Hermes v. Thursday Friday Complaint

8/6/2019 Hermes v. Thursday Friday Complaint

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Case 1:11-cv-00580-AKH Document 1 Filed 01/28/11 Page 1 of 12JUDGE HELLERSTEIN

114 F" 0j 0Andrew Baum (AB-3783)FOLEY & LARDNER LLP

90 Park AvenueNew York, New York 10016Tel: (212) 338-3527Fax: (212) 687-2329Attorneys forPlaintiff, D. r^-1

01N THE UNITED STATES DISTRICT COURT 2 2011 J''SOUTHERN DISTRICT OF NEW YORK I Lf,Syr4Y:t., ItHERMES INTERNATIONAL, a Frenchcorporation,

Plaintiff,v. CIVIL ACTION NO.

THURSDAY FRIDAY INC., a Californiacorporation,Defendant.

COMPLAINT

Plaintiff Hermes International ("Hermes" or "Plaintiff"), for its Complaint againstThursday Friday Inc. ("Defendant"), states as follows.

INTRODUCTION

1. Hermes created, manufactures and sells the iconic "Birkin" handbag. Throughenormous sales, publicity and media attention, the appearance of the Birkin Bag has becomeimmediately recognizable to millions of women. Defendant is selling cotton tote bags whichbear, on each of their surfaces, a color photograph of the corresponding surfaces of what appearsto be a Birkin Bag. Defendant is simply riding on the reputation and recognition of the Birkin

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Case 1:11-cv-00580-AKH Document 1 Filed 01/28/11 Page 2 of 12

Bag to sell its otherwise generic tote bags. In so doing, Defendant is creating confusion amongthe public and is putting Plaintiff s reputation at risk.

2. This is an action under federal and state law for trademark infringement, falsedesignation of origin, unfair competition and dilution by tarnishment. Hermes seeks injunctiverelief, damages, statutory treble damages, costs, an accounting of profits, and attorneys' feesbased on Defendant's intentional infringement and related misconduct. Hermes brings theseclaims pursuant to 15 U.S.C. 1125(a) and 1125(c), the common law of the State ofNew York,and N.Y. Gen. Bus. Law 360-1.

PARTIES

3. Hermes is a French corporation having its principal place of business at 24, ru e duFaubourg, St. Honore 75008 Paris, France. Hermes does business in the United States throughits wholly-owned subsidiary Hermes of Paris, Inc., a New York corporation having its principaloffice at 55 East 59th Street, New York, New York 10022.

4. Upon information and belief, Thursday Friday Inc. is a California corporationhaving its principal place of business at 2672 S. La Cienega Blvd., Los Angeles, California90034, and is doing business on a systematic and regular basis within the State of New Yorkthrough its interactive website located at www.thufri.com.

JURISDICTION AN D VENUE

5. This Court has original jurisdiction over this action pursuant to 15 U.S.C. 1121.This court has subject matter jurisdiction pursuant to 28 U.S.C. 1331 and 1338, as questionsof federal law have been presented under 15 U.S.C. 1125(a). This Court has supplementaljurisdiction over Plaintiff's state law claims pursuant to 28 U.S.C. 1367.

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6. This Court has in personam jurisdiction over Defendant pursuant to N.Y.C.P.L.R.302(a)(1) and (2) in that, upon information and belief, Defendant, by itself or through its

agents, regularly solicits, transacts, and engages in business in New York, and has committedtortuous acts in New York, including this jurisdiction.

7. Venue is appropriate in this Court over Defendant pursuant to 28 U.S.C.1391(b) because it is a corporation over whom this Court has personal jurisdiction, and

therefore resides here, and because a substantial part of the claims arose in this district.

FACTS COMMON TO ALL COUNTSPlaintiff and the Birkin Bag

8. Continuously since long prior to the acts of Defendant alleged herein, Plaintiff hasbeen renowned throughout the world and in the United States for its high quality goods andservices in the fields of leather goods, wearing apparel, fragrances, fashion accessories and homefurnishings.

9. Plaintiff s original business w as the production of elegant, custom made, highquality harnesses for horses. During the nineteenth century, Plaintiff's harness businessexpanded to saddlery and other related horseback riding equipment. During the twentiethcentury, Plaintiff expanded its business further to include hand made handbags, personal leathergoods, and wearing apparel of the highest quality. Throughout its history, Plaintiff hasmaintained its reputation for the manufacture of goods of the highest quality, withoutcompromise. Unlike some other so-called luxury goods manufacturers, Plaintiff does no t licenseits trademarks for use on goods made by others, and all of its leather goods are made withinPlaintiff s own factories and workrooms.

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10. Continuously since at least as early as 1986, Plaintiff has manufactured and sold,within the United states and in other countries, a handbag which has become known as the BirkinBag. The Birkin Bag is named after the actress and singer Jane Birkin, and w as created ou t of achance meeting between Ms. Birkin and Jean-Louis Dumas, then chairman of Hermes. M.Dumas remodeled a capacious tapestry bag to suit Ms. Birkin's needs.

11. The Birkin Bag has a distinctive design that is characterized by, inter alia, (a) adistinctive three lobed flap design with keyhole shaped notches to fit around the base of thehandle, (b) a dimpled triangular profile, (c) a closure which consists of tw o thin, horizontal strapswith metal plates at their end that fit over a circular turn lock, and (e) a padlock, whichsometimes is placed within the turn lock and is sometimes placed at the end of a leather fob. Aphotograph of a Birkin Bag is attached as Exhibit A.

12 . The closure of the Birkin Bag itself has become so recognizable and distinctivethat it is the subject of U.S. Trademark Registration No. 1, 806, 107 which registration is in fullforce and effect and is incontestable. A copy of the Certificate of Registration for this Birkinclosure is attached as Exhibit B.

13. Each Birkin Bag is handcrafted from the finest leather by an experienced artisanor artisans. A single such handbag requires between sixteen and nineteen hours of labor tocreate. Because of the intensive labor and craftsmanship involved in creating Birkin Bags, theyar e very expensive. Prices start at about $6, 000, and s o m e models are more expensive.Nevertheless, there is a waiting list to obtain such bags. Currently, a customer must wait at leasteighteen months to obtain a Birkin Bag from one of Plaintiff s stores in the United States.

