Hercules Hivolt Project Report_Final
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A Project Report
MARKET OF HERCULES HIVOLT
At TI CYCLES OF INDIA
A Project report on Market Analysis of Hivolt
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As a partial fulfillment of PGPM program
Asia Pacific Institute of Management Studies
Under the Guidance of
Mr. Rajesh Verma Mr. Prateek Srivastava Marketing Lecturer Deputy Manager A.I.M.S Zonal Marketing New Delhi TICI - Kolkata
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This report has been made possible through the direct and
indirect co-operation of several eminent people at Ti Cycles of India,
Kolkata for whom I wish to express my appreciation and gratitude.
Through this column, I wish to express my heartiest gratitude and
thanks to my project guide and mentor Mr. Prateek Srivastava without
whom this project compilation would not have been possible. His
invaluable experience and exceptional mentoring provided me
with gainful insights on practical applications of the topic, which
was indispensable for the successful completion of the project.
I sincerely acknowledge the help and encouragement I got from
my project guide Mr. Rajesh Verma, Marketing Lecturer. He has guided
and immensely supported in evaluating and finalizing all the
information on the project.
I would be failing in my duties if I dont appreciate the co-
operation by my beloved Institute, ASIA PACIFIC INSTITUTE OF
MANAGEMENT STUDIES, MATHURA ROAD, NEW DELHI.
A last word of special thanks to all the office staff of Ti Cycles of
India, Kolkata, for their constant support & feedback.
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I hereby declare that this report titled Market of Hercules Hivolt
at Ti Cycles of India is my own & original work carried out by me
during the year 2010-2011 under the guidance of Mr. Prateek
Srivastava in partial fulfillment of the requirement of Post Graduate
program in Management at ASIA PACIFIC INSTITUTE OF
MANAGEMENT STUDIES, NEW DELHI.
I also declare that this project is a result of my effort and no part
of this project has been published earlier or been submitted as a
project by me for any degree or diploma for any Institute or
The above statement is true to the best of my knowledge.
PGPM - (2010 - 2012)
Roll No: 2K10JANPGPMA14
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Chapter 1 : Industry overview
Introduction Executive summary
Chapter 2 : Company Profile an overview
History Values and beliefs Milestones Awards Ti Cycles Core Competencies Ti Cycles Vision Ti Cycles Mission Hercules Hivolt - Features
Chapter 3 : Marketing strategies for Hercules Hivolt
Product Place Price Promotion
Chapter 4 : Research Methodology
Objectives Material and Methods Canopy Activity
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Targeted People Visited Area Sample of questioner Limitation
Chapter 6 : Findings and Analysis
Findings based on customer questionnaire survey
Chapter 7 : Conclusion and Recommendations
Chapter 8 : Annexure
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INTRODUCTION OF PROJECT:
The project was given to me to study the Market of Hercules
Hivolt. So, the area of operation for me was the Marketing and Sales
Department of the organization.
The task for me was to know about the Hivolt and E-3 electric
base cycle and target the sales by canopy activity in different palace.
The data was collected by target audience filling up questioner for
Marketing Research Program.
This report contains the findings arrived after detailed analysis of
the data received through filing questionnaires by the users and the
I did many promotional activities and went to various road
crossings, markets, schools and colleges for creating awareness.
The promotional activities like canopy shows and broachers
distribution were carried out at nearest Ti cycles of India dealer.
In this activity i have given live demo of Hercules Hivolt and E-3
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EXECUTIVE SUMMARY: The Company: Ti Cycles of India
Research objective: Every day visit in different suitable place or
area for target the customer for sales the Hercules Hivolt product
or E-3 kit package. Advertise the Hercules Hivolt Product and the
features and advantages to the end client or targeted customer.
With a sample size of 618, analyze the questioner for the market
Conclusions: Were derived from results of the survey there are
certain facts, which are arrived after analyzing the data. The
report gives a detailed account of such facts.
Recommendations: Strong need of Product building:
The Hercules Hivolt or E-3 needs to make a lot of marketing
effort. Whenever a new product comes into existence it is
necessary that they announce their launch.
In Promotional strategies, Press publicity, Outdoor publicity,
Media and Face to face meeting are very important.
Bibliography: provides a list of sources from where the various
facts & information were collected or gathered.
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Murugappa Group is one of India's leading business
conglomerates. Market leaders in diverse areas of business including
Engineering, Abrasives, Finance, General Insurance, Cycles, Sugar,
Farm Inputs, Fertilizers, Plantations, Bio-products and Nutraceuticals,
its 29 companies have manufacturing facilities spread across 13 states
in India. The organization fosters an environment of professionalism
and has a workforce of over 32,000 employees.
The Group has forged strong joint venture alliances with leading
international companies like Mitsui Sumitomo, Foskor, Cargill and
Groupe Chimique Tunisien has consolidated its status as one of the
fastest growing diversified business houses in India.
Tube Investments of India Limited is the flagship Company of
Murugappa Group. The Company has 15 manufacturing/assembly units
spread across the country. These units are ably supported by
marketing offices that act as interface between customer requirements
and production team. The Companys shares are listed on the National,
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Mumbai and Chennai stock exchanges within India and GDRs on the
Luxembourg Stock Exchange. The Companys product segments are -
Engineering, Metal Formed Products, E-Scooters, Fitness Equipments
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Tube Investments of India:
Tube Investments of India Ltd. (TII) is the Engineering business
of the Murugappa Group of companies. The Murugappa Group,
headquartered in Chennai, India, is a Rs.13,617 crore (USD 3.03
billion as on March 31, 2010) conglomerate with interests in
engineering & metal-forming, bicycles, finance, general insurance,
abrasives, fertilizers & farm inputs, sugar, bio-products, nutraceuticals,
property development and plantations. It has 29 limited companies
under its umbrella, with manufacturing facilities spread across 13
states in India. Together, they have over 32,000 employees. The
Group has also forged strong joint venture alliances with leading
international companies like Mitsui Sumitomo, Cargill, China
Engineering & Exploration Bureau and Groupe Chimique Tunisien.
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The Group traces its origins to 1898, when Dewan Bahadur A M
Murugappa Chettiar went as an apprentice to Burma (now Myanmar).
Quick to learn financial skills and Burmese, he realized he was
destined to greater achievements; he founded a firm in Moulmein, a
large port-city in Lower Burma. This grew into a prosperous family-
owned business, with interests in Banking, Rubber and Trade, covering
Malaya (Malaysia), Ceylon (Sri Lanka), Indonesia and Vietnam. The
outbreak of the World War II and subsequent political upheavals in the
region cut short the firms growth. While a good portion of its hard
earned fortunes were lost, the family had the foresight to move
significant assets to India; this financial prudence ensured that the
business would rebound after the disaster. And rebound it did.
In India, the Group had engaged in businesses like Rubber,
Steel cabinets, Yarn and other traded goods. But the real major
industrial opportunity came soon after Independence. Political
Independence spawned Economic Independence: and AMM Murugappa
Chettiar, Dewan Bahadurs eldest son (and by then, head of the
family) was quick to realise it. His vision was to start a business that
would manufacture a product for the common man which they could
sell in large numbers. Thus, in 1949, TI Cycles of India (TICI) was