hero honda industry profile

INDUSTRY PROFILE

INTRODUCTION

The feeling of freedom and being one with the Nature comes only from riding a two

wheeler. Indians prefer the two wheelers because of their small manageable size, low

maintenance, pricing and easy loan repayments. Indian streets are full of people of all age

groups riding a two wheeler. Motorized two wheelers are seen as a symbol of status by

the populace. Thus, in India, we would see swanky four wheels jostling with our ever

reliable and sturdy steed: the two wheeler

India is the second largest producer and manufacturer of two-wheelers in the world. It

stands next only to Japan and China in terms of the number of two-wheelers produced

and domestic sales respectively. Indian two-wheeler industry has got spectacular growth

in the last few years. Indian two-wheeler industry had a small beginning in the early 50's.

The Automobile Products of India (API) started manufacturing scooters in the country.

Bikes are a major segment of Indian two wheeler industry, the other two being scooters

and mopeds. Indian companies are among the largest two-wheeler manufacturers in the

world. In the initial stages, the scooter segment was dominated by API; it was later

overtaken by Bajaj Auto. Although various government and private enterprises entered

the fray for scooters, the only new player that has lasted till today is LML.

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The motorcycle segment was initially dominated by Enfield 350cc bikes and Escorts

175cc bike. The two-wheeler market was opened to foreign competition in the mid-80s.

And the then market leaders - Escorts and Enfield - were caught unaware by the

onslaught of the 100cc bikes of the four Indo-Japanese joint ventures. With the

availability of fuel efficient low power bikes, demand swelled, resulting in Hero Honda -

then the only producer of four stroke bikes (100cc category), gaining a top slot.

The first Japanese motorcycles were introduced in the early eighties. TVS Suzuki and

Hero Honda brought in the first two-stroke and four-stroke engine motorcycles

respectively. These two players initially started with assembly of CKD kits, and later on

progressed to indigenous manufacturing. In the 90s the major growth for motorcycle

segment was brought in by Japanese motorcycles, which grew at a rate of nearly 25%

CAGR in the last five years.

The industry had a smooth ride in the 50s, 60s and 70s when the Government prohibited

new entries and strictly controlled capacity expansion. The industry saw a sudden growth

in the 80s. The industry witnessed a steady growth of 14% leading to a peak volume of

1.9mn vehicles in 1990.

In 1990, the entire automobile industry saw a drastic fall in demand. This resulted in a

decline of 15% in 1991 and 8% in 1992, resulting in a production loss of 0.4mn vehicles.

Barring Hero Honda, all the major producers suffered from recession in FY93 and FY94.

Hero Honda showed a marginal decline in 1992. The reasons for recession in the sector

were the incessant rise in fuel prices, high input costs and reduced purchasing power due

to significant rise in general price level and credit crunch in consumer financing. Factors

like increased production in 1992, due to new entrants coupled with the recession in the

industry resulted in company either reporting losses or a fall in profits.

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Key players in the Two-wheeler Industry:

There are many two-wheeler manufacturers in India. Major players in the 2-wheeler

industry are Hero Honda Motors Ltd (HHML), Bajaj Auto Ltd (Bajaj Auto) and TVS

Motor Company Ltd (TVS).

The other key players in the two-wheeler industry are Kinetic Motor Company Ltd

(KMCL), Kinetic Engineering Ltd (KEL), LML Ltd (LML), Yamaha Motors India Ltd

(Yamaha), Majestic Auto Ltd (Majestic Auto), Royal Enfield Ltd (REL) and Honda

Motorcycle & Scooter India (P) Ltd (HMSI).Types of Two-wheelers in India: There are

mainly three types of two-wheelers available in India. They are Motorcycles, Scooters

and Scooterettes/Mopeds.

In the past few years, the launch of 150 cc bikes in India has witnessed tremendous

success. Many of the world-class bike manufacturers have launched bikes in the 150 cc

segment with powerful engines and elegant looks to deliver the ultimate riding

experience. One after another, the Indian bike market has marked the entry of some of the

best 150 cc bikes. You can find 150 cc bikes from Bajaj and hero Honda. The recent to

join is all new 150 cc Yamaha YZF R15. Let us delve in detail about the various

specifications delivered by these 150cc extreme machines in India.

