Helping Customers Win in the Digital Economy:...
Transcript of Helping Customers Win in the Digital Economy:...
© 2016 SAP SE or an SAP affiliate company. All rights reserved.
Helping Customers Win in the Digital
Economy: Innovation and Disruption.
Kylie Watson
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Digital Disruption: Context
New York. 5th Avenue, Easter morning 1900
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Digital Disruption: Context
New York. 5th Avenue, Easter morning 1913
Think back to 2004….
4© 2016 SAP AG or an SAP affiliate company. All rights reserved.
Industrie 4.0 for Education, Training and Work - The trends, challenges, recommendations
Cyber-physical systemsBig DataMachine Learning Autonomous Systems
Digitization & techn. innovations
Changing expect. from workSharing Economy‘Prosumer’ economyOpen economy
Cultural change
Platform BusinessesService-oriented biz modelsUsage-based pricingInternet of services
New business models$
Market of one Extreme variabilityDe-centralized/shared production
Change in operation and production
Programming & Statistics new „lingua franca“
Difference white / blue collar blurring
Geographic Challenge
New Models of Leadership &
Change
Maths and science skills
Interdisciplinary skills
Job biographies become fluid
Quick Knowledge Decay
Innovation culture in Australia
TR
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Education transformation
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• STEM marketing program • Industry 4.0 workforce
roadmap • ‘Work 4.0’ White paper• Leverage German programs
and experience
STEM & Workforce Transition
• Emphasis: diversity of thinking• Establish and/or promote
specific programs for developing girls in STEM
• Define inclusiveness targets across all recommendations
Diversity
• Establish incremental R&D tax incentives for Industry 4.0
• Incentivise industry case studies and lighthouse ideas
• Review German acceleration and innovation programs
Acceleration
• Academia-industry alignment• Focus on ‘job ready’ graduates• Tier based educational,
vocational & training programs• Review German program in
address ‘Future of Work’
Future of Education
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Being Disruptive – Tried and Tested Evidence Based Tools
SAP BTS Innovation
Management Framework
Technology Radar for IoT
Business Modeling Canvas
Business Model Pattern Library
55+7 business model patterns
IoT Sensor & Demo Cloud
CUSTOMER
JOURNEY
TOU
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2 VALUE
DISCOVERY
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Disruptive: Business Model Innovation – Key Steps
Digital Mastery Assessment
Ecosystem Context Discovery
Digital Economy
Overview
Opportunities Threats
Value Proposition
Empathy
Ideation
Business Model
Pilot IoT device
Experience
Ideas using
digital tech.
Deep Understanding
of Targeted Customer
Customer Pains/Gains
Pain relievers/
Gain Creators
Digital Business
Model Patterns
Best Practices
Digital Constraints
Prototype,
Test,
Feedback
Sales Pitch
Design Challenge
Idea Sketch
Customer & Value
New Model design Hypothesis
ImprovementRequirements
Specific Customer Definition
2 VALUE
DISCOVERY
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An Innovation Tool: NUF Test
Evaluate ideas with this matrix (1-10 points)
Instructions:
Group Exercise
Outcome:The goal of this game is to check big ideas against the realities they will face after the meeting is over. It is not intended to "kill"
good ideas, but to identify possible weak points so they can be shaped and improved
New:
• Has the idea been tried before? An idea will score higher here if it is significantly different from approaches that have come
before it. A new idea captures attention and possibility.
Useful
• Does the idea actually solve the problem? An idea that solves
the problem completely, without creating any new problems,will score betterhere.
Feasible
• Can it be done? A new and useful idea still has to be weighed against its cost to implement. Ideas that require fewer resources
and effort to be realized will score betterhere.
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Digital Disruption requires big thinking!
• Drones to map utilities LVN
• Google cars to track rogue emissions
• Wearables for the hospital of the future (way finding)
• Wearables for military human performance and supply chain
• Changes to contracts to ensure suppliers provide greenhouse gas emission information
• Selling road crash and driver behaviour data back to government
• Supply chain disruption e.g. cosmetics company (subscription model)
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It ALL has to be underpinned with appropriate enablement support!
Don’t leave people behind!
It must be…
Relevant Ongoing On-the-Job
specific to my role enablement-tool access
all year-round
realtime support in the
moment of need
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Informal & Social
flexible, interactive &
collaboration technologies
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Success in the Digital Disruption:
Change Management Support
To effectively manage, measure and drive change, we focus on key components.
High
Process
Medium High High
People Technology Organisation
SLIDE 10• FEBRUARY 2017PROJECT REFRESH HIGH LEVEL CHANGE IMPACT ASSESSMENT
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Success in the Digital Disruption:
Change Management Cycle
Ensuring
sustainability
of change
Creating
Conviction
Making
results felt
Creating
Orientation
Ensuring
ability
1
Ensuring
uniform
perception
2
3
5
6
4
Organizational Change Management is the service that enables business and IT to get management and
employees engaged through appropriate knowledge, skills, tools, and techniques.
© 2016 SAP AG or an SAP affiliate company. All rights reserved.
Thank You! For Detailed Information, please
contact: Kylie Watson (BTS)
Twitter: @sociologykylie
#artofthepossible