8/3/2019 Helvetica_Yanqi Wu

1/1

Name of documentary, author/producer, and the year.Helvetica, Gary Hustwit, 2007

Is it informational or promotional? support your argument.Information.

Actually, Helvetica talks a lot about the advantages and common use of thistypeface, which seems a little promotional at first. However, when turning to theevolvement history of Helvetica, it became so informational that there were somany stories behind Helvetica and why it became so populous a typeface. Inaddition, Helvetica also talks about graphic design and global visual culture,exploration of urban spaces in major cities and the type that inhabits them, and a

fluid discussion with renowned designers about their work, the creative process,and the choices and aesthetics behind their use of type.

Who is the primary audience it aimed at?

The primary audience might be graphic designers, especially those who areinterested in typeface research and design.

What is the relevance of it to specific areas/topics of course?Generally speaking, font is a large part of graphic design. It decides what theinformation is delivering and brings about a comfortable feeling to audience if it is

selected appropriately. Also it teaches us the layout of the whole design, thespace between each elements and the size of them.

According to the film, how does type affect our lives?Besides the feeling and sense images bring about, it is text that tells you what it

is. Type is the most significant aspect impact how people perceiving andunderstanding the words. Different types come with different feelings andemotions. Some of the types are more readable and comfortable after printingand some are not that fit to read.

Will you use Helvetica for your future graphic projects?Yes. It is very readable and it can be used for long texts. (except titles, headings,etc.)