HELLO! WE’RE O.R.G SKINCARE. · mineral-based and organic wherever possible. It’s the kind of...
Transcript of HELLO! WE’RE O.R.G SKINCARE. · mineral-based and organic wherever possible. It’s the kind of...
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HELLO! WE’RE O.R.G SKINCARE. Inspired by century-old rituals, O.R.G has curated a collection of breakthrough products in Korean skin science, all designed to easily fit into the American woman’s daily skincare regimen.
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The next big thing since BB Cream: The makeup artist must-have.
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The O.R.G. team is fully immersed in the lifestyle and consumer mindset of the American customer while maintaining close ties to our partners in Asia for new products innovation and trending Asian skincare.
Our products are targeted to solve everyday skincare problems faced by women:
• all-too-common ‘cakey’ texture issue.• dull-looking and uneven skin tone.
• dry skin and dermal debris.• fine lines and wrinkles.
• inadequate removal of makeup andproduct.
BEAUTIFUL SKIN. PURE SEOUL.
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Consciously created, our formulas are born in nature, mineral-based and organic wherever possible. It’s the kind of daily regimen you, and your skin, can feel good about.
O.R.G uses naturally synthesized mineral water measured at 50Hz (smaller) resulting in deeper penetration into the epidermis layer of the skin - achieving more dramatic outcomes.
To compare, on average the water we wash our face with possesses a molecule cluster measured at 12Hz.
• Alcohol Free• Sulfate Free• Paraben Free• Petroleum Free
*Human body cells clusters are 96Hz. **Clinical trials available upon request.
OUR TECHNOLOGY.
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Mineral Peel Face is the first all-natural enzyme exfoliant that extracts dermal debris and removes dead skin within seconds of application for instantly smoother, softer, radiant skin.
Non-abrasive formula perfect for all skin types, even sensitive.
Fortified with skin-loving ingredients: Aloe vera, jojoba oil, and mugwort extract.
Finished with natural brightening agents: Milk thistle and licorice root. Delivering even tone and healthy radiance.
OUR HERO.
• Spray-on application shows visible results withinseconds of application.
• Ideal makeup prep treatment for flawless makeup.
• Safe and effective alternative to chemicaltreatments.
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NO PROMISES. JUST RESULTS.
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Mineral Peel has attracted enormous attention from makeup artists as a INSTANT PRE-MAKEUP TREATMENT. It has been called the “game-changer” for smooth, cake-free foundation application.
A MAKEUP ARTIST MUST-HAVE
Mineral Peel Face gives the makeup artist a clean canvas for radiant makeup application.
Eliminates a major complaint among customers who wear makeup: the dreaded ‘cakey’ look. !
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Mineral Peel is ideal in preparation for other spa or salon treatments. As a safe alternative to harsh scrubs, use it as a PRE-CLEANSE TREATMENT to eliminate oil-based skin debris caused by sebum, pollutants and cosmetics barriers.
THE IDEAL PREPARTORY TOOL
Mineral Peel removes dead skin for best results in spray tanning or tanning.
Ideal product for pre/post waxing helping to reduce skin prone to ingrown hairs.
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• Easy to demo, on-the-spot treatment; no training needed.
• Can be initially demoed on the back of hand - as a non-evasive introduction.
• Creates a clean canvas for makeup application.
• Serves as a pre-cleanse treatment for maximum absorption of other skincare products.
• Can compliment and assist in demoing newly launched skincare and makeup lines.
• An easy-to-upsell product, a necessary extra-step in makeup application.
THE IDEAL FIT FOR RETAIL
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THE MOST ATONISHING IN-STORE DEMO EVER!
Step 1: Spray Mineral Peel Face onto desired
area(s).
Step 2: Allow to absorb for
approximately 3 seconds. With
fingertips, gently exfoliate in small circular motion.
Step 3: Wipe with dry or
moist towelette. The customer will see an
immediate difference in tone
and texture.
Step 4: Follow with toning, moisturizing and
makeup products.
Mineral Peel Face is sprayed onto dry skin and rubbed off for instant toning and brightening creating a perfect canvas for smooth makeup application. Makeup artists say this product is needed!
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PRODUCTS FOR FACE THE ANSWER TO FLAWLESS MAKEUP
Facial and makeup prep exfoliant with natural brightening agents.
