Hello!japan Viewership data Period Analysed : 15 August 2014 18 November 2014 Follow Me Tokyo Campaign (On-going) Mid-campaign Report TM Copyright 2014 J Food & Culture TV Pte. Ltd & HELLO! JAPAN. All Rights Reserved. Confidential OVERVIEW : FOLLOW ME TOKYO CAMPAIGN 1.Campaign Details 2.Overall Campaign Reach 3.Viewers Reached by Interstitial 4.Demographic Profile: Overall and by Interstitial 5.Social media feedback Mid-campaign Report Copyright 2014 J Food & Culture TV Pte. Ltd & HELLO! JAPAN. All Rights Reserved. Follow Me Tokyo Campaign (15 AUG - 18 NOV 2014) Promotion TitleDurationStart DateEnd Date # spots FMT - Lumine 100:04:3915/08/201401/11/ To Nov 1 FMT - Lumine 1 (w/Promo msg) 00:04:4425/08/201401/09/201427To Sep 1 FMT - Shinjuku00:03:4915/08/201401/11/ To Nov 1 FMT - Tokyo Station00:03:5101/09/201401/12/ On-going FMT Ekiben00:03:2401/09/201401/12/ On-going FMT Ikebukuro00:03:3001/10/201401/01/ On-going FMT - Lumine 200:04:4001/10/201401/01/ On-going FMT - Useful Signs00:03:5301/11/201431/01/201538On-going FMT - mAAch Ecute00:04:1501/11/201431/01/201543On-going Total 1,376 Follow Me Tokyo Campaign Source: KantarMedia Infosys+, HELLO! JAPAN actualized post-broadcast logs; Interstitials from November not detailed Mid-campaign Report Tokyo Interstitials Calendar NatasTaka JP FairTravel Season AUGUSTSEPTEMBEROCTOBERNOVEMBERDECEMBERJANUARY Lumine 1 Shinjuku Tokyo Station Ekiben Ikebukuro Lumine 2 Travel Tip Maach Ecute Chinzanzo Hakone Best Of Tokyo - Tokyo at Night Best Of Tokyo - Hippie 100 250 350 180 210 300 Tokyo Lumine 1 Tokyo ShinjukuTokyo StationEkiben IkebukuroLumine 2Useful SignsmAAch Ecute Copyright 2014 J Food & Culture TV Pte. Ltd & HELLO! JAPAN. All Rights Reserved. Follow Me Tokyo Campaign Overall Campaign Reach 126,100 unique viewers have seen the Follow Me Tokyo interstitials so far (between 15 August 2014 and 18 Nov 2014) Source: KantarMedia Infosys+, HELLO! JAPAN actualized post-broadcast logs Mid-campaign Report Copyright 2014 J Food & Culture TV Pte. Ltd & HELLO! JAPAN. All Rights Reserved. Watched at least once Watched at least twice Watched at least thrice Watched at least once(%) Watched at least twice(%) Watched at least thrice(%) Interstitial Title Insertions 1+ (000) 2+ (000) 3+ (000) 1+ (%) 2+ (%) 3+ (%) Follow Me Tokyo Tokyo Campaign (to Nov 18, 2014) 1, On-going FMT - Tokyo - Lumine To Nov 1 FMT - Follow Me Tokyo - LUMINE 1 (with Promo msg) To Sep 1 FMT - Tokyo Station On-going FMT - Ekiben On-going FMT - Tokyo - Shinjuku To Nov 1 FMT - Lumine On-going FMT - Ikebukuro On-going Viewers Reached 000s by Interstitial Follow Me Tokyo Campaign : Viewers Reached 000s by Interstitial All Viewers (4+ with cable) in 000s reached those who have viewed the FMT Tokyo Interstials at least once Number of spots scheduled & aired Source: KantarMedia Infosys+, HELLO! JAPAN actualized post-broadcast logs Mid-campaign Report 126, , 100 unique viewers have seen the Follow