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For Weakened Pelvic Floor MusclesHEMBRA™ - a New Approach
Notice: This document contains proprietary information belonging to Olga Kolpakov. It is conveyed to recipient solely for the purpose of evaluation. This document was prepared with the best knowledge and belief of the owner. It contains estimates and forecasts of the nature of such in the area of technological startups. Reproduction of this document or any part of it, disclosure of its contents or any other use of the information herein is strictly forbidden unless expressly authorized in writing by Olga Kolpakov.
25 Aba Hushi Blvd.,Haifa 34781, IsraelMobile (Rusian): +972-54-931-4130Mobile (Hebrew & English): +972-54-720-3093E-mail: [email protected]
Olga Kolpakov
May 2012
Olga Kolpakov © 1 Proprietary & confidential
The Problem
Pe lv i c F loo r Dys func t ion5 0 y e a r s = 5 0 p r o b l e m s :
• Pelvic floor muscles weakening
• Deterioration of vaginal muscles
• Vaginal dryness & itching
• Urinary incontinence
• Constipation
• Female hormones production decrease
• Decrease in libido
Olga Kolpakov © 2 Proprietary & confidential
The Problem
Divo rce , l one l i ness & depress ionsU n r e s o l v e d p r o b l e m s :
Woman age
Loneliness
Olga Kolpakov © 3 Proprietary & confidential
Current Treatments
NO!H o r m o n a l t r e a t m e n t s ?
• No solving pelvic floor muscles weakening
• No cure vaginal muscles deterioration
• No urinary incontinence improvement
• Danger of cancer (in debate)
Olga Kolpakov © 4 Proprietary & confidential
Example of an existing alternative
L a m i n a t i o n s o f C u r r e n t T h e r a p i e s :
• Do not exercise the whole length of the vagina
• One kind of exercise
• Does not deal with the combined emotional &
physical rehabilitation
Olga Kolpakov © 5 Proprietary & confidential
Our Solution
Various attributes
• Physical & Emotional Audio• Visual Feedback
Olga Kolpakov © 6 Proprietary & confidential
Existing & proven technologies
Biocompatible plastics
Pressure gauges
Plastic piping
Standard earphones, + CD or downloadable
exercise software
Olga Kolpakov © 7 Proprietary & confidential
How it works
1. relax2. listen to instructions3. apply pressure to inserts4. train muscles5. observe audio-visual feedback6. follow improvements
The simple way:
Olga Kolpakov © 8 Proprietary & confidential
Intellectual Property
• 3 patents in Russia: 100416, 100417 & 99980 dated 14.09.2010
• PCT application PCT/IL/2011/000729 dated 13.09.2011
To the best of our knowledge, no similar products exist
Olga Kolpakov © 9 Proprietary & confidential
Benefits 1
The HEMBRA system will turn 50 Years into 50 Victories !
The challenges of the menopause are emotional and physical problems
Olga Kolpakov © 10 Proprietary & confidential
Benefits 2
Real women, self training
Olga Kolpakov © 11 Proprietary & confidential
Benefits 3
• Strengthening of vaginal & pelvic floor muscles• Intensification of vaginal sensitivity by increased blood supply• Vaginal flora improvement• Libido enhancement
Rehabilitation
Olga Kolpakov © 12 Proprietary & confidential
Benefits 4
Combined emotional & physical control will restore rejuvenation
Olga Kolpakov © 13 Proprietary & confidential
Benefits 5
No more words!
Olga Kolpakov © 14 Proprietary & confidential
Potential Market
The HEMBRA potential market is huge!
New concep t – No compet i t i on• There are more then 1 billion women worldwide
• Market of lower pelvis treatment devices is estimated at US$115
million by 2011 with estimated growth of 12.6% year
• Menopause symptoms affects nearly all of them
• Frustration is great
• Ambition for healthy life is very accepted in the modern lifestyle
Olga Kolpakov © 15 Proprietary & confidential
Product Pricing
• The initial production cost of a HEMBRA™ systems is estimated
at US$20 while the price for the end user will be US$99
• The production cost will be decreased significantly with higher
volumes of production
Olga Kolpakov © 16 Proprietary & confidential
Budget & Offer To Investors
▼Task Months after start► 1 2 3 4 5 6 7 8 9 10 11 12
Detailed business plan preparation
Market research
Detailed product designproduction of 75 prototypes
Trials
Additional patents
Regulation
Production fileStart of marketing
1st YearFirst Year Work Plan The goal of this plan –
preparation for marketing
Olga Kolpakov © 17 Proprietary & confidential
Budget & Offer To Investors
B u d g e t R e q u i r e d : 1 . 0 0 0 . 0 0 0 $
Offe r fo r I nves to rs :30% o f company shares
• Is a unique & original solution
• Is using today’s advanced mass production technology and creative solution
• Answers a real market need
HEMBRA :
Olga Kolpakov © 18 Proprietary & confidential
Key Personel
Olga Kolpakov : entrepreneur, PhD in economy & statistics, strong technical background
Peter Shamrayev : engineer @ certified clinical psychologist. Holds an issued patent in the area of emotions control
Olga Kolpakov © 19 Proprietary & confidential
Thank you
Olga Kolpakov © 20 Proprietary & confidential