Presented by Beth Spallone

2015

Print & Digital Media Overview

Community Newspaper Network

Agenda

▪ Meeting Objective▪ Heritage Publications Overview▪ Opportunity▪ Recommendation▪ Next Steps

COMMUNITY NEWSHERITAGE PUBLICATIONS

YOUR LOCAL CONNECTIONS

Company Overview We are a community newspaper company with the objective to acquire and operate

community publications in the U.S. and Canada.

Presently operates in 16 states in the U.S. with more than 40 award winning paid daily and weekly newspapers in addition to numerous free weekly and monthly products.

Publications that are a part of the Heritage group are the primary information sources for news and advertising in the communities that they serve. Each location offers a variety of products in their respective markets to serve our customers.

Each of our newspapers has its own unique local presence and community involvement that our readers rely on.

Our community newspapers offer you the opportunity to increase your customer base and generate sales at a minimal cost.

Anytime, Anywhere All day, every day HERITAGE PUBLICATIONS community newspapers

provide engaging content delivered across several platforms including

Print

Web

Tablets Smart Phones

Email

Our customer is your customer

We offer publications in the following states:

▪ Arkansas

▪ Arizona

▪ California

▪ Idaho

▪ Indiana

▪ Mississippi

▪ Nebraska

▪ North Carolina

▪ North Dakota

▪ Ohio

▪ Oklahoma

▪ Pennsylvania

▪ Rhode Island

▪ Texas

▪ Vermont

▪ Washington

Value of Community Reach

▪ More time spent with our products – Leading local content with in-depth coverage on the

stories most important to local residents

▪ Community engagement & involvement – Long-standing relationships throughout community

▪ Strong relationships with local retailers – Our local sales teams and Publishers have outstanding

relationships with your local dealers

Value of Community Newspapers▪ Connect with their readers– Report on local events, community issues

▪ Better at helping make purchasing decisions – Readers rate home improvements

▪ Quality of local news – Readers rate the paper very high

▪ Primary source of information– Readers rely on community newspapers

Source: New York Press Service

Value of Community Newspapers▪ Community newspapers continue to be highly valuable to

communities:

– About two-thirds (67%) of residents in small communities in the U.S. read local newspapers ranging from 1 to 7 days a week

– 94% of readers agreed that the newspapers were informative

– 80% said that they and their families looked forward to reading the newspapers

– 78% relied on the newspapers for local news and information

– 72% said the newspapers entertained them

According to the 2013 Community Newspaper Readership Study, Conducted by Reynolds Journalism Institute (RJI) on behalf of National Newspaper Association (NNA) in September and November 2013.

“These findings imply that the perceived values are true assets of community newspapers, and hence should always be reckoned in order for the newspapers to continue to play an important role in people’s lives in the future, whether in print or online or both.”

Paid Daily PublicationsNewspaper City, State Circulation Newspaper City, State Circulation

Malvern Daily Record Malvern, AR 3,376 Poteau Daily News Poteau, OK 3,281

Saline Courier Benton, AR 3,936 The Antlers American Antlers, OK 2,721

Yuma Sun Yuma, AZ 11,515 Kane Republican Kane, PA 1,850

Appeal-Democrat Marysville, CA 12,515 Ridgway Record Ridgway, PA 2,026

The Porterville Recorder Porterville,CA 5,217 The Daily Press St. Mary's, PA 4,040

The Morning News Blackfoot, ID 3,037 The Punxsutawney Spirit Punxsutawney, PA 4,385

Decatur Daily Democrat Decatur, IN 4,675 Kent County Daily Times Warwick 2,027

The Pilot News Plymouth, IN 4,509 Pawtucket Times Pawtucket, RI 5,644

The Post and Mail Columbia City, IN 2,994 Woonsocket Call Woonsocket, RI 5,032

Daily Times Leader West Point, MS 3,650 Big Spring Herald Big Spring, TX 3,518

Starkville Daily News Starkville, MS 7,428 Borger News Herald Borger, TX 2,258

Observer News Enterprise Newton, NC 818 Sweetwater Reporter Sweetwater, TX 2,460

Valley City Times Record Valley City, ND 1,804 Newport Daily Express Newport, VT 3,187

St. Mary's Evening Leader St. Mary's, OH 2,390 Deer Park Tribune Deer Park, WA 637

Wapakoneta Daily News Wapakoneta, OH 3,330 The Statesman Examiner Colville, WA 3,655

Guymon Daily Herald Guymon, OK 1,827 Total Circulations

Paid Weekly Publications

Newspaper City, State Circulation Newspaper City, State Circulation

Colusa Sun Herald Marysville, CA 1,049 Monroeville News Monroeville, IN

774

Corning Herald Marysville, CA 641 Nappanee Advance News Nappanee, IN

888

Glenn County Transcript Marysville, CA 1,083 Custer County Chief Broken Bow, NE

2,710

Inyo Register Bishop, CA 3,862 Minster Community Post Minster, OH

925

Mammoth Times Mammoth, CA 3,500 Chariho Times Charlestown, Richmond, RI

673

Bourbon News Mirror Bourbon, IN 533 Coventry Courier Covntry, RI

582

Bremen Enquirer Bremen, IN 1,325 East Greenwich Pendulum East Greenwich, RI

1,112

Culver Citizen Culver, IN 1,250 Narraganett Times Narragansett, RI

2,954

Knox Leader Knox, IN 1,943 North Kingstown Standard Times North Kingstown, RI

2,294

Key Benefits▪ Paid Distribution

– When you pay for it, you’re more likely to read it

▪ Doorstep Delivery – Other publications rely on drop boxes -- we deliver directly to your customers’

doors. More than 85% of our newspapers in each market are home delivered.