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14. During the period 2002 to 2008 inclusive, Plaintiff sold more than thirty thousandBirkin Bags in the United States, representing total revenue in excess of $200 million.

15. Despite the high price and exclusivity of the Birkin Bag, its design has becomeenormously identifiable and well recognized among the general public, primarily due to theconsiderable attention given by the fashion press and general media. Indeed, photo spreadsincorporating the Birkin Bag are a staple of fashion magazines. Attached as Exhibit C aresamples of such publicity from publications with nationwide circulations such as Allure, Bazaar,Vogue, Vanity Fair, Style and People ranging in date from 1998 through 2009.

16 . The Birkin Bag, and the desire to own one, became so well known that it becamea key plot element in an episode of the HBO series Sex and the City. Attached as Exhibit D is asynopsis of the episode, in which a Birkin Bag is prominently displayed. The Birkin Bag hasalso been featured in episodes of television shows such as Gilmore Girls, Will and Grace andGossip Girls.

17. Further evidence of the widespread fame of the Birkin Bag, and the urgent desireof many women to own it, is a book entitled Bringing Home the Birkin. This book describesauthor Michael Tonello's business venture buying and selling Plaintiff s luxury products,primarily Birkin Bags, at premium prices in order to satisfy customer demands. The cover of thebook emulates the distinctive flap of the Birkin bag and the outer jacket includes a rendering ofthe entire Birkin Bag. See Exhibit E. The Birkin Bag w as featured prominently in materials andevents in connection with Bringing Home the Birkin, including a book review in The New YorkTimes and a segment o n CBS's The Early Show. Copies of materials related to publicity overBringing Home the Birkin are attached as Exhibit F.

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18 . The Birkin Bag does no t bear any visible word trademark on its exterior or on anyhang tags sold with it. As a result of this, and as a result of the enormous sales, extensiveadvertising and promotion and ubiquitous publicity and attention in the press and media, thedesign of the Birkin Bag has acquired secondary meaning and has become a famous trademark(the "Birkin Bag Trademark"), associated exclusively with Plaintiff

19. Plaintiff's rights in the design of the Birkin Bag have been judicially tested andapproved by cases such as Hermes International et al. v. Lederer de Paris, Inc. and Pelle ViaRoma, Inc., 98 Civ. 2820 (SAS), in which two separate juries found that the design of the BirkinBag had acquired distinctiveness and w as infringed by a knockoff bag.

Defendant's Acts20. Upon infoimation and belief, Defendant is a recently foinied corporation whose

principals have no prior experience in the handbag industry.21. Defendant recently began offering for sale and selling, through its fully interactive

website located at www.thufri.com, a cotton canvas tote bag called the Together Bag. TheTogether Bag contains, on each of its five exterior surfaces (front, back, sides and bottom) aphotograph of the corresponding sides of what appears to be a genuine Birkin Bag. Photographsof the Together Bag are attached hereto as Exhibit G.

22. Defendant's website includes the ability to order products directly from thewebsite, and payment for the goods may be made through the website. Upon information andbelief, Defendant has sold the Together Bag through this website to persons within the State ofNew York, including this juridical district.

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23. Defendant's affixation of the photographs of what is apparently a Birkin Bag toits cotton tote bags, and the advertising and sale thereof, is likely to create confusion, mistake ordeception, in that persons will believe that the bag is either sold by Plaintiff or has been licensed,sponsored or endorsed by Plaintiff.

24. By its actions alleged herein, Defendant is seeking to take unfair advantage of thefame and reputation of the Birkin Bag, and by leading people to believe that Plaintiff hasengaged in the licensing of the image of its bag in connection with inexpensive goods, istarnishing Plaintiff s reputation for quality and commercial integrity.

25. Defendant's acts alleged herein were undertaken willfully and with the purpose ofconfusing the public and unfairly exploiting the wide fame and reputation of Plaintiff and theBirkin Bag.

COUNT ONE

(False Designation of Origin 15 U.S.C. 1125(a)(1)(A))26. Hermes repeats and realleges the allegations contained in paragraphs 1-25 of its

Complaint as if set forth herein.

27. The Birkin Bag Trademark has acquired a secondary meaning and has becomeidentified by consumers as associated with Hermes exclusively. The design of the Birkin Bag isno t functional.

28. Defendant's advertising and sale of tote bags bearing a photographic productionof what appears to be a genuine Birkin Bag on its exterior surfaces is likely to cause confusion,mistake, or deception as to the origin, sponsorship, or approval of Defendant's bag. Defendant's

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use of these photographs is likely to cause consumers to believe that Defendant's bags originate,and/or is licensed by or otherwise authorized by Hermes. Defendant's actions thereforeconstitute common-law trademark infringement and false designation of origin under theLanham Act, 15 U.S.C. 1125(a)(1)(A).

29. Upon information and belief, Defendant has undertaken these acts with theexpress intent to confuse, mislead, or deceive the public as to the origin of Defendant's products.

30. As a direct and proximate result of Defendant's actions, Hermes and the publichave been and will continue to be irreparably damaged unless Defendant is enjoined by thisCourt from advertising and selling its infringing tote bag.

31. Hermes has no adequate remedy at law.

COUNT TWO

(Federal Trademark Infringement 15 U.S.C. 1114)32. Hermes repeats and realleges the allegations contained in paragraphs 1-31 of its

Complaint as if set forth herein.

33. By its actions, Defendant has infringed Plaintiffs registered trademark, the BirkinClosure, set forth in U.S. Reg. No. 1, 806, 107, pursuant to 15 U.S.C. 1114.

34. By affixing to its tote bags photographs of what appears to be a Birkin Bag,including the Birkin Closure registered trademark, Defendant expressly intends to confuse,mislead or deceive the public as to the origin of Defendant's products.

