Recruit, Maintain, Honor

Account Team

Account Executive, Dawn Parker

Assistant Account Executive, Mary Katherine Bickes

Editorial Specialist, Constantina Kokenes

Design Specialist, Kirsten Bjorn

Special Events Coordinator, Chelsea Rutherford

Research Director, Hampton Pelton

Executive Summary

Table of ContentsSituational Analysis..........................................................1Goals.............................................................................8Key Objectives................................................................9Strategies......................................................................10Timeline.........................................................................12Budget..........................................................................13Recruit...........................................................................14Maintain.......................................................................20Honor...........................................................................33Evaluation Questions.....................................................38

Situational AnalysisWhat is Habitat for Humanity? HabitatforHumanityMilledgeville-BaldwinCountyisanonprofitChristianministry. Habitat dedicates itself to the families suffering from substandard housing and works to eliminate this issue by partnering with the families and providing opportunities to build decent, affordable housing. This improves the quality of life of the families, neighborhoods in which they live and the Milledgeville and Baldwin County community as a whole. Partner families purchase their homes with an interest-free 20-year mortgage. They also perform at least 300 hours of equity labor on their homes and other homes being constructed. This shows the dedication the families have to one another, as they not only help themselves but their community as well. Our vision is to have a world in which everyone has a decent place to live. Our missionstatementtiesourgoalsandChristianvaluestogether:“SeekingtoputGod’slove into action, Habitat for Humanity brings people together to build homes, communities and hope.” Habitat for Humanity of Milledgeville-Baldwin County believes in an open-door policy. All are welcome to help with work, regardless of race, religion, age, gender, political views or any of the other distinction that too often divide people. All that is needed is the belief that everyone deserves a decent, affordable place to live. Habitat forHumanityInternationalanditsaffiliatedorganizationshaveapolicythatstatesthattheorganizationswillnotproselytize,whichmeansthatHabitatwillnottrytoinduceconversion to a particular faith and will not reject assistance to those in need based on their faith and will not try to induce conversion to a particular faith.

History of Organization Habitat for Humanity International (HFHI) was founded in 1976 by Millard and Linda Fuller in Americus, Georgia. The vision – rooted in the belief in “partnership housing” – was to build simple, decent and affordable housing to families in need. HFHI nowaffiliatesacrosstheworld,havingbuiltapproximately300,000homesandproviding more than 1.5 million people with affordable shelter by early 2009. Former President Jimmy Carter and his wife, Rosalynn, became involved with HFHI in 1984, remaining the most visible volunteers to this day. Habitat for Humanity of Milledgeville-Baldwin County (HFHMBC) was incorporatedin1994andcompleteditsfirsthomein1996.ThefirstExecutiveDirectorHarold Tessendorf was hired in 2001 and has since taken the same position with the Macon Area Habitat. By 2002, HFHMBC had completed 11 homes, and by February

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2009, the number grew to 18. The families chosen by HFHMBC are pre-screened to ensure they meet the three primary criteria for home ownership, which are: 1. A need for adequate housing 2. The ability to pay for the home 3. A willingness to partner with Habitat by completing a minimum of 300 hours of equity labor. Newlyconstructedhomesaresoldwithnoprofitadded,plusproratedescrowsforhomeowners insurance, county taxed and city taxes. HFHMBC administers mortgages and works with partner families over the course of the loan. HFHMBC is supported by the donations from churches, business and individuals, plus the proceeds of the resale store ReStore.ReStoresellsneworgentlyuseditemsataffordableprices,andtheprofitssupportHFHMBC’smissionofeliminatingsubstandardhousingthroughouttheMilledgeville and Baldwin County.

Programs/Area of Habitat for Humanity Habitat for Humanity International, of which Habitat for Humanity Milledgeville-Baldwin County (HFHMBC) is a division, operates solely on monetary contributions,in-kinddonationsandgovernmentgrants.Theorganizationisanonprofit.Currently,HFHMBCisinthefinalmonthsofatwo-yearFounders’Campaigntoraise $100,000, which will be used to build homes for the needy (per the organization’swebsite).Currently,thecampaignhasraisedapproximately$50,000,whichisonlyhalfofthegoal.Theorganizationisalsofinalizingplansforanendowmentto raise $1,000,000 by the end of the 2017 Fiscal Year.

