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David Lloyd Leisure Agassi BILT case studyHenman CommunicationsFebruary 2015

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in design and the most comprehensive range of market-leading equipment, supported by technology that recognises our members are leading increasingly connected lives.”

Scott Lloyd, David Lloyd Leisure’s Chief Executive said:

“We are very excited about the launch of this state-of-the-art gym at Chigwell. We want to make going to the gym an enjoyable, motivating, inspirational and non-intimidating experience in every possible way. Our new gyms have been created to make members feel part of a community, to cater for everyone - whatever their preferred choice of workout, age or ability - and to provide an unrivalled range of best-in-class equipment to help them achieve their goals.”

Henman Communications was appointed by Europe’s premier health, sport and leisure group, David Lloyd Leisure, to launch Andre Agassi’s cutting-edge BILT by Agassi & Reyes gym equipment range.

The press launch event took place at David Lloyd Leisure’s state-of-the-art Chigwell club on Thursday 26th February, as part of an ambitious gym innovation programme rolling out to its clubs, in addition to a £50m upgrade of its estate.

Anna-Marie Muldowney, PR Manager for David Lloyd Leisure said:

“We are delighted that three-time Davis Cup winner Andre Agassi will be visiting our Chigwell club to launch his new BILT by Agassi & Reyes fitness equipment range. The installation showcases significant advances

Overview


During the launch event Wimbledon TV presenter John Inverdale hosted a live Q & A interview session for the national media and bloggers.

The former World No.1 tennis legend fielded questions on his BILT by Agassi & Reyes range, an innovative line of fitness machines modelled on his own custom-made equipment honed over a 20-year playing career.

The range, providing ideal strength and conditioning training for any sport, and is being rolled out across selected David Lloyd Leisure clubs in the UK and Europe.

The equipment ranges were also demoed by two former Gladior fitness trainers: Jenny Pacey and Wayne Gordon.

BILT by Agassi & Reyes live Q & A


Andre spent time coaching youngsters of David Lloyd Leisure’s Tennis All Stars junior tennis coaching programme.

Activities included:

• Junior Q & A with Andre

• Autograph signing session

• Photo shoot

• Junior goody bags

• Parents are invited to watch session from walkway

• Tennis All Stars National Champions T-shirts for coaching session

Tennis All Stars National Champions Coaching Master-Class


Press Office & Social Media

Our PR team worked closely with David Lloyd Leisure internal PR, marketing, digital and social media team to integrate all press office activities.

Our activities involved:

• PR strategy, planning and budgeting

• Drafting and distribution of press releases to national and regional media

• Key messaging, briefing documents and running orders

• Media and social media competitions

• ‘Selling-in’ interview opportunities

• Press pack creation

• Ambassador liaison with BILT team in the US

• Stakeholder management with Concept Fitness

• Twitter take-over - #askandre

• Media management on the day

• Pre-event site visits

• Technical and production onsite

• Client reporting

• Advice on event branding, goodie bags and

• Content creation

• Media monitoring and evaluation reports (AVE)

WELCOME On behalf of David Lloyd Leisure we would like to welcome you to David Lloyd Leisure Chigwell for the

European launch of BILT by Agassi & Reyes, hosted by Andre Agassi. Please note, whilst we are very keen to accommodate all media interview requests, we have had a huge

demand for Andre’s time. We would therefore appreciate your full co-operation in ensuring you start and

finish your interviews within the time allocated to you. Running Order 16.00 – 16.40 - Media to arrive and sign in 16.30 - Andre Agassi arrives at David Lloyd Leisure Chigwell

In the Gym 17.00 - 17.10 - John Inverdale live Q & A interview with Andre Agassi

17.00 - 17.40 - Live BILT demo by Jenny Pacey & Wayne Gordon

17.40 - 18.00 - Interviews with national TV & radio broadcast channels

18.00 - 18.40 - Interviews with national print media 18.40 - 19.00 - Interviews with news distribution agencies

On the Indoor Tennis Courts 19.00 – 19.20 - Coaching master-class: mini-red, orange and green levels

19.20 – 19.30 - Coaching master-class ‘All Star’ competition winners

19.30 – 19.40 - Junior Q & A and autograph signing session

19.40 – 19.50 - Coaching master-class: adults On the Padel Tennis Court 19.50 – 20.00 - Photo-shoot and autograph signing session

20.00 - Event finishes & Andre Agassi departs

Filming, photography & copy During the live Q & A interview with John Inverdale all media can film and photograph, record content

and use social media etc. Please note that the filming of David Lloyd Leisure members who are not taking part directly in the

agreed activity is not allowed without their expressed permission. Junior Q & A Additionally Andre will be hosting a Junior Q&A with the young tennis players and parents following the

press interviews, Sharing Content We will be distributing a post-event press release and sharing all video and photographic content from

the day. If you have any specific requests for content then please speak to a member of the Henman

Communications press team. Refreshments Please help yourself to refreshments in the press room and collect the Wi-Fi code.

