HFN Media Kit

F O R H O M E A N D H O U S E W A R E S D E C I S I O N M A K E R S

ME

DIA

KIT

KEVIN CASTELLANIPublisher336.605.1034 | Fax: [email protected]

NATALIE FILTSERAssociate Publisher917.934.2276 | Fax: [email protected]

JOSEPH SGAMMATOAssociate Publisher917.583.7405 | Fax: [email protected]

KRISTIN SPRAGUEDigital Publisher336.605.1024 | Fax: [email protected]

WARREN SHOULBERGEditorial Director917.934.2876 | Fax: [email protected]

2015

HFN 1350 BROADWAY, #1715NEW YORK, NY 10018P: 917.934.2830 •F: 646.365.2307 hfnmag.comfacebook.com/httmag

HFN is the most authoritative source of news, information, analysis, statis-tical data and viewpoints for key busi-ness decision makers—from senior management to buyers—in the home furnishings industry.

Every issue of HFN features:

HOUSEWARESIncluding Cookware, Kitchenware, Gourmet Products, Small Appliances, Personal Care, Floor Care and Storage.

TABLETOPIncluding Dinnerware, Serveware, Flatware, Collectibles and Gifts.

FLOOR COVERINGIncluding Scatter, Area and Room-Size Rugs, Carpeting, Hard Flooring and other surfaces.

FURNITUREIncluding Case Goods, Upholstery, Ready-to-Assemble and Outdoor Products.

LIGHTING AND DECORATIVE ACCESSORIESIncluding Portable and Hard-Wired Lamps and Lighting, Wall Décor, Mirrors, Framed Art and Home Décor.

HOME TEXTILESIncluding Bedding, Bath, Window Fashions, Kitchen and Table Soft Home Products and Fashion Accessories.

BEDDING AND MATTRESSESIncluding Innerspring, Foam, Hybrid, Futon and Alternative Bedding Constructions and Accessories.

PLUSRetailing, Business and Finance, Marketing, Media, Design, Trends, Statistics, Opinion and the Sicial Side of the Industry.

EDITORIAL MISSION

For more than 80 years, HFN

has offered the most

comprehensive coverage

of the home

furnishings industry.

CIRCULATION

Total Audience ProfileDecember 2014

About This Report Contact Information

HFN

1350 Broadway

New York, NY 10018

www.HFNmag.com

(917) 934-2830

Additional contact information on back of this report.

About HFN

Audience Summary

Newsmagazine - December 2014 issue Aggregate Audience

Qualified Paid Circulation 14,479 Qualified Non-paid Circulation 531

Total Qualified Newsmagazine Circulation 15,010

eNewsletters - December 2014

HFN Daily 20,034 HFN Housewares 25,940

HFN Rugs 15,929

Total eNewsletter Circulation (unduplicated)1 27,323

Total Newsmagazine & eNewsletter Circulation (unduplicated)1 38,754

Website/Mobile Activity -July through December 2014

Average Monthly Unique Visitors 10,233Average Monthly Page Views 49,158

1Totals are derived from a match of the email addresses provided by subscribers. All duplicate records have been subtracted from these totals.

This report contains demographic and online activity data regarding HFN's magazine,

eNewsletter, website and mobile site audience.

Unduplicated Circulation - December 2014

15,010

27,323

10,233

Total Qualified Newsmagazine Circulation

Total eNewsletter Circulation

(unduplicated)1

Average Monthly Unique Visitors

HFN is the only publication for the total home and housewares industry, providing news, analysis, trends, exclusive statistic al data, special

reports, opinions, fashion coverage and market information across the broad spectrum of the industry.

Individual product segments included in HFN are: Housewares, Tabletop, Rugs and Floor Covering, Furniture, Home Textiles, Con sumer

Electronics, Lighting, Gourmet and Major Appliances.

Key readers are senior managers and merchandising executives at mass merchants, department stores, specialty chains, independ ent retailers

and online sellers as well as suppliers and vendors.

HFN reaches its audience through its newspaper, eNewsletters, website, and other online products.

Page 1

CIRCULATION


BUSINESS Subscribers % JOB TITLE Subscribers %Retailers CEO/Owner/Partner/President 8,422 56.1%

Vice President/General Manager 1,787 11.9%

General Merch Mgr/Div Merch Mgr/Store Mgr 3,906 26.0%

Buyer 234 1.6%

Product Manager 108 0.7%

7,359 49.0% Marketing/Advertising Manager 120 0.8%

Other 433 2.9%

Total 15,010 100.0%2,578 17.2%

Furniture Stores, Mattress Specialty Stores 4,078 27.2% GEOGRAPHIC Subscribers %Sub-Total Retailers 14,015 93.4% United States 14,996 99.8%

Non-Retailers Canada 7 0.1%

Wholesalers/Jobbers, Distributors 208 1.4% Other International 7 0.1%

Manufacturers/Suppliers 317 2.1% Total 15,010 100.0%Other 470 3.1%

Total 15,010 100.0%

BUSINESS Subscribers % JOB TITLE Subscribers %Retailers CEO/Owner/Partner/President 11,776 43.1%

Vice President/ Director 1,749 6.4%

Merchandise Manager 1,421 5.2%

Manager 1,503 5.5%

Buyer 8,962 32.8%

20,684 75.7% Interior Designer 55 0.2%

Sales Manager 55 0.2%

Sales Representative 55 0.2%

1,858 6.8% Manufacturer's Representative 27 0.1%

Other 1,720 6.3%

Furniture Stores, Mattress Specialty Stores 2,842 10.4% Total 27,323 100.0%Sub-Total Retailers 25,384 92.9%

Non-Retailers GEOGRAPHIC Subscribers %Wholesalers/Jobbers, Distributors 27 0.1% United States 14,864 54.4%

Manufacturers/Suppliers 1,202 4.4% Canada 191 0.7%

Other 710 2.6% Other International 12,268 44.9%

Total 27,323 100.0% Total 27,323 100.0%

Department Stores, Specialty Stores, Consumer Electronic Stores,

Direct Sales, Gourmet Stores, Supermarkets, Specialty Store

Chains, Floor Covering/Rug Stores, Internet Retailers, Gift

Retailers, Lamp/Lighting Retailers, Home Accent Retailers,

Linen/Bath Retailers and Housewares Specialty Stores

Mass Merchants, Discount Stores, Wholesale Clubs, Housewares

Stores, Hardware Stores, Home Centers, Drugstores and Other

Retailers

Newsmagazine Circulation

eNewsletter Circulation

The data shown below is a brief summary of the information available from the newsmagaine subscriber database for the December 2014 issue.