Funding/Financial Perspective of Habitat for Humanity Earlier in 2013, HFHMBC held a 5K run called the Color Bash 5K to raise funds. Also,theorganizationiscurrentlyfinishingwhathasbeenatwo-yearcampaigntoraise$100,000bytheendofthe2013FiscalYear.ThisFounders’Campaignwillculminateina Donor Appreciation Reception on December 5, 2013.

Demographics BecauseHabitatforHumanityisspecifictoregionalchapters,theMilledgeville-Baldwin County chapter serves solely Baldwin County. Based on the County Demographics provided by the Georgia Statistics System and the 2010 U.S. Census, Baldwin County has a population total of 45,720. The reports also reveal an average median household income of $36,091 with 27% of persons within total population to be below the poverty level.

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Housing/HouseholdsTotal family households, 2006-2010 9,950% married couple 60.3 % married couple with own children <18 20.5% male householder, no wife present, w/children <18 3.5% female h/holder, no husband present, w/children <18 15.7Total households, 2006 -2010 15,902

BasedonthefindingswithintheBaldwinCountyDemographicProfileandinsightonhousingandhouseholds,wecandeducethereisgreatneedforanorganizationwithamissionsuchasHabitatforHumanity’swithintheBaldwinCountyarea.Byutilizingthese statistics we can provide numerical support to represent the authenticity of need fortheorganizationintheareaandtofosterinspirationforpotentialdonorstosupportHabitat’scause.

Partners Habitat for Humanity Milledgeville-Baldwin County has partnered with numerousestablishedorganizationsinBaldwinCountyinordertofurtherthepotentialofthenon-profit.Withoutthesepartners,theorganizationwouldnothavethefullsponsorship and volunteer staff that it currently possesses. Baldwin High School has worked with Habitat for Humanity last winter when multipleathletesgaveuptheirSaturdaytocleanandreorganizetheReStore.ThispartnershipwasmadepossiblethroughtheBaldwinGIVESprogram,whichisanaffiliateof the Georgia College Give Center. The Habitat for Humanity Georgia College chapter was recently formed on campus and will be working to promote and pursue volunteer opportunities. GeorgiaCollege’srelationshipwithHabitatforHumanityMilledgeville-BaldwinCounty expands from the partnership with the GIVE Center, providing volunteers for buildstostudentsworkingoncampaignsforthenonprofit. BothWMAXZ97andTheUnionRecorderhaveaidedinthemediacoverageofall Habitat for Humanity Milledgeville-Baldwin County events and have continuously ran press releases, public services announcements or written feature stories in order for the nonprofittogainsupport. Lastly, the First United Methodist Church partnered with Habitat for its annual River of Life. This past year, the volunteers worked hard to build new Habitat homes and restore an old home that was abandoned. Throughoutthiscampaign,wehopetostrengthenMilledgeville-BaldwinCounty’srelationship with the Milledgeville community and businesses in the area to have a great sense of community and partnership.

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Competition This competition is primarily found in Milledgeville-Baldwin County, but successful churchesandnonprofits(notlocatedinthisdistrict)drawfromsurroundingcountiesandtowns as well, which increases our competitors list. •Allothernonprofitsandchurches • More than 20 (200 different competitors) pages of such publics can be found athttp://greatnonprofits.org/city/Milledgeville/GA

