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Find and Build a Community That Cares
Jennifer Sable LopezDirector of Community
SEOmoz
@jennita
Social Media for Startups
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You Have This Great Product
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You don’t need to market it, right?
Marketing is for companies who have sucky products. If you build something that is amazing (think Flipboard or Instagram or Instapaper) people will adopt it because it is amazing. And you won’t have to do much marketing, at least at the start.
- Fred Wilson
@jennita #growthhacks
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Social Media…
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Don’t forget about Community
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But how do you do that?
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Start Small
http://www.flickr.com/photos/jameson42
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2009 = ~4000 followers
Focus + Consistency = #Win
@jennita #growthhacks
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Focus + Consistency = #Win
Today
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Be a part of the community
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Community = Emotion
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Have a Personality
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How to Find Your People
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Twitter Search
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Google+ Search
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Pinterest Search
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Quora Search
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Google… WHAAA
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Followerwonk
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Followerwonk
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Followerwonk
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MozCon!
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Followerwonk
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Followerwonk
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You Found Them…
Now What?
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http://socialfresh.com/community-manager-report-2012/
Have Someone Do It
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Optimize Sharing - Content
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What About Your App?
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What About Your App?
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Wow Them!
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Connect them with friends!
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Remember Focus + Consistency
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Do all the things!
A few tips
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EdgeRank
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Use Photos to share content
Snooze
Fest…
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36 likes
2 shares
7 comments
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Use Photos to share content
#WINNING
@jennita #growthhacks
161 likes
62 shares
14 comments
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Promote FB Posts – 4-5 min
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Google+ - Ultimate Ego Bait
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Google+ - ripples
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Quora – Ask questions
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TEST ALL THE THINGS
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@jennita #growthhacks
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@jennita #growthhacks
http://mz.cm/UXKIec
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This works for us
@jennita #growthhacks
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It may not work for you
@jennita #growthhacks
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Is your community International?
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Are they on social at work or home?
What wording is best?
What gets your people emotional?
Ask yourself…
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Use Social Media
to
Find, Build, and
Nurture Your
Community
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Thank You!
Jennifer Sable LopezDirector of Community
SEOmoz
@jennita