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HERTFORDSHIRE COUNTY COUNCIL

EDUCATION, LIBRARIES AND LOCALISM CABINET PANEL WEDNESDAY, 11 DECEMBER 2019 AT 10:00AM

HERTFORDSHIRE LIFESTYLE AND LEGACY PARTNERSHIP (HLLP) – UPDATE REPORT

Report of the Director of Resources

Author: Nathalie Calonnec, Senior Policy Officer (Tel: 01992 555071)

Lead Officer: Alex James, Head of Corporate Policy (Tel: 01992 558259)

Executive Member: Terry Douris (Education, Libraries & Localism)

1. Purpose of report

1.1 To provide the Education, Libraries and Localism Cabinet Panel with an update on the progress of the Hertfordshire Lifestyle and Legacy Partnership (HLLP).

2. Summary

2.1 Building on the work of the Hertfordshire Olympic and Paralympic Legacy Partnership Board and the Herts is Ready for Winners Partnership, HLLP was established in 2014 to continue the Olympic and Paralympic legacy for Hertfordshire citizens. The work of the Partnership is taken forward through three main themes:

1. Physical Activity & Lifestyle (led by the Hertfordshire Sports Partnership & Hertfordshire County Council Public Health)

2. Arts and Culture (led by the Hertfordshire Music Education Hub)3. Volunteering and Community Sector: (led by Hertfordshire County

Council and Voluntary and Community Sector Partners)

2.2 The partnership is currently chaired by the County Council’s Executive Member for Education, Libraries and Localism with the Executive Member for Public Health and Prevention also in attendance. Partners involved include Herts Sports Partnership, District and Borough councils, health, schools, colleges, leisure centres and community and voluntary organisations.

3. Recommendation

3.1 The Panel is invited to note and comment upon the report.

Agenda Item No.

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4. Background

4.1 In March 2014, the Hertfordshire Lifestyle and Legacy Partnership (HLLP) was established, replacing the Hertfordshire Olympic and Paralympic Legacy Partnership Board.

4.2 The aims of the partnership are to bring together partners from across Hertfordshire:

To develop a shared vision for sport, recreation and culture in the county;

To be a focal point and ‘voice’ for stakeholders and partners involved in sport, recreation and culture in Hertfordshire;

To improve the quality of people’s lives by supporting, promoting and assisting access to sport, recreation, culture and healthy lifestyles and to do this working with and especially for young people in Hertfordshire;

To build healthy, active and strong communities where everyone has the opportunity to take part and volunteer;

To support the delivery of health and wellbeing objectives for Hertfordshire as specified in Hertfordshire’s Health and Wellbeing Strategy and Public Health Strategy and to advocate and influence others to deliver on those objectives;

To sustain the enthusiasm and good practice built up in Hertfordshire emerging from the London 2012 Olympic Games; and

To be a forum for attracting investment and funding related to sport, recreation and culture into the county.

4.3 Key achievements in the past few years include:

Creative Hertfordshire’s first Culture and Wellbeing Conference, ‘The Art of Wellbeing’ was held on 15 October 2015. This event focused on how participation in culture and creativity can have significant health benefits and increase wellbeing. This was followed by another well attended conference ‘Understanding Behaviour Conference - Maximising The Impact of Services’ in 2017.

HLLP supported a successful Year of Volunteering Campaign in 2016, which included delivering a Volunteer Award ceremony. Both the Year of Volunteering and the Volunteer Awards ceremony were huge successes for both raising awareness and increasing recruitment numbers. The ceremony in particular served to make volunteers feel very valued and gained a lot of media coverage and was held for a second time in 2018.

In 2018, HLLP was instrumental in the set up and success of Hertfordshire Year of Physical Activity 2018 (YOPA18), bringing together the county council’s Public Health department with key partners from all sectors in the county, such as Herts Sports Partnership (HSP) and District and Borough Councils, to deliver a campaign that is having a lasting positive effect on the county.