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COUNT THREE

(New York Common Law Trademark Infringement and Unfair Competition)37. Hermes repeats and realleges the allegations contained in paragraphs 1 through 36

of its Complaint as if set forth herein.38. Defendant's actions constitute trademark infringement and unfair competition

under the common law ofNew York.

39. Upon information and belief, Defendant has undertaken these acts with theexpress intent to confuse, mislead, or deceive the public as to the origin of Defendant's products.



COUNT FOUR

(Dilution 15 U.S.C. 1125(c))42. Hermes repeats and realleges the allegations contained in paragraphs 1 through 41

of its Complaint as if set forth herein.

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43. Plaintiff s Birkin Bag Trademark is a famous trademark.

44. By affixing a photograph ofwhat appears to be a genuine Plaintiff s Birkin Bag toits inexpensive tote bag, Defendant is likely to create dilution of Plaintiff s famous trademark bytarnishment, by associating Plaintiff s fine goods with Defendant's inexpensive, lower qualityproducts and by creating the false impression that Plaintiff has given in to the temptation tolicense its famous trademark for mass market goods.

45. As a direct and proximate result of Defendant's actions, Hermes has been and willcontinue to be irreparably damaged unless Defendant is enjoined by this Court from advertisingand selling its infringing tote bag.


COUNT FIVE

(Dilution Under New York General Business Law Section 3604)47. Hermes repeats and realleges the allegations contained in paragraphs 1 through 46

of its Complaint as if set forth herein.

48. By its acts alleged herein, Defendant is creating a likelihood of injury to thebusiness reputation of Hermes, in violation of the New York Anti-dilution Act, N.Y. Gen. Bus.Law 360-1.

49. As a direct and proximate result of Defendant's actions, Hermes has been and willcontinue to be irreparably damaged unless Defendant is enjoined by this Court from advertisingand selling its infringing tote bag.

50. Hermes has no adequate remedy at law.10

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PRAYER FOR RELIEF

WHEREFORE, Plaintiff demands judgment that:a. Defendant, its officers, agents, servants, employees, attorneys, and all persons

acting in active concert with them, be enjoined during the pendency of this action,and thereafter permanently enjoined and restrained from using any photographs orreproductions of Plaintiff's Birkin Bag, or any substantially identical bag, on or inconnection with the advertising, promotion, importation, offering for sale or saleof tote bags or handbags of any kind;

b. Defendant be ordered to deliver up for destruction any and all inventory,packaging, labels, advertising, or sales promotional materials, and all prints,mechanicals, plates, or means used to reproduce the labels and packaging bearingany reproduction of Plaintiff's Birkin Bag and/or any designs confusingly similarto Plaintiff's Birkin Bag;

c. Defendant be required to account for and pay over to Plaintiff all damagessustained by Plaintiff and all profits realized by Defendant by reason of itsunlawful acts alleged herein;

d. All damages awarded to Plaintiff under Count I be trebled, pursuant to 15 U.S.C.1117;

e. Defendant be required to pay to Plaintiff all of Plaintiff's costs, disbursements,and attorneys' fees in this action, as provided by law, including 15 U.S.C. 1117;

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f. Defendant be required to file with the Court and serve upon Plaintiff s counselwithin thirty (30) days after entry of any injunctive relief herein a written reportunder oath setting forth in detail the m a n n e r and form in which Defendant hascomplied with the requirements of the aforementioned orders; and

g: Plaintiff have such other and further relief as the Court may deem just andequitable.

Dated: JanuaryTr2011 FO, &LARD "E R LLPNew York, New York

BY: Andrew Baum90 Park AvenueNew York, New York 10016Tel: (212) 338-3527Fax: (212) 687-2329Attorneys for Plaintiff

EXHIBIT LIST

Exhibit A: Photograph of Plaintiff s Birkin BagExhibit B: Certificate of Registration for U.S. Reg. No. 1, 806, 107Exhibit C: Magazine photo spreads showing Birkin BagExhibit D: Synopsis of "Sex and the City" episode involving Birkin BagExhibit E: Cover ofBringing Home the BirkinExhibit F: Publicity on Bringing Home the BirkinExhibit G: Photogaphs of Defendant's "Together Bag"

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Case 1:11-cv-00580-AKH Document 1-1 Filed 01/28/11 Page 1 of 3

EXHIBIT A


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EXHIBIT B


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Int. Cl.: 18Prior U.S. Cl.: 3

Reg. No. 1,806, 107United States Patent and Trademark Office Registered Nov. 23, 1993

T R AD EM AR KPRINCIPAL REGISTER

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HERMES GESTION, INC. (DELAWARE COR- T H E M A R K CONSISTS O F A RECTANGU-PORATION) LA R DESIGN A T T A CHE D TO TH E FLAP O F1409 F O U L K ROAD, SUITE 102 A HA NDB A G A N D TH E D O T T E D L I NE A P -P.O. BOX 7108 P E A R I N G O N TH E DRAWING IS N O T A PARTWILMINGTON, D E 19803 O F TH E M A R K A N D SERVES O N L Y TO SHOWT H E POSITION O F T H E MARK.

FOR: L E A T H E R HANDBAGS, IN CL A S S 18 SEC. 2(F).(U.S. CL. 3). SER. NO . 74-336,038, FILED 12-2-1992.FIRST USE 1-1-1972; IN COMMERCE

1-1-1972. D A V I D CHO, E X A M I NI NG ATTORNEY


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EXHIBIT C


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011JECTS OFLU DPASIREWhat treats and treasures deserve a 2. PRECIOUS PERFUMEplace on your most-wanted list for 2008? Douse yourself if you dare, but atWe have some dandy suggestions. $2,350 gn ounce, perhaps a discreetlittle dab of the fragrance called No.1

had better do. This1. HAUTE HANDBAG exquisite floral-ta lGet in line now for the riermn. Birkin oriencomposition

(I bagyou may be there for a while, is reminiscent of theNamed in l984 1.s for actress Jane Birkin, days when QueenVic-1 this prized =meson? (at left, in violetcrocodile, $27,400) has topped the fash- toriagranted the Eng- --th.to- -.7!ioif' Ai thno cittarts foVs redefrso iinedoonugr liS,hperfumery that t 4ISHOViciive Christiati -..7...----concept of what fashion-i able means . From se- the right to use her .11lecting the exotic skins c-row-Ws likeness-on.to handcrafting the end the bottle stopper.A,result, each beg typi-0 j cally takes between six diamond embellish e s .T monthsand two years to the lead-crystal...:v. 7... make. Worth the wait? flacon.AtBergetoif 7Stylishwomen theworldover think so . 800-441- Goodman, NYC,4800-4488; hermes.com. 558-185% clivecom.

