Hertfordshire Waste Partnership · Hertfordshire Waste Partnership Annual Report 2017/18 5...

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Hertfordshire Waste Partnership Annual Report – 2017/18 www.wasteaware.org.uk [email protected] 0300 1234 051 www.facebook.com wasteawarepartnership @HertsWasteAware

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Page 1: Hertfordshire Waste Partnership · Hertfordshire Waste Partnership Annual Report 2017/18 5 Hertfordshire Waste Partnership – Annual Report 2017/18 1. Background The Hertfordshire

Hertfordshire Waste Partnership Annual Report 2017/18 1

Hertfordshire Waste PartnershipAnnual Report – 2017/18

[email protected] 1234 051

www.facebook.com wasteawarepartnership @HertsWasteAware

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www.wasteaware.org.uk

[email protected]

0300 1234 051

www.facebook.com/wasteawarepartnership

@HertsWasteAware

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Contents

Foreword 1 Background 4 2 Performance Summary 52.1 At a glance 52.2 Waste Minimisation 62.3 Recycling and Composting 72.4 Residual Waste 92.5 Diversion from landfill 10

3 Highlights 2017/18 123.1 Expansion of reuse at Household Waste Recycling Centres 123.2 Facelift for the Household Waste Recycling Centres 133.3 Webcams and CCTV at the Household Waste Recycling Centres 143.4 New Ware Household Waste Recycling Centre 153.5 China implements import restrictions on dry recyclables 16

4 WasteAware in 2017/18 194.1 Food Waste 194.2 County Show 2017 214.3 Flats Recycling 224.4 Real Nappies 234.5 Textiles 264.6 Additional WasteAware projects completed in 2017/18 28

5 The Hertfordshire Fly Tipping Group 315.1 2017/18 in numbers 315.2 Working with Hertfordshire’s Police and Crime Commissioner 325.3 #SCRAPflytipping 325.4 Campaign Launch 355.5 Campaign Toolkit 37

6 End Destinations – where do our materials go 386.1 Summary 386.2 Recycling 386.3 Organics 406.4 Residual waste 41

7 So far in 2018/19… 438 How to contact us 449 Co-Authors 4410 Glossary 45

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Foreword

Cllr Terry Hone (Chairman) Executive Member for Community Safety and Waste ManagementHertfordshire County council

Cllr Graham McAndrew (Vice Chairman)

Executive Member for EnvironmentEast Hertfordshire District Council

2017/18 proved to be a very challenging year for the Hertfordshire Waste Partnership with legislative challenges, serious market disruptions and changes to waste management services provided by a number of the HWP’s partner authorities impacting on performance levels.

By March 2018 the HWP’s overall recycling rate (including reuse and composting) had declined slightly to 50.9% compared to 52.2% the previous year. A small reduction was also experienced in the amount of non recycled residual waste being diverted to energy recovery down some 5500 tonnes compared to 2016/17. When combined with an increase of approximately 11,300 tonnes in the amount of residual waste going to landfill these changes resulted in the HWP’s total landfill diversion rate also dropping slightly to 86.2% compared to 88.5% in 2016/17.

However, even with these changes it still means that out of every 100 tonnes of household waste produced in Hertfordshire only 14 tonnes was sent to landfill with the rest reused, recycled, composted or processed to produce energy. This means the HWP remains compliant with current national waste strategy and associated landfill reduction targets and is also already close to being compliant with new landfill reduction targets being introduced as part of the European Union’s Circular Economy Directive.

Against this back drop perhaps the biggest challenge of 2017/18 was dealing with the consequences of China’s decision to severely restrict the import of recyclables. Whilst the HWP was already taking measures to reduce exposure to China, the Partnership was nonetheless still impacted by the resulting turmoil which saw dramatic reductions in income streams related to some materials. Hertfordshire Waste Partnership – Annual Report 2017/18

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Hertfordshire Waste Partnership – Annual Report 2017/18

1. Background

The Hertfordshire Waste Partnership, (HWP) was formed in 1992 bringing together the ten borough and district councils in their capacity as waste collection authorities and the county council as the waste disposal authority (herein referred to as the ‘Partners’) and is one of 50 such partnerships throughout the UK.

During 2017/18 the HWP dealt with approximately 513,000 tonnes of local authority collected waste at a cost of approximately £82.11 million. Of this £43 million was spent on waste treatment and disposal with the remainder spent on collection services.

In 2016 the HWP’s remit was expanded to cover operation of the award winning Hertfordshire Fly Tipping Group, a multi-agency task force which, in addition to Hertfordshire’s local authorities, also includes the Office of the Police and Crime Commissioner, the Hertfordshire Constabulary, Hertfordshire Fire and Rescue, the Environment Agency and the National Farmers’ Union.

The Partnership is overseen by the HWP Member group which is made up of elected councillors from each of the partners who hold the relevant portfolio for waste management. The Member group is supported by two senior officer groups - the Directors group and the Heads of Waste group.

The HWP has no authority over individual services and instead considers matters of strategic importance and opportunities for joint working. It makes recommendations about the long-term development of waste services in pursuit of targets detailed in the

2007 Joint Municipal Waste Management Strategy; objectives and principles detailed in the Hertfordshire Waste Partnership Agreement signed in January 2012; and in response to legislative changes. The HWP unit is jointly funded by the partners and employs a Partnership Development Manager and a WasteAware Co-ordinator.

WasteAware is the public face of the HWP and concentrates on changing ‘waste behaviour’ by focusing on the 4Rs, reduction, reuse, recycling and recovery. With particular emphasis on actions before waste is generated the HWP hopes to reduce the amount of waste that needs to be recycled or disposed of.

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2. Summary

2.1 Performance ‘At a glance’ (green represents improvement, red indicates deterioration)

Boroughs & Districts 2016/17 2017/18 Change Trend

Dry recycling 102,358 100,805 -1,553

Re-use 255 261 6

Composting 113,087 110,625 -2,462

Residual waste 209,092 211,498 2,406

Total… 424,792 423,189 -1,603Combined Borough Recycling Rate 50.8% 50.0% -0.8%

County Council 2016/17 2017/18 Change Trend

Dry recycling 33,377 30,212 -3,165

Re-use 1,168 1,263 95

Composting 7,931 8,098 167

Residual waste 27,403 30,672 3,269

Total… 69,879 70,245 366Household Waste Recycling Centre Recycling Rate 60.8% 56.3% -4.4%

HWP Totals 2016/17 2017/18 Change Trend

Dry recycling 135,735 131,017 -4,718

Re-use 1,423 1,524 101

Composting 121,018 118,723 -2,295

Residual waste – EfW 179,586 174,023 -5,563

Residual waste – landfill 52,907 64,112 11,205

Residual waste – other 3,890 3,686 -204

Non Compostable Wastes 112 353 241

Total… 494,671 493,438 -1,233HWP overall recycling rate 52.2% 50.9% -1.3%HWP landfill diversion rate 88.5% 86.2% -2.3%

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Table 1: Total household wastes (kilograms per household)

Year

2017/18 916 873 901 899 866 859 846 899 841 788 144 1,013

2016/17 923 895 889 904 872 868 861 907 859 821 145 1,024

2015/16 907 895 910 912 875 869 881 927 858 871 141 1,031

2014/15 930 887 906 920 866 869 890 950 855 931 157 1,055

2013/14 919 898 902 923 856 877 857 953 845 962 158 1,056

2012/13 925 898 888 898 869 865 842 929 828 930 125 1,013

2011/12 957 912 913 946 894 874 846 975 861 955 151 1,063

(source: WasteDataFlow – includes updated figures for previous years where available)

2.2 Waste Minimisation

The HWP has always recognised that the need to minimise / reduce waste in the long term would be key in measuring the impact of waste reduction messages and other behavioural change activity. For this reason each year the HWP tracks total waste per

household. Long term success measured by this indicator is overall waste levels falling with an increasing percentage recycled. Table 1 below looks at total waste per household over the last seven years.

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Despite 2017/18 being a difficult year with performance reductions in a number of areas the amount of total household waste per household (recycling, composting and residual waste) continued the trend of the last five years and reduced again during 2017/18 to 1013kgs per household matching the previous low from 2012/13.

