Hestres climate change advocacy COCE 2015
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Transcript of Hestres climate change advocacy COCE 2015
![Page 1: Hestres climate change advocacy COCE 2015](https://reader030.fdocuments.in/reader030/viewer/2022032620/55caaf86bb61eb68228b45ae/html5/thumbnails/1.jpg)
THEORIES OF CHANGE, TARGET AUDIENCES, AND ONLINE STRATEGY
CLIMATE CHANGE ADVOCACY ONLINE:
DR. LUIS E. [email protected] • luishestres.com •
@luishestres
![Page 2: Hestres climate change advocacy COCE 2015](https://reader030.fdocuments.in/reader030/viewer/2022032620/55caaf86bb61eb68228b45ae/html5/thumbnails/2.jpg)
LEGACY ENVIRONMENTAL ORGANIZATIONS
INTERNET-MEDIATED CLIMATE
ORGANIZATIONS
DR. LUIS E. [email protected] • luishestres.com •
@luishestres
![Page 3: Hestres climate change advocacy COCE 2015](https://reader030.fdocuments.in/reader030/viewer/2022032620/55caaf86bb61eb68228b45ae/html5/thumbnails/3.jpg)
DR. LUIS E. [email protected] • luishestres.com •
@luishestres
INTERNET-MEDIATED CLIMATE ORGANIZATIONS
![Page 5: Hestres climate change advocacy COCE 2015](https://reader030.fdocuments.in/reader030/viewer/2022032620/55caaf86bb61eb68228b45ae/html5/thumbnails/5.jpg)
• grassroots-oriented theory of change
• part of climate change social movement
• internet as tool for online-to-offline action
DR. LUIS E. [email protected] • luishestres.com •
@luishestres
INTERNET-MEDIATED CLIMATE ORGANIZATIONS
![Page 6: Hestres climate change advocacy COCE 2015](https://reader030.fdocuments.in/reader030/viewer/2022032620/55caaf86bb61eb68228b45ae/html5/thumbnails/6.jpg)
• more diversity of theories of change
• EDF: economic incentives, cooperation with business, moderation, expertise
• Greenpeace USA: confronting corporations, empowering activists
DR. LUIS E. [email protected] • luishestres.com •
@luishestres
LEGACY ENVIRONMENTAL ORGANIZATIONS
![Page 7: Hestres climate change advocacy COCE 2015](https://reader030.fdocuments.in/reader030/viewer/2022032620/55caaf86bb61eb68228b45ae/html5/thumbnails/7.jpg)
TAKE-AWAYS
• potential for more climate participation & mobilization
• effect on climate polarization & compromise?
• polarization could spread to other issues (e.g. fracking)
DR. LUIS E. [email protected] • luishestres.com •
@luishestres