• First non-abrasive, sprayexfoliant with multi-benefitsproperties.
• For all skin types, evensensitive.
• For daily use.
Facial cleanser with collagen.
• First gel to mousse facialcleanser.
• Opens pores and ‘lifts up’deep-seeded dermal debris.
• For all skin types, evensensitive.
• For daily use.
A OXYGEN ACTIVATED GEL TO MOUSSE CLEANSER
Mineral Peel Face 59 mL/2.0 fl oz MSRP: $44.00
Oxygen Cleanser 59 mL/2.0 fl oz MSRP: $44.00
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PRODUCTS FOR BODY RICH, LATHERY GOODNESS WITH ACTIVATED CHARCOAL
Body bar with activated charcoal.
• Non-drying humectant bar.
• Made with vegetableglycerine.
• GMO Free/Filler Free/Synthetic Free/Gluten Free.
• For all skin types, evensensitive.
Body exfoliant with skin moisturizing nutrients.
• Preps your skin for deeper,long-lasting spray tan.
• Reduces ingrown hair(s)from waxing and shaving.
• Ideal for removing drypatches or sunburnt skin.
• For all skin types, evensensitive.
THE PERFECT COMPLEMENT TO WAXING AND SHAVING
Charcoal DETOX Bar 128 g/4.5 oz MSRP: $14.00
Mineral Peel Body 236 mL/8.0 fl oz MSRP: $34.00
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YEAR LINE PRODUCT NAME MSRP HOW IT DIFFERS
‘15 Base Face Serum $49.00 Non-oily formulation with highest level of natural peptides.
‘16 Base Face Gel Cream $47.00 ‘Lightest’ facial moisturizer.
‘16 Base Face Beauty PODS Vol. 1 $5.00 One-time multi-function use mask(s).
‘16 Base Face Toner $27.00 Contains less alcohol than 95% of current toners on the market at lower price point.
‘16 Anti-Aging Face Essence Vitamin C $52.00 Contains highest level of Vitamin C.
‘16 Anti-Aging Face Beauty PODS Vol. 2 $5.00 One-time multi-function use mask(s).
‘16 Anti-Aging Body Serum $38.00 Non-oily formulation with highest level of natural peptides.
Mask, serums, moisturizers are on the way in 2016. We will continue to roll out new products as we discover them,
for your smoothest, makeup ready skin everyday.
O.R.G IN THE WORKS
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‘If you’re the type who
demands proof… seek
out Mineral Peel Face’
‘Hottest Asian
skincare product’
‘A beauty must-have.’ ‘Hands down the best
skincare product…’
‘Incredibly gentle, won’t irritate sensitive
complexions.’
IMPRESSIONS
2015 Trendsetter Award
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Our products are currently sold in over 175 professional beauty and spa boutiques in the U.S. and Canada.
Retailer Reorder Rate: 85%
Retailer Reorder Cycle: 32 days
Product Return Rate: <0.5%
Online Conversion Rate: 2% (average is 1% conversion rate).
Our line is perfectly positioned to launch and succeed in any environment.
Our team possesses the bandwidth to execute a mutually benefitting partnership.
2013! 2014! 2015!
Sales! 235,000! $375,000! $1,090,000!
235,000 $375,000
$1,090,000
PROVEN SALES
2013 2014 2015
Revenues $260,037.94 $374,971.44 $1,085,237.69
Number of Products 2 2 4
Average Retail Price $39.00 $39.00 $34.00
Key Accounts 60 125 275
Retail Sales Per Door/Year $2,856.00 $2,999.77 $3,946.31
Domestic Distributors 0 0 0
International Distributors 2 2 2
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* Direct online sales included.* 2015 Projections based on pending discussions with
distributors and home shopping network.
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APPENDIX – PRODUCT LINEUP
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Women Beauty Conscious
Excited about Korean skincare regimens
Ages: 18-45 Ingredient Conscious
Professional Makeup Artists !
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APPENDIX - DEMOGRAPHIC
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APPENDIX – BEFORE/AFTER
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“The beauty market now looks more closely at Korea as the leader
in skincare.”
“Korean skincare trends taking over
the U.S. beauty industry”
“The appetite is huge (for Korean
skincare].” – Priya Venkatesh
“[Korean Beauty] shifted our
consciousness on what it means to take care of
your skin.”
APPENDIX – WHAT’S TRENDING
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