Heritage Hotels Advertising, Media, Publicity
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Transcript of Heritage Hotels Advertising, Media, Publicity
Marketing – Advertising – Publicity Lunchtime Presentation By Maresa Thompson AKA Creative Cowgirl
Jenna Talackova Miss Universe Canada Pageant Contestant
The Old Media Environment
• Print • Broadcast • Outdoor
NEW MEDIA
Today’s Media Environment
Paid
Media
Self-Generated
Media
Earned
Media
Paid Media • Budget Dependent
• Requires Research
• ROI varies
___________________
• Advertising
• Paid Listings
• Pay-Per-Click Ads
• Paid TV Programming
Pay-Per-Click Ads (PPC)
New Pay-Per-Click Results
Average 450% Increase in Conversions
(LSF 8 to 29, HELC 27 to 54)
April 2011 over April 2012
Travel Click Algorithmic Management
Self-Generated Media
• Time-intensive
• Some Costs
• Best Return
-------------------------------
• Social Media
• Collateral
• E-Mail Marketing
• Websites
Collateral
E-Mail Marketing with HMA
Flash Sales: LivingSocial SniqueAway Groupon Strategic Publicity
Seven Websites
Sweepstakes = 2,900 Entries Since November – All Websites
Mobile Websites
Coming Soon
www.NewMexicoTravelBlog.com
Earned Media • Always a Present
• Best Results
• Not always free or positive
___________________
• Social Media Shares
• Reviews
• Media Publicity
Sharing is Caring
Reviews + Word of Mouth
Local – Regional - National
2011 700+ Articles
194,000,000+ IMPRESSIONS
IT TAKES A VILLAGE.
TEAMWORK