Helping to grow your business 2020 MEDIA PLANNER€¦ · Benchmarking Survey Report Topics...
Transcript of Helping to grow your business 2020 MEDIA PLANNER€¦ · Benchmarking Survey Report Topics...
CONNECTING THE GLOBAL CLEANING COMMUNITY…H e l p i n g t o g r o w y o u r b u s i n e s s
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2020 MEDIA PLANNER
BRANDS OVERVIEW
95 Years Young and GrowingISSA has served the commercial cleaning industry since 1923. From its beginning as a supplier/ distributor organization to becoming the leading association serving the global cleaning community, ISSA continues to expand its footprint to engage the immense international marketplace and assist members and the industry in their success in an ever-transforming business environment.
Unmatched PartnerNo other organization is better positioned to deliver its partners, members, and audiences with solutions to aid in their growth.
Best Solutions for your SuccessISSA offers unparalleled access and reach to each segment of the market across industry-leading media brands, digital assets, market intelligence, and a growing global event portfolio. Utilize ISSA’s media team, which has more than 100 years of collective experience, to select the best platforms for your marketing goals, whether raising brand awareness, generating leads, or position-ing your brand as a thought leader.
93,000+ Website
Users
70,000+ E-mail
Subscribers
67,000+ Magazine
Subscribers
60,000+ Social
Followers
290,000+ Media
Connections
WHAT REALLY ATTRACTS YOUNG WORKERS
NEW DEPARTMENTS:• INDUSTRY INNOVATORS• ISSA
February 2019www.issa.com
PERFORMANCE MANAGEMENT
MARKET FOCUS:Sweeping ‘Glug-Glug’ Under the Rug
Succession Planning
Elements of Value
Circulation . . . . . . . . . . . . . . . . . 9,200 e-Newsletters . . . . . . . . . . . . 20,000+ISSA.com Visitors . . . . . . . . 42,000+ISSA.com Pageviews . . . . .150,000+
ISSA Today is the ONLY publication reaching all segments of the supply chain and service providers within the cleaning industry. Serving the most influential audience in the market, its c-suite approach to high-level industry trends and data makes ISSA Today and its associated digital platforms a must read. Its audience includes distributors, wholesalers, building service contractors, in-house ser-vice providers, residential cleaning services, manufacturers, and associate members.
issa.com
Circulation . . . . . . . . . . . . . . . .33,300e-Newsletters . . . . . . . . . . . . 35,000+CMMOnline.com Visitors . . . .25,000+CMMOnline.com Pageviews . .65,000+
Reaching both end-user segments of the commercial cleaning/facility services mar-ket (BSC’s and in-house/facility managers), CMM has been the industry’s voice of the end-user since 1964. Top-level decision makers in education, healthcare, commercial, retail, hospitality, and industrial verticals rely on CMM for both business management and best practices for their facilities and business growth.
cmmonline.com
Circulation . . . . . . . . . . . . . . . .25,000e-Newsletters . . . . . . . . . . . . 30,000+Cleanfax.com Visitors . . . . . 26,000+Cleanfax.com Pageviews . . 41,000+
Cleanfax services the specialty cleaning and restoration industries. From carpet and floor care to disaster restoration, remediation, and environmental services, Cleanfax is the ONLY media brand engaging both segments of this niche marketplace and the ONLY audited title among media brands in this space.
cleanfax.com
BRANDS OVERVIEW A U D I E N C E / R E A C H
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ISSA TODAY 2020 EDITORIAL CALENDAR
As the worldwide cleaning industry association, we know and understand the disruption across all channels of the marketplace. We focus our content on high-level, thought-provoking solutions to support the growth of our members and readers.
ISSA Today is the ONLY publication reaching all channels of the supply and service segments of the cleaning industry and is distributed in print to more than 9,000 ISSA members and digitally to another 30,000 industry professionals.