Bajaj Pulsar 150

Bajaj, India's trust worthy bikes and scooters manufacturer has been enjoying the success

of the Pulsar range of bikes since the day of its launch. Complete with all the design and

technical specifications, the 150 cc Bajaj Pulsar bike is truly a wonder.

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Yamaha YZF R15

Yamaha YZF R15 is truly a design innovation. You will love ride the bike. Design specifications

at their best, the Yamaha YZF R15, is a completely different bike in the 150 cc bike segment in

India. Powerful engine, extremely attractive graphics, and unmatched performance, all these

together constitute the 150 cc Yamaha YZF R15.

SpecificationsBajaj Pulsar

Hero Honda Achiever

Honda Unicorn

TVS ApacheYamaha YZF R15

Engine Type4-S, Air Cooler

4-S, Air Cooled

4-S, Air Cooled

4-S, Air Cooled

4-S, Liquid Cooled

Max. power13.5 bhp @ 8500 rpm

13.4 bhp@ 8000 rpm

13.3 bhp @ 8,000 rpm

13.5 bhp @ 8500 rpm

17.0 bhp @ 7500 rpm

Transmission Type

Five Speed, All Down

Five Speed, 1 Down, 4 Up

Five Speed,1 Down 4 Up

Five Speed,1 Down 4 Up

Return type 6 Speed

Fuel tank Capacity

15 ltrs 12.5 ltrs 13 ltrs 16 ltrs 12 ltrs

Fuel Efficiency 48 to 52 Kmpl

48 to 54 Kmpl48 to 54 Kmpl

46 to 50 Kmpl

38 to 42 Kmpl

Max. Speed 105 Kmph 101 Kmph 102 Kmph 102 Kmph 112 Kmph

TVS Apache

TVS is enjoying a good time in India in a way that the company has been constantly

attracting the attention of the India bike lovers by offering some of the best bikes in a

variety of ranges. The all new TVS Apache is a unique offering from TVS that represents

the 150 cc bike segment in India.

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Honda Unicorn

Honda unicorn created a sensation in the biking world in India with the launch of its 150

cc Unicorn. The first to offer puncture resistant tires, Honda Unicorn is a superb class

150 cc bikes in India. You would definitely love is rear mono-suspension, elegant looks,

and extreme engineering.

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PROFILE OF HERO HONDA

The joint venture between India's Hero Group and Honda Motor Company, Japan has not

only created the world's single largest two wheeler company but also one of the most

successful joint ventures worldwide. During the 80s, Hero Honda became the first

company in India to prove that it was possible to drive a vehicle without polluting the

roads. The company introduced new generation motorcycles that set industry benchmarks

for fuel thrift and low emission. Over 19 million Hero Honda two wheelers tread Indian

roads today. These are almost as many as the number of people in Finland, Ireland and

Sweden put together!

Hero Honda has consistently grown at double digits since inception; and today, every

second motorcycle sold in the country is a Hero Honda. Hero Honda bikes currently roll

out from two globally benchmarked manufacturing facilities based at Dharuhera and

Gurgaon in Haryana. These plants together are capable of churning out 3.9 million bikes

per year. A third state of the art manufacturing facility at Hardwar in Uttranchal will soon

be commissioned to cope with sustained customer demand. Hero Honda's extensive sales

and service network now spans over 3000 customer touch points. Hero Honda values its

relationship with customers.

Having reached an unassailable pole position in the Indian two wheeler market, Hero

Honda is constantly working towards consolidating its position in the market place. The

company believes that changing demographic profile of India, increasing urbanization

and the empowerment of rural India will add millions of new families to the economic

mainstream. This would provide the growth ballast that would sustain Hero Honda in the

years to come. As Brijmohan Lall Munjal, the Chairman, Hero Honda Motors succinctly

points out, "We pioneered India’s motorcycle industry, and it's our responsibility now to

take the industry to the next level. We'll do all it takes to reach there.''

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Hero Honda’s Mission:

MR. BRIJMOHAN LAL MUNJAL, CHAIRMAN AND

MR. PAWAN MUNJAL, MD.

Hero Honda is a world leader because of its excellent manpower, proven management,

extensive dealer network, efficient supply chain and world-class products with cutting

edge technology from Honda Motor Company, Japan. The teamwork and commitment

are manifested in the highest level of customer satisfaction, and this goes a long way

towards reinforcing its leadership status.