The data shown below are projected from the subscriber demographics contained in the eNewsletter circulation database.

Department Stores, Specialty Stores, Consumer Electronic Stores,

Direct Sales, Gourmet Stores, Supermarkets, Specialty Store

Chains, Floor Covering/Rug Stores, Internet Retailers, Gift

Retailers, Lamp/Lighting Retailers, Home Accent Retailers,

Linen/Bath Retailers and Housewares Specialty Stores

Mass Merchants, Discount Stores, Wholesale Clubs, Housewares

Stores, Hardware Stores, Home Centers, Drugstores and Other

Retailers

Page 2

CIRCULATION


HFN Newsmagazine Circulation

Total 15,010

Unique 11,431

HFN eNewsletter Circulation

Total 27,323

Unique 23,744

HFN Combined Newsmagazine and eNewsletter Circulation

Total Unduplicated 38,754

Common 3,579

Unique UniqueNewsmagazine eNewsletter

Circulation Circulation

11,431 23,744

Common Newsmagazine/eNewsletterCirculation

3,579

WEBSITE ACTIVITY GEOGRAPHIC ANALYSIS OF VISITS6-month Totals and Averages December 2014

Month Visits Page ViewsUnique Visitors

Page Views per

Unique Visitor

Page Views per Visit Region Visits %

July 2014 22,531 74,231 11,131 6.7 3.3 United States 14,261 85.2%

August 2014 22,604 73,529 11,320 6.5 3.3 Canada 490 2.9%

September 2014 18,339 42,876 9,570 4.5 2.3 India 296 1.8%

October 2014 21,803 41,143 10,877 3.8 1.9 United Kingdom 168 1.0%

November 2014 18,143 33,150 9,745 3.4 1.8 Russia 160 1.0%

December 2014 16,743 30,016 8,756 3.4 1.8 Norway 156 0.9%

Averages 20,027 49,158 10,233 4.7 2.4 Other/Data not available 1,212 7.2%

Total 16,743 100.0%

PAGE TYPES VIEWED December 2014Page Types Views %Home Page 4,475 14.9%

Articles 20,292 67.6%

Other Pages 5,249 17.5%

Total 30,016 100.0%

The data presented below represents the total reach of both the newsmagazine and eNewsletter circulations as of December 2014. Totals are derived from a match of

the email addresses provided by subscribers.

Website/Mobile Activity

Newsmagaine/eNewsletter - Total Circulation

The data below is based on statistics provided by Google Analytics.

Modern Materials Handling serves executives, managers and engineers in the materials handling in manufacturing, warehousing All

Page 3

CIRCULATION


Website/Mobile Activity - Definitions Contact Information

President/PublisherKevin Castellani

[email protected]

(336) 605-1034

Editor-in-Chief Duke Ratliff

[email protected]

(917) 934-2275

EVP of Brand Creative Services Connie Lineberry

[email protected]

(336) 605-1060

Editorial DirectorWarren Shoulberg

[email protected]

(917) 934-2876

Associate Publishers Joseph Sgammato

[email protected]

(917) 583-7405

Natalie Filtser

[email protected]

(917) 934-2276

Nancy Wolkow

[email protected]

(646) 417-2483

Classified Sales Manager Spencer Whittle

[email protected]

(336) 605-1027

Digital Publisher Kristin Sprague

[email protected]

(336) 605-1024

Vice President, Audience Marketing Eric Rutter

[email protected]

(303) 954-9531

Audience Marketing Manager Angela Tanner

[email protected]

(303) 862-4766

Modern Materials Handling serves executives, managers and engineers in the materials All

Visit: A visit is one individual visitor who arrives at the web site and proceeds to browse. A visit counts all visitors, no matter how many times the same visitor may have been to the site. Page View: A page view is a request to load a single web page of an Internet site. Page view statistics are filtered to remove robotic activity, internal requests and page-like items such as pop-ups and interstitials. Unique Visitor: Refers to the number of distinct individuals requesting pages from the website during a given period, regardless of how often they visit.

Page 4

IN FOCUS:2015: WHAT’S IN STOREHFN’s exclusive report on industry, fashion, design and retail trends to expect in 2015.

SPECIAL FEATURES:Special Gift/Home Decor SectionConsumer Electronics Show PreviewDallas Market PreviewAtlanta Gift & HomeAtlanta Rug Market Preview

THE PRODUCTS:HOUSEWARES:Atlanta Show PreviewProduct Spotlight

TABLETOP & GIFTS:Atlanta Market PreviewNew Products: Barware FLOOR COVERING: Atlanta Rug Market Preview

FURNITURE/LIGHTING/HOME DECOR:Dallas Lighting PreviewProduct Spotlight: Home Decor

TEXTILES:Product Spotlight: Kitchen and Tabletop LinensNew Products: Blankets and Throws

SHOWS/EVENTS:CES Jan. 6-9Atlanta Int’l Gift & Home Market Jan. 6-13Atlanta Int’l Area Rug Market Jan. 7-10Dallas Lighting Market Jan. 14-18Dallas Total Home & Gift Market Jan. 14-20

SPECIAL ISSUES:HFN Atlanta

IN FOCUS:RENTERS RULEHow the changing demographics of the housing market – more renters, less owners – are changing home furnishings purchas-ing patterns.