Whilst such reductions are welcome, the HWP has to plan for the long term including projected increases in household numbers over the next 25 years. Since the 2016/17 report the official number of households in

Hertfordshire has increased by 4020. This means that over the last seven years the average increase is around 2870 households per annum. Should such a trend continue over the next 25 years this means the county’s waste management infrastructure will have to deal with recyclables, organics and residual waste from another 70,000 households; roughly equivalent to adding one whole new district the size of Dacorum to the county. This underlines the need for local and regional solutions to deal with Hertfordshire’s waste streams.

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2.3 Recycling & Composting

The percentage of household waste recycled (including composting) is a national indicator which the community recognise as a measurement of success and one which continues to feature heavily in national and European statistics when it comes to judging the efficacy of regional and national waste management strategies.

Under this context and as noted in Table 2 below 2017/18 was a mixed picture with five out of the 11 partners recording drops in performance with only minor improvements for the remaining partners. However, even with an overall decline Hertfordshire’s performance remains above the 50% target

level which means the Partnership is still compliant with the UK’s last national strategy targets agreed back in 2007 which set a goal of recycling 50% of household waste by 2020.

Going forward the HWP will need to see how the European Union’s Circular Economy Directive, agreed by the EU in May 2018, will be translated in the UK’s new Resources and Waste Strategy which is due out for consultation by the end of 2018. Subject to the consultation the HWP’s partner authorities are anticipating new legislation to drive improvements in service consistency and coverage across the county.

Table 2: Changes in recycling and composting 2017/18

Authority 2016/17 2017/18 Change

Broxbourne 41.1% 41.8% 0.7%Dacorum 51.1% 52.5% 1.4%

East Herts 51.2% 49.4% -1.8%

Hertsmere 43.4% 43.6% 0.2%

North Herts 58.9% 57.5% -1.4%

St Albans 57.5% 59.5% 2.0%

Stevenage 39.8% 38.3% -1.5%

Three Rivers 61.9% 62.4% 0.5%

Watford 42.9% 44.3% 1.4%

Wel/Hat 53.0% 43.4% -9.6%

Herts CC 60.8% 56.3% -4.5%

HWP 52.2% 50.9% -1.3%

(source: Hertfordshire Waste Partnership)

Based on the current national reporting framework the impact of these changes is noted in the updated table and graph below and confirms that the HWP’s overall recycling rate has remained above 50% for a third year in a row:

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Table 3: Partner Authority and HWP recycling percentages

Year

2017/18 41.8 52.5 49.4 43.6 57.5 59.5 38.3 62.4 44.3 43.4 56.3 50.92016/17 41.1 51.1 51.2 43.4 58.9 57.5 39.8 61.9 42.9 53.0 60.8 52.22015/16 40.3 49.1 48.4 42.1 57.6 52.2 39.4 59.4 40.1 48.5 62.8 50.42014/15 35.0 46.3 49.5 43.3 58.5 50.4 38.2 63.2 41.7 48.0 57.5 49.42013/14 35.0 46.2 48.5 43.2 57.3 47.7 37.4 62.4 40.6 46.6 61.2 49.32012/13 34.3 46.8 46.6 40.5 47.3 41.6 36.8 62.0 39.7 43.8 53.0 45.5

(source: WasteDataFlow – includes updated figures for previous years where available)

The same data from an HWP perspective can be seen in the graph below:

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HWP Recycling Rate - 2006/07 to 2017/18

2014/15

2015/16

2016/17 52.20%

49.40%

49.30%

45.60%

50.40%

48.50%

46.40%

44.00%

38.80%

35.09%

30% 40% 50% 60%

2013/14

2012/13

2011/12

2010/11

2009/10

2008/09

2007/08

2006/07 50.90%

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2.4 Residual Waste

Economic growth, which the UK continues to enjoy, is normally reflected by an increase in residual waste as consumption levels also increase. However, in 2017/18 the amount of residual waste generated by residents remained effectively stable at 441kgs per household compared to 440kgs in 2016/17.

Prior to this point residual waste had declined each year for the last four years. The 2017/18 result is the second lowest in the last seven years with Three Rivers District Council in the south of the county continuing to be Hertfordshire’s leading authority as shown in Table 4 below.

Table 4: Residual waste per household (kgs)

Year

2017/18 534 414 461 507 368 348 522 338 468 446 63 497.29 441

2016/17 544 438 434 512 358 369 519 346 491 386 57 489.68 440

2015/16 541 455 467 528 371 416 534 377 514 449 52 511.75 465

2014/15 604 476 458 522 359 431 550 350 499 484 67 534.47 473

2013/14 597 483 465 524 367 459 536 358 502 514 60 535.67 480

2012/13 608 477 474 535 458 505 532 353 500 523 47 542.33 496

2011/12 578 486 471 504 451 451 508 385 506 478 49 528.64 482

(source: WasteDataFlow – includes updated figures for previous years where available)

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Table 4 shows that the amount of residual waste increased between 2016/17 and 2017/18 by 1kg per household. Whilst this does not sound significant a 1kg per household increase converts to an extra 486 tonnes per annum. At an average disposal cost of £101.15 per tonne (2017/18) this equates to additional costs of over £49,000 which has to be funded by the county council. In turn this means this money is then unavailable to be spent on other services.

This underlines the immense value in households across the county making small simple changes that together can have a very significant impact on the cost of managing the county’s household waste.

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2.5 Diversion from landfill

Whilst the HWP continued to utilise a number of waste to energy facilities across the region during 2017/18, significant drops in the amount recycled and composted along with higher tonnages being sent to landfill resulted in the Partnership’s landfill diversion rate falling slightly to 86.2% compared to a high of 88.5% during 2016/17.

However, even with this decline it still means that during 2017/18, out of 100 tonnes of household waste arising across the county, only 14 tonnes ended up in landfill as summarised in Table 5 below:

Table 5: Diversion from landfill

Tonnes 2016/17 2017/18 Change

Recycled 135,735 131,017 -4,718

Composted 121,018 118,723 -2,295

Re-used 1,423 1,524 101

Energy recovery 179,586 174,023 -5,563

Landfill 52,907 64,112 11,205

Residual waste (other) 3,890 3,686 -204

Non-compostables 112 353 241

Totals… 494,671 493,438 -1,233Landfill diversion rate 88.5% 86.2% -2.3%

(source: Hertfordshire Waste Partnership)

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Like recycling the amount of organic waste, including food and garden waste, also reduced in 2017/18 by 2295 tonnes. However, within these figures the picture is more complex with the majority of the HWP’s partner authorities actually capturing more tonnage for composting. Following the implementation of a charge for garden waste and no alternative provision for food waste one partner authority saw organic tonnages sent for composting decline by 4123 tonnes outweighing the gains made by the other partners.

Dry recycling (inc. re-use) 2011/12 - 2017/18

2016/17 was the fourth year in a row that tonnages put out for recycling had increased across Hertfordshire. However, 2017/18 saw this trend reverse with a drop of 4718 tonnes across the county. There were significant reductions in both East and North Herts along with reductions at the Household Waste Recycling Centres (HWRCs) which saw a big increase in the amount of wood sent for energy recovery which means it cannot be counted towards recycling.

130,000140,000

120,000110,000100,00090,00080,00070,00060,00050,000

2011/12 2012/13 2013/14 2014/15

Tonn

es

2015/16 2016/17 2017/18

Composting 2011/12 - 2011/18

130,000140,000

120,000110,000100,00090,00080,00070,00060,00050,000

2011/12 2012/13 2013/14

Tonn

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2014/15 2015/16 2016/17 2017/18

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Taking the above into account, overall during 2017/18, total household waste (including recycling, composting and residual waste) dropped slightly. However, even though the recycling activities do generate significant income streams, overall the total amount of household generated by residents for the HWP to manage still represents a significant net cost to the tax payer underlining the need for an increasing focus on preventing waste in the first place.

As indicated by Table 5, 2017/18 was the first year since 2012/13 that the tonnages of material either recycled, composted or sent to energy recovery actually declined compared to the previous 12 months and as a result the Partnership’s overall landfill diversion rate dropped to 86.2%. However, this still means the HWP is already close to achieving new landfill reduction targets specified in the EU’s Circular Economy Directive which may in turn be reflected in the UK’s new Resources and Waste Strategy due out in the autumn of 2018.