Me Tokyo intersitials so far Top 3 interstitials: Tokyo Lumine (ver. 1), Tokyo Station & Ekiben each with 50,000 viewers This ongoing campaign will have final results for all interstitials by February 2015 Copyright 2014 J Food & Culture TV Pte. Ltd & HELLO! JAPAN. All Rights Reserved. Demographic groups (all with cable, figures in 000s) ALLHousehold IncomePMEBsGenderAge group InsertionsPeople 4+People with HHI 5k+ Less than 5K PMEBsOther people in PMEB Homes Others (non-PMEBs) Males 4+Females 4+Children & Teens 4-19 People People 50+ Follow Me Tokyo Campaign 1, FMT - Tokyo - Lumine FMT LUMINE 1 (with Promo msg) FMT - Tokyo Station FMT - Ekiben FMT - Tokyo Shinjuku FMT - Lumine FMT- Ikebukuro Profile (figures in %) Follow Me Tokyo Campaign 58%42%33%22%45%42%59%11%60%29% FMT - Tokyo - Lumine 1 27%73%19%16%65%32%71%17%56%29% FMTLUMINE 1 (with Promo msg) 100%0%52%48%0%44%57%0%57%44% FMT- Tokyo Station 75%25% 27%47%56%44%18%60%22% FMT- Ekiben 53%47%46%13%42%38%62%12%60%28% FMT - Tokyo Shinjuku 51%49%29%23%49%26%77%0%61%49% FMT- Lumine 2 37%63%30%7%63%28%69%0%59%41% FMT- Ikebukuro 52%48%43%15%42%51%47%12%57%30% Data till Nov 18, 2014 Source: KantarMedia Infosys+, HELLO! JAPAN actualized post-broadcast logs Demographic Profile Follow Me Tokyo Campaign : Demographic Profile The Tokyo Station interstitial was the most viewed among those with Household Income of S$5,000, Males and People Female viewers viewed the Lumine 1 interstitial the most PMEBs viewed the Ekiben interstitial the most Top interstitial in RED Mid-campaign Report Copyright 2014 J Food & Culture TV Pte. Ltd & HELLO! JAPAN. All Rights Reserved. Units >> 1+ (000)1+ (%) Title, Demos (all with cable) -> Insertions People 4+People with HHI 5k+ PMEBsPeople 4+ in PMEB homes People People 4+People with HHI 5k+ PMEBsPeople 4+ in PMEB homes People Follow Me Tokyo Tokyo Campaign (15Aug Nov2014) 1, FMT - Tokyo - Lumine FMT - Tokyo Station FMT - Ekiben FMT - Tokyo - Shinjuku FMT - Lumine FMT - Ikebukuro FMT - mAAch Ecute FMT - Useful Signs FMT - Follow Me Tokyo - LUMINE 1 (with Promo msg) Follow Me Tokyo: Tokyo Campaign Viewers Reached % : by Demo and creative unit Demo Viewers in % reached those who have viewed the FMT Tokyo Interstitials at least once Source: KantarMedia Infosys+, HELLO! JAPAN actualized post-broadcast logs Mid-campaign Report Copyright 2014 J Food & Culture TV Pte. Ltd & HELLO! JAPAN. All Rights Reserved. Follow Me Tokyo: on Facebook Mid-campaign Report Copyright 2014 J Food & Culture TV Pte. Ltd & HELLO! JAPAN. All Rights Reserved. Garnered many shares as video information on Ikebukuro is not very common. Useful tips would also attracts likes and shares! Total No. of Reach:17,712 No. of Shares: 58 No. of Likes: 253 Follow Me Tokyo: on Facebook Copyright 2014 J Food & Culture TV Pte. Ltd & HELLO! JAPAN. All Rights Reserved. Food is also a popular topic, moreover, Ekiben is something unique to Japan. Mid-campaign Report