SPECIAL FEATURES:Las Vegas Market PreviewNY Now PreviewHeading to the Housewares ShowAmbiente PreviewOutdoor LivingSurfaces

THE PRODUCTS:HOUSEWARES:Heading to the Housewares ShowNY NOW PreviewJanuary Show Wrap-up TABLETOP & GIFTS:Ambiente PreviewLas Vegas Market PreviewNY Now PreviewJanuary Show Wrap-upProduct Spotlight: Alternative MetalsNew Products: Glassware

FLOOR COVERING: Las Vegas Market PreviewSurfaces PreviewNY Now Market January Show Wrap-ups

FURNITURE/LIGHTING/HOME DECOR:Las Vegas Market PreviewDallas Market Wrap-upProduct Spotlight: RTANew Products: Mattresses

TEXTILES:NY NOW PreviewJanuary Show Wrap-up

SHOWS/EVENTSLas Vegas Market Jan. 18-22Surfaces Jan 20-23Ambiente Feb. 13-17NY Now Jan. 31-Feb. 4

SPECIAL ISSUESHFN Las Vegas

DEADLINESAd Closing: Dec. 1, 2014Materials Due: Dec. 10, 2014

DEADLINESAd Closing: Dec. 15, 2014Materials Due: Dec. 19, 2014

JANUARY FEBRUARY2015 EDITORIAL CALENDAR

IN FOCUSHERE COME HOUSEWARESThe International Home and Housewares Show is one of the year’s biggest events.

SPECIAL FEATURESHousewares Show PreviewN.Y. Home Fashions Market Preview

THE PRODUCTS:HOUSEWARES:Chicago Housewares Show Preview

FLOOR COVERING: N.Y. Home Fashions PreviewLas Vegas Market Wrap-upProduct Spotlight: Area RugsNew Products: Scatter Rugs

FURNITURE/LIGHTING/HOME DECOR:Las Vegas Market Wrap-upProduct Spotlight: Wall DecorNew Products: Lighting

TABLETOP & GIFTS:Housewares Show PreviewAmbiente Wrap-upProduct Spotlight: Casual DinnerwareNew Products: Water Bottles

TEXTILES:N.Y. Home Fashions PreviewProduct Spotlight: BeddingNew Products: Top of Bed

SHOWS/EVENTS:Int'l Home & Housewares Show March 7-10NY Home Fashions Market Week March 23-26

SPECIAL ISSUES:Housewares Show DailiesNew York Home Fashions Sourcebook

THE CONSUMER SPEAKS Brand new, proprietary consumer research on buy-ing tendencies and triggers in the year ahead in key housewares and tabletop product categories.

SMARTWARESThe industry’s first comprehensive look at the most revolutionary category of new products to hit the housewares industry in a generation, including smartphone-controlled appliances, digital devices and connected home systems.

HOUSEWARES BY THE HALLSA brand new way to preview the Show, organized by the three key buildings at McCormick Place in Chi-cago, with product and business trends, events and a guide to each hall’s services and restaurants.

DEADLINESAd Closing: Jan. 23, 2015Materials Due: Jan. 30, 2015

DEADLINESAd Closing: Feb. 2Materials Due: Feb. 6

FEBRUARY HOUSEWARES PREVIEW SPECIAL

MARCH2015 EDITORIAL CALENDAR

IN FOCUS:COFFEE & TEA REPORTEverything you need to know for this continuously hot category.

SPECIAL FEATURES: New York Tabletop MarketHigh Point Market

THE PRODUCTS:HOUSEWARES:Housewares Show Wrap-up

TABLETOP & GIFTS:New York Tabletop Market PreviewProduct Spotlight: Dinnerware

FLOOR COVERING: High Point Market Show PreviewN.Y. Home Fashions Wrap-upProduct Spotlight: Accent RugsNew Products: Licensed Rugs

FURNITURE/LIGHTING/HOME DECOR:High Point Market PreviewProduct Spotlight: Natural WoodsNew Products: Wall Decor

TEXTILES:N.Y. Home Fashions Wrap-upProduct Spotlight: Licensed itemsNew Products: Towels

SHOWS/EVENTS New York Tabletop Show April 14-17High Point Market April 18-23

SPECIAL ISSUES:HFN High PointNY Tabletop Show Daily

IN FOCUSTHE ONLINE ISSUEEverything you need to know about e-tailing, m-tailing, om-nichannel and the continuing revolution in retailing.

SPECIAL FEATURES:Maison & Objet Americas PreviewConsumer Electronics

THE PRODUCTS:HOUSEWARES:Product Spotlight: VacuumsNew Products: Cutlery

TABLETOP & GIFTS:Product Spotlight: FlatwareNew Products: Mugs

FLOOR COVERING: High Point Market Wrap-upProduct Spotlight: Wool RugsNew Products: Outdoor Rugs

FURNITURE/LIGHTING/HOME DECOR:Maison & Objet Americas PreviewHigh Point Market Wrap-upProduct Spotlight: Wall DecorNew Products: Transitional Styles

TEXTILES:Surtex PreviewProduct Spotlight: Towels

SHOWS/EVENTS:International Contemporary Furniture Fair (ICFF) May 16-19Surtex May 17-19

DEADLINESAd Closing: March 5Materials Due: March 11

DEADLINESAd Closing: April 2Materials Due: April 8

APRIL MAY2015 EDITORIAL CALENDAR

IN FOCUSTHE HFN BIG LISTThe 50 most important people, products and things impacting the home and housewares business this year. You’ll only see it in HFN.

SPECIAL FEATURES:The Licensing Show2015 Trade Show PreviewDallas Lighting Market

THE PRODUCTS:HOUSEWARES:Product Spotlight: Licensed HousewaresNew Products: Laundry Care

TABLETOP & GIFTS:Product Spotlight: Licensed TabletopNew York Show Wrap-up

FLOOR COVERING: Product Spotlight: Licensed RugsNew Products: Contemporary Rugs

FURNITURE/LIGHTING/HOME DECOR:Product Spotlight: Licensed Furniture/Home DecorNew Products: Mirrors

TEXTILES:Product Spotlight: Licensed TextilesNew Products: Top of Bed

SHOWS/EVENTS:Dallas Lighting Market June 24-27Dallas Total Home & Gift Market June 24-30

DEADLINESAd Closing: May 6Materials Due: May 11

JUNE2015 EDITORIAL CALENDAR

IN FOCUSMADE IN THE USAAmerican-made goods are in demand as consumers look to purchase items from domestic manufacturers.