For further information please liaise with the Henman Communications media team:

Richard Henman on +44 07810 448782 / [email protected] Sam Cussins on +44 (0)7834 766086 / [email protected] Jem Maidment +44 07703 215013 / [email protected] All video and other content from the day will be shared across all media post event for

publication. All timings are subject to change on the day

THE ANDRE AGASSI STORY

Andre Agassi is simply one of the biggest names in the history of tennis.

An eight-time Grand Slam winner, the American was one of the game’s most dominant

players from the early 1990s until well into the new Millennium.

On his retirement, the BBC described him as “perhaps the biggest worldwide star in the

sport’s history”.

Born in Las Vegas in 1970, the young Agassi famously beat football legend Jim Brown three

sets to love at his local club - earning his father $500 into the bargain. Agassi was just nine.

After moving to Florida at the age of 13 to continue his development, he turned pro in 1986,

bringing a riot of colour to the courts with his outlandish outfits. But underneath the

charismatic facade his talents really began to shine.

His dominance from the baseline quickly saw him move up the rankings and he won his first

Grand Slam in 1992 at, of all places, Wimbledon - a tournament he had previously avoided

due to its strict all-white clothing policy.

Five more Grand Slam finals quickly followed, Agassi winning two, before his star waned due

to a series of personal problems. However, in 1998 - having sunk to World No110 - a

punishing training regime with fitness coach Gil Reyes, along with a new-found determination,

saw him leap to No6 - the highest ever jump by a Top 10 player in a calendar year.

He never looked back, winning five more Grand Slams before retiring in 2006.

In a glittering career, he was the first male to win all four Grand Slam titles on three different

surfaces, as well as three Davis Cups and 1996 Olympic Gold for the United States. He also

earned a spectacular 17 ATP Masters Series titles along the way. His prize money topped

$30m. Since retiring Agassi has launched many business ventures - including BILT by Agassi &

Reyes - as well as becoming famed for his philanthropy, most notably the Andre Agassi

Charitable Foundation, raising more than $60m for vulnerable children in South Nevada.

He is married to former tennis star Steffi Graff. They live in Las Vegas with their two children.

ANDRE AGASSI AT-A-GLANCE

Full name: Andre Kirk Agassi

Country: United States

Residence: Las Vegas, Nevada

Born: April 29, 1970 (age 44) Las Vegas, Nevada

Height: 5ft 11in (180 cm)

Turned pro: 1986

Retired: September 3, 2006

Plays: Right-handed (two-handed backhand)

Coach: Emmanuel Agassi (1970–1983), Nick Bollettieri (1983–1993), Brad Gilbert (1994–

2002), Darren Cahill (2002–2006)

Prize money: $31,152,975

Who is the Reyes in BILT by Agassi & Reyes? He’s the Man.

For more than four decades, Gil Reyes has coached athletes to become champions in their respective sport.

The greatest of those partnerships began in 1987 when a teenage Andre Agassi sought help from Reyes, then the head strength and conditioning coach for the UNLV Runnin’ Rebels basketball team. Reyes’ method of safely and efficiently building strength helped UNLV win the NCAA men’s basketball championship in

1990. He saw even bigger potential in Agassi and left UNLV that year to become Agassi’s

strength and fitness coach. Under Reyes’ guidance, Agassi won every major men’s singles

title in tennis over the next 16 years, including eight Grand Slam trophies on permanent

display at Reyes’ Las Vegas gym. Reyes’ unconventional approach to training stems from a multi-faceted career that has

included hosting fitness shows, writing about fitness and designing and building weight

machines. His simple training philosophies transcend sports and emphasize mental as

well as physical strength. For decades, athletes have relied on his many “Gilisms” to make it through grueling training

sessions, including “Weak legs command, strong legs obey” and “All the good stuff is on

the other side of tired.” Reyes has served as the strength and fitness training coach for the Adidas Player

Development Program since Agassi’s retirement from professional tennis in 2006. The

program provides coaching, fitness training, hitting partners, nutritional advice and career

management for tennis pros. Some of Reyes’ fitness clients include Fernando Verdaso,

