HH at ENG Maximising website and online communication - Jan 2009 A

Helping you to manage your company’s online presence

09-12-07 | 2

Hallvarsson & Halvarsson in 10 Hallvarsson & Halvarsson in 10 secsec Stakeholder communication via traditional and

online media

Part of international group Sage Holdings

Specialists in online corporate communication through corporate websites and online channels

Yearly survey of the corporate websites of Europe’s 700 largest companies – H&H Webranking

Offices in Stockholm and Milan

09-12-07 | 3

Sage Holdings - the leading global financial communications and stakeholder management company

Broadgate

Capital Precision

DF King

Hallvarsson & Halvarsson

M: Communciations

Taylor Rafferty

Online communication strategy

09-12-07 | 5Helping you to manage your company’s online presence

09-12-07 | 6

Online communication Online communication – channels on site:– channels on site:

•Corporate websitesCorporate websites

•Local websitesLocal websites

•Brand and product websitesBrand and product websites

•Campaign websitesCampaign websites


09-12-07 | 7

Online communication strategy Online communication strategy –on site:–on site:

•Information architectureInformation architecture

•DesignDesign

•Website processesWebsite processes


09-12-07 | 8

Online communication – channels off site:


09-12-07 | 9Helping you to manage your company’s online presence

Questions and answers

09-12-07 | 11

Q: How do you measure Q: How do you measure your success?your success?


09-12-07 | 12

A: Monthly reports on how A: Monthly reports on how you are performing you are performing


09-12-07 | 13

Q: Not visible outside of Q: Not visible outside of your own website? your own website?


09-12-07 | 14

A: Social media starter kitA: Social media starter kit


09-12-07 | 15

Q: Don’t know if you are visible Q: Don’t know if you are visible outside of your own website? outside of your own website?


09-12-07 | 16

A: Online visibility analysisA: Online visibility analysis


09-12-07 | 17

Q: Want to know how your Q: Want to know how your website is doing against your website is doing against your

peers?peers?


09-12-07 | 18

A: Benchmark studyA: Benchmark study


09-12-07 | 19

Q: Do you know what your target Q: Do you know what your target groups want from your website?groups want from your website?


09-12-07 | 20

A: Target group analysis A: Target group analysis through statistics, research and through statistics, research and

user testinguser testing


09-12-07 | 22

H&H Webranking

– a yearly survey of +700 corporate websites of Europe’s largest companies

Based on opinions of business journalists, analysts and investors


HH at ENG Maximising website and online communication - Jan 2009 A

Business

Transcript of HH at ENG Maximising website and online communication - Jan 2009 A