Helping Products Thrive: A global organizational perspective
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Transcript of Helping Products Thrive: A global organizational perspective
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HELPING PRODUCTS THRIVE: A GLOBAL PERSPECTIVEDutta Satadip
Guest lecture for the Organizational Innovation in Global Companies class at
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Customers
Organization
Culture
Markets
Industry
Economy
Products
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Organization
Culture
Customers
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new product introduction
product management people management product launches sales support
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organization
culture
customers
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enter new
marketdevelop
new product
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case study: new product introduction1.multiple development teams 2. complicated product3. different expertise levels4. low political leverage5. rapid go to market
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lessons learned
tactics
• listen listen listen
• never assume what you hear is correct
• remember local holidays
strategies
• understand –acknowledge – translate
• be genuinely interested – including politics
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organization
culture
customers
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case study: emerging product launches1. customer
expectations2. organizational
structure3. process maturity4. language barriers5. communication
styles
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lessons learned
tactics•recruit local trusted advisor•be prepared to be not included•cross geography collateral is a must
strategies•understand organizations before product•align with customers internal processes
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skills to nurture
1. develop cultural empathy2. evaluate risk based on social
context3. neutralize your own value bias