Caroline Wozniacki, Sania Mirza, Grigor Dimitrov, Laura Robson, Raluca Olaru and Sorana

Cirstea. Before arriving in Las Vegas, Reyes was employed as a strength and conditioning coach at

New Mexico State University in Las Cruces. In El Paso, Texas, Reyes ran the Gil Reyes USA

Fitness Center and served as fitness training coach for former lightweight karate champion

Cliff “Magic” Thomas. Reyes also wrote fitness columns for the El Paso Times newspaper and hosted a

television segment on fitness topics on the local NBC affiliate in El Paso. Reyes graduated from the University of California, Santa Barbara in 1973 with a Bachelor of

Arts degree in political science. Stay tuned as Gil updates us on his summer travels supporting his athletes in their efforts to

pursue Grand Slam championships.

Henman Communications Limited | 2nd Floor | 6 Morie Street | London | SW18 1SL | UK | W.henmancom.com| T:@henmancomm Henman Communications is the trading name of Henman Communications Limited.

Registered Company No: 05016179 / VAT Reg No: 854197107

MEDIA ATTENDING

Name Media Outlet Position Barnaby Davis Epping Forest Guardian N/A Bridget Marrison Tennishead Publisher Daniel King The Sun Tennis correspondent Dominic Bliss GQ Feature writer Emdad Rahman East London News/London Bangla Writer Georgia Diebelius Epping Forest Guardian N/A Gerry Mey Thomson Reuters Cameraman Harry Kemble Ilford Recorder Reporter Jacquie Beltrao Sky

N/A Katie Garner PT Magazine Editor Lucy Fry Sunday Telegraph LIVING section Fitness Columnist Mark Hodgkinson ESPN/Wimbledon.com N/A Mark Soanes Epping Forest Guardian N/A Martyn Herman Thomson Reuters Reporter Matthew Syed The Times N/A Mike Dickson The Daily Mail N/A Mike James UbiTennis Reporter Mohsin Ahmed East London News/London Bangla Writer Neil McLeman Daily Mirror Sports Writer Nick Dines Essex Life Freelance Journalist Nick Howsen International Business Times Sports editor Paul Newman The Independent Reporter Peter Small BBC BBC Cameraman Russel Fuller BBC Tennis correspondent Simon Briggs Daily Telegraph Tennis correspondent Simon Cambers The Guardian/The Glasgow Herald Reporter Tom Allnutt Press Association Sports Reporter

INTERNAL PERSONNEL & VIP’s First Name Last Name Mobile HC TEAM Richard Henman Henman Communications Sam Cussins Henman Communications Jem Maidment Henman Communications Harry Catton Henman Communications Niels Ladefoged Henman Communications

Henman Communications Limited | 2nd Floor | 6 Morie Street | London | SW18 1SL | UK | W.henmancom.com| T:@henmancomm

Henman Communications is the trading name of Henman Communications Limited.

Registered Company No: 05016179 / VAT Reg No: 854197107

BILT BY AGASSI AND REYES DAVID LLOYD LEISURE PR LAUNCH BRIEFING PACK

Client: David Lloyd Leisure Group PR Campaign: UK Gym Innovation launch of BILT by Agassi & Reyes

Event Location: David Lloyd Leisure Chigwell, Roding Lane,Buckhurst Hill, Chigwell,IG9 6BJ

Date: Thursday 26th February Time: 4.30 - 8.00pm

Henman Communications: Contact details: RICHARD HENMAN - 07810448782 SAM CUSSINS - 07834766086 JEM MAIDMENT - 07703215013

It’s Your Body. Define It. FLAT BENCH The innovative Flat Bench, which was built specifically with safety in mind, has a unique design that eliminates the danger of bench pressing by utilizing retractable arms, enabling the user to lift the bar from their sweet spot without the added strain and risk of the traditional lift position. Highlights:

Designed to simplify and improve the all‐important “lift off” IP protected functional movement Dual retractable arms for increased safety

INCLINE BENCH Created to maximize results and safety for the user by helping them develop mass and strength in the upper portion of their pectoral muscles, the Incline Bench provides the safest way to bench on an incline. Highlights:

Enables a smooth lift without the added strain and risk of the traditional lift position Incline bench utilizes rugged framing for maximum durability and stability Dual retractable arms provide safe “lift‐off”

DECLINE BENCH Built tough with rugged tubular frames for maximum durability and stability, the Decline Bench helps users primarily strengthen their lower chest and the back of their arms. The Decline Bench boasts advanced technology that allows for increased safety and optimal performance. Highlights:

Enables a smooth lift without the added strain and risk of the traditional lift position Dual retractable arms provide safe “lift‐off” Decline bench utilizes rugged framing for maximum durability and stability

ISOCURL Finally, a machine that empowers the user to have the perfect bicep flex. By allowing for a

concentrated and effective range of motion, the Isocurl enables an intense and complete

bicep curl. Highlights:

Variable resistance is provided by the spring enhanced selectorized weight stack

Isocurl uses balanced weights for managed motion and increased safety Overhead pulley system provides intense and complete curls

MEDIA INFORMATION

For immediate release Thursday 5th February 2015

AGASSI SERVES UP BILT GYM INNOVATION

LAUNCH WITH DAVID LLOYD LEISURE

Tennis legend to visit UK on eve of GB-US Davis Cup clash

Three-time Davis Cup winner Andre Agassi visits Essex on February 26th – just eight

days before Great Britain and the United States lock horns in the competition.

The American tennis icon will attend the official European launch of his cutting-edge

gym concept BILT by Agassi & Reyes at David Lloyd Leisure’s state-of-the-art

Chigwell club.


Content Generation

4 minute HD show-reel for website and social media See here - https://www.youtube.com/watch?v=e0kPdZfsVHY

Our content team created the following video content:

BILT 30 second video See here - https://www.youtube.com/watch?v=pu6kBMLymQA

Vine 6 second video clips for Twitter Vine 1 - https://www.youtube.com/watch?v=IogPi2Yejao Vine 2 - https://www.youtube.com/watch?v=sAz_UUL-oBY

High res photography High res images taken throughout event to support press release and social media distribution. See album here - https://www.facebook.com/media/set/?set=a.938661449512238.1073741869.345458982165824&type=3

Video News Releases Footage of each All Star player sent to regional TV station

R E G I O N A L

https://www.youtube.com/watch?v=e0kPdZfsVHY

https://www.youtube.com/watch?v=pu6kBMLymQA

https://www.youtube.com/watch?v=IogPi2Yejao

https://www.youtube.com/watch?v=sAz_UUL-oBY

https://www.facebook.com/media/set/?set=a.938661449512238.1073741869.345458982165824&type=3

https://www.facebook.com/media/set/?set=a.938661449512238.1073741869.345458982165824&type=3


Media CoveragePrint, online and broadcast media coverage was secured in many leading national, regional tennis, sport and lifestyle media outlets.

Media outlets that attended the event included: Epping Forest Guardian, Tennishead, The Sun, GQ magazine, East London News/London Bangla, Thomson Reuters, Ilford Recorder, Sky Sports News, PT Magazine, Sunday Telegraph LIVING section, ESPN/Wimbledon.com, The Times, The Daily Mail, UbiTennis, Essex Life, International Business Times, BBC Sport, Daily Telegraph, The Guardian, The Glasgow Herald, Press Association.

TV broadcast coverage

• Total viewers: 2,396,000

• AVE value: £35,940

• PR value: £107,820

Print coverage

• Total circulation: 41,023,757

• AVE value: £231,930

• PR value: £695,790

Combined online, print and broadcast

• Circulation viewers: 43,334,394

• AVE value: £263,796

• PR value: £918,951

139www.essexlifemag.co.uk

court,’ Andre confessed. ‘I had to work to find ways to be better and strength was a huge component to my success and also my longevity. ‘I credit my trainer Gil who cared about me for over two decades, so much so that he designed equipment on napkins while sitting on flights, with the aim of trying to get fitter. As far as equipment goes, this is everything that I needed.

‘I’m delighted that the hard work and passion that has gone into many years of development has been recognised by David Lloyd Leisure. The greatest seal of approval that the BILT By Agassi & Reyes could get, they know the business here and it’s a testament to what we’ve done, so it was worth coming over and celebrating it.’Once he’d proudly shown off his cutting-edge line of fitness equipment, the charming American, forever smiling, spent time with the burgeoning tennis talent David Lloyd has training at this facility.

Many of them weren’t even around during his star-studded career and hadn’t been born upon his retirement in 2006, yet the juniors, no doubt with the help of their parents, were made to feel like this master class experience was a highly momentous one.A Wimbledon darling during his heyday, Andre, still handy with a racquet by the way, was clearly impressed with what he had to see. ‘It’s a real thrill to come here and see the grassroots and witness the sport capture these kids’ imagination, where they can get involved with the game.’

The chance to rally with one of the game’s greats provided the beaming kids with a mightily impressive show-and-tell school anecdote for the following morning. ‘I wasn’t prepared to play but couldn’t resist the temptation, sweating up a storm and having a lot of fun. Although it appears it’s not a big deal beating me anymore, because everyone can do that,’ Andre jested.