Past and Present Promotional Efforts In the past, Habitat for Humanity Milledgeville-Baldwin County has made promotional efforts through mailings, website, active social media accounts, E-Newsletters,localnewspapersandradiostations.Habitat’smainsourceofreachingout to its donors is through mailing newsletters. Habitat has a website and is currently in the process of revamping it. Habitat for Humanity Milledgeville-Baldwin County has a great connection with the local traditional media and has been featured in The Union RecorderandonZ97regardingnumerouseventsthatthisHabitatchapterhashosted. Since this chapter of Habitat for Humanity relies heavily on Georgia College students as its main source of volunteers, there are many potential opportunities to foster supportthroughpromotingtheorganizationwithinthestudentmediaoncampusandonline.Extendingtheorganization’scontactswithtraditionalmediatoincludeTheColonnade,WGUR95.3FM,TheBaldwinBulletinandmore,willbequitebeneficial.Habitat for Humanity Milledgeville-Baldwin County is currently trying to expand awareness of the ReStore though the use of its social media accounts, including Facebook, Twitter and Instagram. Networking with Georgia College and the Registered StudentOrganizationsaboutHabitat’scauseandassistancewithfutureevents,onandoffcampus,couldleadtoanevenmorefavorableoutcome.Withthisinmind,theorganizationisintheproductionphaseofcreatingaHabitatforHumanityCollegeChapterforstudentsonGeorgiaCollege’scampus.Thiswillbeonoutlettoutilizeinbetter connecting and engaging with the students of Georgia College. Through social media, articles and press releases in local media and university studentmedia,PSA’sairedonWGUR95.3FMandflyersthroughoutthecommunityandcampus, awareness can be fostered on various levels for Habitat for Humanity Milledgeville-Baldwin County and the ReStore, with the ultimate goal of gaining more donors.

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Primary Needs and OpportunitiesBasedonthefindingsfromtheSituationalAnalysis,wedeterminedneedsin: 1. Consistency in Brand – The Habitat for Humanity Milledgeville-Baldwin County brand is in need of a consistent branding strategy of Habitat for Humanity between the brand itself, the restore and the emerging collegiate chapter. 2. Communication Consistency and Transparency with publics (donors, volunteers, prospectivefamilies)–Thereisaneedfororganizationandconsistencyin communicatingtheorganization’sactivity,mediacoverage,financialposition, board of directors, short term and long term plans for serving the community, to the publics to build public trust and support. 3. Increase in promotional efforts – Habitat for Humanity is weak in promotional effortsoftheorganization’seventsandactivityacrosssocialmediaplatforms, media outlets and other forms of promotional material.

BasedonthefindingsfromtheSituationalAnalysis,wedeterminedopportunitiesinclude: 1. Creating accessible promotional and call-to-action materials for publics, including donors, media and volunteers. 2.Synchronizingonlinepresencethroughsocialmediaplatformsandwebsite while also building a cohesive brand and branding strategy for parent brand. 3.Utilizeevents,suchasthedonorevent,toboostmediacoverageacrossmultiple media platforms.

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Research Primary research plan will include a survey that will be distributed to members of the community inquiring about: • Awareness of Habitat for Humanity •AwarenessofHabitatforHumanity’sfinance • Compelled to give back to community --Wheredotheywantmoneygoing • On Social Media? Check Email?

By conducting this primary research we feel that we will be able to create a campaignwithhighersustainabilitybytailoringeffortstomeetthedesiresoftheclient’starget public.

Target Audiences All target audiences should be expanded upon these criteria to surround counties andcities.WearecurrentlyonlydrawingfromMilledgeville-BaldwinCounty. • All individuals in the Milledgeville-Baldwin County area with a surplus of financialmeans • Publics/businesses that have given before or look to expand their public relationseffortsbygivingtoanonprofit • Construction, contractors and housing companies • “Church-goers” • Members of First United Methodist Church • Businesses (both established and new and growing) • Housing authorities • Middle and upper-middle class families and singles •Othernonprofits • Rising community leaders and members •Publicofficials •Individualsseekingpublicoffice •Donorsacrossthenationthatseekrecognizableandtrustworthynonprofitsto which to donate •Seniorcitizens • Members of gated communities • The historic district in Milledgeville and the Lake Oconee-Sinclair community

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GoalsOur goal is to create a campaign centered on sustainability that generates awareness of

Habitat for Humanity Milledgeville-Baldwin County for potential and current donors. Our campaign idea is to “Recruit, Maintain & Honor.”

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Key ObjectivesRecruit • To increase potential donors by 10% within community by increasing awareness of

Habitat for Humanity Milledgeville-Baldwin County.