Total household waste 2011/12 - 2017/18

425,000475,000525,000

375,000325,000275,000225,000175,000125,00075,00020,000

2011/12 2012/13 2013/14 2014/15

Tonn

es

2015/16 2016/17 2016/17

Diversion from landfill 2011/12 - 2017/18

425,000475,000

375,000325,000275,000225,000175,000125,00075,00020,000

2011/12 2012/13 2013/14 2014/15

Tonn

es

2015/16 2016/17 2017/18

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As part of the Hertfordshire Waste Partnership, during 2017/18, the county council continued to invest in the county’s network of HWRCs by expanding reuse facilities at three sites. The reuse shops give residents the chance to purchase items that others no longer want for a small charge and have proved popular with residents.

Two new shops similar to the one at Harpenden (shown below) were built at the

To fully understand potential options for reuse the county council engaged extensively with organisations that were interested in managing the reuse shops. These discussions were then used to inform how the reuse network was developed. The engagement process included representatives from a total of 11 organisations, including a diverse mix of local and national charities and private companies. Engagement highlighted that in addition to financial benefits, the reuse shops could also provide a wide range of social value benefits

Figure 1 - the reuse shop at Harpenden that was expanded during 2017/18

3. Highlights – 2017/18

3.1 Expansion of reuse at the Household Waste Recycling Centres

Rickmansworth and Waterdale HWRCs and the Harpenden shop was expanded. Longer terms these facilities also have the potential to divert additional items away from disposal as a result of potential developments that could see areas within the facility designated for electrical testing, as well as repairing and refurbishing items. This will be explored in due course.

e.g. training individuals in shop management. Construction of the two new reuse shops and expansion of the Harpenden reuse shop was completed in autumn 2017 with reuse operations getting underway shortly thereafter.

Reuse is an important element of waste management coming before recycling in the waste hierarchy and therefore its promotion will continue at the other HWRCs by improving the capacity and usability of the existing ‘pop-up’ shops.

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Figure 2 - One of the brand new signs at the Household Waste Recycling Centre at Hemel Hempstead

The 17 HWRCs provided by the county council receive approximately 2.3 million visits per year and provide facilities to segregate up to 33 different materials for recycling, reuse or recovery. In total the service handles almost 80,000 tonnes of waste each year. To support this during 2017/18 the county council undertook a programme to improve signage across the network.

3.2 Facelift for the Household Waste Recycling Centres

The new signs are big, bold and easy to read so customers can see at a glance which container to use for specific wastes. The improvements also include the introduction of a site information plan, enabling customers to see where to go for each different material they wish to recycle, assisting them with achieving that ‘quick trip to the tip’.

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During 2017/18 the county council updated its use of CCTV cameras at the HWRCs by implementing a brand new system which also incorporates Automatic Number Plate Recognition (ANPR), as well as a high quality, continuous recording facility. The ANPR system records the time, model and number plate of every vehicle which enters the centre. This data will be used to analyse usage trends and deter trade abuse.

The inclusion of CCTV also reinforces site security and helps to deter abusive behaviour towards staff. From the summer of 2017 live webcam footage, streamed on HCC’s website, has allowed residents to look at queuing conditions at each of the sites covered by the new technology giving residents the opportunity to check for queues before visiting. This has helped to relieve the pressure on sites during peak times; giving site operatives a better opportunity to ensure waste is recycled thereby also improving container capacity.

Since the roll out in October 2017, this new facility has been greatly promoted via social media; the county council’s Horizons magazine and at the centres themselves with colourful promotional banners. As a result the HWP’s WasteAware website pages for the webcams have had in the region of 376,000 visits since their introduction. Statistics show Letchworth HWRC has received the most interest with close to 49,000 enquiries, with the cameras at Hemel Hempstead HWRC being the next most popular with just under 36,000 enquiries.

3.3 Webcams and CCTV at the Household Waste Recycling Centres

Figure 3 - a screenshot from the new ANPR system monitoring usage at the HWRCs

Figure 4 - residents can now check how long the HWRC queues are

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© 2016 RPS Group

Notes

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2. If received electronically it is the recipients responsibility to print to correct scale. Only written dimensions should be used.

3. This drawing should be read in conjunction with all other relevant drawings and specifications.

Client

Status Date CreatedScale

Project Leader Drawn By Checked by

rpsgroup.com/uk

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Project

Title

Sherwood House, Sherwood Avenue, Newark, Nottinghamshire, NG24 1QQ

Revision

-Project Number Originator - Zone - Level - Type - Role - Drawing Number

Document Number Suitability

Rev Description By Ckd Date

T:01636 605 700 E:[email protected]

Ware Household WasteRecycling Centre

Proposed Isometric Views

30.05.2017

KLM RJFRJF

Preliminary A1

NK018536 P03RPS-ST-XX-A-DR-00120 S0

1m SCALE 1:200

1:200

First IssueP01 30.05.17KLM RJF

Increased exposure to make more legible.P02 02.06.17CB RJF

Updated to latest site layoutP03 02.06.17CB TP

Figure 5 - an artist’s impression of what the new Ware HWRC showing a modern split level design that will allow containers for waste and recycling to be exchanged without having to stop residents using the site.

Planning permission for a new modern HWRC to serve the Ware area was received on 13 March 2018. The new ‘super site’ HWRC will be significantly bigger than the existing centre with 53 parking spaces, the ability to separately collect 32 different waste types and a reuse centre. The facility will increase capacity, improve recycling and provide a better user experience. The centre’s split level and segregated design will enable containers on the lower level to be exchanged without causing the site to close allowing residents to quickly and easily dispose of their recycling and waste.

Importantly the new site will bring back into use county council owned land that was previously a landfill site. The current Ware HWRC will close as soon as construction commences as keeping the centre open during construction poses significant health

3.4 New Ware Household Waste Recycling Centre

and safety concerns. Proposals have been developed to mitigate the impact of the closure and as a minimum residents will be redirected to alternative HWRCs including Hoddesdon, Turnford and Stevenage.

Ecological works started on site in June 2018 and badgers, slow worms and grass snakes have been identified as inhabiting the site. An application was made to Natural England to relocate the badger sett and a replacement sett has been built. Fencing has been put in place to enable the capture of reptiles to facilitate their movement out of the construction area. Development of the site will require a number of trees to be felled. To mitigate this land at Chapmore End, owned by the county council, will be planted with new trees and wildflowers to provide a new woodland setting to offset the biodiversity lost at the site.

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For over two decades now recycling efforts in The West have become reliant on selling selected dry recyclables from kerbside collection operations to end markets in South East Asia where many of the consumer goods we buy are made.

However, ongoing concerns with the quality of some of this material, along with a growing middle class in the region which allows more and more material to be domestically sourced, is altering the fundamental demand/supply balance.

This means traditional end markets in the region are no longer so dependent on the import of recyclables and other secondary materials and as a consequence are now increasingly scrutinising the quality of incoming material.

Significant restrictions linked to the quality of incoming materials were imposed by China at the start of 2018, but had been sign posted in early 2017. For the waste and recycling sector the restrictions impacted on the sale and export of certain paper grades, textiles, metal and plastics.

As a result of the Chinese restrictions, worldwide markets for a number of materials had to adjust to what in essence is an oversupply of material. In the short term the HWP is anticipating further volatility as end markets elsewhere in the region absorb material once destined for China. Part of this process will include Chinese reprocessors having to establish new supply routes by working in partnership with reprocessors elsewhere in South East Asia and/or establish new physical assets to act as initial processing plants before material is allowed to enter China.

The Partnership’s response has been twofold. Firstly, being aware of China’s intention to introduce such restrictions, working with our service providers has resulted in HWP recyclables being redirected to alternative markets. Secondly the HWP’s partner authorities rolled out local campaigns to remind residents of the need to put out quality materials for recycling.

3.5 China imposes import restrictions on recyclables

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However, even though the HWP took practical and timely measures to address the challenging market conditions we could not escape the indirect market impacts arising from the Chinese restrictions which combined to significantly reduce income streams in a number of areas.