A natural presence with children, the former world number one, a father of two himself, welcomed all questions, however irrelevant, serving up insightful replies to each topic, enlightening his audience on his upbringing, inspirations and career.‘When you’re growing up and learning the game, if you’re the best tennis player on the court, you should pick another tennis court,’ he advised. ‘The only way you improve is if you push yourself. Force yourself to play people better than you, so you can be down break point and match point and feel the pressure. Then every

now and then play someone you’re better than, just to make you feel good!’With the courts a hive of activity, most of the excitable children summed up their experience in the customary reply, ‘Amazing’. It was left to the equally spellbound parents to convey just what Andre’s visit meant to their youngsters. With their 10-year-old son Sean highly thought of by his coaches and the owner of a more than useful forehand, local parent’s Karen and Simon Meyer feel that Andre will now join Rafael Nadal as one of their son’s heroes.‘Sean comes down here on a Saturday playing in the All Star squad and he’s also played for David Lloyd Chigwell in the National Championships. He enters quite a few tournaments, around three a month, he just loves it, so this evening will definitely make a difference to him. Andre gave some fantastic words of advice, proving an inspirational speaker for the children, but it was as much fun for the parents as it was for the kids,’ Simon joked. ■

Andre Agassi was speaking at the European launch of his BILT by Andre Agassi & Gil Reyes fitness range, which is available at selected David Lloyd Leisure clubs.For more information go to www.davidlloyd.co.uk/content/bilt

‘It’s a real thrill to come here and see the grassroots and witness the sport capture these kids’ imagination’

Andre Agassi meeting some enthusiastic young fans

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National Sports News National News Entertainment News Health News National Video News

Andy Murray has been urged to keep his cool

Agassi: Murray will not let up

First published in National Sport

© by Press Association 2014

Eight-time Grand Slam champion Andre Agassi believes Andy Murray must finda way to keep his cool on the court, insisting Great Britain's number one is a"tortured perfectionist".

Murray faced Novak Djokovic in the final of the Australian Open last month butdespite making a strong start, the Scot crumbled, surrendering the title in foursets and losing the last set 6-0.

It was as much Murray's temperament as his technique that let him down inMelbourne, with Djokovic claiming 12 of the last 13 games, and cruising tovictory against an increasingly frustrated opponent.

"He's a tortured perfectionist," said Agassi, speaking at the launch of his BILTby Agassi & Reyes range - an innovative line of fitness machines installed atChigwell's David Lloyd Leisure.

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Friday 27, February 2015

Andre Agassi

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shares11

Andy Murray struck down in Dubai by risingstar Borna Coric as Andre Agassi describesBritish No 1 as a 'tortured perfectionist'

Andy Murray lost in straight sets to Croatian teenager Borna Coric 6-1 6-3

The 18-year-old beat the world No 3 in one hour and 19 minutes

Murray heads to Glasgow for next week's Davis Cup tie against the USA

By MIKE DICKSON FOR THE DAILY MAIL

PUBLISHED: 00:50, 27 February 2015 | UPDATED: 00:50, 27 February 2015

Andy Murray’s recent pledge in Australia to try to be more consistent week by week was left blowingin the desert sands when he suffered one of the most bizarre defeats of his career.

The world No 3 went down to a 6-1, 6-3 defeat against 18-year-old Croatian Borna Coric in the DubaiOpen, illustrating again a continuing difficulty to apply himself every time he goes on court.

In the wake of a performance which produced some truly humbling statistics, he found somesympathy on Thursday night from Andre Agassi, the American great who described him as a ‘torturedperfectionist’.

Andy Murray is out of the Dubai Duty Free Tennis Championships after losing to Borna Coric on Thursday

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Andre Agassi

Article Page 1 of 11314356359 - JOHBRO - A23504 - 1




ANDRE AGASSI

138 www.essexlifemag.co.uk

AGASSI holds court

Andre Agassi is one of the

world’s most iconic sporting

stars, so when Nick Dines got

the chance to meet the eight-

time Grand Slam tennis

champion in Chigwell, there

was no holding him back

WITHOUT the

spectacular

explosion of talent

seen through Messrs

Federer, Nadal and

Djokovic over the past decade, the

diminutive Andre Agassi would still be

considered perhaps the greatest tennis

player of all time in many eyes.

Boasting a highly decorated career,

littered with accolades and a prize money

bounty exceeding $30m, the now 44-year-

old belongs to tennis’ pantheon of great

champions, a select group of players to

have secured all four Grand Slam titles.