SPECIAL FEATURES:Special Gift/Home Decor SectionAtlanta, Gift & Home, Rug Market PreviewConsumer Electronics

THE PRODUCTS:HOUSEWARES:Product Spotlight: Housewares Made in the USANew Products: Food Storage

TABLETOP & GIFTS:Atlanta Show PreviewProduct Spotlight: Tabletop Made in the USA

FLOOR COVERING: Atlanta Rug Market PreviewProduct Spotlight: Rugs Made in the USA

FURNITURE/LIGHTING/HOME DECOR:Product Spotlight: Items Made in the USA

TEXTILES:Product Spotlight: Textiles Made in the USANew Products: Bath Accessories

SHOWS/EVENTSAtlanta Int’l Gift & Home Furnishings Market July 7-14The Atlanta International Area Rug Market July 8-11

SPECIAL ISSUES:HFN Atlanta

DEADLINESAd Closing: June 4Materials Due: June 10

JULY

IN FOCUSSTATE OF THE INDUSTRYThe only complete statistical overview of the home and house-wares industry with data on all key product categories.An HFN exclusive.

SPECIAL FEATURES:Outdoor AdvertorialChicago Casual Furniture Show PreviewNew York Home Fashions Market PreviewNY Home Fashions Sourcebook

THE PRODUCTS:HOUSEWARES:Product Spotlight: IronsNew Products: Cookware

TABLETOP & GIFTS:Product Spotlight: FlatwareNew Products: Dinnerware

FLOOR COVERING: N.Y. Home Fashions Market PreviewProduct Spotlight: Traditional Styles

FURNITURE/LIGHTING/HOME DECOR:Chicago Casual Show PreviewLas Vegas Market Wrap-up

TEXTILES:N.Y. Home Fashions Market Preview

SHOWS/EVENTS:NY Home Fashions Market Sept. 28-Oct. 1

SPECIAL ISSUES:New York Home Fashions Sourcebook

IN FOCUS:RANKING THE TOP HOME FURNISHINGS RETAILERSHFN’s exclusive annual report charts the biggest in the business across all home and housewares channels.

SPECIAL FEATURESLas Vegas Market PreviewNY Now Preview

THE PRODUCTS:HOUSEWARES:NY Now PreviewProduct Spotlight: Gadgets

TABLETOP & GIFTS:Las Vegas Market PreviewNY Now PreviewAtlanta Market Wrap-upProduct Spotlight: Dinnerware

FLOOR COVERING: Las Vegas Market PreviewProduct Spotlight: Contemporary Rugs

FURNITURE/LIGHTING/HOME DECOR:Las Vegas Market PreviewDallas Lighting Market Wrap-up

TEXTILES:NY Now PreviewProduct Spotlight: Beach Towels

SHOWS/EVENTSLas Vegas Market Aug. 2-6NY Now Aug. 15-19

SPECIAL ISSUES:HFN Las Vegas

DEADLINESAd Closing: July 2Materials Due: July 8

DEADLINESAd Closing: Aug. 4Materials Due: Aug. 10

AUGUST SEPTEMBER2015 EDITORIAL CALENDAR

IN FOCUS: CELEBRITY DESIGNERS Well-known designers continue to make their mark in the home furnishings industry.

SPECIAL FEATURES:High Point Market PreviewNew York Tabletop Show PreviewMaison et Objet Report

THE PRODUCTS:HOUSEWARES:Product Spotlight: Food PrepNew Products: Home Environment

TABLETOP & GIFTS:N.Y. Tabletop Show PreviewProduct Spotlight: Casual Drinkware

FLOOR COVERING: High Point Market PreviewN.Y. Home Fashions Market Wrap-up

FURNITURE/LIGHTING/HOME DECOR:High Point Market PreviewProduct Spotlight: Leather

TEXTILES:N.Y. Home Fashions Market Wrap-up

SHOWS/EVENTSNY Tabletop Show Oct. 13-16High Point Market Oct. 17-22

SPECIAL ISSUES:HFN High PointNY Tabletop Show Daily

IN FOCUS:2016 TRADE SHOW PREVIEWAll the dates and details on home furnish-ings shows for the first half of the new year.

THE PRODUCTS:HOUSEWARES:Product Spotlight: Men’s ShaversNew Products: Personal Care

TABLETOP & GIFTS:Product Spotlight: BarwareNew Products: Holiday Ornaments

FLOOR COVERING: Product Spotlight: ShagsNew Products: “Green” Rugs

FURNITURE/LIGHTING/HOME DECOR:Product Spotlight: MattressesNew Products: Occasional Furniture

TEXTILES:Product Spotlight: BarwareNew Products: Holiday Ornaments

IN FOCUSTHE HFN BRAND REPORTThe industry’s only complete look at how brands stack up in the home and house-wares business. A long-time HFN exclu-sive returns to the publication.

SPECIAL FEATURES:Consumer ElectronicsTop Chefs ReportBridal Report

THE PRODUCTS: HOUSEWARES:Product Spotlight: GadgetsNew Products: Men’s Shavers

TABLETOP & GIFTS:N.Y. Tabletop Show Wrap-up

FLOOR COVERING: High Point Market Wrap-up

FURNITURE/LIGHTING/HOME DECOR:High Point Market Wrap-up

TEXTILES:Product Spotlight: Blankets and ThrowsNew Products: Table Linens

DEADLINESAd Closing: Sept. 4Materials Due: Sept. 10

DEADLINESAd Closing: Oct. 5Materials Due: Oct. 9

DEADLINESAd Closing: Nov. 4Materials Due: Nov. 9

OCTOBER NOVEMBER DECEMBER2015 EDITORIAL CALENDAR

All advertisers must sign up on PBM.SENDMYAD.COM and create an account before any ads can be submitted.