3. AN ETHEREALGARDENHire in-demand British landscape designer i'll _met (111,041s.t !vow-'Prn Stuaill-SttP and Mt yuurbeds notwith .ir.:..H-T-.it:., t4 i.,; t-'''''1.- 4 :41- 4.1#1traditional cottage-garden flowers but with :ji- f 4X , y4, ...--`7"%r.,masses of lovingly selectedartistioallyplaced r O'er"'. .444 lir:4- Ir 1 ii e..planbs.Thiswinnerofseveral Chelsea Flower ''-it....._ I, ..Li._Show awards, whose work has been commis-sinned by Karl Lagerfeld for Chanel, the Earl ti, ...AF-.-..41(t-`.P LPof March and Her Majesty the Queen, will b 4 a.4 4 I, 4.4., 11 tA 0 't :44 ..*:IPow you. Prices on request. 0.11-44-207-2S3- r 1S, I, . F... 4;: L.1MOM www.toinstuartemith.comk. 4- .IL -7% .1, r 4.-.. r"P.

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23/56


.6

Chic thrills: Medicine is a retreat for me. It's my Own territory andgives me a sense of what's important.When you're wearing scrubsall day, dressing up to go ou t becomes sort of a thrillPaid for thought: JG Melon [where photograph wa s taken1represents wOnderful memories for me : many Sundays ofhamburgers and french fries. It's been a constant in my life.

Party pass: There a re a tot of party invitations cruising arotind thesedays. But the greatest luxury is to be invited to someone's house fordinner. It's my favorite thing to de.Wiredwoman: The Internet offers great possibilities. I go online forinformation or to order dinner from Joe s Stone Crab in Florida.t

Dress code: I jike to come across as someone who's confident.accomplished. and happy. If you take your style too seriously. irs areflection of Who you are.Split personality: rrn a morn by day and completely change gears atnight.Thars the essence of a typical busy New Yorker. We spent tw oand a half weeks in Argentina's pampas, and I thought, It's prettyscary t have to go this far to ge t away.

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24/56

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25/56


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ELLE FEBRUARY 2000MODERN TIMES

7.v Spring 2000 collectionsthe-N.. first& the millenniummark aNvel,1,,,, come return tO*ophOicaliork i? oilii::,.1, gs form.: log-ot, the ultimaiestotuLtsimt)f 11 I is, adorn eYerything from 'Osto, i-7..... it i,,,,I puPeP,AfSyrfAmis, n ecolo r sex thaar

zr',. i'yful Chariie'sAngelityleaepagate4to,1,wear to work and play. Silk chiffonthefabric of theimomentis ait intocfra-,rnatic dresses or shi Os that are paired .Q.. ,with knee-length sltirfs, making one of,,,,,'t.fif-A.... the roost looks in yearn.The.,,, '..c.', , .;:bAkA'..'...c;27:3!170; diak*II,U, '.;Z':r, P,i t) heoiii,r, 41,,,, f;1;711rrti ferhijIleq4117441:1111fkkt 40444,*11-4r 134:144,.......6, jr41.4 rik.M. i\i'iI. litleiV\,N11;1.i.*."4",,r iv/ 1r -If i '1 F 1: a:?-".L.. A 1 IN' IL .f. '7


28/56

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Walks, DuChess.HbfWindsor, Constance craVing: Harpertr Bazaareditorial Riding high:tternes' equestrierl chic In Sawa; a look Jean Paul Gaultier paidwith a co x HaulliCounoles featuring a leather-Vd-linen Constance bag homage to with his frst affection for therheirse Realty irro deCades USWr

41.11.1 AP. .11\\g eq 11104 ICir I\i.. ..c.r..._...... L. iti vf-.llAs,. .7 4-;AV- r" ---r, iii, 1,Another witty take on the LindaEvangelista VIM her -lean For his runway debut. Jean Paul Gatifier shortened the helgM MotherfathibHermes scarf in&ma' paul Gaultier-oustomtzedBirkin of the Eiden to mate this luxe,must-have carryall. a pint-size Kelly

1amous fans:latherineDemo* Famous fens: Suzanneeft), CarlaSokzani., Saperstein (left).lost-wanteli style: k f Most-wanted et*:he otten-copiedbag. The closest thing toibest friths pared- x a logo bag by Herbs, d,, The smallest size--

now, throw-overu ir Cnillstenze tisioiglarm,0,4_for a lwe skin, looksberilh ladytiketuiril their renewed Easter hues, likepale,Ilurries ale the hottest Ella& vensionshom.,n the vintage market MO 6ag's early daysI leathet.-one coits of production sre

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30/56


---+w---Theepsk [0 cushier,fiastlele

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the ilelilions scent or a S>yptiqueii,chtls aetoom. The canoisseur

no t opt fo r a Kelly to undersutnd thebukeftectivc luxuries in life_ut, inevitably, one graduates to the hardOnt tlit);, not bong ago. m9 bankstayed black for longer then usual