As a result of these reductions the combined budget pressure across Hertfordshire, forecast across a 12 month period, has risen to around £1.5 million per annum. This means additional monies have to be channelled into the waste and recycling service which means they then cannot then be spent on other services.

More recently, as reported on lets recycle.com in October 2018, concerns are growing that further market disruption is highly likely as Chinese authorities have delayed export licenses for the start of 2019.

This will inevitably lead to surplus cardboard in the market towards the end of 2018, which in turn, will mean further price falls which themselves will be exacerbated by the annual surge in tonnages caused by the forthcoming festive season.

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Following the success of the 2016 food waste campaign, and taking into account that food waste continues to make up approximately one third of the residual waste put out by residents (source: Hertfordshire compositional analysis May 2015), in 2017/18 the HWP’s WasteAware team changed focus from food waste prevention and reduction messages towards recycling the remaining food waste. The campaign ran between May and June 2017 and was the theme for WasteAware’s participation in the 2017 County Show.

4. WasteAware Campaign – 2017/18

4.1 Food Waste

The campaign was designed to build on the previous ‘Every Tea Bag counts’ campaign and was expanded to include a range of targeted messages and content that was deployed mainly using the Partnership’s social media channels. The artwork was designed with flexibility and longevity in mind so that it can be easily tailored to a specific service and audience in a particular borough or district or alternatively across the county as a whole.

Figure 7 - examples of vehicle banners used to roll out the latest version of Hertfordshire’s on going good waste campaign

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The Facebook element of the campaign ran for 10 weeks. It included 38 posts which reached 78,000 people compared to a reach of 32,000 in the 10 weeks before the campaign – a 59% increase. This was achieved by paid boosting and encouraging partners to share posts on their Facebook pages.

As part of the campaign WasteAware also created the ability for residents to register a ‘food waste pledge’. This was integrated into other online activities including the Update Me e-bulletin sent to residents monthly; the release of the films and within the social media messages accompanying the images. Three Rivers, Dacorum and North Herts were the top three performers for the food waste pledges. Three Rivers in particular took over 25% of the pledges reflective of their early support for the campaign which notably included sharing WasteAware posts to their own local Facebook pages supported in turn by adding their own local promotional material.

In total 644 food waste pledges were received far exceeding the target of 500. The top three weeks for food waste pledges related to the Update Me email bulletin, where subscribers were already engaged with our messages and the release

Three food waste videos were also created for sharing on social media and on the HWP’s YouTube channel. These achieved almost 58,000 views on YouTube and 10,000 on Facebook. Video seeding helped to boost the number of views.

of the ‘Usual Suspects’ food waste film which was boosted for two weeks.

Whilst administration of the pledges was time consuming, it did provide the opportunity for residents to actively engage with the campaign as well as give them the tools to recycle their food waste. It also resulted in additional opportunity for cascading further information on what food to recycle and the benefits of doing so. This included further promotional materials to work in conjunction with the Facebook campaign and drive traffic to the WasteAware website where more information on food waste recycling can be found.

A trackable website link was created which enabled traffic to the food pages on the website to be analysed. Traffic to the food waste campaign page on the website increased by over 78% compared to the 10 weeks before the campaign.

Figure 8 - A screenshot from WasteAware’s “Usual Suspects” food waste video showing some of most common food waste types which are thrown away

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As noted above for the 2017 County Show the HWP’s WasteAware team decided to continue with a focus on food waste. The team used food waste messages and communications material to focus on raising awareness of food waste recycling across Hertfordshire. The main aim was to engage residents in talking about the key messages and to encourage behaviour change in three key areas including:

• recycling all food waste• recycling is cheaper and better for the environment than disposal• what food waste is turned into (compost and electricity)

These messages were supported by giveaways designed to encourage residents to ‘take action’ and to promote food recycling in the wider community. The main giveaway included a reusable bag carrying the ‘Recycle ALL your food waste message’, food waste caddy liners and a food waste pledge leaflet.

As an added element of fun and opportunity for engagement with both our message and Facebook page a large cardboard cut-out of a banana was the main feature of our stall. Residents were encouraged to take a picture with the banana and upload it to a pinned post on our Facebook page.

Over the course of the two days, around 375 people were engaged. Feedback from residents who have separate food collections highlighted that they were unaware that plastic bags could be used to line food waste caddies – this was taken forward by the relevant councils for further promotion.

4.2 County Show 2017

At the same time feedback from other residents noted some of the inconsistencies when it came to service provision including the lack of/cessation of food waste services; chargeable garden waste services compared to those that still receive such services for free and those with weekly recycling collections compared to other areas that still have fortnightly recycling. This highlights further work that needs to be undertaken by the Partnership to equalise upwards the standard of waste and recycling services provided across the county as a whole.

Linking the stall to social media channels achieved good results, including 11 new likes on the WasteAware Facebook page. Overall, the campaign was successful in achieving its objectives and a number of lessons learnt have been taken into account for future campaign work.

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One of the most difficult types of property to provide recycling services for is flats and other types of multiple-occupancy accommodation where residents share communal facilities meaning the waste generated cannot be linked to specific households. This is especially the case with older properties meaning that issues like efficient waste and recycling services were not taken into account during the design stage.

To address this the WasteAware team put together a work stream dedicated to tackling issues related to flats recycling. The aim was to improve the quality of recycling collected by reducing historically high levels of contamination an issue faced by all local authorities when dealing with communal properties.

As part of this the WasteAware team also had to consider how to improve engagement with managing agents and residents.

As the work developed it was noted that some districts have greater input than others in the planning stage of new developments. So one element of the project was to share best practice relating to such guidance documents with a view to other councils having a greater role in ensuring waste management was considered at the design stage.

A questionnaire was circulated amongst partners to look at how problems at communal sites are dealt with across all districts. Questions probed what procedures are followed, e.g. charging for clearing contamination, working with managing agents, resident education. After identifying what works and what could be improved a set of basic procedures was agreed to deal with contamination and how to improve recycling quality. This included how to disseminate information to residents using communal facilities.

4.3 Flats Recycling

Funding was set aside for the creation of generic recycling messages targeted at residents using communal facilities that could be used in a Herts wide social media campaign, e.g. by raising awareness of ‘no dumping’ in bin stores. The collated comparison of recycling in flats and details of each councils contaminated bin return collection charges proved useful documents.

Recycling in flatsA guide to using the recycling facilities at your flats

Keep it Right, Keep it Clean, Keep it Empty

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In March 2015 the HWP’s real nappy scheme had been relaunched and included the offer of a free starter kit as well as £50 cash back for those parents opting to use real nappies. As part of the 2017/18 work programme the WasteAware team decided to boost participation by undertaking an awareness raising initiative.

In late March 2017 a letter was sent to the following locations highlighting real nappy week and requesting they display special posters that had been provided. The letter also asked stakeholders to get in touch if they wanted more leaflets about the scheme, how to find out more via the WasteAware website and to like us on Facebook: • NCT contacts• Children’s centres• Baby yoga teaches• Baby massage• Baby clinics• Doula’s Posters were also sent to baby clinics with a request to display them on

4.4 Real Nappies

noticeboards. During Real Nappy Week 2017 (24 – 30 April 2017), nappy cashback and starter pack claimants were contacted by email to remind them where to find help with using real nappies. We also asked respondents to support us on Facebook and Twitter by liking and sharing our posts over the week. We suggested they encourage a friend to give real nappies a go and shared some top tips to get the most out of their cloth nappies. As part of the HWP the county council’s communications team supported our efforts through a press release and details about Real Nappy Week were added to the WasteAware website. On social media, a post was scheduled every day during the week with promotional posts in the lead up to this. The content included sharing our ‘Real Nappies Rock’ video, a link to our nappy webpages, resident quotes, and benefits of using real nappies for both babies as well as the environment. A competition invited followers to tag a Hertfordshire friend to be in with a chance to win 1 of 10 free packs of reusable wipes. The most successful posts are noted below.

Table 6: Real Nappy Week – social media

Theme Reach Post Click Engagement Competition Boost

Free starter kit

10800 624 119 No Yes

Why try nappies

2900 48 22 No No

Nappy video 3400 110 46 No Yes

Competition 2700 156 66 Yes No

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Over the week we saw 17 new likes on Facebook, with six the previous week before that as publicity was shared. This compares to just one in the week prior to this. Engagements (comments, shares, emotions) were also high indicating the content of the posts were liked and relevant to many people.