GENERAL GUIDELINES FOR ADS

AD TYPE NON-BLEED SIZE BLEED SIZE TRIM SIZE*

Full page 9.375" x 12" 10.5" x 13" 10.1875" x 12.75"

Full page spread 20.125" x 12.5" 20.625" x 13" 20.375" x 12.75"

Junior page 7.5" x 10" 8" x 10.875" 7.875" x 10.75"

Junior page spread 15.75" x 10" 15.75" x 10.875" 15.75" x 10.75"

1/2 page horizontal 9.375" x 6.5" 10.5" x 7.375" 10.1875" x 7.25"

1/2 page spread 19.5" x 6.5" 20.625" x 7.375" 20.375" x 7.25"

1/4 page square 5.625" x 6" — —

1/5 horizontal 5.625" x 4.125" — —

1/5 vertical 3.625" x 6" — —

Two column vertical 3.625" x 12" — —

Three column vertical 5.625" x 12" 6.125" x 13" —

Horizontal strip 9.375" x 2.75" — —

Bellyband — 24.25" x 4.25" 24" x 4"

Cover box 5.25" x 1.25" — —

DISPLAY ADVERTISING SIZES

•�Make sure all ads are built correctly to specs and scaled at 100%

•�Make sure there are no missing fonts

•�Make sure all of your images are linked

•�CMYK embedded images only. No RGB Images (convert your images to CMYK in Photoshop be-fore you place them in your layout program)

•�Verify that all images are hi-res (images will fail preflight at 150 dpi & below)

•�Maximum ink density should be 300 percent or less on all images

•�NO Pantone colors (convert to process)

•�NO Spot colors (convert to process)

•�Please make sure “white” type is NOT set to Overprint

•�Please make sure your crop marks are ON for partial ads

•�Please name PDF to identify: title/year/month/ad size/client example: HFN/11071_3VKas.pdf

•�For special issues please substitute title for identifier of supplements example:hsw for Housewares Show Daily

•�If using InDesign, go to the preferences, and under “Appearance of black” both options for black should be set to display & output blacks “Accurately”

For further help, Google “Create PDF-X1A”

MINIMUM COLUMN DEPTH PER WIDTH COLUMN

1 column 1.75 " 1"

2 column 3.625 " 1.5"

3 column 5.5 " 4"

4 column 7.375 " 6"

CLASSIFIED MECHANICAL REQUIREMENTS

For more information or to place an ad in the classified section, please contact: Spenser Whittle 336.605.1027 or [email protected]

* Please add 0.1875" type-safety from trim on all bleed ads

ADMATERIALS REQUIREMENTS

PDF-X1A Settings via PBM.sendmyad.com

1 Open ad in layout pro-gram (we are using Adobe InDesign as our example layout program)

2 To create your PDF, go to File> Adobe PDF Presets >Define (this saves a preset for PDFs via PBM.sendmyad.com)

3 Use the following settings illustrated here

4 Hit Export, and save PDF (please make sure to name PDF to our speci-fied naming convention)

5 Your ad has been created in PDF-X1A format and is ready for submission to PBM.sendmyad.com

PDF-X1A Export Settings with CMYK Conversion

For pbm.sendmyad.com support, please contact: [email protected]

1

3

5

2

4

s

NOTE: ADS NEED TO BE CREATED TO THE PROPER

TRIM AND BLEED SIZE

ADMATERIALS REQUIREMENTS

1x 3x 6x 12x 16x 24x

Full page $11,040 $10,380 $8,270 $7,520 $6,830 $6,210

Junior page $9,920 $8,540 $7,410 $6,630 $6,100 $5,590

1/2 page $8,220 $7,310 $6,490 $5,930 $5,140 $4,680

Three full columns $8,220 $7,310 $6,490 $5,930 $5,140 $4,680

Two full columns $6,720 $5,670 $4,470 $3,930 $3,630 $3,240

1/4 page $5,070 $4,280 $3,930 $3,350 $2,870 $2,590

Horizontal strip $5,070 $4,280 $3,930 $3,350 $2,870 $2,590

1/5 page $4,320 $3,490 $3,130 $4,860 $2,420 $2,070

NET PRICES ARE FOR FOUR-COLOR ADS.

2015 DISPLAY ADVERTISING RATES

PREMIUM POSITIONS

Cover 2 (inside front cover) +15%

Cover 3 (inside back cover) +10%

Cover 4 (back cover) +20%

Guaranteed Position +10%

INSERT DISCOUNTS4 pages -25%

6 pages -30%

8 or more -50%

Tip-in fee $1,630

2015 ISSUES & CLOSING DATES

DISPLAY ADVERTISING FORMATS

FULLPAGE

STANDARDJUNIORPAGE 1/2

PAGE

2 COLUMNVERTICAL

3 COLUMNVERTICAL 1/4

PAGESQUARE

HORIZONTAL STRIP

1/5PAGE

VERTICAL1/5

PAGEHORIZONTAL

ISSUE AD MATERIALDATE CLOSING DUE

January 12/1/14 12/10/14February 12/15/14 12/19/14March 2/2/15 2/6/15April 3/5/15 3/11/15


May 4/2/15 4/8/15June 5/6/15 5/11/15July 6/4/15 6/10/15August 7/2/15 7/8/15


September 8/4/15 8/10/15October 9/4/15 9/10/15November 10/5/15 10/9/15December 11/4/15 11/9/15

1x $300 per column inch







2015 CLASSIFIED ADVERTISING RATES

AD RATES & CLOSING DATES

SHOW DAILIESOnly HFN puts together the total home editorial pack-age that attendees and exhibitors rely on to navigate the most important industry events.

HFN’s show dailies provide all the newest products and business trends and offer readers the chance to learn about show news, events and activities within hours of when they happen. Make sure you’re included in the most influential show publications that your customers will turn to when they make their buying decisions.

Contact us now to reserve your space in the Internation-al Home & Housewares Show Dailies.