Type Public company BSE: HEROHONDA MOTORSFounded January 19, 1984 in Gurgaon, Haryana, IndiaHeadquarters New Delhi, IndiaKey peopleBrijmohan Lal Munjal, FounderMr. Brijmohan Lal Munjal, ChairmanMr. Toshiaki Nakagawa, Joint ManagingDirectorMr. Pawan Munjal, Managing Director, CEOIndustry AutomotiveProducts Motorcycles, ScootersRevenue U$ 2.8 billionWebsite www.Herohonda.com

CORPORATE SOCIAL RESPONSIBILITY (CSR)

Hero Honda Motors takes considerable pride in its stakeholder relationships, especially

ones developed at the grassroots. The Company believes it has managed to bring an

economically and socially backward region in Dharuhera, Haryana, into the national

economic mainstream.

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An Integrated Rural Development Centre has been set up on 40 acres of land along the

Delhi-Jaipur Highway. The Centre-complete with wide approach roads, clean water, and

education facilities for both adults and children-now nurtures a vibrant, educated and

healthy community. The Foundation has adopted various villages located within vicinity

of the Hero Honda factory at Dharuhera for integrated rural development.

This includes:

Installation of deep bore hand pumps to provide clean drinking water.

Constructing metal led roads and connecting these villages to the National

Highway (NH -8).

Renovating primary school buildings and providing hygienic water and toilet

facilities.

Ensuring a proper drainage system at each of these villages to prevent water

logging.

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Table No 1.1

MODELS OF HERO HONDA BIKES

MODELS CAPACITY PRICEHero Honda CD – Dawn 97.2cc 37894Hero Honda CD – Deluxe 97.2cc 41182 Hero Honda Splendor Splendor + 97.2cc 44129Super Splendor 124.7cc 51034NXG 97.2cc 47391 Hero Honda Passion Passion + 97.2cc 49022Passion PRO 97.2cc 50940 Hero Honda Glamour Glamour 124.7cc 52425Glamour Fi 124.7cc 62892 Hero Honda CBZ Xtreme 149.2cc 64938Hero Honda Hunk 149.2cc 64286Hero Honda Karizma 220cc 80956Hero Honda Pleasure(Scooter) 102cc 42133

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Dealer’s Profile

Profile of M/S Vijay Auto Agency, Tirunelveli

The M/S Vijay Auto Agency is the dealer of the Hero Honda company in Tirunelveli.

The founder of the M/S Vijay Auto Agency Mr. P. Asirvatham& Mr. P. Duraipandian.

The type of business was partnership within the family contain 6 members.

They established this M/S Vijay auto agency at Trivandarum road, in the year 1982 and

commenced the Hero Honda moped two wheeler business in Tirunelveli. M/S Hero

Honda Motors Ltd., New Delhi after seeing their sincere, hard work and progress

achieved by them in the field two wheeler business, appointed in the style of “M/S. Vijay

Auto Agency” as the Hero Honda authorized dealer for the Tirunelveli District in the year

1985.

Besides improving their business to the Optimum level, the Vijay auto agency began to

work hard to extend their services in order to ensure customer satisfaction at all level to

the maximum extent possible.

They started their branch at Tenkasi in the name of “Vijay Auto Mobiles” in the year

1994 this branch at Tenkasi is also continuously achieving good progress in the sales and

service of Hero Honda two wheelers. In the years 1994, they started their automated

service center exclusively or the service of Hero Honda two wheeler only at

Murugankurichi situated in the heart of the Palayamkottai Town.

Sale of Hero Honda spare parts required by the customer are also being under taken at

this automated service center. Further there are seven sales and service out less appointed

by them in important placed like Vallioor, Kadayanallur, Alangulam, Sankarankoil,

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Ambasamudram, Thisayanvilai and Surandai are also functioning well to achieve their

goal.

The showroom is functioning in a building with floor area of 2500sq.ft on the

Trivandarum Road, near Palayamkottai Bus stand on an average, 300 numbers of two

wheelers are being sold monthly in this showroom. Their automated service center is

situated in their building with total area of 7000sq.ft. At Murugankurichi and average

service of 2000 vehicles per month is being undertaken in this center.

Their objective is to become world’s No.1 company in the sales two wheelers they are

also trying their best level to contribute their share in their Endeavour to maintain their

above success in the coming years also, Besides their hard and sincere efforts to

maximize the sales and service of Hero Honda two wheelers, they are concentrating and

hard to achieve “CUSTOMERS QUALITY” which is their MOTTO.