Maintain • Toincreaseawarenessfortheorganizationinthecommunityby15%• To increase Facebook “Likes” by 20%• To increase Twitter “Followers” by 15%

Honor• To have 75% of donors who gave last year, contribute to Habitat for Humanity Milledgeville-Baldwin County again this year.

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StrategiesRecruit

• Create and distribute a survey to local businesses to gain insight on name recognition of Habitat for Humanity and to identify preferred methods of communication.

• Sendan“askletter”topreviousdonorsinthefirstweekofOctoberinordertoeducate donors about monetary goals and solicit donations.

• Create a biannual print newsletter to be mailed to current donors in June and November of each year. This November newsletter will include information on GeorgiaGivesDay,thecurrentPublicRelationsCampaignsClass,WorldHabitatDay,theresultsofthequalityoflifesurvey,informationaboutHabitat’sprogressinreaching our monetary goal and a “tear-off” for donation submissions.

Maintain

• AlterHabitat’spaidservicewithConstantContact($25/month)andcreatedanaccount with MailChimp (free). Through this email marketing website, we created monthlyeNewslettertogooutthefirstweekofeverymonth.Thesenewslettersincludefeature stories, updates on the campaign and information about any upcoming events. The reason behind a e-newsletter is to market volunteers who prefer receiving information via virtual outlets.

• StreamlineHabitforHumanity’ssocialmediatoHabitatforHumanity Milledgeville-BaldwinCountyandthehandleHabitatMBC.WewillcreateaRestoreapplication within the Facebook page for customers to view recent additions to the consignment store. In order to manage and schedule social media, we will create an account for Habitat with HootSuite ($8.99/month) which is a social media platform.

• Relations with the media will be increased and press releases pitched to the Union RecorderandTheBaldwinBulletin.WealsowillcreateamedialistforHabitatforHumanity of local media contacts including college outlets.

• Participate in Georgia Gives Day on November 13 in order to potentially raise $34,000inadditiontodonationsbythecommunity.WewillcreatepromotionalmaterialsincludingflyerswithaQRcodeforstudentvolunteerstoeasilydonatetheday of the event and social media content such as Facebook cover photos and content relatedimages.Wewillalsoschedulesocialmediapostsandemailstobedistributedthe day of the event.

• Create a survey to distribute to donors at donor appreciation event to identify preferred communication outlets and receive event feedback.

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Honor

• To host a donor reception event in order to honor all donors who contributed this fiscalyear.

• Send hand-addressed invitations to those who have donated to Habitat for Humanity Milledgeville-Baldwin County in order to invite them to an appreciation reception on October 5.

• Plan a reception style event for the donors including light refreshments, entertainment from an individual who is also a recipient of Habitat housing assistance and speeches from chapter leaders.

• Follow up with our guests after the event through hand-written thank you cards to all those who attended the donor reception.

• Writeandpitchapressreleaseposteventtogainmediacoverage.

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Timeline

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BudgetVenue

First United Methodist Church $60

Invitations and Envelopes $65.45

Stamps $46

FoodDonated by Board of Directors

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RecruitNewsletter.....................................................................15Ask Letter......................................................................16Survey 1.......................................................................18Survey 1 Results............................................................19

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Newsletter

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Recruit :

Ask LetterDear ____

TwentytwoyearsagoseveralcitizensofyourcommunitywereservingontheHumanRelations Council in Milledgeville. As they looked for ways to improve our community, theysawtoomanyfellowcitizenslivinginsubstandardhousingandstrugglingtoprovidehomes for their families.

Rather than complain about the problem or shrug their shoulders, these folks decided to do something. On April 11, 1994 Dr. John Sallstrom, Rev. Payton Cook and Rev. Gary AbbottsignedthecharterforthefirstMilledgeville-BaldwinCountyHabitatforHumanity.Nineteen homes were built and 23 families served over these 21 years. As we celebrate theleadershipofourfoundersandtheprogressthat’sbeenmade,wewanttolaythegroundwork for continuing to meet ongoing housing needs in Milledgeville.

