad to support the small and medium business and shop owners for the ease of use of their website building app in minutes. They wanted to understand if the consumers could get the message. The ad was displayed to 100 audience in the test market & feedback was taken

Online Services

Category

CONSULTING


Onsitego AMC PerceptionOnsiteGo is currently an AMC and goods insurance company wanted to

understand :

A. The current consumer perception about the services being sleeked

from OnsiteGo

B. Plan to leverage their new concept across new category to be

remembered as a service provider and not live under the shadow of

Croma Store and Vijay Sales

Desired Entry to Category

Consumer

Electronics

To Create a

separate Identity

Status Quo

Known faintly for

Phones&

Laptops

Goods insurance

Insurance

Category

CONSULTING


ITC Wheat Usership

Distribution and Landscape Understanding Pan India

Secondary Research for Imports / Exports and Consumer

wheat usage

Brand values for ITC wheat based products

Retail & CPG

Category

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HDFC GRUHHousing FinanceRural and urban small token housing loan perception. Barcode presented HDFC Bank with the report on

consumer perception about Awareness of GRUH and it being a part of HDFC Bank

HDFC, Before launching the GRUH for the public domain wanted to know about the consumers small token loan requirements in the suburbs of Mumbai & Delhi. Thankfully we solved it at an ease.

Finance – Housing Markets

Category

CONSULTING


NHM

RuraL Health Mission

BrandingRural Health

Category

CONSULTING


Changing the way Budweiser is seen as a buddy to as a powerful brand with a new youth

icon adaption and message for the young audience to match with the Budweiser's brand

& be aligned to their high energy associations

Watch The Ad

561k share968k likes

BUDWEISER KING CAMPAIGN

Alcobev

Category

CONSULTING


https://www.youtube.com/watch?v=T90h7tfjxGo

CONSULTING


Centre freshMints

vs. Wrigley’s Double Mints

Confectionery

Category

CONSULTING


Automobile

Category

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CONSULTING


New beer product test vs. competition Tuborg for a launch of a

new brand in India at the SKU for Tuborg to cut the

competition. Checking for the fitment of the brand Foster’s

with the new product

FOSTER’S BEERAlcobev

Category

CONSULTING


CONSULTING


OOH & PRINT MEDIA& SOCIAL MEDIA BRANDINGAUTOMATION FOLLOWER GROWTH

ENERCENTBRAND IDENTITYCONCEPT & OOH ADS

Power & Energy

Category

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Cat

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o y

ou

ng

aud

ien

ceW

ante

d t

o b

e se

en a

s a

bik

e fo

r al

l o

ccas

ion

s

YamahaFascino

TVC Ad Launch for Yamaha Fascino

Fascino Imagery

Automobile

Category

CONSULTING


DLF Mall of Chandigarh

City Centre Mall –

Footfall Shortfall Diagnosis

Vis-à-vis competition malls

Real Estate

Category

CONSULTING


1MG SUPPLEMENTIdentify the need gaps of current sports person who use gym supplements

Sportsmen whose daily workout needed a product to their daily fitness regime. Barcode Helped 1mg identify the current need gaps and potential product for the launch in a specific consumer segment

Healthcare

Category

CONSULTING


OLA Share PassThe motivation and barrier study for the acceptability of OLA share pass which is a cab aggregator

service in competition to UBER for all metro cities Pan-India

learn more

Concept Check Trigger to Purchase Brand Fitment

Consumer profiling and report for:

Cab Aggregators

Category

https://www.olacabs.com/sharepass

CONSULTING


Hero Motocorp

Concept Bike Launch

Bike Workshop

Need Gap Analysis

Product – Brand Fitment Check

Automobile

Category

CONSULTING


Chupa ChupsVs. Sour Slides

Horlicks GSK

A product comparision

with the kids of 10-14

years to list out their

reason for selection

Young Mom’s

Perspective on the

health growth of

children

Our Winning Works:

In the world of staying alive amidst competition we call the

consumer and ask their opinion about the products and

then take the feedback to formulate a new product story

What all we formulated:

Competitor Analysis

Storyline Formulation

Kohinoor Spices – Masala Preference

Among Indian housewives Brand Workshop

Deep RootedConsumer Analogy & Purchase Pathways

FMCG

Category

CONSULTING


Marlboro Cigarettes & Hookah Blend New Product Launch

01 02 03

Smokers Perception

Working Ingredients

Winning Brand Design

PMI (Philip Morris International) comes up with new revolutionary

Product for smokers and hookah consumers alike. With our help PMI

formulated the brand alignment of smokers with their new product launch

Pan Asia for IQOS

Using new technology

Tobacco

Category

CONSULTING


Organic India

Pomegranate Vinegar

Barriers to Try

Purchase Trigger

Consumer Benefits

Apple Cider Vinegar Already had a

fanbase in India

Plant Based F&B

Category

CONSULTING


Weleda Product Landscape

Premium Luxury Skincare

Category

Meet Weleda from Australia who wanted to test out the

Indian target market with their premium luxury skincare

range of brands.

