hennegan overview rev

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Capabilities Overview

Transcript of hennegan overview rev

Company Overview Customer Service Color Management Offset Sheetfed & Fullweb Printing 1-to-1 Marketing via VDP Wide & Grand Format Printing RR Donnelley Worldwide Network

Overview Premier graphic communication provider Foundation in printing being 130 yrs. ago Leader in color with the highest line screens in the

industry Attention to detail has been built into the fabric of the

company “Customized Manufacturing” with personal attention

from start-to-finish, prototype development, to prep, production, packaging, to the post office

Enhanced with the addition of the RR Donnelley Worldwide Network

Hennegan Solutions

Printing & Marketing solutions that maximize call to action Print with the platform that provides the most impactful

piece in the most efficient manner possible Coupled with data based marketing solutions to drive Sales

& ROI Platform agnostic due to full array of capabilities

Record breaking results: Most highly awarded Printer in the country Breakthrough color and special effects Groundbreaking 1-to-1 marketing campaigns Industry leading in-store campaigns Award winning loyalty programs

Channel Expertise For 130 years we have served a multitude of channels Advertising, automotive, cosmetic, fashion, financial,

pharmaceutical, and promotion industries.

Premedia Studios

Premedia Studios- located throughout the country Media production & image resolution provider Photography, high end retouching, CG & asset

management Single touch point for all creative needs Streamlined work flow with reduced time-to-market Total brand consistency from prototype development

through all facets of media – printing, digital, video and more

Worldwide Reach

Color Management Color Science the cornerstone of Hennegan Measurable & repeatable color across any output

device or platform 2 Color scientists -- profile presses, proofing devices &

substrates to achieve maximum results Beyond G7 certification the industry color standard Files are processed against a exhaustive list of color

parameters Recommendations made to enhance color Multi channel/color consistency regardless of quantity,

size, or substrate Highest line screen & ink coverage in the industry

Printing Personalized Digital Printing

HP Indigo Digital & iGEN presses Best in Color & Detail offset printing

Highest definition in the industry ( 260 line screen, stochastic printing)

UV in-line Special Effects (i.e. metal effects) Groundbreaking Unique Coatings (i.e. grit)

Full Webs with UV Direct Mail Ad inserts Catalogs

Complete finishing, fulfillment and mailing Brand consistent Wide & Grand Format printing

Direct Marketing

One-to-One VDP Marketing • Hypercustomized personalization• Response rates reaching over 30%• Personalized name, images, offers, location• Repeat orders & retention up 47%• Average order size up 24%• Overall revenue & profits up 31%• Response time shortened by 35%• Eliminates outdated material with POD• Low cost testing vehicle

Direct Marketing

Marketing Automation Identify optimal marketing plan to achieve your objectives Establish benchmarks for success Build campaigns from concept through delivery so you can

focus on strategy Identify the most appropriate channel(s) to deliver the

message Channels include: SMS, Direct Mail, Augmented Reality,

Purls, Social Media and more Create the message(s) to deliver Design creative components for each channel Execute & measure results

Social & Environmental ResponsibilitySocial Responsibility Believe a sustainable environment is critical to society, our business and our people Nothing more important than commitment to safety of our employees Safety performance dramatically better than the industry average (approx. 2X as safe as the remainder of the industry) Support the community through a multitude of other activities

Protecting The Environment Emphasis on reduce, reuse, recycle Tri-certified for chain-of-custody sustainable paper (FSC, SFI & PEFC) Provide paper with up to 100% PCW & eco-friendly options Soy based inks & recycling of plastics, metals, paper, plates, etc. EPA SmartWay Transport Partnership

In-Store Merchandising Single solution provider National manufacturing solutions Creative development from prototype through

manufacturing & installation Strategic marketing solutions driven by database

management Multitude of substrates & applications Ensure brand consistency across all platforms

RR Donnelley Network

An RRD Donnelley Company Leverage the Global RR Donnelley Network Multitude of other graphic arts platforms to supplement

your Hennegan experience including (double webs, labels, forms, ISM)

Includes Pre-media(Photography, retouching & CG), In-store Marketing & Marketing Automation

Hennegan will serve as your portal to the RRD universe

Your Business Objectives Objectives Priorities Biggest Issues How can we help?