The impact on the number of clicks through to the WasteAware real nappy pages on the website during the week is clearly shown in the chart opposite. The largest spike on 24 April coincided with a boosted post encouraging people to apply for the incentive via a website link.

Using a trackable web link the chart below highlights the same post as being the most successful for transferring social media followers to our webpage. Having an engaging video targeted at a relevant audience also had a significant impact.

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that on occasion the application form was not received at the relevant council. In addition some applicants said confirmation of their application would have been useful.

In response the WasteAware team has updated the applications process to provide an online option for applying via the WasteAware website which now sends an automated email once the application has been received detailing the kit content, anticipated timescales and to expect the nappies to arrive separately in two packs.

The survey also looked at the applicant’s prior experience of real nappies. Over half (68%) had been considering using real nappies and the starter kit convinced them to try real nappies. This is an increase on the 2016 survey (54%) and remains a significant proportion of families who, without the starter kit, may have ended up using disposables. A quarter of respondents had considered using real nappies before they fell pregnant, nearly half considered them during pregnancy with just 14% considering it after the baby was born. This continues to highlight that our focus should be more towards pregnancy groups, classes and advisers to promote real nappies before families have their baby.

When it came to using the nappies, around 20% of respondents use nappies from the kit as their child’s main nappy. A further 10% use them alongside other cloth nappies a lot or sometimes. This is around a third overall using cloth regularly. However, many commented that they were using disposables overnight. The reasons given highlighted several barriers preventing greater use of the nappies. Now that these have been identified WasteAware intend to develop a trouble shooting guide for the website on topics such as how the nappies differ, how to wash/dry the nappies and where to buy second hand.

Over the year the number of real nappy claims jumped to 586 from 388 the previous year. This shows that interest in using cloth nappies is sustained and even gaining momentum, due in part to increased national coverage as well as the revised branding and publicity of our scheme locally.

The free starter kit remains the most claimed option with an average of 89% of applicants claiming this compared to the cashback. Interestingly, there were two councils where this was not the case. St Albans saw 50% for each option and Watford had 45% cashback. St Albans offer their own free hire kit so that residents can ‘try before they buy’ with assistance in how to use the nappies. Watford has an active cloth nappy library where residents can hire nappies and get their questions answered before and during use. This suggests that the availability of assistance and ‘try before you buy’ leads to greater confidence in using real nappies allowing residents to then choose their own nappies having identified which works for them.

Tracking data from the application forms shows where residents heard about the scheme; with online (46%) and word of mouth (28%) still being the main methods. Within this, Facebook and council websites were specifically noted as places where people found the relevant details. National Childbirth Trust classes, the real nappy leaflet, childrens centres and nappy libraries were all notable locations as well. This shows that as well as focusing on the channels we control, distributing details of the scheme to locations that pregnant and new mums visit is also worthwhile.In November 2017 an online survey was set up to review the success of the scheme. Over 75% of applicants were pleased with the application process and delivery of their kits. However, some comments also show

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This campaign, beginning in September 2017, was created to divert textiles from the residual waste bin by promoting the use of the HWP’s extensive network of textile banks. To this end the main focus was on ‘The Unwearables’, which incorporates the sorts of textiles more likely to be disposed of in the general waste stream including those not suitable for reuse, i.e. damaged, torn or stained textiles.

4.5 Textiles

A waste compositional analysis from May 2015 showed an average of 0.29kg of textiles per household per week were being disposed of in residual waste bins despite the county-wide provision of bring banks or kerbside collections. This equated to a total weight of 135 tonnes per week and also represented the loss of a potentially significant income stream which could be used to offset the cost of waste and recycling services across the county.

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The campaign targeted at residents aged between 18 to 45; this age group was identified as most likely to dispose of significant amounts of clothing and other textiles. As such messages were promoted predominantly using HWP social media channels. The theme of the campaign was kept amusing and light, to encourage shares of social media posts in pursuit of a wider reach. Cartoon type pictures in particular appeal to this age group, and each one features a different item that can be recycled, personified with cartoon features and a comical strapline. The infographics were supported by a dedicated textiles webpage which explained where textiles can be recycled - primarily promoting the use of textile banks since these are common to 9 out of 11 HWP partner authorities. The web page signposts residents to their nearest recycling point locations (bring bank and HWRCs) and reinforces the message of which ‘Unwearable’ textiles can be recycled including damaged, torn or stained textiles; textiles that are not clothes such as flat bed sheets, as well as oven gloves and the like.

The campaign was launched in early November with a press release, article in the Update Me email bulletin, and two weeks of social media coverage. Each of the images were shared on Facebook and Twitter with a link to our webpage and an #Unwearables

hashtag. On Facebook, the campaign generated a reach of 37,000 with 450 post clicks and 150 interactions, comments and shares. This was a much lower budget campaign than food waste, with the graphics and images being created in-house. The tone of the campaign was a success with people responding positively to the messages.

As part of the campaign a competition to make a short film was shared on social media, on the webpage and sent to universities and colleges within Hertfordshire. A prize of £500 was offered to attract applicants who were asked to complete a short form about their idea with the winner collaborating with WasteAware to create a short film promoting our textiles recycling campaign. Two months were provided for the application phase, with the deadline in mid-December 2017.

Five applications were received and after reviewing them a clear winner emerged who worked up an initial storyboard to produce a 60 second film which was approved by the WasteAware team. The film then took three months to produce. It was anticipated that the final film would be posted on our YouTube page, website, social media and shared with all districts for showing in council-run venues, such as council foyers.

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In addition to the projects detailed in the work plan, throughout 2017/18 WasteAware continued to promote home composting, had a presence at numerous events across the county, and continued to engage with residents through social media.

4.6 Additional WasteAware projects completed in 2017/18

Update Me E-bulletin

In July 2017 WasteAware joined the national YouGov service to provide email bulletins to residents. The service, which has been taken up by numerous departments, including libraries, road safety, highways, schools admissions and waste management sees regular email bulletins sent out to residents on topics of potential interest.

From WasteAware this includes content provided by the WasteAware team highlighting current campaigns and upcoming events, and can help to encourage desirable behaviour such as which items to include in, or keep out of, the recycling bin. By March 2018 subscriptions to the WasteAware feed had grown to around 3200, up from just 600 when the service was launched in July 2017.

Feedback from this initiative included:

I just wanted to say thank you for our bins. They arrived on Tuesday afternoon and we are already making use of them.

This morning we had the delivery of two paper and one mixed recycling bins – they have already been put in location and in use. Thank you very much for arranging this.

Fantastic, thank you so much! Our site manager will be really pleased!

This is such good timing as our eco group are about to have a push on litter and recycling and we have a waste aware assembly planned!

Recycling bins for schools

In January 2018, WasteAware was approached by a company called ReYooz who are a business-to-business broker for reusable items. They had been made aware of a large number of indoor recycling bins which a business no longer needed but wanted to donate for further use.

Responding to the opportunity, and working with our schools network, WasteAware was able to arrange for these bins to be delivered to schools across the County. Based on the success of the initial trial a number of additional bins were supplied with over 200 being reused in schools across Hertfordshire.

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Christmas Recycling

For the festive period 2017/18 WasteAware created an online advent calendar using the theme ‘Elf on the Shelf’ in different recycling scenarios. Our WasteAware elf appeared from 1 – 23 December in various scenarios including buying an e-voucher; sending an e-card; and doing some Christmas recycling. A competition was run throughout the month asking residents to suggest what they thought our elf should do on the 25 December.

The Elf on the Shelf campaign had a better response on Facebook than Twitter. Several councils shared/re-tweeted posts which helped grow engagement and reach.

The WasteAware website also hosted a Christmas recycling page, advising on the main items to recycle, and where.

We noted that advice differs between councils so the website and social media posts advised residents to check locally for:

• Christmas cards• wrapping paper • Christmas trees

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Up until March 2017 fly tipping in Hertfordshire had shown an average year-on-year increase of around 11% with 10,274 incidents reported in 2012/13 rising to 15,216 by the end of 2016/17.