January/February March/April May/June
Ad Close / Material Deadline 12/13/20 / 12/18/20 2/24/20 / 3/2/20 4/27/20 / 5/4/20
Lead Feature Industry Trends and Transformation Health, Safety, and Sustainability Workforce Challenges and Engaging Millenials
Market Coverage Sales Management Competing with Amazon Business Combating Margin Erosion
Special Coverage Productivity and Process Improvement Flooring Trends Zero Waste/Recycling
Market Focus e-CommerceTowel and Tissue
Distribution Software Carpet Care
Restroom Care Floor Care Equipment and Supplies
Bonus Distribution Clean Buildings Expo ISSA Show Canada
July/August (ISSA Show 2020 Preview) September/October November/December (ISSA Show Review)
Ad Close / Material Deadline
6/29/20 / 7/6/20 8/17/20 / 8/31/20 11/9/20 / 11/16/20
Lead Feature Digital Technologies and Automation Talent Development Today's Technology, Tomorrow's Advancements
Market Coverage Private Labeling Website Presence and e-Commerce Mergers and Acquisitions
Special Coverage Best Practices: Recruiting and Retaining Staff Succession Planning Differentiation
Market FocusSafety Supplies Odor Control
Fleet/Asset Management Cleaning Tools and Supplies
Waste/Recycling Infection Prevention
Bonus Distribution ISSA Show North America 2020
IN EVERY ISSUE:
Trends impacting the global cleaning industryUpper-level staff management tips and strategiesInnovative products and their impact on the marketplace
Advocacy and regulatory news and updatesSuccess stories of ISSA member companiesThe latest member company news and industry updates
Reports from IEHA, ARCSI, GBAC, ISSA Worldwide
IN EVERY ISSUE:
Trending topics impacting the built environmentManagement-level operational best practicesBusiness strategy and growth solutions for BSCs
Solutions for common cleaning and maintenance challengesSustainable strategies for leaner and greener operationsThe latest company, people, and industry updates
New industry offerings in the changing marketplaceFSP real world success stories
CMM 2020 EDITORIAL CALENDARJan/Feb March April May/June
Ad Close / Material Deadline 12/30/20 / 1/8/20 2/11/20 / 2/18/20 3/9/20 / 3/16/20 5/13/20 / 5/20/20
Lead Feature Infection Control Spotlight: Carpet Care Training and Certification Spotlight: Hard Floor Care
Market Coverage State of Facility Services Industry Cleaning for HealthIn-house/Facility Services
Benchmarking Survey Report Workforce Development
Technical/How-To Tile and Grout Quality Assurance Recruiting and Retaining Staff Preventing Cross Contamination
In Focus Dispensers Floor Care Equipment and Supplies Disinfection and Electrostatic Towel and Tissues
Sponsored Content ISSA Innovation Award Showcase Carpet Care Showcase Technology Showcase Hard Floor Care Case Studies
Webinars Carpet Care Hard Floor Care
Bonus Distribution Clean Buildings Expo
The Experience Conference & Exhibition
July/August September October Nov/Dec
Ad Close / Material Deadline
6/12/20 / 6/19/20 8/14/20 / 8/21/20 9/14/20 / 9/21/20 10/13/20 / 10/20/20
Lead Feature Spotlight: Restroom Care Health and Safety Spotlight: ISSA Show 2020 Technology and Automation
Market Coverage Indoor Air Quality ISSA Show 2020 Preview BSC Benchmarking Survey Report Sustainability
Technical/How-To Exterior Maintenance Equipment: Buy, Lease, or Rent Carpet Maintenance Waste Management and Recycling
In Focus Software and Technology Carpet Care: Vacuums Odor Control Hand Hygiene
Sponsored Content
Restroom Care Showcase Worth Seeing at ISSA Show 2020 ISSA Exhibitor Profiles Best Buys for 2021
Webinars Restrooms Infection Prevention
Bonus Distribution
The Experience Convention & Trade Show
ISSA Show North America
CF
CFCF
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CLEANFAX 2020 EDITORIAL CALENDARJan/Feb March April May/Jun July
Ad Close / Material Deadline 12/9/20 / 12/16/20 1/31/20 / 2/7/20 3/2/20 / 3/9/20 3/11/20 / 3/18/20 4/30/20 / 5/7/20 5/29/20 / 6/5/20
Lead Feature
Carpet Care Spotlight: Special Report on Leading
Cleaning Companies
Emerging Technologies in Restoration
Business Planning: Digital Marketing Strategies
The Experience
Conference & Exhibition
Official Show Guide
Training, Education, and Engagement
Market Study: Restoration Benchmarking Survey Report
Topics Structural DryingCommercial Carpet
Maintenance Programs
Add-on Specialty Services: HVAC, Mold, Wood Floors,
and Janitorial Forensic Restoration Mold Remediation
Technical Tips Odor Removal Moisture Detection Fire and Smoke Restoration Disinfection and Mold
RemediationSpot and Stain Removal
Sponsored Content
Cleaning Industry Leaders Review Profile
Software and Technology Showcase
Restoration Showcase Truckmount ProfileTools and Accessories
Showcase
Bonus Distribution
NEXUS
Clean Buildings Expo
The Experience Conference & Exhibition
RIA International Restoration Convention +
Industry Expo
Crawford Contractor Connections
ISSA Show Canada
August September October Nov/Dec
Ad Close / Material Deadline 6/26/20 / 7/3/20 7/31/20 / 8/7/20 8/12/20 / 8/17/20 9/2/20 / 9/9/20 10/29/20 / 11/5/20
Lead Feature
Restoration Spotlight: Special Report on Leading
Restoration Companies
Emerging Technology: Cleaning Equipment
The Experience
Convention & Trade Show
Official Show Guide
Health and SustainabilityMarket Study: Carpet
Cleaning Benchmarking Survey Report
Topics Franchising Contents RestorationEquipment:
Buy, Rent, or LeaseMarketing Systems
and Automation
Technical Tips 3D Imaging for Restoration Truckmount Maintenance Rug Cleaning Hard Surfaces Floor Care
Sponsored Content
Restoration Industry Leaders Review
The Experience Company Profiles
Franchise Profiles Best Buys for 2021 Showcase
Bonus Distribution
The Experience Convention & Trade Show
ISSA Show North America
IN EVERY ISSUE:
Technical restoration and cleaning “how-tos” by industry experts
Leadership and business growth strategies
Marketing and advertising best practices
Latest industry equipment and products
CONTACT US
SALES
Abby IngrahamSales Account Executive
[email protected] | 847.982.3484
Scott BeechSales Account Executive
[email protected] | 224.534.5062
Micah OgburnDirector of Media Sales
[email protected] | 847.982.3486
CONTENT
Jeff CrossEditorial Director | ISSA Media
Amy RichardsonManaging Editor | CMM
Amanda HoseyManaging Editor | Cleanfax
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issa.com cmmonline.com cleanfax.com