Customer Data is Transformative

[Name][Title]

Create more value from your customer information with data apps on Heroku

• Salesforce is the system of record for your customer data

• Accounts, Contacts, Cases, Campaigns, Service Tickets, Opportunities, Interactions, Products, and More

• Master record for customer relationships and engagement

• Drives decision making and business processes

• Source of data visibility, alignment, and access across company

Salesforce Customer Data is Critical to your Business

Large and exponentially growing data volumes

Integrating different data sources

Data storage and management

Real-time data reporting

Data transformation and consolidation

Latency across large data volumes

Data API ETL setup and maintenance

Leveraging Customer Data at Scale is Challenging

Enhancing the value of

data for business users

and customers

• Manage large volumes of data outside of Salesforce, while keeping key values synchronized with Salesforce customer records in real time:

• Raw service tickets, historical sales records, log entry details, product information, inventory, and more

• Data aggregation across different data sources, such Oracle, SAP, and MS SQL Server, or even multiple Salesforce organization instances to generated

• Perform powerful data transformations to manipulate, summarize, or enrich your customer data

Leverage Data across your Business at Scale to Create Value

Build Heroku customer data apps that bring together powerful services to sync and store customer data across your systems, all part of the Salesforce Customer Success Platform

Heroku Data Apps Create More Value from Salesforce Data

Store, aggregate, and transform large

volumes of data for Salesforce and non-

Salesforce systems

Bi-directionally synchronize data with

Salesforce systems at scale in real time

Heroku Connect Heroku Postgres

Bi-Directional Data synchronized across systems and applications

Real-TimeEvented data updates for record changes

ScalableHundreds of millions of records synced

EasyPoint and click mapping – No integration code needed

PowerfulRun SQL queries and scripts against Salesforce data

Heroku Connect Synchronizes Data Across Systems

Trusted TechnologyProven SQL relational database fleet running billions

of database transactions

Managed OperationsGlobal security, operations, and support teams

managing your databases 24/7/365

Powerful ServicesAdvanced features for failover, availability, visibility,

encryption, rollback, tuning, and much more

ScalableHorizontal and vertical scaling for enterprise

performance and storage

Global operations and service to keep your data safe, secure, and available

Heroku Postgres to Transform and Store Your Data

Unify Data in your Apps with your Business ProcessesSynchronize objects and fields between your systems in real time

Customer/Distribu

tor app

Salesforce Clouds

and Employee Apps

Product

Contact

Interaction

Heroku

Postgres Case

Product

Contact

Interaction

Heroku

Connect

Data Transformation & Reporting

Run programmatic data manipulation on Salesforce data,

and present results through applications and reports

Large Data Volumes

Persist Salesforce and customer data in a universally accessible relational database for storage

and enrichment

Multiple-Org Data Management

Consolidate data across multiple Salesforce Orgs for a unified view

of different businesses or geographies

Scale to hundreds of millions of data records

Heroku Customer Data Apps Expand the Value of your Salesforce Data

• Sync data from of Salesforce with Heroku Connect into Heroku Postgres

• Programmatic data transformation with SQL or programming scripts (ie – Python, Java)

• Combine with different external data sources with Salesforce data, such as from SAP, Oracle, or MS SQL

• Powerful compute for data summaries and reports across large data sets

• Present customer data through apps and dashboards

• Present results back into Salesforce by syncing summarized/transformed data back with Heroku Connect

Use Case: Data Transformation & Reporting

• Multi-billion dollar company that manufactures and sells health and wellness products around the world

• Heroku Connect customer utilizing Service Cloud to power mobile app, agent portal, and employee view

• Heroku provides the ability to process a large volume of data to support real-time reporting in 150+ countries with more than 100 million records

Forever Living Delivers Enterprise Scale with Heroku

"With Heroku Connect we were able to build and deploy

our applications to over 150 countries in under 90 days.

Heroku is helping thousands across our company analyze

and action global data in real time. Heroku has transformed

the way we do business and lets us do anything we can

dream up!"

Andrew O’Hare

Executive Director of Strategic Development & Digital

• Store Terabytes of data in Heroku Postgres, and selectively sync important values into Salesforce via Heroku Connect

• Or, sync data from Salesforce for storage in Postgres

• No database license costs, no DBA, no patching, security, maintenance or ongoing operations – all handled by Heroku

• Leverage standard SQL database reporting tools, surface data into Heroku apps, or report into Salesforce

• Available Hadoop data service Heroku Add-on for Petabytes of data storage and management

• Join with additional data in Heroku Postgres or other systems: inventory data, product data, interaction data, device data, and more

Use Case: Large Data Volumes

• Needed scalable solution to support reselling and distributing product data with expected 10x growth

• Large data volume storage needed for 1TB of product data, as well as highly scaled synchronization to

integrate the 100M+ rows of data into Salesforce Communities for customers to access

• Used Heroku Postgres to store product information, and Heroku Connect to sync this data with

Salesforce Communities for customers

Product Information Enterprise Builds Scalable Solution to Grow Business

Product information network provides

product SKU and attribute aggregation

services for tens of thousands of

businesses globally

Consolidate Data between Multiple Salesforce Orgs

• Consolidate data across different Salesforce Orgs, such as for Orgs in different geographies and different business units

• Heroku Connect to aggregate data across different orgs into Heroku Postgres

• Present aggregated data into a master SFDC org or into Heroku apps

Move Data between Multiple Salesforce Orgs

• Move data between different production Salesforce Orgs

• Move data between sandbox and production Salesforce orgs for testing of sandbox environments with live data or bringing sandbox data live into product

Bring together sales, service, and marketing campaign data across different business units or territories

Use Case: Multi-Org Data Management

• Wanted to deepen customer engagement while remaining compliant with regulatory environment

• Built an app to streamline how sales reps connected to customers, delivering a personalized, mobile

responsive app on Heroku and simultaneously providing data transparency

• Used Heroku Connect to sync tens of millions records of data across 100+ countries into the Heroku

app with employee apps built on Force, with data aggregated across multiple Veeva Orgs

Global pharmaceutical company connects to with

Global Fortune 500 pharmaceutical

company with operations in 100+ countries

Reference Customer ArchitecturesHow customers have used Heroku Connect and Heroku Postgres solve

Data Transformation & ReportingGlobal staffing agency

600M rows total

1,000 changes per second

Employee views, service agentsInternal high

volume

reports and

analysis

Sales Cloud

Customer System

of Record

Heroku Connect Heroku Postgres

Foreign

Data

Wrapper

Large Data VolumesConnected Device Manufacturer

User changes, access rights

Configuration, usage charging

15,000 Communities users

Sales Cloud

Customer System

of Record

Heroku Connect Heroku Postgres

1TB of product data

Heroku

App

Synchronous data request

6B log entries

Real time data

Multi-Org Data Management

Sales Cloud

Customer Systems

of Record

Heroku Connect Heroku Postgres

Customer

Search Tool

API

Internal Stakeholders Partners Regulators

Manufacturer in Regulated Industry

Org in

Country 1

Org in

Country 2

Thank you