However, in 2017/18 the impact of new works streams, funded by both Hertfordshire’s Police and Crime Commissioner and a number of Hertfordshire’s boroughs and

Significant reductions were recorded in Stevenage, Watford and Welwyn Hatfield. Only Hertsmere and Three Rivers recorded overall increases in fly tipping with Three Rivers noting that new reporting technology meant that enforcement officers were able to be more productive when carrying out inspections which in turn made it look like more fly tipping was taking place.

5. The Hertfordshire Fly Tipping Group

5.1. 2017/18 in numbers

districts, started to see results with significant falls across the county with 8 out of 10 boroughs and districts showing reductions compared to 2016/17.

As a result by the end of 2017/18 the number of recorded fly tipping incidents had dropped by 2731 compared to the previous 12 months representing a reduction of 17.9% as illustrated in the graph below:

Provisional results for April – August 2018 show a further reduction of around 6%.

HWP Fly Tipping - as reported on Wastedataflow by the WCAs(as of 9th May 2018)

2013/14 2014/15 2015/16 2015/16 2016/17 2017/180

200

400

600

800

1000

1200

1400

1600

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In similar fashion to 2016/17 on-going dialogue with the Office of Police and Crime Commissioner and the Herts Constabulary resulted in £50,000 being secured for 2017/18 with bidders required to provide 25% of any project cost.

Following evaluation seven bids were approved and ranged from the FTG’s well regarded and nationally recognised fly

5.2. Working with the Police and Crime Commissioner

tipping campaign to the deployment of CCTV cameras at a number of fly tipping hotspots, to the installation of special bin sensor technologies to improve the cleanliness of bring bank facilities thereby reducing the propensity of site users to fly tip.

A complete list of the 2017/18 projects is shown in Table 8 below:

Table 8: PCC funded fly tipping projects in 2017/18

Partner Group Project Total Description

Broxbourne / Three Rivers £2400 4 x mobile enforcement cameras

Dacorum £3607 Local roll out of the main FTG fly tipping campaign

East Herts £3364 CCTV cameras

FTG Comms Group £22148 County wide multi-channel / multi agency campaign

Stevenage £7706 Enforcement camera, PR materials and training

Watford £2708 High localised campaign targeting specific areas

Welwyn Hatfield £1800 Bin Sensors

Sub total… £43,733

(source: Hertfordshire Fly Tipping Group)

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As part of the FTG’s 2016 – 2018 work programme the group committed to putting together a county wide fly tipping campaign that could be collectively rolled out by all FTG stakeholders. The idea was to create a range of campaign materials that could be used either in isolation by any single FTG stakeholder or any combination of stakeholders without the need for redesign. This resulted in a comprehensive suite of consistent accurate messaging to address a range of fly tipping related issues including both pro-active and reactive.

To achieve this a special communications sub group was formed to represent the widest possible membership from the main FTG. Importantly the sub group included a number of officers who were also members of the HWP’s WasteAware team and as such had

5.3. #SCRAP Fly Tipping

significant expertise in putting together county wide campaigns which underline the value of both working in partnership as well as being part of the Hertfordshire Waste Partnership.

Following months of work and input from a range of stakeholders from the FTG and wider waste partnership, on 12 March 2018 the group launched its multi-channel fly tipping campaign. The campaign includes a range of instruments including specially designed social media images, a householder leaflet, two short films, special banners for installation on farms and other private land, vehicle banners and a magazine pull out. The pull out was included in the county councils Horizon magazine in March 2018, thus ensuring all householders in Hertfordshire were provided with the necessary information.

As well as educating the public on what constitutes fly tipping the campaign also encourages Hertfordshire’s residents and businesses to follow the campaign’s S.C.R.A.P. code, which provides a check list to follow when arranging one-off collections of waste.

As with all modern campaigns the FTG recognised the power of social media which it was keen to fully utilise as part of the campaign. The FTG knew that from the start of the campaign having a strong social media plan would play a key role in ensuring the campaign was successful in its reach, reinforcement of key messages and driving traffic to the Hertfordshire fly tipping website.

Figure 10 - follow the SCRAP code to avoid your rubbish being fly tipped

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However, with such a diverse range of partners involved there was no one-size-fits-all solution. For some, small scale fly tipping such as black bags, or household items dumped around litter bins is the main problem. For others, the dumping of builders waste on farm land or down country lanes is the most pressing issue.

Once the FTG had identified the relevant issues, the comms group set out to create a collection of social media content that covered a broad spectrum of fly tipping messages. As such the social media element had not only to raise awareness around checking waste carriers were properly licensed but more fundamentally had to help residents understand what a fly tip is and more importantly, how to dispose of waste correctly. Having a wide range of messages also meant the FTG had enough original material to keep up campaign momentum by regularly refreshing with new content but which also built on previous messages. This approach gives the campaign longevity as the messages can be recycled by our partners in the months and years to come.

The FTG knew that having a collection of content would only be useful if these messages were going to reach the right people. Key to the strategy was maximising reach through not only the HWP’s existing WasteAware social media platforms but also by utilising the sharing power of our partners Facebook, Twitter and Instagram pages. Paid ‘boosting’ on Facebook and YouTube was also used to increase coverage at a relatively low cost. Partnership working, coupled with paid boosting and sharing not only ensured the FTG connected with existing followers but also with new ones as well.

The ability to target new audiences was partly achieved through the generation of user content. A number of #SCRAPflytipping signs were made and given out to representatives from the various stakeholder groups. In turn enforcement officers and street cleansing operatives as well as local landowners were encouraged to take pictures of different types fly tipping across Hertfordshire to publicise the scale of the problem.

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As noted above, the campaign was launched in March 2018 and was attended by the representatives from most stakeholder organisations that make up the Hertfordshire Fly Tipping Group.

Attended by (left to right); Jennie Probert, Vice Chair - Hertfordshire Fly Tipping Group, Will Dickinson, Regional Board Chair of the NFU, Duncan Jones, Chair – Hertfordshire Fly Tipping Group, David Lloyd, Police Crime Commissioner for Hertfordshire, Sir Mike Penning MP, Cllr David Collins, Dacorum representatives; Cllr David Collins – Mayor of Dacorum, Cllr Janice Marshall - Cabinet Member for Environmental, Sustainability and Regulatory Services, Craig Thorpe - Group Manager, Environmental Services, David Austin - Assistant Director - Neighbourhood Delivery, Melanie Parr - Environmental Projects Lead and Charlie Hall - Chief Constable for Hertfordshire.

5.4. Campaign Launch

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Fly Tipping banners in action

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Finally and innovatively all of the campaign material has been deliberately designed so that they can be used by any local authority and/or local authority partnership with only minimal changes necessary.

To date the campaign has been rolled out in Buckinghamshire, Kent, and Lancaster, with Norfolk also due to implement the campaign before the end of 2018. In addition 17 other toolkits have been provided to local authorities and other waste partnerships which will take

5.5. Campaign Toolkit

To encourage wider adoption, since the launch of the campaign, the FTG has and continues to offer campaign toolkits to those interested, with kits recently provided to a number of other local authorities across the UK.

total coverage to around 90 local authorities. The Herts FTG is also in discussion with a further 11 local authorities who are also interested participating thereby potentially adding to the growing national coverage.

Figure 11 - the FTG campaign toolkit comes on a simple to use USB stick with quarterly updates sent out by the FTG

Figure 12 - Matt Allwright at the launch of the Buckinghamshire Fly Tipping Campaign.

Figure 9 – New campaign images can be created by any toolkit owner which are then circulated to all other participating local authorities.

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The HWP believes that it is important to use documents such as the annual report to illustrate how each of the three main waste streams; recycling, organics, and residual waste; are dealt with by the Partnership from the point of collection through to processing and final disposal.

6. End Destinations – where does our waste go?

6.1 Summary

Therefore the sections below illustrate graphically the end destinations used to manage each of these waste streams during 2017/18. The supporting text also summarises the main operational and logistical considerations that inform how this process takes shape each year.

As noted on page 5 of the report, in 2017/18 Hertfordshire’s residents, via kerbside recycling services, bring banks and the county’s network of 17 HWRCs generated just over 131,000 tonnes of dry recyclables.

