Henkel Innovation

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Isaac Rosales | Jackie Becerra Making Life Easier & Healthier in One Tablet Theramed Foam Fresh

Transcript of Henkel Innovation

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Isaac Rosales | Jackie Becerra

Making Life Easier & Healthier in One Tablet

Theramed Foam Fresh

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People Agree...

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Dentist Ratio

N. America176,0001/1,900

China16,0001/82,300

India35,001/33,900

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Foam FreshMaking Life Easier & Healthier in One Tablet

All-in-One Solution

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2050: Brighter Future

Innovative Solutions

9 Billion People

Higher Quality of Life

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70% of the world’s Population will be Urban “70% of the world’s population will be urban” -Unicef

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2050: Opportunities

Population Water Waste

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Making Life Easier & Healthier in One TabletFoam Fresh

All-in-One SubstituteConsistently CleanConvenienceNo Water

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Cosmetic Whitening

Health Benefits:

Vitamins

Additional Product Features

Antioxidants

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Technical AspectsEdible Layer Foam Nanotechnology

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STRATEGIC VALUES

InspireGlobalizeSimplify

Outperform

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Sustainability Matrix

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Marketing Plan ObjectivesDeveloped Regions

Emerging Regions

Convince to try

Create Awareness

“Do More”

“Do Something”

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Developed Region Strategy

Who: Influencers & Dentists

Where: Retail & Online

How: Educational Ads, Free Trials & Coupons

Price: Larger Supply

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Who: Government & NGO

Where: Retail

How: Awareness and Social Programs

Price: Smaller Quantity

Emerging Region Strategy

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Additional Market SegmentsChildren Military Pet Product

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Current Market Value

$ 30.88 B3.2%

Annual Growth Rate

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Market Adoption

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