Once you have the where-you-develop a blanket a9proach towholeanterprise anythipg by Yohjiwotild db. Theg.00 skirt wasin the aownsairs departmentJoscillit in Brcinipton CvsS, hangingon a shiny alummilim langer.the Firstyumei it,ras no lorigecutterlyof hounds. 1 coUld ow n this skirt! Itbe4tnine, hangittk in my wardrobe,an the leperliabels and cheapertoishame like a magnum of cham-in ilfridge full of lemonade.peeled the skirt frbm its hanger andheld it against my chest as I headedchimp ng c ubicle.My heartsang. Onthe skirt and... Damnation take it.glorioustkirt, apple of my eye, label of

dreams for a decade, was no t for mewas, as it turned Out, for my friendNo matter. I still have a bottleIssirnu Midnight Secret in my Fendibag _And!! have my eye ma veryletiher jacket (softt soft, soft)mit for attention at Oilcci.4c:titer is fulltitht editor Of theSlumlord"

see Vogue Injimnution


31/56


V.........,EB I. ;illiW .1Clk Si'stitTOOmpoiden humhada.OW,and now Dior.The dude are that bans will be pushed, hid, al the otherMuses in theChanel ban. S01112woilidawe. renew Morin nisei*Moeda, WWI stable,Michael Kers anil be Icseemit the bags tit Oil-vAaeoustesruovedayy fromMid leseandumard insiogetat hug at theSpanishleather label Loewe.Nerds*Risdeiguishdm lamb* when bilataP114.1d114111913*Ion toast&De op/hi:steamkrautsOstroti.Lupe* go being sbiltiulhe*barna*OthersnightaddDia Lastabildhigartamodein- theCopilot,whh tfie helpefRoban Put. Ibrinetliameserieshe tale= eelyserved Co devalue ivMthis iiiiiated forms of maestro at Cai'WnWen Andofcoursktoun Vuitton,alreadytheciiiiiel baa attachedWam ia of* meinorable 1991 a dude bag luiesaXvillanan extra spinwhenMare lacobesshowhehad, t iesewdmn to oaripuridn. Ittihad thebigout or Chu 4ady to-wearcolkiction aniseshi stores thisMtseism=as emons so. Ali, bu there's the rubeessom7Anothei Aunt 7-,4 T -1 (and another note tobitRes=yourcashoow., dew:abated yosibedinks.What's clear is that.- i "I lagaboeteaterialdtehot-there Is no love loathe- I. in% telrl.,Ae toveme:gis:essDiornd ( N o e l . wJover begs, a read that cobs'sOnt dogninierVek.emerged*ilea De LadY,i.:. 4 tin, induding Ms ntiaketDior liegi to oat idiom!.; I., Om thibat, oaks,theyarms Chanel oncedoau-. 2- bolikstake to Parbiir.1.natal, Laustobragen m- . Leaden. ''Itrobyht." re -*Wa.y into thearena,; ports* benevokm0ean-Cub% ts not averse to : 01 Eit. iiiii'f Maselanbier.veorldwideponinalopthenntiantses I. media.* sadppm*.belweet thebogs- "IA' 'r "Illif Mar .a.1.4 1 antoitidgespralWinos.Dior." she says, "was 4 liemnilittnein eigla tongbeavity inspiredby, i otoarisoresby threaded'Quad You cely hayt to 5k theyere441gbi1Iahisbi.look at 11 to seeIlielditv: srePsycholontrikainanlands.Diordeadywont.. don't lattiermlit it. and'edit, erramobirown vet- r.. ditiligelgibrii.BEd*piondike Chanel bag. 1 i.. silty Laudedistabogni.belliassusiertssaspad r' t., Waiting line DripPeddanksnaregpl 1 siodi..Thireale dieing&Another part of the 1 WOntsolissideretiiiiiy se-stmligncind a key m tbe T tad& Eigillimid pa-lms podia equationis. cutselyMien you combs;suesultraes, In 1904'and tattier:nousgip speltMS, Diormind tack ns asiadverossai.IftraudottlamedPra te d :An d -ti e . Is overhypetor ovens.qualityoflostrbliAl. posed,selmemiplammetpodswaslminoved dra '1 Ake*mull*Radial/radesilyildow youain't I Meanwhile, the marketbuy a poly^Ister-Ariotde.. Wien*"I`opinabstissyettieven if you want one. UMW tatul l i t tb:a1;114hinpom did=thin mihyvtlesh 6 hoskLbiMonis iirdilWeilal old ciannosaisome chrovisidia ma 6 beidemi to 010001441448 fa UK" illeneellon With. if n rii isos.,,.i.tt i hem 'it orroll die A boa,Oen Ingonawthbaed3aiidsVebnGuodhiseanwoshss a life erreown rixisi is whew- ad hotnew shammummies: "When. comae:Ainoblivion,kaul &bodysdnd" Add howWM, Me doomWasand nisdyptids Nov& asMe.shrugs Ford. It helps ryou ansee- Dution (gib:SW& eonsmiy,maim rootedicien Rwsprmg.there's theRuler* theis tm's thecravats l ispbas thirshe the imedocking Gs , DeLadyDior more liOrdillOndi thin tesiVes. and tberedaftbesI !we Mtnif tbatn his Descant.neatest way one. Peoplesny,you need to bayonly onteashinuesweaterm. Needful) tosay. BernardcArenab and it wilt lam for 20,rars, I ny . iho warns to wear the sewoti-tmgmad=dew* end* dins meager ter IWOdewier

245

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32/56


EXHIBIT D


33/56

Case 1:11-cv-00580-AKH Document 1-4 Filed 01/28/11 Page 2 of 3HBO: Sex and the City: Episode Guide: Summary: Season 4: Episode 59 Page 1 of 2

hew r--SERIES I MOVIES I SPORTS I DOCUMENTARIES I HBO FILMS I SCHEDULE I ON DEMAND I SHOP HBOc r v,, t -1.-1. i R Home P Sling Back VNews an c

L t Episode Guide IThe Look 6. GamesCatrjUnkores on iff_30 on Demand t Cast and Crew t GuideTo NY t HBO MobI* Community P Scrapbook It Shop Sex

111111"1"--4110111111- Summary Select a11111111111Season 1 EpisodesSeason 2 EpisodesSeason 3 EpisodesSeason 4 Episodes49 TheAgony and the 'Ex'.-1SO The Real Me51 Defining Moments52 What's Sex Got to Do W53 Ghost Town54 Baby, Tall< Is Cheap

leirftrao 55 lime and Punishment54 My Motherboard, My Selmr, IL (1 (2 3 4 5 6 xi Az , W' Sex and thwCountry