Some recyclables such as single stream separately collected materials like newspapers, magazines, mixed papers, glass and textiles are sold directly by partners to end markets mainly in the UK. Other materials such as mixed dry recyclables collected at the kerbside are sold to private waste companies who operate Materials Recycling Facilities (MRFs). Ownership of these material passes to the MRF operators as soon as the material is delivered straight from the collection round or in bulk from operational depots around the county.

6.2 Recycling

Once these tonnages have been processed at a MRF and separated into single stream fractions they are then sold. The specific material in question, the quality to which it has been processed, and wider market conditions at the time will dictate where these companies sell material. As a consequence recyclables generated by Hertfordshire’s residents will be sold both in the UK and abroad.

The map overleaf shows end destinations for the HWP’s recyclables in 2017/18 and is largely similar to the end destinations reported by the Partnership when this issue was last examined in the 2015/16 report.

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As can be seen from the map during 2017/18 market conditions resulted in HWP recyclables being traded across the world. As such the operational scenario illustrated above is one that is repeated annually throughout the UK. It is also symptomatic of an historical linear economic approach which supports a throw away culture reinforced by sending our waste out of sight and therefore out of mind.

However, as developed economies around the world continue the transition to a circular approach where waste is regarded as a resource, increasingly the HWP

will be looking to work with other waste partnerships, central government, regulatory bodies, professional institutions and indeed the private sector to adapt the UK’s economic model to create the right conditions and confidence to support investment in new UK reprocessing capacity.

Whilst it is currently necessary to be able to sell recyclables on the international market, ultimately the goal must be to eliminate as many of the red arrows above by establishing new and significant UK based reprocessing infrastructure.

International destinations for the recyclables collected by the HWP partner authorities 2017/18

The Ordnance Survey mapping included within this publication is based on the Ordnance Survey material with the permission of the

Ordnance Survey on behalf the controller for Her Majesty’s Stationery O�ce© Crown copyright. Unauthorised reproduction infringes Crown

copyright and may lead to prosecution or civil proceedings. Hertfordshire County Council 10019606 2018

China

India

Indonesia

KenyaEquatorialGuinea

GhanaIvoryCoast

Hong Kong

Taiwan

Germany

Spain

ItalyFrance

Ireland

Tunisia

Key

Plastic Bottles

Cardboard

Commingled

Mixed Paper

Plasterboard

Steel Cans

Textiles

Small domestic appliances

Post Consumer - non automotive batteries

Holland

Sweden

Canada

Benin

Hungary

Romania

Greece

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2016/17 saw separate food waste from Dacorum and Three Rivers diverted to Hertfordshire’s in-county anaerobic digestion plant at Coursers Farm near St Albans. 2017/18 saw similar developments with

Management of the HWP’s organic waste stream is a good example of an approach the HWP needs to replicate with respect to our recycling and residual waste streams. As illustrated by the map above, the 118,000 tonnes of organic waste including food waste, garden waste and commingled food and garden waste – collected at both the kerbside and at the HWRCs is largely reprocessed into both compost and energy either in or very close to the county border. This means

6.3 Organic Wastes

new weekly food waste collections implemented in Broxbourne and St Albans also going to Coursers Farm as shown in the illustration below:

transport requirements are kept to minimum with the vast majority of kerbside collected material delivered straight from the collection round to the reprocessing facilities.

2018/19 will see a further degree of consolidation with the Envar contract in Cambridgeshire coming to end with the material that goes here redirected to Hertfordshire based facilities.

Cumberlow Green, Rushden

West London Composting, Ruislip

Cattlegate Farm, En�eld

Organic Waste Arrangements 2017/18

East Hertfordshire

Stevenage

Broxbourne

Three Rivers

Dacorum

St Albans

(St Albans)Material

North Hertfordshire

Eastern Hertfordshire

HWRCsTamar

Organics (Ongar)

Garden waste

Food waste

Mixed food and garden waste

HWRC garden waste

Key

Central & Western Hertfordshire HWRCsCattlegate Farm (En�eld)

Hertsmere

The Ordnance Survey mapping included within this publication is based on the Ordnance Survey material with the permission of the

Ordnance Survey on behalf the controller for Her Majesty’s Stationery O�ce© Crown copyright. Unauthorised reproduction infringes Crown

copyright and may lead to prosecution or civil proceedings. Hertfordshire County Council 10019606 2018

Agrivert,South Mimms& Coursers Farm

Watford

Envar, Cambridgeshire

WelwynHat�eld

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Hertfordshire Waste Partnership Annual Report 2017/18 41

In similar fashion to the 2016/17 report, 2017/18 was a continuation of current arrangements which sees residual waste largely directed to a number of energy from waste facilities in neighbouring counties plus Edmonton in London.

The use of such facilities allows both energy to be recovered from residual waste, which contributes towards the UK’s national power

needs and it also allows the HWP to minimise its use of landfill in compliance with the EU Landfill Directive and the Waste Emissions Trading Act 2003. It is worth noting that the HWP is anticipating further landfill reduction targets as part of the forthcoming Resources and Waste Strategy, the UKs first new national waste strategy since 2007, which is due out by the end of 2018.

6.4 Residual Waste

Milton, Cambridgeshire

Commercial transfer station

HCC owned transfer station

Waste bulked & transferred

Waste delivered directly

Key

Edmonton, London

Westmill, Ware

Bletchley, Buckinghamshire

Greatmoor, Buckinghamshire

Ardley, Oxfordshire

Energy Recovery Facility

Final Disposal Facility

Land�ll

The Ordnance Survey mapping included within this publication is based on the Ordnance Survey material with the permission of the

Ordnance Survey on behalf the controller for Her Majesty’s Stationery O�ce© Crown copyright. Unauthorised reproduction infringes Crown

copyright and may lead to prosecution or civil proceedings. Hertfordshire County Council 10019606 2016

Residual Waste Arrangements 2017/18

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Hertfordshire Waste Partnership Annual Report 2017/18 42

Whilst the HWP’s continuing landfill diversion operations are to be welcomed, the illustration above continues to underline the point that the HWP’s approach is overly reliant on the use of energy from waste facilities in neighbouring counties. Access to Greatmoor (Buckinghamshire) and Ardley (Oxfordshire) is via short term interim contracts that come to an end in 2021 and are based on commissioning rates which will rise substantially once these plants become fully operational – by which time it is no means certain that similar levels of capacity will be available.

As noted in last year’s report it remains the position that Hertfordshire needs to develop it’s own long term energy from waste solution. This will address the current need whilst keeping an eye on dealing with substantial levels of residual waste from commercial and industrial sectors as well as the addition of thousands of new households planned across the county in the future.

What is the current position in Hertfordshire ?

Back in 2011 the county council entered into a contract with Veolia Environmental Services (VES) to establish a recycling and energy recovery facility at New Barnfield in Hatfield. Following the initial granting of planning permission from the county council’s Development and Control Committee, a subsequent public enquiry resulted in a final decision from the Secretary of State for the Department of Communities and Local Government to refuse the planning permission.

In response and under the terms of the VES contract, the county council requested a revised project plan. In turn VES have put forward a new proposal for an energy recovery facility at Ratty’s Lane in Hoddesdon. The proposed plant would be capable of treating up to 350,000 tonnes of residual waste per annum and could generate enough energy to meet the equivalent electricity requirements of approximately 69,000 homes per year.

Following consideration by the county council’s Community Safety and Waste Management Cabinet Panel the revised project plan was accepted in principle by the county council’s cabinet in March 2016. In turn VES submitted a new planning application for the Ratty’s Lane plant with the Development Control Committee giving its approval in December 2017.

However, in similar fashion to the original New Barnfield proposal the Ratty’s Lane proposal was called in and a subsequent public enquiry took place across the summer of 2018. The enquiry has now come to an end with the inspector due to report to the Secretary of State by February 2019. Should the facility be granted planning permission it is anticipated to be available from late 2022/early 2023.

The planning application can be viewed at http://hoddesdon.persona-pi.com/.

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In common with previous years’ change is a constant theme with a number of important issues and projects being addressed so far in 2018/19.