After flying in from his home in Las

Vegas to negotiate a rather stringent

airport customs encounter, followed by

that cruel mistress the M25, undeterred,

here he was, Andre Agassi in… Chigwell.

This was his inaugural visit to this

neck of the woods and he began,

lightheartedly, quipping: ‘Rumour has

it, I can’t afford to live around here.’

Playing host to Andre, those at

Chigwell’s Roding Lane David Lloyd

Leisure Club were the envy of many,

welcoming the tennis icon for the official

European launch of BILT by Agassi &

Reyes, his exciting state-of-the-art range

of gym fitness equipment.

With his UK visits known to be

extremely rare, this was quite the coup

to welcome Andre to Essex for his grand

unveiling. The feeling was mutual as

Andre was evidently thrilled to bring his

brand, established in 2012, to the masses

in what appears to be an ideal doubles

partnership with a pioneer in the UK’s

premium fitness sector.

Comprised of The Olympic Flat Bench,

The Change of Direction squat machine,

The Power Stride and The Quad, our

county’s fitness fanatics will be among

the first in the UK and Europe to benefit

from the very latest in gym innovation,

a mini-circuit range modeled on Agassi’s

own custom-made equipment,

painstakingly honed over two decades.

Under the guidance of his loyal fitness

coach, Gil Reyes, strength, conditioning

and safety proved the key factors behind

a productive 20-year

virtually injury-free

career. Subsequently, it’s

these core elements that

play an integral role behind

the creation of Andre’s

range of equipment,

providing ideal strength and

conditioning training across

all sports, helping beginners

to professionals.

‘It’s no secret that I wasn’t

the best athlete on the tennis

‘I had to work to find

ways to be better and

strength was a huge

component to my

success and also

my longevity’

Former tennis champ,

Andre Agassi at David

Lloyd Leisure in Chigwell

News / Agassi: Murray Must Keep His Cool

Last Updated: February 27 2015, 8:19 GMT

Agassi: Murray must keep his cool

Eight-time Grand Slam champion Andre Agassi believes Andy Murray

must find a way to keep his cool on the court, insisting Great Britain's

number one is a "tortured perfectionist".

Andy Murray: His temperament has been questioned

Murray faced Novak Djokovic in the final of the

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Andre Agassi

Article Page 1 of 4314385336 - LOUCIF - A23504 - 1




Before your first serve, join the resistanceD espite its proverbial showers, April is a celebratory time of year for tennis fans. For those of us who aren’t part of the diehard tennis community that plays during winter (either turning out for clubs or at exclusive indoor courts), the warmer weather and lighter evenings mean a return to clay, grass or AstroTurf to hit some balls.

If, like me, you are a fair-weather player, you’ll know how frustrating those first few games can be. Our strokes are just as rusty as our rackets; our serve-volley has as good as disappeared; and our cross-court forehand feels disappointingly alien. Yet it’s not motivation we lack: we’re desperate to improve, and fast, so we hit the court (and miss the balls) several times a week. The more time on court the better, right?Not necessarily – and certainly not for those who

haven’t leapt for a smash since last September. Even the friendliest game of tennis can involve stop-start and multidirectional movements – the stuff of hamstring and calf tears, particularly among those who don’t train these movements year round – not to mention lots of stress on your shoulders.So while I’d never dispute that you need to play tennis regularly to get better at tennis quickly, it’s also good to take a longer-term view: be patient and build up court time slowly over April and May. You may still not, come June, be able to eradicate the English summer rain, but it’s less likely that injury will stop play.It’s not just a calm approach to court time that will keep you in check this tennis season but also the incorporation of resistance training (where muscles are strengthened via the process of working against resistance, such as barbells, dumbbells or just body weight) into your weekly schedule. Not only has Andy Murray attributed much of his success over the past few years – not to mention his defined, muscular physique

T

HEALTH & FITNESS

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APRIL 5 2015 / THE SUNDAY TELEGRAPH

L 28

Face to face: Lucy Fry meets tennis legend Andre Agassi at the BILT launch

Q

LUCY FRY WRITES:Of course it’s not too late. You’ll have a far better season if you give yourself four weeks to resistance train two to three times per week and then drop the gym sessions down to twice weekly in May so that you have plenty of time left to play tennis. In terms of what to work on, I’d suggest strengthening hamstrings, calves, shoulders (particularly the group of muscles and tendons that work to stabilise the shoulder, called the rotator cuff), abdominals and also your grip. It’s best to consult a fitness instructor at your local gym and ask them to write a basic programme that suits your needs and can be done within an hour. Most gyms provide this service free of charge but it can depend on membership. Just be sure to ask them to update it every four to six weeks as your body will adapt and it’s best to keep it challenged if you want to see a consistent improvement.