▪ Timely & Trusted Content – Your message wrapped around timely & trusted content. The vast majority of

our newspapers have served our communities for more than 100 years.

▪ Dominant Market Coverage – Our newspapers are the number one source for all news coverage, events and

advertising that people rely on in our communities.

▪ Integrated Touch Points – Engage your target audience through multiple platforms: print, online, mobile,

events, custom promotions, specialty products, contests, and more

Media Options

Print

ROP Gatefold Flexform Earlugs

Pencil Banners “Post-its” Advertorials magazinesTargeted supplements

Featured sponsors

Online

Web ads/Rich media Home page takeovers

Video ads Content/section sponsor

In-story advertising In-image advertising

Weather sponsor Page curls, stickies &

more subtext

Mobile

Smart phone ad units Tablet ad units Mobile content

sponsorship ubtext

ROP Featured Sponsor

Advertorials Magazines

Targeted Supplements

Co opIn-story Ad

Print Options

•Ad units: leaderboard, medium rectangle, skyscraper, wide skyscraper, and in-page banners. /IAB ad units ROS or targeted • Run standard IAB ad units ROS or channel-targeted (e.g. Sports)Page

Curl

•Run medium rectangle ads within stories, using targeting methods to best match content. Show the right message at the right time, to the right reader, and within the story they’re reading. In-story Ad

•Take over site’s home page, receiving 100% front page impressions and available ad space. /Use single message or multiple messages that work together/ Ad units: wrapper. top leaderboard, middle leaderboard, bottom leaderboard, 2 medium rectangles, wide skyscraper, skyscraper, pencil, in-page banner. Plus wallpaper/Mobile: top banner, top medium rectangle, mobile footer

Home Page Takeover

•Take over entire display area when a reader clicks on any story. • In-between home page and story page the ad displays, taking over entire display area. /For all smart phones and tablets. Mobile Interstitial

•Have your commercial play prior to video content across our library of local videosPre-Roll Video Ad

•Take over the background wallpaper of the entire siteWallpaper/Wrapper

Digital Options

Value of Community Websites Our websites are THE source for credible news

content in each community

Content is trusted & timely

Provide in-depth coverage on topics the locally community most values

Content is delivered all day, everyday

Integrated touch points to reach audience throughout the day

Community engagement: we have long standing relationships throughout each community

Strong relationships with local dealers

National & Local Sponsors

Key Opportunities▪ The industry has seen of significant shift use of how print, digital and social

media are utilized over the last few years. One of the main factors includes improvements of digital metrics both for measuring audience and ad effectiveness.

▪ Heritage Publications offers a perfect mix of traditional print media, most of our community newspapers are the primary source of news in the local communities and our online digital media is exploding with video, Facebook, banners ads, and much more.

– Utilizes digital platforms

– Embrace social media/Facebook to reach your consumer

– Test pay walls via homepage takeovers

– Video paid content

Next Steps

▪ Discuss program scope

▪ Determine budget level

▪ Identify campaign timing

▪ Present recommendation

▪ Gain approval

Thank You!

Beth SpalloneHeritage Publications

National Sales Director1011 W Wellington

Suite 230Chicago, IL 60657

773-868-3816

bspallone@tricubemedia.com

Community Newspaper Websites

Newspaper Website Newspaper Website Newspaper Website

ArizonaYuma Sun www.yumasun.com

Arkansas North Dakota Rhode IslandSaline Courier www.bentoncourier.com Valley City Times Record www.times-online.com Pawtucket Times http://www.pawtuckettimes.com/

Malvern Daily Record www.malvern-online.com Nebraska Narragansett/Kent www.ricentral.com

Custer County Chief www.custercountychief.com Woonsocket Call http://www.woonsocketcall.com/

California Ohio TexasAppeal-Democrat www.appeal-democrat.com

Inyo Register www.inyoregister.com St. Mary's Evening Leader www.theeveningleader.com Big Spring Herald www.bigspringherald.com

Mammoth Times www.mammothtimes.com Wapakoneta Daily News www.wapakdailynews.com Borger News Herald www.borgernewsherald.com

The Porterville Recorder www.recorderonline.com Minster Community Post www.minstercommunitypost.com

Sweetwater Reporter www.sweetwaterreporter.com

Idaho OklahomaThe Morning News www.am-news.com The Antlers American www.theantlersamerican.com

Indiana Guymon Daily Herald www.guymondailyherald.com Vermont

The Post and Mail www.thepostandmail.com Poteau Daily News www.poteaudailynews.com Newport Daily Express www.newportvermontdailyexpress.com

Decatur Daily Democrat www.decaturdailydemocrat.com

Pennsylvania Washington

The Pilot News www.thepilotnews.com Kane Republican www.kanerepublican.comThe Statesman Examiner www.statesmanexaminer.com

Missouri The Punxsutawney Spirit www.punxsutawneyspirit.com Deer Park Tribune www.dptribune.biz

Starkville Daily News www.starkvilledailynews.com Ridgway Record www.ridgwayrecord.com

Daily Times Leader www.dailytimesleader.com The Daily Press www.smdailypress.com

North CarolinaObserver News Enterprise www.observernewsonline.com

Recommendations for better ROI of advertising

▪ Advertising in print media is most lucrative, followed by online banners

▪ Radio and TV continue to linger behind

▪ Success lies in the shares within the chosen media mix

▪ It is wise not to rely on only one media channel

Read more: http://www.inma.org/blogs/research/post.cfm/cross-media-study-shows-print-advertising-has-highest-roi#ixzz39WnReZNu