Table No 1.2Sales of Hero Honda Motor cycle

Year 2004 – 05 2005 – 06 2006 – 07 2007 – 08 2008 - 09

No. of

Motor cycle

4200 4600 5100 6000 7600

Source: For the last five years sales report of Vijay Auto Agency.

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Table No 1.3

The following table shows the trend growth of sales of two wheelers in Vijay Auto Agency

Tirunelveli.

S.No. Years Sales Increase Decrease % on

Increase or

Decrease

1 2004 – 05 4200 - - -

2 2005 – 06 4600 400 - 9.6

3 2006 – 07 5100 500 - 10.86

4 2007 – 08 6000 900 - 17.64

5 2008 – 09 7600 1600 - 26.67

From the above it is clear that a sale of two wheelers keeps an increasing steady year

after year. The reasons were better dealer service, performance of the two wheeler and

the expectations are fulfilled by the produces of these vehicles.

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Concept

Brand awareness is a marketing concept that measures consumers' knowledge of a

brand's existence. At the aggregate (brand) level, it refers to the proportion of consumers

who know of the brand.

Brand awareness can be measured by showing a consumer the brand and asking whether

or not they knew of it beforehand. However, in common market research practice a

variety of recognition and recall measures of brand awareness are employed all of which

test the brand name's association to a product category cue, this came about because most

market research in the 20th Century was conducted by post or telephone, actually

showing the brand to consumers usually required more expensive face-to-face interviews

(until web-based interviews became possible). This has led many textbooks to

conceptualize brand awareness simply as its measures, that is, knowledge that the brand

is a member of a particular product category, e.g. soft-drinks. Examples of such measures

include:

Brand recognition - Either the brand name or both the brand name and category

name are presented to respondents. Brand recall - the product category name is

given to respondents who are asked to recall as many brands as possible that are

members of the category.

Top of mind awareness - as above, but only the first brand recalled is recorded

(also known as spontaneous brand recall).

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Brand Awareness

The likelihood that consumers recognize the existence and availability of a company's

product or service. Creating brand awareness is one of the key steps in promoting a

product.

Brand awareness is an important way of promoting commodity-related products. This is

because for these products, there are very few factors that differentiate one product from

its competitors. Therefore, the product that maintains the highest brand awareness

Compared to its competitors Will usually get the most sales.

Business Definition for: Brand Awareness

The level of brand recognition that consumers have of a particular brand and its

specific product category. Brand awareness examines three levels of recognition:

whether the brand name is the first to come to mind when a consumer is

questioned about a particular product category; whether the brand name is one of

several that come to mind when a consumer is questioned about a particular

product category; and whether or not a consumer has heard of a particular brand

name.

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Abstract:

Brand Awareness is the popularity of a product in its category among the consumers.

This article defines the concept in a lucid way and explains it with appropriate real life

examples. It also emphasizes on the types and channels of Brand Awareness.

Brand Awareness is one of the main aspects in the process of brand building.

It is nothing but the probability of a consumer to recognize a company's product among

the wide array of similar products available in the market.

In this highly competitive market there are numerous companies producing and selling

similar products. Hence it becomes more difficult for a consumer to identify or remember

a specific product. Brand awareness is the tool through which the consumers come to

know and remember about a certain brand. Enhanced awareness of the brand helps it to

acquire more market share of that product category.

Brand Awareness Types

Top of mind Awareness

when a person identifies a product category with the name(s) of certain brands

then it is referred as Top of mind Awareness. For example, whenever we talk

about cold-drinks, the first two names that come into our mind are Coca Cola

and Pepsi though there are other local brands available in the market.

Aided awareness

when a person recalls a particular brand name only after seeing or hearing

about the product then it is known as aided awareness.

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Brand awareness consists of two sub-categories

Brand Recognition

if a consumer is able to confirm that he/she has used a particular brand earlier then

it is known as brand recognition.

Brand Recall

if a consumer is able to recall the name of a particular brand whenever the product

category is mentioned then it is known as Brand recalling.

Channels of Brand Awareness

Brand awareness could be generated in many ways. Some of the most popular channels

among them are mentioned hereafter:-

Advertisement

Advertisements through various media are the most common form adopted by the

companies for generating brand awareness among the consumers. Ads of these

types are aired through TV, internets, newspapers, billboards and many more.