58 Belles be the BallsEP ISO D 59 "Coulda, Woulda, Shoulda" 59 Coulda, Woulda, Shouldi60 JustxSay Yes

SAIM,MARV 61 The Good Fight62 All That Glitters...63 Change cf a Dress64 Ring a Ding Ding"I f it's sO hard to get pregnant. how do YOU eccount for the nurnberof cryingchildren on pInies? Samaptha 65 A 'Vogue' Idea66 1 Heart NYDirected by: David FrankelWritten by: Jenny Bicks Season 5 Episodes

SynopsitMiranda tells Game that she's pregnant from having unprotected se x with Steve Season 6 Episodesand his one ball. Miranda doesn't want the baby and don't want to tell Steve.Charlotter however, can't seem to get pregnant no Matter what bedroomtechniques she 'tries. When she finds out,,thatipliranda is pregna% and rs going tohavean abortion, she's so uptet.she stermaway. CarrieFand Sarnarikha admit Inside Sex and th eelat they've both had a5zirtions Carrie Afer a onelnightstan# with a waiter inthe '80s. Carrie tells Aldan about Miranda and swears hlm to secrecY. Aldan is Sign up for "The DiSh",appalled that Miranda isn't going "to tell Steve. Carrie lles.to Man about having theofficial Sex and the Cityhad an abortion herself.

email address subm,Samantha has lunch with Limy Uu, hoping to represent her. They hit it Or and

http://www.hbo.comicity/episode/season4/episode59.shtml 11/24/2.008

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34/56


35/56


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36/56


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EXHIBIT F


40/56


Bag ManOn the trail af the elusive Birkin.

BY caournNE MUSLIM

rri#.ndof theworld justInched aBe neaten an easy setter Mraliit-tenamanwin Abouthandbag&Nat. Jim any handbag. Far those ga tfamiliar with the Bit-kin bag made byHermes, the French luxury leathersgoodscompLnyfgrAftOttrJane #itldnifictlieearlVsoltaMitirMaexecuthQsawthechanteuse struggling wifh her vagabond-veiihtg-on-cat-ladY straw parse on aanostas atansamE allttotNFL& in Hot ultouihe WoriaMost Coveted Namibia'.ByWwhaelTondle.Mushy:dal =pa. WawaMorrow/liaraorCoWnaPubashers. 9.%plane it doeset matter, hecause_, you IMF IVan'agetoneanyway. Ama_other /ancwhewalks in tithe site& and Isis fora Bir-Main politely thkrthere is atwo-to-three-rear waiting rtsi,Dia and thigary-laireileather model cost about 41,501-t with acrocedfleandallamand ve.raiOn ten*outatiI601000. advice for potential sellers, then barrela and soon he's spending over S1.6 minimThese days, Americans versed In pop toward kasfateful sale,a silk Hermesscarf a year on handbags bougati Utrauah ancUlture*Sex and the citr ()wellbeing that draws aggreMehtdding,as well as internadolial network he's eatablisliazi tOturned away at tai Paris Hermes etore e-mail messages from desperate maim- feed to the market fat marked-up Birkinsknow about Birkins.And for awoman ota tors Imploring him to help themeomplere (espectally crocodile).certain class anywhere in theivorld, ear- thelr-scarf 'with Lista" "I intimated that Fib ausinessaffoalshim a gram lifestyle.tying one isithe.qvidtestwily to telegraph Ohs was 'only the tip of the icebergah ffe recaunts tales ta eapensne e meals,ma-to other women, "I win." And so some of he writes in kis endwastingly chatty, tiesalCaampagne,citic hetelsanashoppingthemwill do or pay just absut anything to .gjaVend-legirltriend tone. ("Ibpello ha sprees.One haYer asks (tintto drive her kr--get one. never met a clicA he didn't love,md is ton Martin from Massachusetts to Piorida:At the start of Bringing Home the addicted to alliteration. Sample: 'I didn't gracenitheganien lends hirn her LamarBirkira" the author, MrChael Tonello, a mind the calculus of cutTency conversien East Skleaparintent and neat never meiparty boy in Provincetown, Mata. Who or the etymology oftaotic entrees.") eimerwiimansucb wag the bond of luxe-Oesntilkno BitWhfrom Buddha Faso. Soon OtEr plucky lian Ls an eBay"Fiali- az It also gives Taman that je rie $17as nub li IWeary af travaljorklas Ilia/rand ouraPowerSeller,"shillpingoverS25,0001n Hood feeling. He wnteta li alkmitely dugmakeuparlastaircommert*hadecfTes Hermesmerchandiseamonth. His life be- the idea of beatingHermism ilaWTI gailleto move to BarcelonaafterworkingOn= comes a circuit of computer to post offlee, Maybe it was silty, but 1 faur.d it exciting1-13,X_ShOht in tha aka A jab magically plus buying ttipt around the con'dnent. ("1 to thmk; had lammedge that had eludedmathrializela than vanishes: and Ibnello was drowning in silk by the time I real- even the wealthiest people hi the world'issue/an Spain with a fivelwiease,ao ized 1 wasin unchartedwaters.,Many Cd But outwitting the fiercely aruttative pia-w t visa and expenstA ..tn Clasets 'his conversations are recounted in e-mail pany loses its-appeml after the death alashe had builito li t hisdesigner elothes. He form, as the.only other eentaeris whit ins reellyer Cl gLuna know 11- ray rmilaise waswastup a particularCreek "wtthoat a pal- newikivetJulin,andtheir cat, Dalt a pla--..ea ts*, its.WW1, and he realises that hisata, he writes. Buthis lather remindshim When the buyer of a deck of Hermes role was rosansivthe iancistasm and inse-of }Beaman:an entreptaneurialpluck, re. pistils cards asks lajm If he has aanY Sir- euritY of Paottle who lailks I" natilmacalling how, as a teentaaa. Michael made Ithivieigs, lbneila hifs to centact his sae but who inaged AirMr."InonWWhis French class trip by sell- memnr, graceofthegardentgyahon.com, ts Tonatio biting dm hand thai iiiickeding -sandwiches.,al then countjy_clithtout to ask what one is, w4cla seems Ohl: 'Buy u Now `i? Jam a apt nibble }le ions-of agollt4rt.Lifilning. soon strike-OTal gentle:nut, since even whartirlawas taidng an ts. himself pa. blithe ingenue tit "allsupPoseit sometimesdra, in the firm of place, pre-PlackBarry, any aBay searah Sutter charcoal trousemand a dark linitCashmere: rearranging his sweaters_ fur for "Hettnes" turned up pages of Birkin geeitri caahmere turtleneck, w im a parthe "Path time, he realateaXa not no auctions. Must me, I waslooktag tari of tat= matte crocodile &kelp venelittualiy that Cold in pain- Haliats a Ralph I have a httlediennes "wish list- Of my bregueswhiad rather germ over a few,Lauren acreon e#..ay, bought aamn outlet awn.) Dazzled by thepotenfial profit mat- hiatiiiS at winaahan the* attain las ownforS9Lfitich sellsjor$1* Paieth foudd. gin, heahoneseveryboatiqueinspainand relationsinp to dusIgner goods. which leFiJainuddenly, everything in his apartment asks forlone. No dice. He drives to eveky Ithom witasru he win the Mal paw IIhas *Fay appeal. Even his "friends, his stiligib thetioudfof France.ansi inquites: bt'd tacked into what radl i. makes pea-fftst-edidcm Lillian H and Tillman "Rails:One scarf-buyiag midsion in Mn- pie define themselves bv their ee$ef--51-0#alpine books,are puron the virtuarbitick. thici, however, he acckdentally hits intim to Fiermes, "Briugina Hume the Bil+sfThnello breetes through a patalraph of the winning fonriula: tie pflesmp ili at ao could have brought homt sonD'.scams, then casually aka "Oh. and pertain truths about oa t l imes But liatiOtrishne analkeis adeputy -editorof va t moregitaga... DOyauhavea;, i ..'N' i'L-. Ii 0:I, ^Wri 'if a ault-91-T: The New York Does style Magazine. The $18,11011 be g pets him aS6,000 profit tat aura. ;tea A