Barcode Helped them do the product diary with Indian

housewives who were consumers of premium beauty

products. Thus giving them no nonsense insights and

successfully aced their product launch.

CONSULTING


CONSULTING


It's Not About Craft. It's About Feelings.“

-Caroline Martin

Signature Reserves Carolin Martin Limited Edition

Watch Video

AlcobevCategory

https://youtu.be/TW9NpktV1p4

Mother Dairy Milk Consumption Brand Track

Mother Dairy had a long annual tracker for their brand measurement.

Barcode helped them achieve entry into new cities and successfully did

mystery audit their brand experiences

Packed Milk Expansion Cities Check

Mystery Shopper Audit for Customer Experience

01

02

FMCG Organic & CPG

Category

CONSULTING


She Breaks

Barriers

A TVC created by us for Nike for

womens’ day special capturing the

essence of Indian Women Athletes

Watch the TVC

Nike Shoes-Footwear

CategoryCONSULTING


https://www.youtube.com/watch?v=_upSsQxZ9pM

Tata Housing

Social Media Campaign

Automation Growth

Tata Realty Brand CampaignConcept For Social Media – Cross Platform

Real EstateCategory

CONSULTING


PMI Benson & Hedges 12’s packAn entrant to the new addition to 20’s and 10’s pack was introduced in the

international market with ADC > 10.8

Testing with average smokers of

brand and competition brand alike

Modern Packaging

Tobacco

Category

The launch would be in line of the

alignment of brand’s outlook. Should

not deviate from the brands imagery

Relevance & Brand Fitment

CONSULTING


We made a report for the Bangladesh Market:

ITC Yippee!

Sun

feast

Pasta

Ne

w P

ack D

esign

Righ

t side

TVC Campaign New Pack Design Brand Positioning

Watch the TVC

FMCG

Category

ITC's instant noodle YiPPee crosses over Rs 1,000 crore sales

CONSULTING


https://www.youtube.com/watch?v=bUtWgBCCL30

Titan Eye Plus 40% activation campaign

Pan India Campaign

Consumer share of voice on ad feedback

Market Research

Competition Analysis Report

Campaign Highlights

Eyewear

Category

Design Works

Billboards and Press Release

Print Ads, OOH Creation

Increase in Brand Credibility

Workshop of Brand development

CONSULTING


RP Sanjeev GoenkaGroup

Product Tasting

Consumer Analysis

New Product Launch Feedback

Brand Alignment Check

QSR

Category

CONSULTING


The Taj Group of Hotels

To improve upon their internal

stakeholder communication

Hotel Landscape Analysis Pan India

For Media planning in the

entire Southern region

Luxury Hotel Consumer Perception

Hospitality

Category

CONSULTING


Interior Design Marketplace

Category

CONSULTING


Eyewear

Category

Bausch + Lomb

CONSULTING


E-Commerce

Category

Amazon Prime Day DealsYear Long Brand Campaign for:

We also, came up with the nomenclature of ‘Amazon Specials’

CONSULTING


McVities Digestive Biscuits Competition Landscape

CONSULTING


Beverages

Category

CONSULTING


SpiceJet - Spice Flying Colours

Aviation

CategoryCONSULTING


Footwear

Category

Bata Aldo New Product Range

CONSULTING


The Telegraph

Winning Newspaper In Kolkata – Reasons for

Qualification / Disqualification

Competition Paper views (The Times of India) and

opinions

Content Feedback & In-depth Brand Analysis

News Paper Readership & Content FeedbackRegion : Kolkata, IN

Print Media Publication House

Category

CONSULTING


Online Services

Category

BookMyShow IndiaLive Show Demand Analysis

CONSULTING


CityBlocks Builder

Crafted a branding and marketing plan for tycoon builder game for 2020.

Helping an Indie Game from scratch building efficient communication and

press relations across the globe

Visit Steam www.tentworks.io

Branding done from Scratch

Well Crafted Global PR plan

Use of Modern Channels

02

Business Simulation Game Studio

Category

CONSULTING


https://store.steampowered.com/app/1191800/City_Block_Builder/

CSR

Category

HCL Foundation Communication Baseline

CONSULTING


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Order Entry OnlineEither online bbcbrands.comOr reach out to us on mail

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02

0304

Credit Criteria50% advanced & 50% upon project completion. Credit Cards or Wallet Pay Electronically Accepted

Campaign DurationAs per your requirement,Usually retainer format and plan is shared beforehand

QueriesCall us anytime on the Contact info

How To get in touch with us

Contact Us

GUIDIAL. BARCODE BRAND CONSULTINGCONSULTING


http://www.bbcbrands.com/

mailto:[email protected]

https://barcodebrandconsulting.com/contact-us/

Get in Touch with Us

Visit our website or just drop us a line

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8th Block Koramangala,

Bangalore - 560095

Location

www.bbcbrands.com

+917004764558

[email protected]

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Hi, and Welcome · remembered as a service provider and not live under the shadow of Croma Store...

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