Here’s the TitleProject Overview •The recommendation engine helps automotive campaigns target...

13
From Students… …to Professionals The Capstone Experience Beta Presentation Real Time Ad Campaign Management Team Urban Science Zach Heick Anthony Orr Yoseph Radding Hang Zhang Department of Computer Science and Engineering Michigan State University Spring 2017

Transcript of Here’s the TitleProject Overview •The recommendation engine helps automotive campaigns target...

Page 1: Here’s the TitleProject Overview •The recommendation engine helps automotive campaigns target potential buyers while avoiding advertising to those not interested in buying a new

From Students…

…to Professionals

The Capstone Experience

Beta PresentationReal Time Ad Campaign Management

Team Urban ScienceZach Heick

Anthony OrrYoseph Radding

Hang Zhang

Department of Computer Science and EngineeringMichigan State University

Spring 2017

http://www.capstone.cse.msu.edu/
Page 2: Here’s the TitleProject Overview •The recommendation engine helps automotive campaigns target potential buyers while avoiding advertising to those not interested in buying a new

Project Overview

•The recommendation engine helps automotive campaigns target potential buyers while avoiding advertising to those not interested in buying a new vehicle•Process various offline and online marketing data and recommends campaign improvements•Campaign managers have the option to implement recommendations to their campaign using an intuitive interface

The Capstone Experience Team Urban Science Beta Presentation 2

Page 3: Here’s the TitleProject Overview •The recommendation engine helps automotive campaigns target potential buyers while avoiding advertising to those not interested in buying a new

System Architecture

The Capstone Experience Team Urban Science Alpha Presentation 3

Page 4: Here’s the TitleProject Overview •The recommendation engine helps automotive campaigns target potential buyers while avoiding advertising to those not interested in buying a new

Create Page Select Brand

The Capstone Experience Team Urban Science Beta Presentation 4

Page 5: Here’s the TitleProject Overview •The recommendation engine helps automotive campaigns target potential buyers while avoiding advertising to those not interested in buying a new

Create Page Select Segments

The Capstone Experience Team Urban Science Beta Presentation 5

Page 6: Here’s the TitleProject Overview •The recommendation engine helps automotive campaigns target potential buyers while avoiding advertising to those not interested in buying a new

Create Select Geography

The Capstone Experience Team Urban Science Beta Presentation 6

Page 7: Here’s the TitleProject Overview •The recommendation engine helps automotive campaigns target potential buyers while avoiding advertising to those not interested in buying a new

Create Page Final Details

The Capstone Experience Team Urban Science Beta Presentation 7

Page 8: Here’s the TitleProject Overview •The recommendation engine helps automotive campaigns target potential buyers while avoiding advertising to those not interested in buying a new

Create Page Loading Bar

The Capstone Experience Team Urban Science Beta Presentation 8

Page 9: Here’s the TitleProject Overview •The recommendation engine helps automotive campaigns target potential buyers while avoiding advertising to those not interested in buying a new

Manage Page

The Capstone Experience Team Urban Science Beta Presentation 9

Page 10: Here’s the TitleProject Overview •The recommendation engine helps automotive campaigns target potential buyers while avoiding advertising to those not interested in buying a new

What’s left to do?

• Improve CSS

• Improve dataflow

• Add more data

The Capstone Experience Team Urban Science Beta Presentation 10

Page 11: Here’s the TitleProject Overview •The recommendation engine helps automotive campaigns target potential buyers while avoiding advertising to those not interested in buying a new

Questions?

The Capstone Experience Team Urban Science Project Plan 11

?

? ??

?

?

?

?

?

Page 12: Here’s the TitleProject Overview •The recommendation engine helps automotive campaigns target potential buyers while avoiding advertising to those not interested in buying a new

The Capstone Experience Team Urban Science Beta Presentation 12

Page 13: Here’s the TitleProject Overview •The recommendation engine helps automotive campaigns target potential buyers while avoiding advertising to those not interested in buying a new

So What Does It Do?

Exports a list which is a highly efficient marketing tool. This list contains names and contact information of people and could save a company millions of dollars by more efficiently marketing to a specific group of people, no longer wasting resources on inefficient marketing.

The Capstone Experience Team Urban Science Beta Presentation 13


Here’s Venturing

Here’s Venturing

Avoiding procrastination

Avoiding procrastination

HERE’S OUR SCHOOL..

HERE’S OUR SCHOOL..

Here’s My Heart, Here’s My Hand: Living Fully in Friendship with God

Here’s My Heart, Here’s My Hand: Living Fully in Friendship with God

Here’s What…

Here’s What…

Avoiding The Quick Fix . Avoiding The Quick Fix .

Avoiding The Quick Fix . Avoiding The Quick Fix .

Here’s one observation:

Here’s one observation:

Twitter: @aaronhuertas CaterCommunications.com aaron ...A basic message template: •Here’s what we know. •Here’s what’s new. •Here’s why it matters. In science terms:

Twitter: @aaronhuertas CaterCommunications.com aaron ...A basic message template: •Here’s what we know. •Here’s what’s new. •Here’s why it matters. In science terms:

Here’s the Pitch!

Here’s the Pitch!

Here’s to PENSIONS

Here’s to PENSIONS

HERE’S YOUR SIGN

HERE’S YOUR SIGN

Types of campaigns - Flames Of War · Axis of Attack campaigns are based on actual campaigns conducted during World War II. Here’s an exciting example for you and a friend to play

Types of campaigns - Flames Of War · Axis of Attack campaigns are based on actual campaigns conducted during World War II. Here’s an exciting example for you and a friend to play

to Drive Customers Through Your Sales Funnel Stages€¦ · 5 Best Social edia Campaigns to Drive Customers Through Your Sales Funnel Stages 4 Rignite. Here’s the key area in the

to Drive Customers Through Your Sales Funnel Stages€¦ · 5 Best Social edia Campaigns to Drive Customers Through Your Sales Funnel Stages 4 Rignite. Here’s the key area in the

Avoiding the Legal Pitfalls of Charitable Fundraising · using social media in ad campaigns, and more in this issue of Advertising Law News & Analysis February 2, 2017, Chairman Olhausen's

Avoiding the Legal Pitfalls of Charitable Fundraising · using social media in ad campaigns, and more in this issue of Advertising Law News & Analysis February 2, 2017, Chairman Olhausen's

Avoiding plagiarism.asu

Avoiding plagiarism.asu

HERE’S TO CHOICE

HERE’S TO CHOICE

Avoiding burnout

Avoiding burnout

Avoiding Exploitation

Avoiding Exploitation

keep great people - adp.ca 2015/Campaigns/2017/CS_Landin… · and watch for inappropriate behaviour or potential ... Avoiding the Holiday Party Hangover, 2012. 2. HRMOnline.ca, Legal

keep great people - adp.ca 2015/Campaigns/2017/CS_Landin… · and watch for inappropriate behaviour or potential ... Avoiding the Holiday Party Hangover, 2012. 2. HRMOnline.ca, Legal

Avoiding runons

Avoiding runons