Hero-You're creative
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![Page 1: Hero-You're creative](https://reader033.fdocuments.in/reader033/viewer/2022060117/5585df78d8b42aa6518b4de9/html5/thumbnails/1.jpg)
You’re creative.Right?
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“Creativity is the sudden cessation of
stupidity.”
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You’re a designer.
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You’re a designer.So what do you do?
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You solve iIproblems.
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Brand MarketingDesign+ +
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New marketing is solving brand problems
by solving people problems.
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Marketing and advertising has to change from saying things at people, to doing things with and for people.
Gareth Kay, Goodby Silvertein & Partners
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From ideas that are content, to ideas that
create content.
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From ideas that are things, to ideas that
do things.
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How?
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Design Thinking
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Design Thinking(look it up)
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"Design thinking is a discipline that uses the designer’s sensibility and process to match people’s needs with what is technologically feasible and what a viable business strategy can convert into customer value and market opportunity.
Tim BrownIDEO
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A person or organization instilled with that discipline is constantly seeking a fruitful balance between reliability and validity, between art and science, between intuition and analytics, and between exploration and exploitation.
Tim BrownIDEO
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The greatest challenge to any thinker is stating the problem in a way that will allow a solution.
G.B. Shaw(random picture of old white guy.)
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How to do good work.
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Find Collaborators
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Copywriters•Read the copy.
•Read Hey Whipple by
Luke Sullivan
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Designers•Look around you.
•Find reasons to work
with others
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Web Developers•Learn their language.
•Know best practices.
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Plannners /Strategists•Be your own.
•You’ll probably suck.
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Clients•Bring them in.
•A transaction of value
not just service.
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“Always work with craft and intent.”
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The effort and struggle to create simplicity and grace lives on in the work like a soul.
Bob Bewlitt(via Luke Sullivan)