Helping Applicants Create Social Media Profiles - Career Advice

eHarmony for ApplicantsCreating a social media footprint so the right employer finds you

Gail Houston 12/16/2010

Intuit Proprietary & Confidential

We’re all searching for the special someone


Okay, so you’re not looking for a date


But you are looking for that perfect employer


What we will cover today

• Why you need to be social

• Creating your social footprint– LinkedIn– Facebook– Twitter– Your signature line


Why do you need to be social?

Over 830m users worldwide on social networks - 2009


Why do you need to be social?

Employers have moved to social sites


Most want to be social but don’t know how

So What Can You Do?


Create profiles that attract employers - before


Create profiles that attract employers - after

• Add an email so recruiters can find you easily• Add what types of roles you

have done – your keywords are critical – why do you love it here• Websites – select “other” and

then add up to 3 websites – product, blog or personal• Connect your sites (i.e.

twitter) • Make your profiles / info tabs

visible• Let recruiters know they can

contact you regarding job ops.• Connect, Connect, Connect

10 changes


Select Your LinkedIn User Name

•www.linkedin.com•Profile•Edit My Profile•Public Profile•Customize your URL•Enter chosen name (LI will check for availability)•Set Address

Create public

profile URL


Make Your LinkedIn Profile Visible

•www.linkedin.com•Settings•Public Profile•Full View•Check all the boxes

Select Full Public View


Join appropriate groups and introduce yourself

• Click Groups • Enter “Intuit Careers”• Join • Click Groups – My Groups• Click edit the order of my groups• Put 1 beside the skill related group• You can hide group visibility• Join 50 groups – if you are an alumni – check out the jobs tab and introduce yourself to the group

Employers will post jobs for free in groups –

goldmine!

Edit group order


Create profiles that attract recruiters- Facebook

Use keywords to tell recruiters what your skills

are

Work email and Websites are

Publically Visible

Websites and Write Something Visible Info Tab Visible Hide the Rest


Select your Facebook user name

•www.facebook.com•Account•Account Settings•User Name•Change•Select•Check Availability•Save (note you can only change user name once)

Try to use same user name on all

sites

Add both your personal and work email but make work visible


Make Your Facebook Profile Visible• Account• Privacy Settings• Customize Settings• Basic Directory Info – View

Settings – Select Everyone for:– Search for me on Facebook– Send me a message– See my education and work– See my interest and pages

• Under Sharing on Facebook - Things You Share – Select Everyone for:– Websites– Work email

Find One

Find Them All

List Your Websites

What Are You Looking For


Create Profiles that Attract Talent - Twitter

Account Settings Profile Settings


Create Your Social Media Signature Line

Renaming Naming a HyperlinkCopy the URL you want to

rename – www.intuitcareers.com

Right click on the URLClick Edit HyperlinkText to Display (at the top) – this

is what you are naming your Hyperlink – in my case Intuit Careers

Address (at the bottom) – this should contain your URL address

*You need to include your title!

Gail Houston∙ Senior RecruiterIntuit ∙ Intuit Careers214.387.2000 ∙ [email protected] Find Me on: LinkedIn ∙ Face book∙ Twitter


How to learn more about Intuit Careers

Join:

YouTube - www.youtube.com/intuitcareers

Facebook - www.facebook.com/intuitcareers

LinkedIn Group Intuit Careers - http://www.linkedin.com/groups?mostPopular=&gid=2435394

LinkedIn Group – Intuit Alumni (employees may join) - http://www.linkedin.com/groups?mostPopular=&gid=2453

Follow:

@intuitcareers – Intuit Careers Twitter ID

@ghouston – Gail Houston – Right Talent Social Media

Helping Applicants Create Social Media Profiles - Career Advice

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