Product Placement

Product placement strategy is becoming more and more popular among the

marketers. According to this strategy, the concerned brand is promoted in a

positive way through a popular film, TV serial, books, music videos and many

more.

Guerilla marketing

it is an off-beat way of marketing where low-cost channels are utilized to generate

awareness of the product among the consumers. Utilization of personal contacts in

this end is the most popular method of guerilla marketing.

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Social Media

Many companies are using the social media like Blogs and You-Tube for

promoting their products which is generating brand awareness in a cost effective

manner.

Brand awareness is a part-and-parcel of brand development which helps the brand to be

differentiated from the others in this monopolistically competitive market. This increases

the brand's probability of sale

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OBJECTIVES

To know the awareness level of Hero Honda 50cc motor bikes.

To understand the attributes consider preferring high range cc motor bikes.

To suggest suitable recommendation by understanding the awareness level and the

other preferential factors for Hero Honda 150cc motor bikes.

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RESEARCH METHODOLOGY

Research Design:

The type of research used in this study is descriptive research.

Method of Survey:

The method of survey used in this study is sampling survey.

Types of sampling:

In this study has non-probability sampling.

Sampling Technique:

Judge mental sampling has been used in this study.

Number of Respondents:

50 respondents are used for this research.

Tools used for data collection:

Interview Schedule is used in this study.

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Method of data collection.

a) Primary data: Primary data was collected through Interview method.

b) Secondary data: Secondary data was collected through management books and

web sites.

Area of the study:

The study is concern with the area of Tirunelveli City

Tools of analysis:

In the study has used Percentage analysis method, Weighted Average Method and

Chi - Square.

Period of study: 09.12.09 to 17.01.2010

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SCOPE OF THE STUDY

The scope of the study considers all the variables and factors that have

major impact over the customers in considering particular brands.

This includes how customers get attracted towards the brands.

LIMITATION

Some respondents are got afraid to give the data.

This research is only limited with 143 respondents.

This research is only limited with Tirunelveli city.

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Table No. 1

RESPONDENTS AGE

AGE RESPONDENTS %18-26 88 61.5326-34 26 18.1834-42 17 11.8842-50 8 5.59ABOVE 50 4 2.79TOTAL 143

Inference

From the table shows that

61.53% of the respondents are in the age group of 18-26,




02.79% of the respondents are in the age group of above 50.

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Table No. 2

Respondents Marital Status

MARITAL STATUS RESPONDENTS %SINGLE 98 68.53MARRIED 45 31.46TOTAL 143

Inference


68.53% of the respondents are single,

31.46% of the respondents are married.

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Table No. 3

RESPONDENTS EDUCATIONAL QULIFICATION

EDUCATION QUALIFICATION RESPONDENTS % BELOW 10 5 3.49X – XII 6 4.19UG 77 53.84PG 55 38.46TOTAL 143

Inference


53.84% of the respondents are U.G,

38.46% of the respondents are P.G,

04.19% of the respondents are X-XII,

03.49% of the respondents are below 10.

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Table No. 4

RESPONDENTS PROFESSION TYPES

PROFESSION TYPES RESPONDENTS %GOVT. 13 9.09PVT. 42 29.37PROFESSIONAL 11 7.69STUDENT 57 39.86OTHERS 20 13.98TOTAL 143

Inference


39.86% of the respondents are students,

29.37% of the respondents are private,

13.98% of the respondents are others

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Table No. 5

RESPONDENTS MONTHLY INCOME

MONTHLY INCOME RESPONDENTS %UP TO 5000 5 3.495001 – 10000 23 16.0810001 – 15000 20 13.98ABOVE 15000 38 26.57NONE 57 39.86TOTAL 143

Inference

From the table shows that:

39.86% of the respondents are not getting income,

26.57% of the respondents are getting income above 15000,

16.08% of the respondents are getting income level of 5001- 10000,

13.98% of the respondents are getting income level of 10001- 15000

3.49% of the respondents are getting income level of below 5000.

