Helping Consumers Get Covered and Stay Covered - Initial Lessons Learned From OE2

© 2014 Enroll America and Get Covered America

EnrollAmerica.org | GetCoveredAmerica.org 3-5-2015 1

Helping Consumers Get Covered & Stay Covered:

Initial Lessons Learned From OE2Anne Filipic, Adam Stalker, John Gilbert, & Ani Fete

Enroll America



I. Introduction – Anne Filipic, President

II. Online Outreach – Adam Stalker, National Digital

Director

III. Field Outreach – John Gilbert, National Field Director

IV. Coalition-driven Outreach – Ani Fete, National

Partner Engagement and Outreach Director

V. Future Efforts – Anne Filipic

Agenda



INTRODUCTION



A Comparison of Uninsured Rates by County

Rate of uninsured

Source: Civis Analytics’ and Enroll America’s data targeting model



What OE2 Looked Like



New Report on OE2

Can access on-line at

EnrollAmerica.org



DIGITAL OUTREACH



• Deadline, financial assistance, and fine messaging

• Personalizing with consumer-friendly tools• Email + phone calls• The result: Consumers who utilized any

GCA digital resources were 23% less likely to report still being uninsured

How Digital Drives Enrollment



The Fine + DeadlineMotivates Consumers

“Sign up by the February 15th

deadline or you might face a fine of $325 or 2% of your income, whichever is higher!”

$325.00



200,000 consumers used the Calculator to see what help they qualified for in the marketplace

Calculator Tool



Affordability is aKey Message

1 in 4 consumers who used the Get Covered Calculator immediately went on to start the enrollment process

Consumers that qualified for plans costing less than $100 were 2x as likely to start the enrollment process.

Source: Enroll America, State of Enrollment: Helping America Get Covered and Stay Covered, 2014-2015, http://www.enrollamerica.org/soe_report_2015/?utm_source=EA_homepage&utm_medium=sidebar_1&utm_campaign=EA_homepage



In-Person Assistance Help

“Get free, local help with your health insurance application.”



• 13,000 locations in 49 states + DC• 63,000 appointments scheduled to date

• Includes all assisters in HC.gov Local Help• 60% of uninsured live within an average of

4.5 miles of an appointment• Email [email protected] if

interested in partnering

About the GetCovered Connector

mailto:[email protected]



34.0%40.9%

31.9% 34.5%

Phone Only Phone + Email

ContactedNot

ContactedContacted

Not

Contacted

(+6.3 percentage points change)

Phone and Email Follow-up Was Significantly More Effective at Getting Consumers to Enroll Than Phone Contact Alone

Percent enrolled in

HealthCare.gov or Medicaid

Email + Phone is Key

Source: Enroll America, State of Enrollment: Helping America Get Covered and Stay Covered, 2014-2015, http://www.enrollamerica.org/soe_report_2015/?utm_source=EA_homepage&utm_medium=sidebar_1&utm_campaign=EA_homepage



• Collect emails online and in the field• Send a welcome series – the first few days

are the most important• Don’t be afraid to get aggressive around

deadlines – sending multiple emails per day• Email [email protected] if interested

in email training or access to samples

Effective Email Outreach

mailto:[email protected]



Social Media Bestfor Awareness



FIELD OUTREACH



Deadlines Matter

Enroll America’s Field Program, April 2014-February 2015



Following Up Multiple Times = Consumer Action

Enroll America’s Field Program, June 2013-April 2014



Following Up Multiple Times = Consumer Action

Enroll America’s Field Program, June 2013- April 2014



Year-Round Outreach Matters

Two opportunities: Engage the uninsured

about Special Enrollment Periods (SEPs)

Build lists of uninsured consumers for future enrollment periods



COALITION-DRIVEN OUTREACH



Doubling the Number of Partners to Reach Even More in OE2



Coalition-Driven Outreach and Engagement

Enroll America’s Field Program, April 2014-February 2015



Expanding Reach Through Partnerships: Jacksonville, FL

Diverse Partnerships• City Leadership• Jacksonville City

Schools• Jacksonville Regency

Square Mall



• 136 events reported by Young Invincibles, Enroll America, and partners

• Social media promotion with graphics and #YoEnroll

• Thousands reached by event outreach and enrollment

• 265 downloads of the NYED Toolkit

Expanding Reach Through Partnerships: National Youth Enrollment Day (NYED)



Looking Forward

• 74% say partnerships were “critically important”

• 62% expect that their organization will be as engaged during OE3

• 31% say their organization will be MORE engaged during OE3



FUTURE EFFORTS



Key Takeaways

1. Connect consumers to in-person help2. Ensure consumers know about financial help3. Use deadlines and the fine to motivate

consumers4. Follow up with consumers multiple times by

phone and email5. Conduct outreach year-round6. Coordinate enrollment efforts with your local

coalition to reach a wider audience



Enroll America’s Work Going Forward



State of Enrollment: Getting America Covered

June 10 – 12, 2015The Renaissance Washington Hotel

www.stateofenrollment.org

Attend Our Conference in June 2015!

http://www.stateofenrollment.org/



QUESTIONS?

Helping Consumers Get Covered and Stay Covered - Initial Lessons Learned From OE2

Healthcare

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