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Case 1:11-cv-00580-AKH Document 1-6 Filed 01/28/11 Page 8 of 13StyleMaven Blog Shopping Inspiration: "Bringing Home the Birkin" Win a Birkin han... Page 1 of 2

StyleMaven Blog Shopping InspirationApril 24, 2008"Bringing Home the Birkin" Wm aBirkin handbag!

Have you ever dreamed of claiming your veryr- weft 4ifat own Birkin? Besides the heftyprice tag, the/40141 toed. twix4 wait listmay last at least two years. Enter tofooto, to

a.riminuilAtt, 1- m win a Birkin of your very own it's aIbitopiaiomai4714,14, Now* promotion from HarpegCollinsPublishers topromote a newbook, "Bringing Home theNT...a-mod ud.

ormilit 'Imorlorlib0"4 0 Birkin" by Michael Tonello...A.en *434IarS1116

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Briri_aftliomg.thairlikjgv Life in Hot Pursuit of the World'sMost Coveted Handbag tells ofMichael'sadventures as a Birldn hunter of sorts and a seller of Genuine Birkins on eBay. The pursuit of the coveted bag anddiscovering the insider secret to the Hermes waiting list. We can'twait to read this title and learn more of theintrigue, humor and the secrets of the snagginga Birkin without the,waitlistiBringing Rome theBirkin Contest SitePosted at 11:52 AM in Raga I EamankTechnorati Tags; Eirkin, Contest Handbag, HermesCommentsLove this! Did you. see his interview on the Early Show?

http://stylemaven.typepad.com/styleagenda/2008/04/bringing-home-thtml 11/2412008

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Case 1:11-cv-00580-AKH Document 1-6 Filed 01/28/11 Page 9 of 13StyleMaven Slog Shopping Inspiration: "Bringing Home the Birkin" Win a Birkin han... Page 2 of2

http://www.cbsnews.com/sections/1 VideO/Maii1C00251.9htinVid-404442'40,Posted bT 3'evia I April 25. 2008 at 08:2sNo. 1 missed the interview. Too bad... I would LOVED have caught it though. Does he have an amazing job orwhat?A Birkinbunter extraordinaire!Ill checkout the video.Posted by: Stephanie I April us . 2008 at (124o8 PM

hnp://stylemaven.typepad.com/styleagenda/2008/04/bringing-home-thtml 11/24/2008


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Case 1:11-cv-00580-AKH Document 1-6 Filed 01/28/11 Page 10 of 13The Great Search for a Luxury Good WSJ.com Page 1 of 4

MoreFed* April 25, 2008HIE WM1 STREETIOIMAL BOOKS

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Todays Paper Video Columns Slop Graphics Newsletters & Alerts New!. -Journal CommunityHOME U.S. WORLD BUSINESS MARKETS TECH PERSONAL FI4ANCE 11IFE-& STYLE OPINfoN C.

ARTS & ENTERTAINMENT AUTOS BOOKS FASHION F000 & DRINK SPORTS TRAVEL WS.

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The Great Search for a Luxury GoodBy LAUREN LIPTONArticle Comments

pFroc

http://online.wsj.comlarticl e/SB120909311799444161.html 11/2412008


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Case 1:11-cv-00580-AKH Document 1-6 Filed 01/28/11 Page 11 of 13The Great Search for a Luxury Good WSJ.com Page 2 of4

Demail E Printer friendly Share- b Yahoo Buzz 'exVSi2erA Birkin handbag the ultimate "it" bag since Hermes Introduced it in 1984 starts at around$7,000 and, depending on what kind of hide its made of, can cost as much as $100,000_ Saythat you want one. Say that you ca n afford one. You'll still have to cool your well-heeled heels toget one by joining Hermes's years-long waiting list Unless you're Michael Tonello and know howto talk snooty Hermes salespeople into selling to you, right this minute, that extra Birkin they justhappen to have stashed In the back room.