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Table No. 6

USES OF MOTOR BIKES

MOTOR BIKES RESPONDENTS %HERO HONDA 101 70.62BAJAJ 11 7.69TVS 10 6.99HONDA 10 6.99YAMAHA 11 7.69TOTAL 143

Inference


70.62% of the respondents used Hero Honda bikes,

7.69% of the respondents used both Bajaj and Yamaha motor bikes,

6.99% of the respondents used both TVS and Honda motor bikes.

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Table No. 7

FACTORS THAT ATTRACT THE RESPONDENTS

STARATEGY RESPONDENTS % ADVERTISEMENT 49 34.26FRIENDS 62 43.35RELATIVES 18 12.58SOCIETY 8 5.59OTHERS 6 4.19TOTAL 143

Inference


43.35% of the respondents are know the Hero Honda 150cc bikes through friends,

34.26% of the respondents are know the Hero Honda 150cc bikes through advertisement,

12.58% of the respondents are know the Hero Honda 150cc bikes through relatives,

5.59% of the respondents are know the Hero Honda 150cc bikes through society,

4.19% of the respondents are know the Hero Honda 150cc bikes through others,

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Table No. 8

PRIORITY OF THE REPONDENTS

PRIORITY RESPONDENTS %HUNK 49 34.26CBZ X- TREME 94 65.73TOTAL 143

Inference


65.73% of the respondents give the priority to the CBZ X-Treme.

34.26% of the respondents give the priority to the HUNK.

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Table No. 9

FACTORS INFLUENCING THE RESPONDENTS

FACTORS RESPONDENTS %COLOUR 21 14.68STYLE 45 31.46PRICE 5 3.49MILEAGE 9 6.29PICKUP 63 44.05TOTAL 143

Inference


44.05% of the respondents like the pickup of the 150cc bikes in Hero Honda,

31.46% of the respondents like the style of the 150cc bikes in Hero Honda,

14.68% of the respondents like the co lour of the 150cc bikes in Hero Honda,

6.29% of the respondents like the mileage of the 150cc bikes in Hero Honda,

3.49% of the respondents like the price of the 150cc bikes in Hero Honda,

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Table No. 10

SLOGAN OF THE 150cc HERO HONDA BIKES

SLOGAN RESPONDENTS %YES 7 4.89NO 136 95.10TOTAL 143

Inference


95.1% of the respondents do not know the slogan of the 150cc Hero Honda motor bikes,

4.89% of the respondents know the slogan of the 150cc Hero Honda motor bikes.

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Table No. 11

STYLE OF THE 150cc HERO HONDA BIKES

STYLE RESPONDENTS %VERY GOOD 33 23.07GOOD 59 41.25MODERATE 42 29.37POOR 8 5.59VERY POOR 1 0.69TOTAL 143

Inference


41.25% of the respondents are choose the good level,

29.37% of the respondents are choose the moderate level,

23.07% of the respondents are choose the very good level,

5.59% of the respondents are choose the poor level,

0.69% of the respondents are choose the very poor level,

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Table No. 12

MILEAGE OF THE 150cc HERO HONDA BIKES

MILEAGE RESPONDENTS %VERY GOOD 1 0.69GOOD 8 5.59MODERATE 51 35.66POOR 60 41.95VERY POOR 23 16.08TOTAL 143

Inference







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Table No. 13

PICKUP OF THE 150cc HERO HONDA BIKES

PICKUP RESPONDENTS %VERY GOOD 27 18.88GOOD 77 53.84MODERATE 34 23.77POOR 1 0.69VERY POOR 4 2.79TOTAL 143

Inference




18.88% of the respondents are choose the very good level,



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Table No. 14

BEST ADVERTISEMENT MEDIA OF 150cc HERO HONDA

MEDIA RESPONDENTS %NEWSPAPER 21 14.68TV 103 72.02STORE DISPLAY 11 7.69OUTDOOR BILL BOARDS 8 5.59TOTAL 143

Inference


72.02% of the respondents are choosing the TV for best advertisement media,

14.68% of the respondents are choosing the newspaper,

7.69% of the respondents are choosing the store display,

5.59% of the respondents are choosing the outdoor bill boards.

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Table No. 15

PREFERENCE FACTOR OF BUYING DESICION

PREFERENCE RESPONDENTS %YES 76 53.14NO 67 46.85TOTAL 143

Inference


53.14% of the respondents are preferred to buy 150cc bikes in the future,

46.85% of the respondents are not buying the 150cc bikes.