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5. Progress over the last year

5.1 Over the last year, the work of the Partnership has been taken forward through three main themes:

Physical Activity & Lifestyle (led by the Hertfordshire Sports Partnership & Hertfordshire County Council Public Health)

Arts and Culture (led by the Hertfordshire Music Education Hub) Volunteering and Community Sector: (led by Hertfordshire County

Council and Voluntary and Community Sector Partners)

5.2 Key progress made on each of these thematic headings over the last year is outlined below.

6. Physical Activity & Lifestyle

6.1 The Year of Physical Activity 2018 (YOPA18) was a great success across Hertfordshire. A number of achievements have been celebrated throughout the year (see Appendix A). They include:

• Securing over 4,000 sign ups to the ‘It’s never too late to be active campaign’ that encourages older adults to become more active.

• Getting 68 schools involved in the ‘Daily Mile’, an initiative that encourages walking or running a mile every school day.

• Breaking all previous records with an impressive 815 people taking part in National Walking Month.

• Encouraging more girls and women to get active, with over 3,000 females becoming active in one month.

• Boosting the number of those involved in cycling by facilitating cycle training for over 1,000 people.

• Promoting Park Runs, with the results of increasing the number of registrations, and supporting the creation of 2 new courses, one in Letchworth and the other in Hertford.

6.2 HLLP played a key role in supporting, promoting and coordinating YOPA18 from the initial idea to the delivery of a successful year of events and achievements.

6.3 The two key elements that are felt to have counted towards the success of the year were the drive of Herts Sports Partnership and the ability to build on successful existing initiatives.

7. Arts and Culture

7.1 Following on from the Hertfordshire Year of Physical Activity in 2018, plans are in place to run a Hertfordshire Year of Culture in 2020 (YOC2020). YOC2020 will promote cultural activity and bring cultural providers together to raise wellbeing and participation across the

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county, develop skills and create a sense of belonging in local communities.

7.2 Led by the Hertfordshire Association of Cultural Officers (HACO), 40 organisations have been meeting monthly since January 2019 to develop plans for the year and have agreed the following ambition and five broad objectives:

Ambition: ‘To showcase Hertfordshire as a county of creative and cultural opportunity’.

Objectives:

1. Celebrate, share and explore Hertfordshire’s arts, culture and heritage

2. Enable access and participation in arts, culture and heritage for new audiences

3. Increase wellbeing and a sense of belonging through arts, culture and heritage

4. Showcase pathways to education, employability and enterprise in the creative and cultural industries in Hertfordshire

5. Create new partnerships and new work through skill sharing and new ways of working together

7.3 HLLP has been a key player in supporting, promoting and developing the idea of YOC2020, working closely with HACO.

7.4 HLLP’s chairman hosted the Hertfordshire Year of Culture 2020 (HYOC 2020) Member Champions Engagement Event on 7 November 2019. The event was designed as a networking opportunity for member and officer champions in the county’s district and borough councils to discuss ideas for the county’s Year of Culture events in 2020. It enabled participants to explore opportunities for partner organisations to collaborate on the delivery of planned events. It also encouraged the sharing of knowledge and ideas in order to deliver a collective campaign to promote arts, culture and history across Hertfordshire.

8. Volunteering and Community Sector

8.1 HLLP has worked to enable positive working relationships with the voluntary sector. HLLP has also helped new organisations such as #TeamHerts to grow their network in the county and understand Hertfordshire’s needs.

8.3 This year the Partnership has had the opportunity to hear about initiatives such as the Loneliness Campaign, HertsHelp, the Community Navigation Services and the Community Grants Programme.

8.4 Partners also had a preview of the agenda for The Voluntary Sector and Community Conference, which took place on Tuesday 24th

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September 2019. The theme this year was Inspiring Communities Together ‘making new connections for the Hertfordshire 2020 Year of Culture’.

