Herb Ritts: L.A. Style Report
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Transcript of Herb Ritts: L.A. Style Report
5042 Wilshire Blvd., #600, Los Angeles, CA 90036 P. (323) 939.8477 F. (323) 939.8656
Herb Ritts: L.A. Style at The GettyStreet, Online, Social Media and Print Campaign
DMA: Los Angeles Project Manager: Sean [email protected]
Overview of Campaign• Campus Circle worked on the marketing for the Herb
Ritts Exhibition at The Getty. This report recaps ourefforts on multiple levels including:
• Online Marketing through CampusCircle.comBanner Ads, Newsletter Advertising, Calendar/Online Editorial Postings,Dedicated Emailing
• Social MediaCampus Circle utilized its own Social Media channels to promote the exhibition.We disseminated original content we produced for the movie through ourFacebook and Twitter pages along with various other efforts of outreach.
• Campus Circle Utilizing our weekly newspaper in L.A. as a marketing tool to promote the exhibit
through print advertising, editorial and a strip ad on the cover of the publication.
Herb Ritts Campaign RecapBanner Advertising - 400K impressions, 272 clicks
Dedicated Email – 27K+ sent, Total Opens – 2,950 to date, Total clicks – 350Newsletter Banner Ad – 1 wk, 27K+ emails, 53 clicks
Social Media - Campus Circle channels: Facebook - 6,131; Twitter- 2,665Calendar Listing - 419 Page Views
Online Editorial – 1,070 page viewsPrint Ad - 30k circ., 90k readership, 500 retail/40 schools
Total Page Views – 1,489 Total Clicks – 675Campaign Duration – 14 Days
Street Marketing Los Angeles1Issues of Campus Circle featuring a Herb Ritts strip ad on the
cover. Distribution – 500 Retail outlets and schools.
Street Marketing Los Angeles 2Issues of Campus Circle featuring a Herb Ritts strip ad on the
cover. Distribution – 500 Retail outlets and schools.
Print adin Campus
Circle
Circulation – 30KReadership – 90KDistribution – 500retail outlets and
schools in Los Angeles
Editorialin Campus
Circle
Circulation – 30KReadership – 90KDistribution – 500retail outlets and
schools in Los Angeles
Banner AdvertisingBanner advertising for the exhibit appeared on our website, campuscircle.com. Thebanner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 519,000 pageviews and 140,000 unique visitors. Impressions – 400K. Clicks – 272.
DedicatedEmail
Delivered – 27,612Opened – 2,950
Clicks – 350
CampusCircle
Newsletter
Emails – 27.7KOpens – 3,170
Clicks – 53Newsletters – 2X
CalendarListing
Page Views – 419Website TrafficPage Views –519,000/month
Unique Visitors –140,000/month
Editorialon our
Website
Page Views – 1,070Website TrafficPage Views –519,000/month
Unique Visitors –140,000/month
Social Media Outreach 1
Campus Circle utilizedits own Social Mediachannels to promote theexhibition. Wedisseminated originalcontent we produced forthe exhibit through ourFacebook and Twitterpages along with variousother efforts of outreach.The following picturesrecaps some of ourapproach.
Facebook Likes: 6,131Twitter followers: 2,665
Social Media Outreach 2