Your gift supporting our Founders Campaign honors the vision and commitment of these individuals,andwillgoalongwaytowardhelpinguscontinuethemomentumwe’veworked hard to build over the last year.

Thanks to the support of this community and people like you, we are proud to share that:

•WehavebeensingledoutbyHabitatInternationalasanexemplarycomebackaffiliate,andtheMilledgevilleBaldwinCountyaffiliateisbeingusedasamodeltoshowotheraffiliatesthatrenewalandrevitalizationarepossible. • Our Habitat ReStore has been remodeled and is seeing increases in sales, from $26,390 in FY 2011 to $38,390 in FY 2012, as well as an increase in the quantity and quality of donations.•Fivenewfamilieshavebeenservedbyouraffiliatesofarthisyear. • One new family moved into a Habitat house in August of this year and a family is being selected for our next house and will take possession before the end of this year. • More than 176 volunteers have served with us this year. Of these, 42 are repeat volunteers who continue to be part of our team and show their support. • More residents are being served through minor repairs as a result of an exciting newpartnershipwithHabitat’sNeighborhoodRevitalizationInitiative(NRI)andtheHarrisburgCommunityRevitalization.

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Recruit :

Whilewehopeyoushareourprideintheprogressthat’sbeingmade,wealsorecognizethatwehavealongwaytogotorealizeourvisionofeliminatingsubstandardhousingin Milledgeville and Baldwin County. Too many of our children and neighbors still need a handandachanceatarealhome.Weliveinanareawhere41percentoftheresidents rent their homes, and over one third of those who rent spend 43 percent or more on housing. Five Year Housing Report (2007-2010) US Census. Habitat homeowners pay a mortgage payment each month that is generally much less than the rent they paid in the past. These facts illustrate the depth of local need and the difference Habitatisabletomakeinafamilybyprovidingahome.Weneedyourhelp.Wearenotquite halfway to reaching our Founders Campaign goal of raising $100,000 by the end of the year. Please consider making a generous gift that helps us achieve this goal and becomeastrongerandmoreeffectiveorganizationservingthehousingneedsofmorefamilies.

Founders Campaign gifts, a contribution that truly makes a difference in Milledgeville andBaldwinCounty,canbemadeinhonorofoneofourfoundersorsomeoneyou’dliketorecognize.ApledgeformandFoundersCampaignbrochureareenclosedforyourconvenience.

At the end of the year, all of our Founders Campaign donors will be invited to an invitation-only reception with Habitat International and some of our current homeowners whose stories are included in the enclosed brochure. These stories will warm your heart and make you proud that you were a part of their journeys.

Withsincereappreciationforyourcontinuedsupport,

Doris Moody, Board Chair

Murali Thirumal, Executive Director

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Survey 1

1. In a brief statement, what are your overall opinions on Habitat for Humanity in Milledgeville?

2. Have you seen Habitat for Humanity in the local media, and if so, can you recall what stories they were covered for?

3. Are you familiar with what actions Habitat for Humanity performs in Milledgeville? a. Very familiar b. Somewhat familiar c. Not familiar at all

4.WouldyouliketolearnmoreaboutHabitatforHumanityinMilledgevilleandtheir services that they provide to the community? a. Yes b. No

5.WouldyoubeinterestedindonatingtoHabitatforHumanitysothattheymayfurther their community outreach? a. Yes b. No

6.Whatisyourpreferredmethodofcontact?(Pleaselistyourinformationaccordingly) a. Email b. Phone c. Mail d. Social Media

7.Whathoursareyoumostavailableforcontact? a. Morning, 9:00 a.m. to 12:00 p.m. b. Afternoon, 1:00 p.m. to 5:00 p.m. c. Evening, 7:00 p.m. to 9:00 p.m.

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Recruit :

Survey 1 ResultsHabitat for Humanity orientated surveys were distributed to 21 business located in downtownMilledgeville.Weselectedthisregionbecausethisareaistheheartofthecommunity. Our goal of the survey was to accurately gage how the community views our organization,howtoefficientlyexpandourdonorsandhowtofurtherourcommunication efforts. The numbering of the reports directly corresponds with the numbering of our survey. Through the survey we now know how and when to contact our hopeful future donors, both recruiting and maintaining our connections in the community.