8.5 The partnership also had the opportunity to hear about plans to develop a crowdfunding platform for Hertfordshire and discuss how this could benefit the community and voluntary groups across the county.

9. Plans for next Year 9.1 As well as continuing its role as a county wide forum to share ideas and

resources, one of the partnership’s focus will be to continue to support the design and delivery of the Year of Culture 2020, in collaboration with HACO, Districts and Borough Councils and partners from the voluntary, community and private sectors.

Background InformationNone

Appendix A

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Hertfordshire Year of Physical Activity 2018 Summary of End of year report

Hertfordshire’s Year of Physical Activity, also known as HertsYOPA18, ran from 1st January to 31st December 2018.

Aims and Objectives

The campaign’s overall aim was to make Hertfordshire the most active county, with the strapline to the public ‘Move more, feel great’.There were four broad objectives supporting this:

1. Increase Physical Activity levels2. Shift stubborn Inactivity levels3. Celebrate what’s already happening 4. Encourage new programmes & events

It has been a year to focus on getting Hertfordshire moving and celebrate what the county had to offer to help residents lead healthy lives!Led by the Hertfordshire Sports and Physical Activity Partnership (HSP), Hertfordshire County Council (HCC), Hertfordshire Association of Cultural Officers (HACO), and supported by the Sports Development Officers from the ten district councils. Many other organisations got involved and backed the campaign.

An operational group was established to plan and deliver the campaign. This consisted of representation from the following organisations:Herts Sports & Physical Activity Partnership, Hertfordshire County Council (Public Health team, Active & Safer Travel team, Hertfordshire Music Service, Hertfordshire Health Walks), Hertfordshire Association of Cultural Officers rep, Hertfordshire Association of Parish and Town Councils, ParksHerts, Broxbourne Borough Council Leisure Centres, Herts & Middlesex Wildlife Trust, TeamHerts Volunteering, Hertfordshire’s Trust Operators Group rep, Sports Development Officers group rep, and East & North Herts CCG.

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Figure 1. Themed months

The year was structured by 12 monthly themes all focusing on different areas or demographic groups. The image above shows the themes used throughout the year. Each month had a lead organisation who took on the responsibility for that month and how it would be delivered. There was a big emphasis on partnership working across the campaign. It was important that this campaign didn’t belong to any organisation in particular and everyone was encouraged to get on board and involved wherever possible to help make the year the success it was. There was a project officer in place two days a week who helped to co-ordinate and promote the campaign encouraging a wide range of organisations to get involved. The campaign was promoted at wide range of events across the year. See Appendix A for the events list.

Impact

Figure 2. Monthly themesThe monthly themes were delivered by a range of organisations. They took on responsibility to be the theme leads. How the month was delivered was determined by the theme leads themselves. Some had a big social media campaign, some had focused weeks during their month, some linked into National Campaigns and some got partners and organisations delivering on their specific themes.

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Figure 3. Monthly impact

In addition to the achievements detailed for each of the months above, there were also a number of successes which spanned the whole year. A summary of the headline statistics can be seen in figure 4 below.

Figure 4. Infographic of key statistics

Figure 4 shows the key impact across the year. There were some fantastic achievements and increases in participation captured. These are listed below:

• 1, 413 new walkers on Hertfordshire Health Walks.• 6,000 new sign up for the Hertfordshire Health Walks e-bulletin. The number of subscribers increased from 13, 000 to 19,000 by the end of the year.• Over 4,000 older adults signed up to be part of the “Never too late to be active” campaign. There were 28, 909 visits to the campaign webpages.• 20,000 people attended events during families month.• There was a 141% increase in page views on the ParksHerts website during parks month. There were also 3, 670 unique visitors to the ParksHerts website in July.• The growth in new parkrun participants has exceeded the figures reported in 2017.• 14, 084 new parkrun participants and 2, 424 new junior parkrun participants.• 16, 336 volunteering hours at parkrun and 5, 690 at junior parkrun.