Hemas Consumer Brands International Business

07th January 2014

Index

• Hemas Group – Profile • Sector wise Performances • FMCG Sector • Our Brands

• International Business Operations

The Hemas Group

About Hemas

Hemas Holdings Ltd is one of Sri Lanka’s top 10 listed conglomerates

A Leading publicly quoted company with 3,500 employees

Consolidated Revenue LKR. 26 billion in 2012/13

Growth Rate @ 21%

Operating Profit LKR. 2 ½ billion

Key Sectors FMCG, Health Care, Transportation, Leisure & Strategic Investment

Company History – Key Events

Sector wise Performances 2012/13

FMCG business sector : Revenue Rs. 7.7Bn and Profit Rs 745Mn respectively. Revenues growing by 14.5% and Profits by 24.6% Our Healthcare sector : Revenue growth of 20.0% and profit growth of 23.2% to close

at Rs 9.0Bn and Rs 493Mn respectively. Our Leisure sector : Revenue growth of 38.6% and a profit growth of 275.4% for the

year under review. The sector closed the year with revenues of Rs 1.6Bn and a profit of Rs 464Mn.

Transportation sector : Revenues grew by 52.5% to reach Rs 1.1Bn, whilst profits

increased to Rs 328Mn reflecting a 4.7% growth. Power sector : Revenues have increased 23.2% to Rs 5.5Bn, whilst sector profits have

grown 12.8% to Rs 286Mn.

FMCG Sector

Largest sector at Hemas and the second largest Personal Care player in the country.

Develop, manufacture, market and distribute a vast range of products.

Well known household names –recognized and trusted

Combine modern technology with traditional know-how

Within FMCG, Hemas manufactures and markets Personal Care brands with a market

share of 25%.

Baby Cheramy is the Number one baby care brand with 48% value share and Clogard is

the number 2 toothpaste brand in Sri Lanka with 30% value share

Hemas successfully competes with major MNCs (UL, P&G, J&J) with an increasing market

share. Second largest player in Personal Care and 7th largest FMCG Business in Sri Lanka

Exports to 12 countries.

Brand Development

Use of consumer research and tracking studies for insightful product, brand & communications development • LMRB, AC Nielsen & Quantum • Working with the best in the communications business • O&M & Bates Asia

Research & Development

o In-house facilities available for formulation & process development for a wide range

of FMCG products.

o Affiliated with R&D facilities in local universities for on going innovation &

development

o Work very closely with leading suppliers (ie. Givaudan – Velvet soap, Symrise -

Clogard) in fine tuning product development

o A fully qualified R&D division competent in developing formulations from scratch

o On-going tests & trials on developing local raw materials

o Use of a CORD (Consumer Oriented Research & Development) panel for quick in-

use testing prior to large scale product placement tests

o Micro biology lab facility

Manufacturing Facilities

Sales & Distribution Channels

General Trade (GT) – Island divided in to 03 Zones Moder Trade – Keells, Cargils, Arpico, Laugfs, Sathosa S.M.M.T -

One of the best distribution systems in Sri Lanka

Hemas Products

Hemas Brands

Hemas Brands – Baby Cheramy

Hemas Brands – Clogard

Hemas Brands – Dandex

Hemas Brands – Pro Sports

Hemas Brands – Kumarika

Hemas Brands – Gold

Hemas Brands – Goya

Hemas Brands – Paris

Hemas Brands – Fems

Hemas Brands – Capri

Hemas Brands – Nimex

International Business

At present we are exporting our products to 12 countries across the globe

Accessing Europe through indirect exports

Bangladesh Business