1) 71% of businesses gave positive feedback on Habitat for Humanity in Milledgeville. Theremaining39%hadreportedneutralfeelingstowardsthenonprofit.

2) 66% of the selected local businesses had not observed Habitat for Humanity in the localmediawhile19%reportedsomesightings.Only14%recalledspecificsonHabitatfor Humanity being covered in the media.

3)Milledegville’slocalbusinesseswerespreadacrosstheboardinregardstotheirfa-miliarity with the jobs that Habitat for Humanity performs- 19% reporting “very familiar,” 43% said that they were “somewhat familiar” and 26% stated that they were “not familiar at all.”

4) A whopping 86% would like to learn more about Habitat for Humanity in Milledgeville whiletheremaining14%declinedtolearnmoreaboutthenonprofit.

5) 76% of the downtown businesses are interested in donating to Habitat for Humanity, leaving 14% not interested and 4% undecided.

6) In regards to communication, 24% would prefer to be contacted by email, 57% by store phone, roughly 9% by mail and 9% by social media.

7) The preferred contact hours is as follows Monday through Friday by store hours: 57%* Post-Noon: 5%* Monday through Thursday by store hours: 5%* Early morning and after 6:00 p.m.: 10%* Only after 6:00 p.m.: 10%* Mid-day, 10:00 a.m. to 4:00 p.m.: 10%

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Recruit : Recruit :

MaintainSocial Media.................................................................21Harrisburg Press Release...............................................23October E-Newsletter.....................................................24November E-Newsletter.................................................25Event Survey.................................................................26Georgia Gives Day.......................................................27

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Social Media

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Maintain:

Facebook

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Harrisburg Press ReleaseTwitter

Harrisburg Press Release

FOR IMMEDIATE RELEASE Sept. 18, 2013

Quality of Life Survey Held in Harrisburg Community

Milledgeville, Sept.18, 2013 – Habitat for Humanity Milledgeville-Baldwin County held a Quality of Life survey Tuesday, Sept. 17, for the Harrisburg Community.

Thesurveywasconductedtoidentifyhomeowners’needsforrepairorimprovementintheirhomes,as well as any other the needs of the community and individual homeowners.

“Thisistheendofthebeginningphaseforthisproject,”saidHabitat’sexecutivedirectorMuraliThirumal. “From here we will decide which needs are the most immediate, and we will start there.”

Therearemorethan75Habitatsaffiliatesinthestate,andHarrisburgwaschosenasthecommunityinMilledgevilletoreceiveaidfromHabitatthroughtheNeighborhoodRevitalizationInitiative(NRI).

“Thisprogramhasbeenaroundforaboutfiveyearsnow,”saidMaggieMilner,HabitatVolunteerCoordinator.“WeareoneofeightaffiliatesinthestateofGeorgiatobeinvolvedwithNRI.”

Homeowner Dorothy Reeves and her sister Lois Thomas were two of many people who came out to participate in this survey. The sisters were concerned about the state of the house Reeves is living in and had been exploring different options to have repairs done.

“WehavebeenlivinginHarrisburgfor49years,”saidThomas.“ThebestthingaboutthisplaceisknowingthatwhenIgetbackhere,I’mreallyhome.”

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HabitatforHumanityMilledgeville-BaldwinCountyisanon-profitChristianministrydedicatedtofamilies suffering from substandard housing and works to eliminate this issue by partnering with the families,providingopportunitiestobuilddecent,affordablehousing.Webelieveinanopen-doorpolicy, meaning all are welcome to help work, regardless of race, religion, age, gender political views or any of the other distinctions that too often divide people. Our vision is to have a world in which everyone has a decent place to live. Our mission statement ties our goals and Christian values together:“SeekingtoputGod’sloveinaction,HabitatforHumanitybringspeopletogethertobuildhomes, communities and hope.”