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Table No. 16

RESPONDENTS OPINION FOR WEARING HELMET

WEAR HELMET RESPONDENTS %YES 54 37.76NO 89 62.23TOTAL 143

Inference


62.23% of the respondents are not wearing helmet,

37.76% of the respondents are wear helmet.

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Table No. 17

REASON FOR NOT WEARING HELMET

REASON FOR NOT WEARING RESPONDENTS %NOT COMFORTABLE 66 74.15SWEATING 10 11.23HEAVY WEIGHT 9 10.11BREATHING PROBLEM 4 4.49TOTAL 89

Inference


74.15% of the respondents are saying that it not comfortable,

11.23% of the respondents are saying that is sweating,

10.11% of the respondents are feeling that it is heavy weight,

4.49% of the respondents are saying that is breathing problem.

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Table No. 18

STYLE OF 150cc BIKES IN HERO HONDA

STYLE X W XW

VERY GOOD 33 5 165

GOOD 59 4 236

MODERATE 42 3 126

POOR 8 2 16

VERY POOR 1 1 1

143 15 544

W.A 3.80

Weighted Average = ΣXW/ΣX

=544/143

=3.80

Inference

From the table it shows that most of the people prefer good level of the style.

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Table No. 19

MILEAGE OF THE150cc BIKES IN HERO HONDA

MILEAGE X W XW

VERY GOOD 1 5 5

GOOD 8 4 32

MODERATE 51 3 153

POOR 60 2 120

VERY POOR 23 1 23

143 15 333

W.A 2.32


=333/143

=2.32

Inference

From the table it shows that most of the people chosen poor level of the mileage.

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Table No.20

PICKUP OF THE150cc BIKES IN HERO HONDA

PICKUP X W XW

VERY GOOD 27 5 135

GOOD 77 4 308

MODERATE 34 3 102

POOR 1 2 2

VERY POOR 4 1 4

143 15 551

W.A 3.85


=551/143

=3.85

Inference

From the table it shows that most of the people prefer good level of the pickup.

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Table No. 21

CHI-SQUARE TEST

RELATIONSHIP BETWEEN 150cc BIKES AND ITS ATTRIBUTES

ATTRIBUTES COLOR STYLE PRICE MILEAGE PICKUP

HUNK 17 18 2 3 9 49

CBZ XTreme 4 27 3 6 54 94

Total 21 45 5 9 63 143

Ho – There is no significant relationship for choosing 150cc Hero Honda Bikes

recording to its attributes.

H1 – There is significant relationship for choosing 150cc Hero Honda Bikes recording to

its attributes.

Oij Eij Oij - Eij (Oij – Eij)² (Oij – Eij)²/Eij

17 7.20 9.8 96.04 13.34

4 13.80 -9.8 96.04 6.96

18 15.42 2.58 6.66 0.43

27 29.58 -2.58 6.66 0.23

2 1.71 0.29 0.08 0.05

3 3.29 -0.29 0.08 0.02

3 3.03 -0.08 0.01 0.003

6 5.92 0.08 0.01 0.001

9 21.59 -12.59 158.51 7.34

54 41.41 12.59 158.51 3.83

TOTAL 32.204

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Chi – Square test:-

χ2= ∑ ( (Oij – Eij )2/ ( Eij ) )

Expected frequency = (RT × CT)/N

Degree of freedom = (c-1) (r-1)

= (2-1) (5-1)

Degree of freedom = 4

5% significant level the table value is 9.49

Calculated value is 32.204

Inference


The calculated value is higher than the table value. So that the null hypothesis is

rejected. There is significant relationship for choosing 150cc Hero Honda motor

bikes recording to its attributes.

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Findings


68.53% of the respondents are single,

53.84% of the respondents are UG,

39.86% of the respondents are students,

70.62% of the respondents are used Hero Honda bikes,

43.35% of the respondents are know the 150cc of Hero Honda bikes through friends,

65.73% of the respondents give the priority to the CBZ XTreme,

44.05% of the respondents like pick up of the 150cc bikes in Hero Honda,

95.1% of the respondents do not know the slogan of Hero Honda,

41.25% of the respondents are choose the good in style of the 150cc motor bikes,

41.95% of the respondents are choosing poor level in mileage,

53.86% of the respondents are choose good in the pickup,

72.02% of the respondents are choosing the TV for best advertisement media,

53.14% of the respondents are preferred to buy 150cc bikes in the future,

62.23% of the respondents are not wearing the helmet,

Most of the people prefer good level of the style of Hero Honda 150cc Bikes,

Most of the people chosen the poor level of the mileage of Hero Honda 150cc Bikes,

Most of the people prefer the good level of the pickup of Hero Honda 150cc Bikes,

There is significant relationship for choosing 150cc Hero Honda motor bikes

recording to its attributes.

