Hello world intro class
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description
Intro for my course "Hello world - marketing via web". The course was made for Shenkar, for senior visual communication students.
Transcript of Hello world intro class
Marketing via content
● Until 2005 it was fairly hard to upload content to the web. ● Youtube changed the game in 2005, as a free to upload video content platform, establishing the
term “Web 2.0”● Myspace was the first popular “social network”, but its focus was bands/music creators, and most of
its users had internet nicks.● Facebook, the biggest social network to date, insisted of users to use their real names. The main
content focal point is text and photos. Anybody can upload those.
Shitloads of content
100+ hours of video every minute
400 million tweets per day
16 billion + photos
60 million active blogs
By age 2, 92% of American children have a digital shadow
The identity/source of the content provideris sometimes unclear.
Brands resembles people
People acts like brands
People can easily sell and promote their content
Even if it is text only
Branded tweets
Pheeder business model
FB new model of promoting content to reach larger audience, treating their users as potential media consumers.
Part I - Stories for (very) small screensStories, form, interactive, community
Lev YilmazFilm maker, storyteller
Procrastination
Story
Cyriak HarrisAnimator, musician
Early works
First acclaimed work
Youtube channel
Bloc party
Bonobo
Form
Ze frankOnline performance artist
Bday invitation
Most wanted
Young me now me
Earth sandwich
Kickstarter campaign
Community
New platforms for new stories
Part III - marketingPitch, sell, Email, guerilla marketing, CV
How to reach (almost) every person
Where to display your work
How to write CV