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Contact informationPhone: (478) 453-9617 Fax: (478) 453-9023

Maintain:

October E-Newsletter

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Maintain:

November E-Newsletter

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Maintain:

Event Survey1.HowwouldyourankHabitatforHumanity’sperformanceinthecommunitythispastyear? 1 2 3 4 5 (unsatisfactory) (satisfactory)

2.WheredidHabitatforHumanityshinethemostinthecommunitythispastyear?

3.WhatareasofHabitatforHumanityneedthemostimprovement?

4.Whichaspectsoftoday’seventdidyouenjoymost?

5.Inwhatareasoftoday’seventneedthemostimprovement?

6.Whatisyourpreferredmethodofcontact?Pleaselistaccordingly. a. Phone b. Email c. Mail d. Social Media

7.Whattimesarebesttoreachyou? a. Morning, 9:00 a.m. to 11:00 a.m. b. Afternoon, 1:00 p.m. to 5:00 p.m. c. Evening, 7:00 p.m. to 9:00 p.m.

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Maintain:

Georgia Gives DaySummary......................................................................28Timeline........................................................................29Flyer.............................................................................31Cover Photo..................................................................32

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SummaryWhat is GA Gives Day?

On November 13th, thousands of people across Georgia will raise as much money as possibleina24-hourperiodfornonprofitsthroughthewebsitewww.GAgivesday.org.

The mission of Georgia Gives Day is to inspire individuals to donate to participating nonprofitsthroughGAgivesday.orgwiththegoalofraisingasmuchmoneyaspossiblewithin a 24-hour period.

How does it work?

GAgivesday.orgmakesdonatingeasybyorganizinghundredsofnonprofitsacrossthestate onto one website, providing the information people need to select a cause, and enabling online donations by credit card or e-check.

Who is involved?

GeorgiaGivesDayisacollaborationoftheGeorgiaCenterforNonprofitsinpartnershipwithparticipatingnonprofits,corporations,associations,foundationsandpublicrelationsandadvertisingfirms.

How is Habitat for Humanity Milledgeville-Baldwin County Involved?

HabitatforHumanityMilledgeville-BaldwinCountyisoneofhundredsofnonprofitsparticipating in Georgia Gives Day on November 13th to raise money for our local chapter. Along with statewide efforts to raise money and awaresness, we will be working toearnincentiveprizesspecifictotheMilledgevillecommunitytotaling$34,000inworth.

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Georgia Gives Day:

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Georgia Gives Day:Timeline

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Flyer

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Georgia Gives Day:

Cover Photo

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Georgia Gives Day:

HonorEvent Timeline...............................................................34Menu...........................................................................35Invitations.....................................................................36Return Address Labels...................................................37

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Georgia Gives Day:

Event Timeline

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Honor:

Menu

Pimento / Chicken Salad Sandwiches

Cheese Straws

Assorted Cookies

Nuts

Fruit Tray

Spinach / Artichoke Dip with pita chips

Cranberry & Ginger ale punch

Water

Coffee

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Honor: Honor:

Invitations

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Honor:

Return Address Labels

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Honor: Honor:

Evaluation Questions1.Howhasthecampaigncontributedtobroadercommunicationandorganizational goals?

2.Whatstrategieswerecreatedtogeneratesustainablecommunicationandimprovedtransparencyoforganization’sefforts,fundingandbudget?

3. How effective was message targeted to key public to increase engagement with potential and current donors?

4. How were strategies successful in building awareness within the community and improving relationships with other publics through diverse communication strategies?

5. How have we broadened and strategically chosen resources for improving communicationoforganizationwithpublics?

6. In what ways could this campaign be improved for future campaigns to generate awareness for potential and current donors?

7.Inwhatwayscouldthiscampaignbeimprovedandutilizedtogenerateawareness with other target audiences, such as potential volunteers or business partnerships?

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To Be AddedExecutive SummaryWellsFargoPressReleaseChickfilAPressReleaseChildre Press ReleaseDecember E-NewsletterDonor Event Survey ResultsGA Gives Day website screenshotFacebook event screenshotTwitter/FB mentions, from GA Gives Day, donors, etc. Thank you Youtube video and scriptFB page, GA Gives Day posts and resultsPress Release of resultsPress Release after event

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