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CONCLUSION

The market of Hero Honda is growing at rapid speed. Hero Honda being one of the

dominating and leading players in two wheeler market is expected to attract significant

attention among the investors. In this study the researcher find out most of the people

know the 150cc Hero Honda Motor Bikes. Most of the people say CBZ Xtreme is good.

Majority of the people have informed Brand Awareness toward Hero Honda. Most of the

customers are satisfied with the pickup of the bike offered by the company while few of

them are not satisfied due to mileage problems of the bike.

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SUGGESTION

The company needs to improve their advertisement strategy. Because most of the

people do not know about the slogan of the 150cc Hero Honda Motor Bikes.

To Increase their store display and outdoor Bill Boards with attractively.

Most of the people chosen mileage level poor compared with other 150cc motor

bikes. So the company needs to improve the mileage capacity.

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BIBLIOGRAPHY

1. Philip Kotler, Marketing Management, Published by Pearson Education

Pvt.Ltd,New Delhi , 2003

2. C.R.kothari, Research Methodology, Second Edition, published by Wishaprakashan

Publishing Company, New Delhi.

Websites

www.herohonda.com

www.bharatbook.com

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A STUDY ON CUSTOMER BRAND AWARENESS OF 150cc HERO HONDA

MOTOR BIKE IN TIRUNELVELI

1) Name of the respondent__________________________________

2) Address _______________________________________

______________________________________

_____________________________________ 3) What is your age?

(a)18-26 (b)26-34 (c)34-42 (d)42-50 (e)above50 4) Marital status

(a) Single (b) married

5) Educational Qualification

(a) Below 10th (b) 10th-+12 (c) Graduate/diploma (d) Post Graduate

6) Profession Type

(a)Government (b) Private (c) Professional (d) Student (e) Others______________

7) Monthly Income

(a) up to 5000 (b) 5001-10000 (c) 10001-15000 (d)Above15001 (e)Nil 8) Which Motor Bike you used

(a) Hero Honda (b) Bajaj (c) TVS (d) Honda (e) Yamaha

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9) Do you know 150cc Motor Bikes in Hero Honda?

(a) Yes (b) No

10) If yes, how did you know the 150cc Motor Bikes in Hero Honda?

(a) Advertisement (b) Friends (c) Relatives (d) Society (e) Others

11) Which 150cc Motor Bikes attract you in Hero Honda?

(a)Hunk (b) CBZ X-Treme

12) Which one attracts you in the 150cc Motor Bikes in Hero Honda?

(a)Colors (b) Style (c) Price (d) Mileage (e) Pick up

13) Do you know the Slogans of 150cc Motor Bikes in Hero Honda?

(a) Yes (b) No

13) (I) If yes, which Motor Bike?

(a) Hunk (b) CBZ X-Treme 14) What is your opinion about style of 150cc Motor bike in Hero Honda Compared with other brands?

(a) Very good (b) Good (c) Moderate (d) Poor (e) Very poor 15) What is your opinion about Mileage of 150cc Motor bike in Hero Honda compared with other brands? (a) Very good (b) Good (c) Moderate (d) Poor (e) Very poor

16) What is your opinion about Pick up of 150cc Motor bike in Hero Honda compared with other brands?

(a) Very good (b) Good (c) Moderate (d) Poor (e) Very poor

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17) In which Media effectively advertise the 150cc Motor Bikes in Hero Honda?

(a) Newspaper (b) TV ad (c) Store Display (d) Out Door Bill Boards

18) Will you be interested to buy 150cc Motor Bikes in Hero Honda?

(a) Yes (b) No

19) If yes, which motor bike? (a) Hunk (b) CBZ XTreme

20)(a) Do you wear helmet?

(a) Yes (b) No

(b)if no, why you are not wearing it?

(a) Not Comfortable (b) Sweating (c) Heavy Weight (d)Breathing Problems.

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hero honda industry profile

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