7. So far in 2018/19…

Creating consortium contracts to generate added value for the HWP’s partners remains one of the most important things the Partnership does. So far during 2018/19 this has seen the HWP’s consortium for dealing with abandoned vehicles extended. In addition the basis for procuring the next phase of the HWP’s highly successful textile consortium has also been agreed. Related to this 2018/19 has seen the total amount of money raised through textile recycling for the Hertfordshire chapter of the Fire Fighters Charity pass £30,000 with the scheme on course to achieve £35,000 by the end of 2018/19.

In May 2018 the Herts FTG picked up its second award of 2018, this time being presented with the Presidential Award for best project for Improving the Environment and Promoting Health at the Association of Directors of Environment, Planning and Transport annual awards evening.

Through the summer of 2018 the FTG completed joint responses to a number of important central government consultations linked to fly tipping including the Waste Crime Consultation at the end of March and the Serious and Organised Waste Crime Review in July. The FTG also now leads on waste crime issues for the National Association of Waste Disposal Officers.

In April HWP officers also initiated a significant programme of talks to various industry bodies and audiences which to date has included two Hertfordshire MPs, Defra’s Waste Crime Unit, the National Association of Waste Disposal Officers, the Resourcing the Future Conference, the National Fly Tipping Prevention Group, the Environment Agency Communications Group, the Association of London Cleansing Officers, the Association of Public Service Excellence and the Inside Government and Westminster Briefing Conferences.

In October the FTG’s innovative and well received fly tipping campaign and toolkit was shortlisted for two more awards at the Local Authority Recycling Advisory Committee and the Association of Public Service Excellence.

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If you have any questions about this report or any other matter relating to the Hertfordshire Waste Partnership please contact us via :-

Tel 01992 556150

Email [email protected]

Web www.wasteaware.org.uk

www.faceboook.com/WasteAwarePartnership

www.youtube.com/ HertsWasteAware

@HertsWasteAware

Alternatively you can write to:

Mr Duncan Jones – Partnership Development Manager

Hertfordshire Waste Partnershipc/o Waste Management UnitGround Floor – North East BlockCounty HallPegs LaneHertfordSG 13 8DN

The 2017/18 Annual Report co-authors include:

• Mr Duncan Jones – Partnership Development Manager, HWP

• Ms Helena Jackson, WasteAware Co-ordinator, HWP

• Ms Ruth Young – Contract Monitoring Officer / WasteAware Co-ordinator, Watford and HWP

• Ms Jennie Probert – Environmental Strategy Manager, Three Rivers District Council

• Ms Gemma Paris – Recycling Officer, Hertsmere Borough Council

• Ms Melanie Parr – Environmental Projects Lead, Dacorum Borough Council

• Ms Alexandra Radley – Senior Project Manager, Hertfordshire County Council

• Ms Linda Whitehead – Senior Project Officer, Hertfordshire County Council

• Ms Suzanne Phillips – Project Officer, Hertfordshire County Council

• Mr Mark Simpkins – Contract Delivery Manager, Hertfordshire County Council

• Mr James Holt – Waste Manager Contract Development, Hertfordshire County Council

8. How to contact us 9. Co-Authors

6. End Destin

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10. Glossary

Action Plan(s)

Anaerobic Digestion

Composting

Disposal

EPA

Food Waste

Green Waste

Household Waste

Hertfordshire Waste Partnership Agreement / HWPA

HWP

HWRCs

HWRS

refers to the action plan published as part of the 2007 Joint Municipal Waste Management Strategy for Hertfordshire;

is a collection of processes by which microorganisms break down biodegradable material in the absence of oxygen. The process is used for industrial or domestic purposes to manage waste and/or to produce fuels.

means a biological process in which biodegradable wastes, such as garden and food wastes, are decomposed in the presence of air to produce compost or soil conditioner;

means any waste management operation serving or carrying out the final treatment and disposal of waste;

means the Environmental Protection Act 1990;

biodegradable waste derived from food materials typically consisting of cooked and uncooked fruit and vegetables, meat and fish scraps, excess or spoiled prepared food, and other discards from domestic kitchens;

biodegradable waste such as green catering waste (i.e. raw fruit and vegetables), vegetation and plant matter (includes trimmings, leaves, shrubs, plants, grass, and trees etc.) from household gardens, local authority parks and gardens, and commercial landscaping;

as defined in the Controlled Waste Regulations 1992 and includes wastes from household collection rounds, street cleansing, bulky household waste collections, household hazardous waste and clinical waste;

means the agreement signed by the county Council and the 10 boroughs and districts in January 2012.

means the Hertfordshire Waste Partnership which includes Hertfordshire County Council as the waste disposal authority and the 10 district and borough waste collection authorities;

Household Waste Recycling Centres;

Household Waste Recycling Service;

6. End Destin

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In Vessel Composting

Joint Municipal Waste Management Strategy / JMWMS

Organic Waste

Partner(s) or Party

Peer Review

Joint Municipal Waste Management Strategy / JMWMS

Landfill

Local Government Association

Materials Recycling Facility

Member (Councillor)

Open Windrow Composting

generally describes a group of methods that which confine the composting materials within a building, container, or vessel. In-vessel composting systems can consist of metal or plastic tanks or concrete bunkers in which air flow and temperature can be controlled, using the principles of a “bioreactor”. Generally the air circulation is metered in via buried tubes that allow fresh air to be injected under pressure, with the exhaust being extracted through a biofilter, with temperature and moisture conditions monitored using probes in the mass to allow maintenance of optimum aerobic decomposition conditions.

means the Joint Municipal Waste Management Strategy for Hertfordshire agreed by the Partners in 2007;

Food waste and / or green waste collected by the WCAs pursuant to section 45 of the EPA;

means a party or partners to the Hertfordshire Waste Partnership Agreement;

a process to evaluate the work of an organisation or individual conducted by one or more people of relevant competence.

means the Joint Municipal Waste Management Strategy for Hertfordshire agreed by the Partners in 2007;

a landfill (also known as a tip, dump, rubbish dump or dumping ground) is a site for the disposal of waste materials by burial and is the oldest form of waste treatment;

the LGA works with councils to support, promote and improve local government. It is a politically-led, cross-party organisation that works on behalf of councils to ensure local government has a strong, credible voice with national government;

a materials recycling facility is a specialized plant that receives, separates and prepares recyclable materials for marketing to end-users;

an elected Member from one of the HWP’s partner authorities;

is the production of compost by piling organic matter or biodegradable waste, such as animal manure and crop residues, in long rows (windrows). This method is suited to producing large volumes of compost. These rows are generally turned to improve porosity and oxygen content, mix in or remove moisture, and redistribute cooler and hotter portions of the pile. Windrow composting is a commonly used farm scale composting method.

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Recovery

Recycling

Revised Waste Framework Directive

Waste Collection Authority or WCA

Reduce

Social Media – Engagement

WasteDataFlow

Residual Waste

Social Media – Impressions

Waste Disposal Authority or WDA

Re-Use

Social Media – Reach

Waste Resources Action Programme or WRAP

means (i) the recovery of waste by means of recycling or, re-use or any other process with a view to extracting secondary raw materials; or (ii) the use of waste as a source of energy;

means the collection and separation of selected materials and subsequent processing to produce marketable products;

means EU Directive 2008/98/EC which sets a framework for waste management in the EU, promoting both reuse and recycling, including energy recovery as a recovery activity within the revised waste hierarchy;

means a waste collection authority pursuant to section 30(3)(a) of the EPA;

means the reduction of waste at source, by understanding and changing processes to reduce and prevent waste;

the number of people who have ‘engaged’ with a post, e.g. clicked on the post, clicked on a link in a post, liked, commented or shared;

means the online “WasteDataFlow” scheme established by the Department for Environment Food and Rural Affairs for the collation of the information returns (www.wastedataflow.org);

waste other than that collected for re-use, composting or recycling;

‘Twitter’ impressions are described as the delivery of a post or tweet to an account;

means a waste disposal authority pursuant to section 30(2)(a) of the EPA;

the use of waste items for their original or for another purpose without reprocessing;

the number of people who have seen page content over a given time, either in a newsfeed or on the page itself;

WRAP is a registered charity. It works with businesses, individuals and communities to achieve a circular economy through helping them reduce waste, develop sustainable products and use resources in an efficient way.