Herding cats:Reaching your high priority populationCERVICAL SCREENING UPDATE

Overview- About the programme- Who is the target and what do we know?- Activity – break into groups- Feedback from groups- Key themes- Go home and watch Coro Street

The programme- MOH have added cx screening as a target for 2014/15- Goal is ≥80% of all eligible women screened - Northland PHOs continue funding for priority group women  

Upcoming activities- Data matching project on the horizon- Strengthen linkages – information sharing, referrals between services etc.- Further promotion  

The priority population- Maori, Asian, Pacific Island women aged 25-69 years- Any woman aged 30-69 years never had a smear, or - Not had a smear for 5 years or more

Types (from Phoenix Research report, for MOH)

FATALISTS ORGANISERS

What you don’t know can’t hurt you Conscientious and busy

ACCEPTORS INFORMED DISSENTERS

We all have to die somehow

My body, my decision

All are further segmented by life stage, age & ethnicity

Blahblahblah..not listening…

Types (from Phoenix Research report, for MOH)

FATALISTS ORGANISERS

What you don’t know can’t hurt you

May be older, alone & needing support

Respond well to: the personal touch, gentle Persuasion, encouragement & care

Conscientious and busy

Put it on the list and get it done

Respond well to: being sent a letter with an appointment time & day

ACCEPTORS INFORMED DISSENTERS

We all have to die somehow

Prefer quality of life over quantity

Respond well to: hearing about simplicity of process

My body, my decision

Lots of research, decided no

Respond well to: respect for their self-knowledge, new facts or info

All are further segmented by life stage, age & ethnicity

Maori women - messages- Do it so you’re around for your whanau- Cervical cancer affects our whakapapa- Get your smear – you’ll get to know what’s going on down there- Try some humour

2014 Cervical Smear Olympics

CONGRATULATIONS!Katie PhiskieGold medallist

Priority women category

CONGRATULATIONS!Alison Rossiter

Gold medallistAll women category

Honourable mentionsDot Dawson Barbara Jobe

Helen Procter Rae McLauchlanKathryn Molloy

Activity 1. What do you see as the barriers for having a smear (from your own experiences both as a woman, and a nurse)?

Please discuss in your groups and note down points, circling the common themes (if there are any)

2. What approach(es) have you found success with in addressing the barriers?

Please discuss in your groups and note down points, circling the common themes (if there are any)

Consider- Verbal or face-to-face communication! - Persistence- Humour (Maori and Pacific Island)- Not a cancer test – wellness check- Privacy, the whole experience