N.Y. HOME FASHIONS SOURCEBOOKHFN will once again publish two sourcebooks for the NY Home Fashions Market. These exclusive resource guides will provide retailers with the latest trends and products in the home textiles category.The Spring and Fall Home Fashions Sourcebooks will be polybagged with the March and September issues of HFN and have bonus distribution at both NY Home Fashions Markets.

Don’t miss your chance to ensure you are included in the most definitive guide for home fashions in the industry. Contact us now to participate.

HFN'S CHICAGO INTERNATIONAL HOME + HOUSEWARES SHOW DAILIES

SPRING N.Y. HOME FASHIONS SOURCEBOOK

FALL N.Y. HOME FASHIONS SOURCEBOOK

MARCH 7-10, 2015

Advertising Rate $5,145 (for 3 days)

Ad Closing 2/2/15

Materials Due 2/6/15

Mailed with the March issue of HFN

Advertising Rate $3,040

Ad Closing 2/2/15


Mailed with the September issue of HFN

Advertising Rate $3,040

Ad Closing 8/4/15


Bonus Distribution: NY Home Fashions Market March 23-26, 2015

Bonus Distribution: NY Home Fashions Market Sept. 28-Oct 1, 2015

AD TYPE NON-BLEED SIZE BLEED SIZE TRIM SIZE*

Full page 7" x 10" 8.125" x 11.0625" 7.875" x 10.8125"

Full page spread 15.375" x 10" 16" x 11.0625" 15.75" x 10.8125"

2/3 page vertical 4.5625" x 10" — —

1/2 page horizontal 7" x 4.875" — —

1/2 page spread 15.375" x 5" 16" x 5.4375" 15.75" x 5.3125"

1/2 page vertical 3.4375" x 10" — —

1/3 page square 4.5625" x 4.875" — —

1/3 page vertical 2.1875" x 10" — —


1/4 page square 4.5625" x 3.625" — —


SOURCEBOOK ADVERTISING SIZES

* Please add 0.1875" type-safety from trim on all bleed ads

DAILIES & SOURCEBOOKS

SHOW DATES HFN Atlanta• January 6-13, 2015

Ad Closing: 12/3/14 Materials Due: 12/10/14

• July 7-14, 2015 Ad Closing: 6/4/15 Materials Due: 6/10/15

HFN Las Vegas• January 18-22, 2015


• August 2-6, 2015 Ad Closing: 7/2/15 Materials Due: 7/8/15

HFN High Point• April 18-23, 2015


• October 17-22, 2015 Ad Closing: 9/4/15 Materials Due: 9/10/15

GET THE LATEST NEWS AT THE 2015

MARKETS

MARKET EXTRASHFN offers attendees at Atlanta, Las Vegas and High Point markets the opportunity to read all about news, products and events happening at the shows.

HFN’s show publications are produced exclusively for each of the 2015 markets.

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HFNmag.com is the best source for breaking news and up-to-the minute cov-erage of the home furnishings industry. Many integrated mar-keting and sponsor-ship opportunities are available including:

•videos •search bar •events calendar •�product channels •product gallery •photo gallery •HFN Opinions •�directory showcase •headline news •�this month’s issue •�web-exclusive content •�webinars/webcasts •microsites •rich media •�virtual online trade shows •white papers and much more.

HO

ME PAG

E

CH

ANN

EL PAGE

Leader Board728 x 90 pixels$2,995/month

Web Video300 x 169 pixels$4,995/month

Anchor Block300 x 250 pixels$1,495/month

Leader Board728 x 90 pixels$1,995/month

Power Block300 x 250 pixels$1,495/month

Power Block300 x 250 pixels$2,995/month

Anchor Block300 x 250 pixels

$995/month

hfnmag.com

ghfnmag.com

RICH MEDIA ONLINE AD UNITS

DYNAMIC AND ENGAGING ONLINE ADVERTISING THAT WORKS!HFN now offers innovative Rich Media ad units that are the latest in interactive digital advertising. Rich Media web options include our Polite Pushdown, Welcome Interstitial and Ticker.

POLITE PUSHDOWN: This ad module sits above the fold on all HFN website pages and automatically expands your advertisement while politely pushing all content downward then rolls up to the top of the page where users can expand again. The base unit stays on all pages even when the larger unit is not expanded.• Dimensions: 970 x 418 (970 x 66 base unit)• Expansion: Auto expands for 15 seconds on page load then retracts into base unit• Frequency Cap: Auto Expand one ad per day per user. User-initiat-ed no frequency cap.

PRICE: $1,000 a week

WELCOME INTERSTITIAL: This impactful ad unit places your message over-top of our HFN content ensuring users see your mes-sage. The unit stays open for 15 seconds before redirecting users to the homepage.• Dimensions: 640 x 480• Ad “plays” for 15 seconds upon site entrance• Frequency Cap: One ad per day per user• Flash, Image (GIF, JPEG)

PRICE: $1,000 a week

TICKER: this ad module sits above the field on all HFN website pages. Message can be static or on a loop from left to right.• Dimensions: 960 x 66• Ad can be static or on a 4 loop max.• Frequency Cap: One ad per day per user• Animated GIF or Flash accepted*

PRICE: $750 a week

Send your message to our opt-in list of eNewsletter subscribers. All ads include click-thru capability to lead recipients directly to your website or microsite. See diagrams for available positions and rates.

Leaderboard$3,995/month

Leaderboard$1495

Leaderboard$1495

Anchor Panels$1,995/month

Banners$????/month

Sponsor Buttons130 x 50 pixels



Classified Ads150 x 190 pixels

Housewares eNewsletter*

Rug eNewsletter*

HFN Daily eNewsletter*

Power Panel$2,495/month

Power Panel$1095

Power Panel$1095

Anchor Panels$895

Anchor Panels$895

SponsoredMessage

$2,500/month

SponsoredMessage

$2,000/month

SponsoredMessage

$2,000/month

HFN eNewsletters

* Recommended file size: 100Kb; must not exceed 300Kb Acceptable formats: JPEG, PNG, GIF, animated GIF. FLASH cannot be used.