A

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HEALTH & FITNESS

Advice from Jenny Pacey and Wayne Gordon, aka Enigma and Doom from Gladiators Graze: Both Wayne and Jenny say that if you have three big meals per day, you’ll burn fewer calories than if you have six smaller ones,

since you burn calories as you digest.

Be wary of intermittent fasting: Jenny says: “This can tend to make you overeat in the evening and take on all your energy load just before you go to bed, then the only thing it can do is settle as fat.”

Breakfast like a king: Jenny says: “You’ve used carbs and protein overnight repairing and recovering, so eat things like eggs and oats for breakfast, then a big lunch and filter off portion sizes towards evening.”

Drink a litre of water first thing: “I do that every

morning and feel like I go from a wilted flower to someone in bloom,” says Jenny.

Shake it up: “I put all my carbs, fibre and some protein in the NutriBullet and make one shake,” says Wayne. paceandgo.co.uk

my day,” Agassi tells me, “but it certainly was for me, and it helped me outdo many other athletes who were better than me. I wasn’t the most flexible, I wasn’t the most agile. But I was always prepared and I was pretty strong.“I have this belief, it’s pretty simple – if you have a muscle and you make it stronger, you make it more capable, whatever you want to go and do.”

Despite this belief, however, it seems that even the famous baseline genius has had to slow down a little over recent years.“I’m not interested anymore in pushing myself in a way that gets me to accomplish something physically but then leaves me with more wear and tear – there’s been too much of that over the years,” he says. “Since I can’t do a lot of the stuff I would like to do, I just do the stuff I can do, and do it in a very different way. I will still lift [weights] four days a week, focusing on two muscle groups each time, and do three days of cardio. “But I can’t run and I can’t get on

– to regular resistance training, but former world number one Andre Agassi recently launched a range of 12 ergonomically designed pieces of gym equipment for tennis aficionados, BILT by Agassi & Reyes.The equipment, available at David Lloyd gyms, is the culmination of the years of experience of Agassi and long-term trainer Gil Reyes. It includes a cable machine called Quad that allows you to practise your tennis strokes against resistance, so strengthening the shoulder girdle and rotator cuffs in particular. There is also a Power Stride that forces you to work your leg muscles without putting undue pressure on the joints, and a bench press whose retractable arm helps keep the shoulder safe when you’re returning the bar to its stack after pushing (with chest and arms) a heavy weight.“I don’t know if strength training was important for everyone in

a bike with my hips, so I’ll do very low-impact stuff, like walking at 4-5mph at an incline of four to five per cent.” Oh and “you don’t have to be good”, says the 1992 Wimbledon champion: “You just have to be better than one person. So choose your opponents wisely. Then show discipline. The discipline of shot selection, not taking an unnecessary risk – there’s a difference between thinking you have to win every point, and letting your opponent lose every point.”

So there you have it. Personal advice that is well and truly from the top. If you’re to have a great tennis season, you’ll need discipline (to ease yourself back onto the court), discipline (to regularly resistance train in the gym) and more discipline (to curb your ego). Just don’t forget to enjoy yourself. Andre Agassi is launching his BILT by Agassi & Reyes fitness range, available at selected David Lloyd Leisure clubs (biltbyagassiandreyes.com)

THE SUNDAY TELEGRAPH / APRIL 5 2015

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National Sport National News Entertainment News Health News National Video News

Andy Murray has been urged to keep his cool

Agassi: Murray will not let up

First published in National Sport

© by Press Association 2014

Eight-time Grand Slam champion Andre Agassi believes Andy Murray must find

a way to keep his cool on the court, insisting Great Britain's number one is a

"tortured perfectionist".

Murray faced Novak Djokovic in the final of the Australian Open last month but

despite making a strong start, the Scot crumbled, surrendering the title in four

sets and losing the last set 6-0.

It was as much Murray's temperament as his technique that let him down in

Melbourne, with Djokovic claiming 12 of the last 13 games, and cruising to

victory against an increasingly frustrated opponent.

