AGENDA AT A GLANCE NOV 12

#DAMLA

8:00 am

REGISTRATION AND BREAKFAST

Breakfast kindly sponsored by:

Breakfast Briefing:How to Convince your Boss to Fund DAM - Building the Business Case for DAMJarrod Gingras, Analyst and Managing Director, Real Story Group

GENERAL SESSION - Westside Room

9:00 amWelcome from Conference ChairDavid H. Lipsey

9:10 am DAM in 2015: What Will Last and What Will Crumble?Theresa Regli, Managing Partner & Principal Analyst, Real Story Group

9:40 am Take Back Control of Your Brand with Enterprise Digital Asset ManagementTracy Askam, VP, Rich Media Solutions, HPBeth Goldstein, Project Manager | eBusiness - Digital Delivery, Discover

10:10 am - 10:50 am REFRESHMENTS

TECHLABConstellation Ballroom 1

10.20amDealing with the Most Demanding Photo Editors in the WorldChristopher Frenning, CEO, FotoWare a.s

Westside Room Constellation Ballroom 2

10:50 am Removing the Doubt from DAM DecisionsChristina Aguilera, Studio Technology | Asset Management, Walt Disney Studios

How to Select (or Replace) a Digital & Media Asset Management SystemTheresa Regli, Managing Partner & Principal Analyst, Real Story Group

11:20 am Addressing Digital Disruption Across Enterprises - Who’s next to be disrupted and how to respondModerator: David Lipsey, Conference ChairPanelists: Nona Janssen Walls, SVP, Data Analytics, Information Technology, LionsgateDuke Luper, Executive Director, Enterprise Strategic Programs, The Walt Disney CompanyDavid Sugg, Executive Director, Technical Solutions Architecture and Digital Media EngineeringWarner Bros. Entertainment

DAM: A Perpetual Adventure : A Case Study - Recreational Equipment Inc.Eric Izenas, Marketing Systems Manager, REI

11:50 am How Monster Energy is Building and Implementing an Enterprise DAMKyle Hufford, Director of Digital Asset Management, Monster Energy

12.20pm - 1.50pm

LUNCH

Kindly sponsored by:

12.45pmSeamless Creative & Marketing Workflows with DAMJames Lockman, Principal Solution Consultant, Creative Workflow Specialist, Adobe

1.20pmUsing Technology to Discover What’s in your Digital AssetsDavid Roy, Sr. Solution Architect, HP Marketing Optimization

GENERAL SESSION - Westside Room

1:50 pmKeynote: A Long Night’s Journey into DayEllen Payne, Vice President, Editorial Operations, Hearst Magazines

Westside Room Constellation Ballroom 2

2:20 pm Readiness to Monetize Our Assets – Today, Tomorrow and BeyondModerator: Graham Allan, AVP/Partner, Consulting, CognizantPanelists: Kendall Ginsbach, Manager, Media Systems, Pac-12 NetworksDan Piro, Director, Digital Asset Archive, National Hockey LeagueSteve Simonian, Vice President of Software Engineering, Fox Networks Engineering and Operations

Essential DAM Implementation: A New Project Guide and Tool Kit Session Leader:Lauren Philson, Digital Assets Manager, The Rockefeller FoundationFacilitators:Linda Manes Goodwin, Solution Sales Consultant, IO IntegrationSharlene Siegel, Manager, Digital Assets, San Francisco Museum of Modern Art

3:15 pm DAM Governance & StewardshipHolly Boerner, Senior Manager, Optimity AdvisorsAnne Samoyedny, Senior Manager, Marketing Services, PepsiCo North America Beverages

3:50 pm REFRESHMENTS4:00pm

No More Trouble Zones – Take Your DAM to the Next Level.Ed Durst, Senior Fellow Solutions Consultant, OpenText

GENERAL SESSION - Constellation Ballroom 2

4:30 pm DAM Conversations: Join your peers in roundtable discussionsFacilitators: Jitin Agarwal, Venture Leader, Cognizant Jon Christian, Founding Partner, OnPrem Solution Partners Linda Manes Goodwin, Solution Sales Consultant, IO Integration Lisa M. Schell, DAM Content Specialist, Allied Vaughn

5.30pm - 6.30pm

Drinks ReceptionKindly sponsored by:

AGENDA AT A GLANCE NOV 13

#DAMLA

8:00 am

REGISTRATION AND BREAKFAST

Breakfast kindly sponsored by:

Breakfast Briefing:Time-Based Metadata: Unlocking Moment-to-Moment Rights and Context Within MediaModerator: Tim Padilla, Senior Manager, Media & Entertainment, Optimity AdvisorsSpeaker: Jason Lambert, Executive Director of Content Licensing and Metadata Services, Sony Pictures Entertainment

GENERAL SESSION - Westside Room

9:00 am Welcome Back from Conference Chair David H. Lipsey

9:10 am Identifying the Needs – Satisfying the WantsPanelists: Magan Arthur, VP of Sales, ADAM Software Jason Bright, Founder & CTO, MediaBeacon, Inc. Christopher Frenning, CEO, FotoWare a.s James Lockman, Principal Solution Consultant, Creative Workflow Specialist, Adobe

Westside Room Constellation Ballroom 2 Constellation Ballroom 1

10:00 am Digital Asset Management and Film Preservation in the 21st Century: A Case Study – Paramount PicturesModerated by: Andrea Kalas, VP, Paramount PicturesSpeakers:Paramount Pictures Archive Team:Laura Thornburg, Executive Director, Preservation and RestorationNikki Jee, Manager, Preservation Sean Vilbert, Executive Director, Digital Archive Charlotte Johnson, Manager, Digital Archive

Metadata MattersModerator: John Horodyski, Partner, Optimity AdvisorsPanelists:Gina Hope, Senior Director, Marketing Technology, Activision PublishingGeoff Murillo, Director, Master Data Management, Warner BrosBrett Wise, Manager, Digital Asset Marketing, Constellation Brands, Inc.

Leveraging Digital Assets for OmniChannel EngagementJeannine Bartlett, VP, Retail & Consumer Goods, Earley Information Science

11:00 am REFRESHMENTS

TECHLAB Constellation Ballroom 1

11.10am

Asset Rights Clearance – an Important Next Step in the DAM LifecycleGregg Guest, Vice President of Product Management, FADEL

11:40 pm DAM: A CEO’s PerspectiveJames Morgese, General Manager, KUED 7 The University of Utah

SMART CONTENT: Use, Reuse, and MonetizationModerator: Ed Klaris, Managing Director at DeSilva & Phillips, Principal at KlarisIPPanelists:Jason Kassin, CEO and Co-founder, FilmTrackEllen Payne, Vice President, Editorial Operations, Hearst MagazinesJR Yasgur, Consultant

12:10 pm A New, Metadata Rights, Smart Content, e-Commerce Business Built on DAM - The ‘Reel Potential’ story Scott DiGiammarino, CEO and Founder, Reel Potential

12:40 pm -2:10 pm

LUNCH

Sponsored by:

1.05pmUsing DAM to Leverage Packaging for Great Customer ExperiencesSusie Stitzel, Product Manager, MediaBeacon, Inc.

1.40pmHow Global Brands Deliver Smart ContentMagan Arthur, VP of Sales, ADAM Software

2:10 pm Content Delivery Networks (CDNs) and OnlineVideo Platforms (OVPs) Moderator:Dan McGraw, ConsultantPanelists:Josh Arensberg, Vice President and Group Technology Advisor, Comcast WholesaleVeda Narayanan, Director, Business Technology – Creative & Product Development, The Walt Disney Company

The following case studies will be moderated by Jeannine Bartlett, VP, Retail & Consumer Goods, Earley Information Science

Embedding DAM into Marketing OperationsAmy Cook, Director, Global Creative Operations, Oakley, Inc.Douglas Mullin, Digital Assets Manager, Oakley, inc.

2:40 pm How Comedy Central Built Its Own Creative Review and Approval SolutionKevin Gepford, Off-Air Studio Director, Comedy Central

3:10 pm DAM and Web 3.0Mark Davey, CEO, IQequity Ltd, Contributing Analyst: Real Story Group, President, DAM Foundation

Keeping It Creative: Design Brand simplehuman uses DAM to Focus on DesignMikako Ito, Art Director, simplehuman

3:40 pm REFRESHMENTS

GENERAL SESSION - Westside Room

4:10 pm

Stump the Digital Asset Management ConsultantModerator: Jarrod Gingras, Analyst and Managing Director, Real Story GroupPanelists: Mark Davey, CEO, IQequity Ltd, Contributing Analyst: Real Story Group, President, DAM Foundation Rich Carroll, Technical Consultant, IO Integration, Inc.

5:00 pmChair’s CloseSafe travels home everyone!