EMAIL MARKETING

?

Reach out to our third-party opt-in email list. Have your company's message delivered to the inboxes of key decision makers in the home furnishings industry.

SPONSORSHIP OPPORTUNITIES INCLUDE:•Custom eBlasts•Custom eNewsletters•Surveys

Prices start at $1,250 per mailing

CUSTOM eBLAST MATERIAL REQUIREMENTS:HTML file or jpg file sent as an attachment, maximum file size around 200k, with a maximum width of 600 pixels.

•Subject line•Date/time of eblast•Email of person to approve a test eblast•Seed names•Suppression file

Email materials to: [email protected] at least one week prior to scheduled eblast deployment

HFN eBLASTS

EMAIL MARKETING

JANUARY6-9 International Consumer

Electronics Show Las Vegas Convention Center/ Las Vegas Hilton/Venetian/ Westgate Las Vegas/Wynn Las Vegas/Sands Expo/ Aria Las Vegas cesweb.org

6-13 Atlanta International Gift & Home Furnishings Market

AmericasMart Atlanta Atlanta americasmart.com

7-10 Atlanta International Area Rug Market

AmericasMart Atlanta Atlanta americasmart.com

11-13 Fancy Food Show Moscone Center San Francisco specialtyfood.com

14-17 Heimtextil Frankfurt Messe Frankfurt Fairgrounds Frankfurt, Germany messefrankfurt.com

14-18 Dallas International Lighting Market

Dallas Market Center Dallas dallasmarketcenter.com

14-20 Dallas Total Home & Gift Market


17-20 Domotex Hannover Exhibition Center Hannover, Germany domotex.de

17-20 Homi Milano Homi Milano Fairground Milan, Italy homimilano.com

17-20 Philadelphia Gift Show Greater Philadelphia Expo Center Oaks, Pa. philadelphiagiftshow.com

17-20 Seattle Gift Show Washington State Convention Ctr Seattle seattlegift.com

18-22 Las Vegas Market World Market Center Las Vegas lasvegasmarket.com

19-25 IMM Cologne Koelnmesse GmbH Cologne, Germany imm-cologne.com

20-22 International Builders Show Las Vegas Convention Center Las Vegas buildershow.com

20-22 Kitchen and Bath Show Las Vegas Convention Center Las Vegas kbis.com

20-23 Surfaces Mandalay Bay Convention

Center Las Vegas surfaces.com

21-26 GALLA Winter Market L.A. Mart Los Angeles lamart.com

21-26 L.A. Gift & Home Market California Market Center Los Angeles californiamarketcenter.com

23-26 California Gift Show Los Angeles Convention Center Los Angeles thelagiftshow.com

23-27 Maison & Objet Paris-Nord Villepinte Paris maison-objet.com

24-27 Windy City Gift Show Donald E. Stephens Convention Ctr Rosemont, Ill. windycitygiftshow.com

25-29 CanGift Toronto Gift Fair Toronto International Centre and Toronto Congress Centre Toronto cangift.org

31-Feb. 2 Orlando Gift Show Orange County Convention

Center Orlando, Fla. orlandogiftshow.com

31-Feb. 4 Gift & Home Textiles Market 41 Madison Ave., 7 W New York, 230 Fifth Ave. New York 41madison.com 7wnewyork.com 230fifthave.com

31-Feb. 4 NY Now Jacob K. Javits Convention Center and Piers 92 & 94 New York nynow.com

FEBRUARY13-17 Ambiente Messe Frankfurt Fairgrounds Frankfurt, Germany messefrankfurt.com

21-24 San Francisco International Gift Fair

Moscone Center San Francisco sfigf.com

22-25 CanGift Alberta Gift Fair Edmonton Expo Centre, Northlands Edmonton, Alberta cangift.org

MARCH3-7 Malaysian International

Furniture Fair Putra World Trade Centre and MATRADE Exhibition & Conference Centre Kuala Lumpur, Malaysia miff.com.my

7-10 International Home + Housewares Show

McCormick Place Chicago housewares.org

10-12 International Travel Goods Show

Las Vegas Convention Center Las Vegas travel-goods.org

13-15 Atlanta Spring Gift, Home Furnishings and Holiday Market

Americasmart Atlanta Atlanta americasmart.com

13-16 International Furniture Fair Singapore

Singapore Expo Singapore iffs.com.sg

13-16 Manila FAME International SMX Convention Center, World Trade Center Mall of Asia Complex Pasay City, Philippines manilafame.com/en

18-20 Intertextile Shanghai Shanghai World Expo Exhibi- tion and Convention Center Pudong, Shanghai, China messefrankfurt.com

18-22 China International Furniture Fair

China Import and Export Fair Complex Guangzhou, China ciff-gz.com

19-22 Architectural Digest Home Design Show

Pier 94 New York archdigesthomeshow.com

20-22 Portland Gift & Accessories Show

Oregon Convention Ctr Portland, Ore. urban-expo.com

22-25 Quebec Gift Fair Place Bonaventure Montreal cangift.org

23-26 New York Home Fashions Market Week

Various locations (Home Fashion Products Association) New York homefashionproducts.com

25-28 Dallas Total Home and Gift Market


28-31 Boston Gift Show Boston Convention & Exhibition Center Boston bostongiftshow.com

29-31 GALLA Spring Market L.A. Mart Los Angeles lamart.com


APRIL14-17 New York Tabletop Forty One Madison 7 W New York 230 Fifth Ave. New York 41madison.com 7wnewyork.com 230fifthave.com

2015 SHOW CALENDAR

14-19 Salone Internazionale del Mobile

Rho Fairgrounds Milan, Italy salonemilano.it

18-23 High Point Market Various locations High Point, N.C. highpointmarket.org

20-23 Hong Kong Houseware Fair Hong Kong Convention & Exhibition Centre Hong Konghktdc.com/fair/hkhousewarefair-en

21-27 Jinhan Fair for Home & Gifts Poly World Trade Center Expo Guangzhou, China jinhanfair.com