:r el., In his sunny memoir,__.c-_f .n.ei "Bringing Home the

7 0. 1 f: Birlcin, Mr . Tonelio.j 1--.Z,"i F 4....r___.10,titi, v. 4.,I14." 1 1 wA, --4.6illa wiri,o1...4-- 7fili, >......t,'I, ei'e t .4 ,=/3v -pd, i,. Itf.. beautician whomoved to Barcelonaa few years ago,stumbles onto alucrative career as aNikc,,, Hermes reseller or,leather liaison." Hisas he puts It, a.r4it 11.7. ,..--4rr1' 1 li. i1 '1 Ar 4'i., business is simple.Buy new Bftkins atretail the five-fisjurecrocodile styles are"ik it;+.4 the most wantedI and then flip them oneBay, where the(boxy, cumbersome)

bags get Snapped up almost immediately despite Mr. Tonello's substantial markup. At on e pointhe refers to selling a $22,000 bag for a $5,000 profitOf course, the scale of his income depends on the number of bags he can sweet-talk out ofHermes, a French iuxury-goods maker that sells its merchandise at its ow n stores and controlsits Birkin supply with DeBeers-like obsession, Mr. Tonello soon gets wise. "I have to laugh when Iread articles that claim Hermes produces 'about 100 Birkins per year, he writes. If that were M.true, he adds, then in 2005 "I bought the entire annual production. and then some!" How is111Fthisegular person able to ge t his hands on so many Birkins, when the rich and famous often STAY.:4can't buy one? It all comes down to Mr Tonello's "Formula, a buying strategy that depends onsocial subtlety and a generous budget. 6.7.r.Even Mr. Tonello can't believe his good fortune when the Formula dawns on him. He travelsthrough Europe mostly, but also Asia and South America, stopping at Hermes boutiques dressed.to the nines, pouring on the charm, and making sure to avoid asking for a Birkin outright, at least Videoat first. Instead, he spends a couple of grand on other Hermes items (Which he also resells onaBay) and then asks, as if by the way, whether the store has a Birkin that he might buy often 0

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"for my mother."Whereas the direct approach might well haveBook Excerpt Valking to aelicited the usual waiting-list reply adding to Authors o f>or Read artizixceipktrom "BringingHome the &rich the Birkin aura but thwarting an actual sale 'Barbarians6.1teiesa Mr. Tonello's roundabout method somehow 4.20inspires clerks to discover a Birkin or two ih

their inventory, bags they might have otherwise held back. He refines his Formula by breaking More hi Edown Hermes salespeople into types ("the Grandmother, "the Nair and so on) and tailoring his tpitch accordingly. Ihe oad ttThe SearchIn no time he is rnaxing out his credit cards, buying Birkiris from place to place and shop to shop Chauceet. Rone year, he buys $1.6 million In bags and other Hermes goodies and reselling them to a

seemingly insatiable Internet clientele. The only venue where the Formula fails to work Fs New Rare illooksYork; where the price of admission is too high: To be taken seriously, it seems, requires Into the Wispending far more than a couple of thousand dollars."Bringing Home the Birkin" threatens to lose pace when Mr. Tonello recounts his Formula Most Poitriumphs again and again. A Hermes store in Santiago, for instance, has only two Birkin bags:The saleswoman tells him that "Paris does no t really like It if we sell two bags to on e individual" Seed' E1and then invites Mr. Tonello to buy one today with his credit card and the other tomorrow withcash. But the book offers subplots, too, including Mr. Tonello's finding true love. And there ar ememorable business moments. He solves his supply-chain problem by using free-fance buyers 2. COMwho apply the Formula, pass the bags along to Mr. Tonello and receive, in return, a share of theprofit. When he buys more bags on his travels than he ca n carry onto the plane back to a-.Barcelona, he starts shipping them to his beloved pafents in Florida, who become a de facto 4- Obalfulfillment center, eventually sending the bags on to eBay buyers. 5. Se&

In one amusing scene at the Athens Hermes boutique, Mr.Tonello beats a group of competing resellers at their ow n game, Most Beat--4 ...LI:.::1'. 1. buying their reserved Birkins out from underneath them. He calls..:7". the shop and claims that earlier in the day he had put the creamcrocodile Birkin on hold for his wife but that, alas, she already ha ta bag in that color "Would you please tel l the lady who pu t it onVI, 4 hold for me that I don't need it?" A half-hour later he goes into thestore and buys the bag himself. He even has his mother phone

F4 from Florida to remove "her" holit from a second bag, then hebuys it as well.But the memoir reads as much ilke a breezy travelogue as a Ibusiness story, with descriptions of gourmet menus ("toastwithwoodcock and sardines") and sumptuous lodgings ("a natural hot-spring Jacuzzi tucked in a

bamboo hut") The prose is vivid, the tone lighthearted. Mr. Tonello comes off as the fantasy gaybest friend immortalized in contemporary women's fiction: sassy, plucky, optimistic oh, and heca n get you a Birkin.More than once, "Bringing Home the Birkin" raises a question at its ow n expense: Is this any wayto make a living? Mr. Tonello remarks many times that he thinks spending major money on a

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Case 1:11-cv-00580-AKH Document 1-6 Filed 01/28/11 Page 13 of 13The Great Search for a Luxury Good WSJ.com Page 4 of4

handbag is ridiculous. But he is only too glad to exploit such folly for his ow n purposes At leastfor a while. At the end of the book, after a family tragedy, he realizes that he is weary of thegame and decides to make his money some other way. Of course, he comes to this decisionwhile soaking up the su n on a glamorous vacation in Greece.Ms. Lipton covered online shopping and luxury goods at the Journal. Her second noveL"Mating Rituals of the North American WASP, will be published next year.

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Transcript of Hermes v. Thursday Friday Complaint