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Internship Project Report

Transcript of Hercules Hivolt Project Report_Final

  • A Project Report






    A Project report on Market Analysis of Hivolt

  • 2 | P a g e

    As a partial fulfillment of PGPM program

    Asia Pacific Institute of Management Studies

    Under the Guidance of

    Mr. Rajesh Verma Mr. Prateek Srivastava Marketing Lecturer Deputy Manager A.I.M.S Zonal Marketing New Delhi TICI - Kolkata

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    This report has been made possible through the direct and

    indirect co-operation of several eminent people at Ti Cycles of India,

    Kolkata for whom I wish to express my appreciation and gratitude.

    Through this column, I wish to express my heartiest gratitude and

    thanks to my project guide and mentor Mr. Prateek Srivastava without

    whom this project compilation would not have been possible. His

    invaluable experience and exceptional mentoring provided me

    with gainful insights on practical applications of the topic, which

    was indispensable for the successful completion of the project.

    I sincerely acknowledge the help and encouragement I got from

    my project guide Mr. Rajesh Verma, Marketing Lecturer. He has guided

    and immensely supported in evaluating and finalizing all the

    information on the project.

    I would be failing in my duties if I dont appreciate the co-

    operation by my beloved Institute, ASIA PACIFIC INSTITUTE OF


    A last word of special thanks to all the office staff of Ti Cycles of

    India, Kolkata, for their constant support & feedback.


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    I hereby declare that this report titled Market of Hercules Hivolt

    at Ti Cycles of India is my own & original work carried out by me

    during the year 2010-2011 under the guidance of Mr. Prateek

    Srivastava in partial fulfillment of the requirement of Post Graduate

    program in Management at ASIA PACIFIC INSTITUTE OF


    I also declare that this project is a result of my effort and no part

    of this project has been published earlier or been submitted as a

    project by me for any degree or diploma for any Institute or


    The above statement is true to the best of my knowledge.

    Place: Kolkata

    Date: 01/03/2011


    PGPM - (2010 - 2012)

    Roll No: 2K10JANPGPMA14

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    Chapter 1 : Industry overview

    Introduction Executive summary

    Chapter 2 : Company Profile an overview

    History Values and beliefs Milestones Awards Ti Cycles Core Competencies Ti Cycles Vision Ti Cycles Mission Hercules Hivolt - Features

    - Advantages

    Chapter 3 : Marketing strategies for Hercules Hivolt

    Product Place Price Promotion

    Chapter 4 : Research Methodology

    Objectives Material and Methods Canopy Activity

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    Targeted People Visited Area Sample of questioner Limitation

    Chapter 6 : Findings and Analysis

    Findings based on customer questionnaire survey

    Chapter 7 : Conclusion and Recommendations

    Chapter 8 : Annexure


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    The project was given to me to study the Market of Hercules

    Hivolt. So, the area of operation for me was the Marketing and Sales

    Department of the organization.

    The task for me was to know about the Hivolt and E-3 electric

    base cycle and target the sales by canopy activity in different palace.

    The data was collected by target audience filling up questioner for

    Marketing Research Program.

    This report contains the findings arrived after detailed analysis of

    the data received through filing questionnaires by the users and the


    I did many promotional activities and went to various road

    crossings, markets, schools and colleges for creating awareness.

    The promotional activities like canopy shows and broachers

    distribution were carried out at nearest Ti cycles of India dealer.

    In this activity i have given live demo of Hercules Hivolt and E-3


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    EXECUTIVE SUMMARY: The Company: Ti Cycles of India

    Research objective: Every day visit in different suitable place or

    area for target the customer for sales the Hercules Hivolt product

    or E-3 kit package. Advertise the Hercules Hivolt Product and the

    features and advantages to the end client or targeted customer.

    With a sample size of 618, analyze the questioner for the market


    Conclusions: Were derived from results of the survey there are

    certain facts, which are arrived after analyzing the data. The

    report gives a detailed account of such facts.

    Recommendations: Strong need of Product building:

    The Hercules Hivolt or E-3 needs to make a lot of marketing

    effort. Whenever a new product comes into existence it is

    necessary that they announce their launch.

    In Promotional strategies, Press publicity, Outdoor publicity,

    Media and Face to face meeting are very important.

    Bibliography: provides a list of sources from where the various

    facts & information were collected or gathered.

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    Murugappa Group is one of India's leading business

    conglomerates. Market leaders in diverse areas of business including

    Engineering, Abrasives, Finance, General Insurance, Cycles, Sugar,

    Farm Inputs, Fertilizers, Plantations, Bio-products and Nutraceuticals,

    its 29 companies have manufacturing facilities spread across 13 states

    in India. The organization fosters an environment of professionalism

    and has a workforce of over 32,000 employees.

    The Group has forged strong joint venture alliances with leading

    international companies like Mitsui Sumitomo, Foskor, Cargill and

    Groupe Chimique Tunisien has consolidated its status as one of the

    fastest growing diversified business houses in India.

    Tube Investments of India Limited is the flagship Company of

    Murugappa Group. The Company has 15 manufacturing/assembly units

    spread across the country. These units are ably supported by

    marketing offices that act as interface between customer requirements

    and production team. The Companys shares are listed on the National,

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    Mumbai and Chennai stock exchanges within India and GDRs on the

    Luxembourg Stock Exchange. The Companys product segments are -

    Engineering, Metal Formed Products, E-Scooters, Fitness Equipments

    and Cycles.

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    Tube Investments of India:

    Tube Investments of India Ltd. (TII) is the Engineering business

    of the Murugappa Group of companies. The Murugappa Group,

    headquartered in Chennai, India, is a Rs.13,617 crore (USD 3.03

    billion as on March 31, 2010) conglomerate with interests in

    engineering & metal-forming, bicycles, finance, general insurance,

    abrasives, fertilizers & farm inputs, sugar, bio-products, nutraceuticals,

    property development and plantations. It has 29 limited companies

    under its umbrella, with manufacturing facilities spread across 13

    states in India. Together, they have over 32,000 employees. The

    Group has also forged strong joint venture alliances with leading

    international companies like Mitsui Sumitomo, Cargill, China

    Engineering & Exploration Bureau and Groupe Chimique Tunisien.

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    The Group traces its origins to 1898, when Dewan Bahadur A M

    Murugappa Chettiar went as an apprentice to Burma (now Myanmar).

    Quick to learn financial skills and Burmese, he realized he was

    destined to greater achievements; he founded a firm in Moulmein, a

    large port-city in Lower Burma. This grew into a prosperous family-

    owned business, with interests in Banking, Rubber and Trade, covering

    Malaya (Malaysia), Ceylon (Sri Lanka), Indonesia and Vietnam. The

    outbreak of the World War II and subsequent political upheavals in the

    region cut short the firms growth. While a good portion of its hard

    earned fortunes were lost, the family had the foresight to move

    significant assets to India; this financial prudence ensured that the

    business would rebound after the disaster. And rebound it did.

    In India, the Group had engaged in businesses like Rubber,

    Steel cabinets, Yarn and other traded goods. But the real major

    industrial opportunity came soon after Independence. Political

    Independence spawned Economic Independence: and AMM Murugappa

    Chettiar, Dewan Bahadurs eldest son (and by then, head of the

    family) was quick to realise it. His vision was to start a business that

    would manufacture a product for the common man which they could

    sell in large numbers. Thus, in 1949, TI Cycles of India (TICI) was