H E R M I N I O N AT I V I D A D A D O R N AA K I R A C O R P O R A T I O N P T E L T D

H E R M I N I O N AT I V I D A D A D O R N AA K I R A C O R P O R A T I O N P T E L T D

Branding Ain’t Personal…

Brand Relevance to your consumer through marketing convergence

It’s Upclose and Relevant

H E R M I N I O N AT I V I D A D A D O R N AA K I R A C O R P O R A T I O N P T E L T D

The market is spoilt for choices

H E R M I N I O N AT I V I D A D A D O R N AA K I R A C O R P O R A T I O N P T E L T D

H E R M I N I O N AT I V I D A D A D O R N AA K I R A C O R P O R A T I O N P T E L T D

H E R M I N I O N AT I V I D A D A D O R N AA K I R A C O R P O R A T I O N P T E L T D

Is your strategy relevant to the needs and wants of your target group?

H E R M I N I O N AT I V I D A D A D O R N AA K I R A C O R P O R A T I O N P T E L T D

Consumer are smart now

H E R M I N I O N AT I V I D A D A D O R N AA K I R A C O R P O R A T I O N P T E L T D

Todays consumers demand for relevant experience

H E R M I N I O N AT I V I D A D A D O R N AA K I R A C O R P O R A T I O N P T E L T D

Todays consumers demand for relevant experience

Brand relevance

is a powerful concept!

Brand Relevance can be highly effective when customer data is used wisely, not wildly

H E R M I N I O N AT I V I D A D A D O R N AA K I R A C O R P O R A T I O N P T E L T D

Myths of the present consumer

Cyber ConsumerTraditional Consumer

H E R M I N I O N AT I V I D A D A D O R N AA K I R A C O R P O R A T I O N P T E L T D

Myths of the present consumer

It is this convergence of old and new that drives the convergence of strategies in marketing.

Multi Channel Experience

H E R M I N I O N AT I V I D A D A D O R N AA K I R A C O R P O R A T I O N P T E L T D

Brands needs to stay ahead of the consumer

Deliver in the

moment

Meet Customer

Needs

Feel Personal

H E R M I N I O N AT I V I D A D A D O R N AA K I R A C O R P O R A T I O N P T E L T D

Struggles in brand relevance

Do not take advantage of real time cues

Guessing of customers wants and

needs

Not sharing data across the

channels

H E R M I N I O N AT I V I D A D A D O R N AA K I R A C O R P O R A T I O N P T E L T D

Human Desire

H E R M I N I O N AT I V I D A D A D O R N AA K I R A C O R P O R A T I O N P T E L T D

New Color of Convergence

H E R M I N I O N AT I V I D A D A D O R N AA K I R A C O R P O R A T I O N P T E L T D

New Color of Convergence

Embrace the Possibilities of Convergence

H E R M I N I O N AT I V I D A D A D O R N AA K I R A C O R P O R A T I O N P T E L T D

AKIRA continuously focuses on transformation, but we don’t

make it an institution.

When you create something to sell think out of the mind of the creator but into the mind of the consumer.

H E R M I N I O N AT I V I D A D A D O R N AA K I R A C O R P O R A T I O N P T E L T D

Ask yourself with this question…

Why should I buy this product?...