"He's a tortured perfectionist," said Agassi, speaking at the launch of his BILT

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Twitter analytic review – 1st Feb – 28th Feb 2015

Detailed Data Tweets (including messages sent): 427 Followers: + 2,216 Impressions: + 2,436,363 821.500 impressions from 1st Feb - 3rd Mar 2015 Mentions: + 1,892

Total: 1st Feb – 28th Feb 2015 Clicks: 20 Responses: 551 Reach: 2.5 million

Social media report

Feb 24 Feb 26 Feb 28

0

50

100

from February 22, 2015 - February 28, 2015

@DavidLloydUK

across all Twitter and Facebook accounts

Incoming Messages 489

Sent Messages 115

New Twitter Followers 753

New Facebook Fans 0

600 INTERACTIONS

BY 320 UNIQUE USERS

1,631,568 IMPRESSIONS

across all Twitter accounts

FOLLOWER DEMOGRAPHICS

55%MALE FOLLOWERS

45%FEMALE FOLLOWERS

18-2021-2425-3435-4445-5455-6465+

TWITTER STATS

753New Twitter Followers in this time period

4Link Clicks

463Mentions

137Retweets

DAILY INTERACTIONS @MENTIONS 463 RETWEETS 137 OUTBOUND TWEET CONTENT

84 Plain Text

1 Links to Pages

30 Photo Links

Feb 23 Feb 24 Feb 25 Feb 26 Feb 27

85

90

95

100

Feb 24 Feb 26 Feb 28

0

50

100

from February 22, 2015 - February 28, 2015

@DavidLloydUKDavid Lloyd Leisure

14,543total followers

561 connectionsmade in this time period

New Followers 753

You Followed 5

@ Mentions 463

Messages Sent 115

Messages Received 489

Clicks 4

Retweets 137

Measure how you're conversing with your audience

MY SOCIAL SCORES INFLUENCE 100 ENGAGEMENT 90 TWEETING BEHAVIOR

Conversation Updates90% 10%

New Contacts Existing31% 69%

Learn more about your audience to shape your messaging & campaigns

BY AGE RANGE

18-2021-2425-3435-4445-5455-6465+

BY GENDER

55%MALE FOLLOWERS

45%FEMALE FOLLOWERS

Measure performance on your outbound tweets

DAILY INTERACTIONS @MENTIONS 463 RETWEETS 137 OUTBOUND TWEET CONTENT

84 Plain Text

1 Links to Pages

30 Photo Links


Social Media Engagement

Tweets and re-tweets from: Andre Agassi - @AndreAgassi, David Lloyd Leisure - @DavidLloydUK, BILT by Agassi & Reyes - @AgassiAndReyes, Jenny Pacey - @JennyPacey, Wayne Gordon - @OfficialWayneG


Further information

About BILT by Agassi & Reyes

-Marking its UK commercial gym sector launch through UK partner Concept Fitness International, BILT by Agassi & Reyes is a group and personal training-focused mini-circuit range, designed by former tennis World No.1 Andre Agassi. It features the 2013 FIBO* award-winning Change of Direction (COD) machine, which allows users, from beginners to professionals, to work out their lower body in a safe and innovative way using a unique combination of weight resistance, variable resistance and movement.

From tennis to football and rugby to golf, the equipment provides ideal strength and conditioning training for any sport.

*FIBO is the worldwide leading trade fair for fitness, wellness and health.

http://www.biltbyagassiandreyes.com/press-room/background-documents

About David Lloyd Leisure Group

The David Lloyd Leisure Group operates 81 clubs in the UK and a further 10 clubs across Europe, comprising David Lloyd Clubs, Harbour Clubs and Next Generation, plus the new high street concept, David Lloyd Studio. It has approximately 450,000 members and employs 6,000 people. This includes an expert health and fitness team of over 1,800, while it contracts the services of more than 400 tennis professionals.

Across all clubs, David Lloyd Leisure has over 150 swimming pools (of which half are indoor) and offers over 10,000 exercise classes per week. Every week 20,000 children learn to swim at David Lloyd Leisure and 12,500 learn to play tennis. Its racquets facilities are unparalleled with 800 tennis courts as well as 180 badminton courts and 140 squash courts. Additional facilities include health and beauty spas, club lounges with free internet access, créches, nurseries and special sports shops.

http://www.davidlloyd.co.uk/club-finder/chigwell

About Concept Fitness International

Concept Fitness International owns the distribution rights to sell and market the BILT by Agassi & Reyes personal training-focused mini-circuit range in the UK, Europe and Dubai territories.

Concept Fitness International also distributes a range of other functionary training, combat and health & fitness equipment for health and leisure industry.

http://www.conceptfitnessinternational.com



http://www.davidlloyd.co.uk/club-finder/chigwell

http://www.conceptfitnessinternational.com


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