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iRef connects sports leagues and referees.

- Rob Sigmon, Founder/CEO

Overview

Worldwide referee shortage… 1 billion amateur games played annually requiring 2 billion referee hours.

iRef trains and matches referees: Eliminates league administrationIncreases referee earningsBackground checks and rates refereesSimplifies payment and taxes

An Industry In PainThere is a severe shortage of referees in every sport worldwide.

Value Proposition - Leagues

Real time database of referees availableBackground checks and certifications verifiedSupply and demand referee fee algorithmRecruiting and scheduling costs eliminatedReferee fees paid weekly via app/credit card Contractor forms and taxes filed by iRefNo fees for services to the leagues

Value Proposition- Referees

Access to more games = maximum earningsWeekly payment through app/direct depositFlexibility to choose geographic work areasOn field app check in and game stat reportingConsolidated tax reportingDashboard features:

EarningsPerformance ratingCertification management

Domestic Target Market

170,000,000 referee games each year

Youth Market 87.5 MAdult Market 75 M Senior Market 7.5 M

International Target Market

U.S. annual 170 M ref gamesIsrael 4.3 MAustralia 12.3 MUnited Kingdom 34.1 MSouth Africa 28.5 MBrazil 107.5 MTotal 6 countries 356.7 M

3 Year Market Target

2.8% market share

Sales goal = 10M referee games Revenue = $317,000,000Net Profit = $33,401,800 (EBIDAT)

App Matching ProcessRequest a Ref:

And find a match!

Competition & IP

No existing referee/league matching app“iRef the perfect match”

Trademark appliedPatent opportunity for matching technologyMain competitive advantage:

First to market domestic & international

Go To Market Strategy

Domestic market launch: CO, FL, OHInternational launch: IsraelRegional Sales Manager in each state/countryPre launch activities by RSM:

Contact leagues, procure game listing contractRecruit referees to create profile

Pre launch marketing to leagues and referees:Digital, email lists, mobile ads, association lists

Sales StrategyReferee games produce 20% gross commission

Regional Sales Manager salary and commission on leagues recruited

Diversified revenue streams:Referee game commissionsReferee training clinicsAdvertising on app platform & SMS push messagingSponsorships

Board of DirectorsRob Sigmon – MBA, sales and marketing executive with 25 years entrepreneurial experience. Founded 5 businesses including JRInternational Marathon, International CMO 2GO, Colorado Fresh Mortgage , MoveDon Soccer League, Operated i9 Sports franchise.

John Reeb – PhD, MBA, Crestcom International, management consultant with 30 years of business operations, lean process and leadership experience at Fortune 500 firms. Established network in sports, finance and funding.

Joe Clark – CEO at Prana Business, creator of Line-of-Site portfolio SaaS systems for management consulting, mentor at MergeLane and Boomtown Accelerator. Human Resource management, Lean Sigma manufacturing and executive supply chain management/MIT.

John Ikalowych – MBA, Sr. VP Colorado Business Bank, corporate business development, strategy, commercial banking, capital acquisitions and funding, business coaching. Executive.

Director for C3, CoBiz C-Suite Collaborative.

Start Up Management TeamRob Sigmon – CEO, Operations, fundraising, strategic marketing

Jonathan Bryant - VPBD, Business dev, sales, market management

Dan Wilson – CMO, Marketing, engagement, SEM, SEO

Will Feldman – CTO – App development, website, video

Chris Whitaker – CFO, Financials, due diligence, justification

Greg Wilson – Controller, AR, AP, ecommerce systems

Justin Staudenmayer – CSO – Strategy, IP, inter, sports marketing

Shahroukh Dastur – VPF, Finance, sales, valuation, M&A

Dave Terpstra – CIO, International operations, go to market

Kristi Hamrick – CPO – Publicity, public relations, marketing

Milestone #1 = MVP Market Launch

Complete programming app and website Google Maps geo selection interfaceCloud based data storage and securityRegional Sales Manager hiredIP plan implementedCustomer Service operationalAccounting and payment processing interfaceReferee Training Clinic scheduled20 Leagues contracted in Colorado100 Referees registered in Colorado

Revenue ProjectionsYear 1 Gross Referee Revenue $2.3 million

Training Clinics $56,000Advertising $20,000Sponsorships $9,000Total Gross Revenue $2.4 millionExpenses $2.4 million(80% referee fees + startup and operating expenses)Net Profit $2,360

Year 2 Gross Revenue $133.9 millionNet Profit $9 million

Year 3 Gross Revenue $317 millionNet Profit $33.4 million

Graph of 3 Year Revenues

Year 1 Year 2 Year 3-50

0

50

100

150

200

250

300

350

Gross Revenue (millions)Gross Profit (mil-lions)

Cap TableCurrent share distribution: Pre$ Post$

Rob Sigmon 501,000 82% 56%App Developer 50,000 8% 6%Management Team (10) 50,000 8% 6%Board of Directors (3) 15,000 2% 2%Option Pool (15%) 132,000 15%Planned 3 Angel investor(s) 132,000 15%Total Post Money Shares 880,000

First Round Funding Goal = 3 Angel Investors Each receiving 5% equity (44,000 shares) post money$100,000 investment and one Board Seat

Milestone #1 Use of Funds6 Month Start Up BudgetApp Development $100,000Management Team salaries $72,000(CEO, CMO, CTO, Customer Service, Referee Trainer)Marketing $35,000Regional Sales Manager Commission $24,000Offices, rent, equipment, insurance, telecom $16,000Legal & IP $10,000Funding Acquisition $10,000Customer service & tech support $8,000New market development $6,000Sales training and support $5,000Referee training clinics $3,000Working capital $11,000TOTAL $300,000

Exit Strategy

Pre money market valuation = $1,700,000Post money market valuation = $2,000,000*5% Equity = $100,000 investmentExit in Year 4 via buyout or investor exit5% projected net profit for Year 3 = $33.4MInvestor return = $1,670,000 (x 16)* Derived from Steve Blank’s Lean Start Up formula and Venture Hacks Cap Table

Key Accomplishments10/15/15 – International market research completed11/10/15 – 3 Year business plan completed12/15/15 – Development of app iRef 1.0 began12/31/15 – First Management Team meeting1/14/16 – Funding pitches began1/26/16 – iRef incorporated in Colorado1/28/16 – Office lease signed, Englewood, CO2/8/16 – iRef launch logo and tag line finalized2/11/16 – Inaugural Board of Directors meeting2/15/16 – League side of app code completed2/23/16 – Joined TIE Rockies TRIP funding accelerator

ReviewOver 1 billion amateur sports games annuallyiRef makes money through:

20% referee commissionReferee Training ClinicsAdvertisingSponsorships

Experienced Board of Directors and Management Team $300,000 seed funding need for MVP5% equity per $100,000 invested potential value of $1,670,000 exit in 2020

Contact

iRef, IncorporatedRob Sigmon, CEO

303-941-1925rob@irefnow.com

4045 S Broadway, Suite 106Englewood, CO 80113