27-29 Proposte Villa Erba Cernobbio, Italy propostefair.it

27-30 China Sourcing Fair: Home Products

AsiaWorld Expo Hong Kong chinasourcingfair.com

MAY5-7 National Hardware Show Las Vegas Convention Center Las Vegas nationalhardwareshow.com

12-15 Maison & Objet Americas Miami Beach Convention Center Miami maison-objet.com/en/americas

13-15 HDexpo Mandalay Bay Las Vegas hdexpo.com

16-19 International Contemporary Furniture Fair (ICFF)

Jacob K. Javits Convention Center New York icff.com

17-19 Surtex Jacob K. Javits Convention Center New York surtex.com

17-20 National Stationery Show Jacob K. Javits Convention Center New York nationalstationeryshow.com

19-23 Evteks CNR Expo Istanbul, Turkey cnrevteks.com

25-28 Domotex Middle East CNR Expo Center Istanbul domotexturkey.com

31-June 3 ITMA Showtime Fabric Show Market Square Complex High Point, N.C. itma-showtime.com

JUNE4-7 Canadian Home Furnishings Market International Centre Toronto tchfm.com

15-17 NeoCon World’s Trade Fair Merchandise Mart Chicago neocon.com

24-27 Dallas International Light-ing & Accessories Market


24-30 Dallas Total Home & Gift Market


25-27 Ambiente India Pragati Maidan New Delhi ambiente-india.in

25-27 Heimtextil India Pragati Maidan New Delhiheimtextil-india.in.messefrankfurt.com

28-30 Fancy Food Show Jacob K. Javits Convention Center New York specialtyfood.com

JULY7-14 Atlanta International Gift &

Home Furnishings Market AmericasMart Atlanta americasmart.com

8-11 Atlanta International Area Rug Market

AmericasMart Atlanta americasmart.com

14-16 International Casual Furniture Pre-Market

Merchandise Mart Chicago casualmarket.com


15-20 GALLA Summer Market L.A. Mart Los Angeles lamart.com

17-20 California Gift Show Los Angeles Convention Center and L.A. Mart Los Angeles californiagiftshow.com

19-22 Philadelphia Gift Show Greater Philadelphia Expo Center Oaks, Pa. philadelphiagiftshow.com

21-23 Home Textiles Sourcing Expo

Jacob K. Javits Convention Center New York messefrankfurt.com

25-28 Windy City Gift Show Donald E. Stephens Convention Center Rosemont, Ill. windycitygiftshow.com

AUGUST2-6 Las Vegas Market World Market Center Las Vegas lasvegasmarket.com

8-11 Orlando Gift Show Orange County Convention Center Orlando, Fla. orlandogiftshow.com

8-11 San Francisco International Gift Fair

Moscone Convention Center San Francisco sfigf.com

9-12 CanGift Toronto Gift Fair Toronto International Centre and Toronto Congress Centre Toronto cangift.org

15-18 Seattle Gift Show Washington State Convention Center Seattle seattlegift.com

15-19 Gift & Home Textiles Market 41 Madison Ave. 7 W New York 230 Fifth Ave. New York 41madison.com 7wnewyork.com 230fifthave.com

15-19 NY Now Jacob Javits Convention Center and Pier 94 New York nynow.com

16-19 Alberta Gift Fair Edmonton EXPO Centre Edmonton, Alberta, Canada cangift.org

26-28 Intertextile Shanghai Shanghai World Expo Exhibi-

tion and Convention Center Pudong, Shanghai, China messefrankfurt.com

29-Sept. 1 Ecostyle Messe Frankfurt Fairgrounds Frankfurt, Germany ecostyle.messefrankfurt.com

29-Sept. 1 Fort Lauderdale Gift Show Greater Fort Lauderdale/

Broward County Convention Center

Fort Lauderdale, Fla. ftlauderdalegiftshow.com

29-Sept. 1 Tendence Messe Frankfurt Fairgrounds Frankfurt, Germany tendence.messefrankfurt.com

30-Sept. 2 Quebec Gift Fair Place Bonaventure Montreal cangift.org

SEPTEMBER4-8 Maison & Objet Paris Nord Villepinte Paris, France maison-objet.com

8-10 MoOD (formerly Decosit Brussels)

Brussels Expo Brussels, Belgium moodbrussels.com

16-18 Atlanta Fall Gift & Home Furnishings Market and The Atlanta Gourmet Market

AmericasMart Atlanta americasmart.com

2015 SHOW CALENDAR

16-19 International Casual Furni-ture & Accessories Market

Merchandise Mart Chicago casualmarket.com

20-21 Vancouver Gift Expo PNE Forum Building Vancouver, B.C. vancouvergiftexpo.com

27-28 GALLA Fall Market L.A. Mart Los Angeles lamart.com


28-Oct.1 New York Home Fashions Market Various locations Home Fashions Product Association New York homefashionproducts.com

OCTOBER13-16 New York Tabletop Market 41 Madison Ave. 41Madison.com 7 W. 34th St. New York 7wnewyork.com 230 Fifth Ave. 230fifthave.com

17-22 High Point Market Various locations High Point, N.C. highpointmarket.org

18-21 ABC Kids Expo Las Vegas Convention Center Las Vegas theabcshow.com

19-22 China Sourcing Fair: Home Products

AsiaWorld Expo Hong Kong chinasourcingfair.com

20-23 Mega Show Part 1 Hong Kong Convention and

Exhibition Centre Hong Kong mega-show.com

21-27 Jinhan Fair for Home & Gifts Poly World Trade Center Expo Guangzhou, China jinhanfair.com

27-29 Mega Show Part 2 Hong Kong Convention and

Exhibition Centre Hong Kong mega-show.com

NOVEMBER8-10 Intl. Hotel/Motel &

Restaurant Show Jacob K. Javits Convention

Center New York ihmrs.com

DECEMBER6-9 ITMA Showtime Fabric Show Market Square Complex High Point, N.C. itma-showtime.com

2015 SHOW CALENDAR

HFN Media Kit

Business

Transcript of HFN Media Kit