Heweb12 board
-
Upload
daniel-pimentel -
Category
Documents
-
view
677 -
download
1
Transcript of Heweb12 board
INHERITING A SOCIAL MEDIAGHOSTTOWN
THE PROBLEM
STAGE 1: THE GHOST TOWN
STAGE 2: REBUILDThe nitty gritty of strategy, content management &
goal setting.
STAGE 3: MAINTENENCE
SOCIAL MEDIA RESOURCES
Undergrad Students With FB in ‘09
85%
Students Using FB for Insight of Univ.
66%
Univ. Using FB to Review Candidates
85%
Stagnant Univ. Program FB Channels*
73%
ASSESS THE DEED YOUR DIGITAL LAND
Inconsistent message frequencies?Irrelevant content? Quality? Tonality?Lack of engagement with Users?Negative Engagement or Neglect?
JUSTIFYWHY
85%
60%MonitorYour
25%
Engagement/virality Membership Site Leads/Bounce
ConnectContent
Bi-monthly at-a-glanceReport your dataUpdate your Team
Do not saturate yourmarket w/ communication
Integrate ParentCommunications
Pre-Launch Preperation2-week schedule, Monitoring, Launch Date
NEGLECT
Don’t trash the page!Most issues are reversible and tons ofdata to use and learn from.
EXCHANGE
FREQUENCY
CONTENT